Rachel Downey is a millennial founder, executive producer, and CEO. And she has lots of questions. Join Rachel as she sets out to ask her toughest questions about leadership, life, and honing her craft to some of the most inspirational people she knows.
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How Does a Scandal (like Theranos) in the Media Impact Your Ability to Raise Money? [with Ellen Williams]
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Imagine trying to raise money in instrument science during the Elizabeth Holmes scandal. That’s exactly what happened to Ellen Williams. She’s the VP of Business Development at Exum Instruments, who developed an actual mass spectrometer box that can give you the full periodic table of anything you test in a matter of minutes, without using a full l…
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Replay: What Are the Core Tenets of Storytelling for Long-Lasting Brands? [with Voiceflow's Kristin Hillery]
9:18
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In this replay episode, As Rachel is investigating what makes the best brands the best as she grows her own company and brand. What makes brands stand the test of time? Enter Kristin Hillery, Head of Brand and Content at Voiceflow. She’s been crafting and strategizing brand-defining content for over a decade. Her answer? Take inspiration from what …
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What Are the Most Common Mistakes B2B Brands Make When Launching a Media Strategy? [with Devin Reed]
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Welcome to another episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel asks the most innovative people she knows for their thoughts and questions to help us all create better, human, intentional content. (This is a special series part of the TACK …
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What Does a Media-Led Strategy Solve for Founders & CEOs? [with Devin Bramhall]
10:45
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Welcome to another episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel is asking the most innovative people she knows for their thoughts and questions to help us all create better, human, intentional content. (This is a special series part of the …
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Why Should You Be Thinking About People-First Audio Strategy? [with Nikki Lewallen Gregory of People Forward Network]
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Welcome to the first episode of Voicemails with Rachel: Creator Edition. As we're all exploring and redefining what it means to build a brand with a media-led strategy, Rachel is asking the most innovative people she knows for their thoughts and questions to help us all create better, human, intentional content. (This is a special series part of th…
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How Do You Maintain Motivation for Continued Growth? [with Element Three’s Joe Mills]
4:43
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How do you maintain motivation when you’re bored? What can you do to help stay engaged in working towards your goals? Rachel turns to Joe Mills, sales leader at Element Three, for his strategies for keeping his motivation and drive for progress in high gear. Rachel and Joe dive into the topic of maintaining motivation and finding the drive to keep …
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What Does Creative Excellence Look Like? [with Element Three’s Reid Morris]
6:02
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While nothing is perfect, how close can you get? In your work product or in life. Rachel turns to Reid Morris, Sr. Marketing Manager at Element Three to answer this question. His high standard for video and podcasting content alone inspired her to ask this question (check those out below). But what seems like an inquiry into how perfectionistic we …
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How Do You Choose Your Own Adventure? [with Share Your Genius’s Jackie Yafremava]
3:32
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Are you team choose-your-own-adventure? Or team go where life takes you? Jackie Yafremava, Head of Delivery Services at Share Your Genius, left Rachel a voicemail seeking advice on transitioning from a mindset from the latter to the former. So how does Rachel choose her own adventure? She shares her insights on prioritizing personal goals and empha…
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What Traits Do Successful Founders Have in Common? [with Qualifi’s Darrian Mikell]
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Founders’ stories captivate us. We love hearing about bringing a new idea to life. But it’s not always easy. As Rachel was reflecting on her own founder’s journey, she called up her friend, co-founder and CEO of Qualifi, Darrian Mikell, and asked: What traits do successful founders have in common? And how do those traits shape your thought leadersh…
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How to Balance Screen Time as a High Performer and Parent? [with Amplify Logistics’s Matthew Zarzycki]
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If you listen to this podcast, you’re probably a high performer. You’re working towards something. You have goals. You work hard. (You probably play hard too.) But we can’t do the big things without discipline. And we can’t invest in what matters most if we can’t figure out how to put our phones down and put work away. So what can we do? Rachel tur…
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1
What are the Core Tenets of Storytelling for Long-Lasting Brands? [with Voiceflow's Kristin Hillery]
