))
How Does a Scandal (like Theranos) in the Media Impact Your Ability to Raise Money? [with Ellen Williams]
Manage episode 407327663 series 3559430
Content provided by Rachel Downey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rachel Downey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Imagine trying to raise money in instrument science during the Elizabeth Holmes scandal.
That’s exactly what happened to Ellen Williams.
She’s the VP of Business Development at Exum Instruments, who developed an actual mass spectrometer box that can give you the full periodic table of anything you test in a matter of minutes, without using a full lab’s worth of equipment and a staff full of PhD chemists. So when her company was trying to raise funds, they ran into a few stumbling blocks along the way because people couldn't get Theranos out of their brains.
How do you navigate that? What can you do when there’s a scandal in the media related to what you’re trying to do? Ellen says it comes down to being able to listen and adapt. Listen to the episode for her full story.
Link up with Ellen: https://www.linkedin.com/in/ellen-scott-williams/
Check out Exum Instruments: https://www.exuminstruments.com/
Link up with Rachel: https://www.linkedin.com/in/rachelelstsdowney/
Have a question for Rachel? https://www.speakpipe.com/vmswithrachel
Want more from Rachel and her crew of brand content experts? Sign up for Genius Cuts. https://www.shareyourgenius.com/genius-cuts
42 episodes
Share