9:18
9:18
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9:18
As Rachel grows her own company and brand, she’s often investigating what makes the best brands the best. What makes brands stand the test of time? Enter Kristin Hillery, Head of Brand and Content at Voiceflow. She’s been crafting and strategizing brand-defining content for over a decade. Her answer? Take inspiration from what left an impression on…
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How Do You Define and Effectively Communicate Your Thought Leadership? [with Tegrita’s Brandi Starr]
7:58
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Brandi Starr is COO of Tegrita, who hosts the Revenue Rehab podcast. She met up with Rachel at a recent event, and left her a voicemail—how do you define your thought leadership strategy? And how do I bring my own thought leadership to the table when I’m the interviewer on my show to help my expertise shine? Rachel has 5 steps to help hone in on yo…
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Are Download Spikes Driven by Ego or Genuine Engagement? [with Share Your Genius’s Jillian Hoefer]
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Are downloads a sign of podcast success? Or is the attention we give them driven by ego? Rachel turns to Jillian Hoefer, Share Your Genius’ Strategic Lead and Creative Director to set the record straight: downloads are a metric of performance, but not necessarily an indicator of success. So what do we mean by that? What constitutes true success for…
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You Shouldn’t Care About Downloads [a Phone Call with Share Your Genius’s Jillian Hoefer]
27:29
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Spurred on by an article spouting that downloads are the best metric to track when it comes to podcast success, Rachel Downey turns to Jillian Hoefer, Strategic Lead at Share Your Genius for not only a voicemail, but an entire phone call (that she recorded) to dive into this discussion. And spoiler—they believe downloads are vanity metrics. Rachel …
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How Do Brand and Culture Intersect? [with Cast & Crew’s Alex George]
4:59
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What happens when a brand has a really good culture and a really good brand? What kind of impact can they have? What’s the intersection there? Rachel turns to content strategy expert, Alex George. Alex has led brand and digital marketing strategy for powerhouse brands—think Meta, PayPal, Huffington Post, and Tech Crunch in collaboration with global…
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What are the Core Tenets of a Successful Brand Strategy? [with Anum Hussain]
7:39
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What are the core tenets of a successful, long-term brand strategy? Rachel turns to content strategy expert, Anum Hussain. Anum is a content leader with 12+ years of experience at the intersection of marketing, media, and entrepreneurship. From building HubSpot's early content playbooks to running an AI news startup to becoming the first content ma…
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Where Do You Find Creative Inspiration? [with Share Your Genius’s Sarah Duvendack & Kassidy Zurbuch]
3:58
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What do you do when your creative juices have pretty much dried up? When you need a jolt of creativity and new ideas, what do you turn to? Share Your Genius’s own Sarah Duvendack and Kassidy Zurbuch left Rachel a voicemail to get her opinion. Rachel’s shortlist: Reading fiction books Consuming content in different forms than where you create Seekin…
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How Do You Define Career Success? [with Share Your Genius's Kassidy Zurbuch]
4:19
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This might be one of the hardest questions we’ve posed on this podcast, and none other than our host, Rachel Downey, is here to answer it. Kassidy Zurbuch, Show Manager at Share Your Genius, reached out to ask how do you define success in your career, and to dig deeper—how does that relate to the career ladder? It’s not always about titles and mone…
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How is AI Transforming B2B Podcasting? [with Casted's Lindsay Tjepkema]
3:41
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AI is taking the world by storm—increasing efficiencies, speeding up processes, and so much more. So how is it impacting creatives, customers, and the market overall? Where do we go from here? So Rachel reached out to Lindsay Tjepkema to ask just that. Lindsay is the Co-Founder and CEO of Casted—the first Amplified Marketing Platform and only podca…
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What Does “It’s Never Just a Podcast” Mean to You? [with Devin Bramhall]
4:42
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Our host, Rachel Downey, deals in podcasts every day. If you follow her, you’ve heard her say “it’s never just a podcast”. It’s a call to think bigger about your media strategy. But what does that mean to others? And is Rachel correct in her thinking? So she asked Devin Bramhall, marketing advisor and host of Don’t Say Content. And she says that me…
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What Does “It’s Never Just a Podcast” Mean to You? [with Margaret Kelsey]
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If you've been around our host, Rachel Downey, you’ve heard her say “it’s never just a podcast”. It’s a call to think bigger about your media strategy. But what does that mean to others outside of Share Your Genius? And is Rachel correct in her thinking? Enter Margaret Kelsey, a marketing industry vet. She’s spent a decade building scalable, effect…
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How Do You Incorporate Movement Into Your Everyday? [with Lara Heimann, LYT Yoga]
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”Movement is fuel.” - Lara Heimann, LYT Yoga Founder and CEO As a high performer, incorporating movement into your day can be a struggle sometimes. We’re balancing lots of goals, lots of daily tasks—how can we make sure our health is still an important piece of our day? Rachel turns to Lara Heimann, creator of the LYT Yoga Method to answer the ques…
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What Makes a Pitch Stand Out? [with Matt Naylor, Flow Studios]
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4:19
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It’s one thing to create great content, it’s a whole other thing to create great content with mass appeal. We’re talking about pitching to the big brands (think Netflix, Hulu, etc). So what takes a pitch to that next level? Rachel turns to Co-Founder of Flow Studios, Matt Naylor. He’s pitched and sold series to both of those big brands we mentioned…
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How Should Brands Be Thinking About Video Strategy? [a Phone Call with OpenView’s Meg Johnson]
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[If you haven’t listened to the voicemail pod with Meg Johnson, scroll back (1 episode) and listen to that first.] Introducing phone calls with Rachel. Because sometimes you just need a full conversation. After Meg Johnson (Head Producer at OpenView) left Rachel a message on how brands should be thinking about video strategy, they got back together…
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How Should Brands Be Thinking About Video Strategy? [with OpenView’s Meg Johnson]
2:11
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Video content has been and continues to be a powerful tool in the brand and creator’s tool belt, from video podcasts to social media and beyond. But how are big brands thinking about video? And how do you use it strategically to get closer to your goals? Enter Meg Johnson—head producer at OpenView, an expansion-stage venture capital firm. She’s got…
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[Replay] How Do You Learn to Bet on Yourself? with Threefold's Gretchen Schott
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On this replay episode, we’re throwing it back and flipping the script. Gretchen Schott, CLO of Threefold and Host of Made for Impact, listened to Rachel’s mini-series on Scared Confident called The First Million—an intimate look at how she built Share Your Genius from 0 to $1M. Inspiring Gretchen to ask, how did you learn to bet on yourself? Press…
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Why Should Brands Invest in Storytelling? [with PDA’s Michael Heller]
6:35
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Next up in our brand storytelling mini-series, Michael Heller. He’s the CRO of PDA, with a background that makes his current role all the more interesting. He’s a lawyer, founder of Vessel Media, and brilliant at inciting creativity, change, and community. The work he’s done as part of PDA has led the charge on many of the largest campaigns—the num…
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Why Should Brands Invest in Storytelling? [with WeTransfer’s Tara Goutermout]
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If you’re here, we imagine you find storytelling just as important, powerful, and useful as we do. So why should brands invest in it? WeTransfer’s WePresent won an Oscar for their short film, The Long Goodbye, so they know a thing or two about how storytelling impacts people AND business. So Tara Goutermout, WeTransfer’s Brand Strategy Director, is…
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How Do You Spot Talent? [with BLASTmedia's Lindsey Groepper]
3:38
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Finding the right (and best) talent is a talent all on its own. And Lindsey Groepper knows how to do it—she’s grown her award-winning B2B PR agency (BLASTmedia) exponentially over the past few years. And to her, finding the best talent isn’t always among the people with the most relevant and extensive experience. Press play to hear her strategy to …
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How Do You Strengthen Your Creativity Muscle? [with Share Your Genius' Katie Mills]
3:42
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Ever been busy and felt like you aren’t feeling as creative as you could be? Share Your Genius’s own Marketing Lead, Katie Mills jumps in to ask Rachel exactly that question. So listen in for Rachel’s 3 practices to boost your creativity when you need it. Link up with Katie here: https://www.linkedin.com/in/katiemills11/ Have a question for Rachel?…
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How Do You Get Really Good Feedback? [with Share Your Genius' Jillian Hoefer]
3:19
3:19
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Ever received feedback that didn’t really help you? Or the feedback you received wasn’t even really feedback? We’ve flipped the script this episode—Share Your Genius Strategic Lead and Producer, Jillian Hoefer, asks Rachel to find the answer to the feedback question. She’s got 2 pieces of advice that will help you get better feedback. Link up with …
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How to Show up When Feeling Intimidated? [with BLASTmedia's Lindsey Groepper]
3:31
3:31
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You saw the title, now enter Lindsey Groepper: BlastMedia’s President and, as Rachel calls her, a total baddie. She exudes confidence and clarity—so how does she do it? And yet, there has to have been a time when she felt intimidated. How does she get back to her confident self? In this voicemail, she breaks down her process and gives out her #1 co…
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How Do You Learn to Bet on Yourself? [with Threefold's Gretchen Schott]
4:06
4:06
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We’re flipping the script for this episode. Gretchen Schott, CLO of Threefold and Host of Made for Impact, leaves Rachel a voicemail. She listened to Rachel’s mini-series on Scared Confident called The First Million—an intimate look at how she built Share Your Genius from 0 to $1M. Inspiring Gretchen to ask, how did you learn to bet on yourself? He…
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How Do You Build Confidence? [with Clari's Devin Reed]
3:30
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Where does your confidence come from? And how do you get more of it? Devin Reed is a LinkedIn content creator, content strategy consultant, and Director of Content and Thought Leadership at Clari. The man oozes confidence—as he should—he is slaying his professional goals with gusto. So Rachel is asking, where does his confidence come from? And what…
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How Can You Become Disciplined? [with Uncovered's Jim Brown]
5:06
5:06
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In balancing her strengths and weaknesses, Rachel has found discipline is something she’s lacking. So what processes can she put into place to help her out? And who can she turn to point her in that direction? Enter: Jim Brown. Jim is the co-founder and CEO of Uncovered, a software platform used for solving cold cases of murdered and missing people…
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Can Personal and Company Brand Coexist? [with Clari's Devin Reed]
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Devin Reed wants to make one thing very clear: personal brand > company brand. Devin is the Director of Content and Thought Leadership at Clari and an Advisor and Writer at The Reeder. And it's safe to say that he's a master of merging personal and company brand. Rachel is in awe of the way Devin shows up online—not only for his personal brand, but…
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How Do You Start Doing and Stop Waiting for Permission? [with Uncovered's Jim Brown]
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Rachel has noticed something about herself. She lives in the tension of wanting to get sh*t done while also wanting to make people happy along the way. (Relatable, right?) Which leaves her with the burning question: Can both exist? Enter: Jim Brown. Jim is the co-founder and CEO of Uncovered, a software platform used for solving cold cases of murde…
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What’s the Magic Mix of Revenue and Profitability For a Growing Business? [with Element Three's Tiffany Sauder]
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What is the balance between chasing revenue or profitability for a growing service business? The focus here can determine the trajectory of the company’s ability to grow sustainably. The opportunities to try new things are endless when it comes to growing and expanding. Well, this is what Tiffany Sauder (CEO of marketing consultancy, Element Three)…
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How Do You Surprise and Delight Without Throwing Your Process For a Loop? [with Element Three's Tiffany Sauder]
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As your business is evolving and new ideas flow, how do you incorporate them into your offerings? Consistently leveling up can be a challenge, especially if it means upending your processes every time. Rachel gives Tiffany Sauder, fellow CEO and owner of Element Three, a top Indianapolis marketing agency, a call for her best advice on how to incorp…
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How Do You Get the Green Light for Your Big Ideas? [with Modern Health's Jeremy Briggs]
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A favorite practice for Rachel and the Share Your Genius team is “imagine if…”—meaning imagine the big things we can do and create together, for our clients and our own teams. Sometimes this practice can lead to big, fresh ideas that need a little help getting over the finish line. We need leadership’s buy-in. Enter Jeremy Briggs, Executive Produce…
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How Can I Create Sustainability When There's Too Much Out of My Control? [with Element Three's Tiffany Sauder]
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Some weeks are rough. Plain and simple. Kids are sick. Husband out of town. Too many meetings. You can’t keep your head on straight and you don't show up for your business or your family the way you want. Rachel is having one of those weeks. So, she calls her friend and mentor Tiffany Sauder— founder and CEO of Element Three and the queen of “susta…
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Rachel Downey is a millennial founder, executive producer, and CEO. And she has lots of questions. Join Rachel as she sets out to ask her toughest questions about leadership, life, and honing her craft to some of the most inspirational people she knows. Have a question? Rachel will find the answer. Ask it here: https://www.speakpipe.com/vmswithrach…
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