Hear me, hear me!
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Elite personal injury attorneys and leading edge marketers give you exclusive access to growth strategies for your firm. Host Chris Dreyer of Rankings.io brings his expertise in legal marketing, honed through years of work with hundreds of law firms across the country. Being at the forefront of marketing is all about understanding, which is why PIM features marketing luminaries like Seth Godin and Neil Patel. Previous marketing guests also include Rand Fishkin, Chris Do, and John Ruhlin and ...
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Inspirational stories with practical takeaways. Entrepreneur's Handbook is a publication founded in 2014 by Dave Schools with a mission to help entrepreneurs succeed. On Medium, we have grown to a 200,000 strong community of like-minded people looking to leave their mark on the business world. In this podcast, we will interview people who we know have the insights to help you grow and teach you the valuable lessons you need from real-world experience. entrepreneurshandbook.co
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With the wide product breadth Parker Hannifin has to offer, wrapping your head around everything motion systems and controls can be daunting. Join two of Parker's engineers, Brian Baranek and Mitch Eichler, as they try to de-mystify everything hydraulic valves and their applications. Tune in as they review products, discuss applications, interview market experts, unveil division programs and showcase Parker promotions and partners. If you are looking for a reliable source for hydraulic valve ...
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30 year veteran tour manager and audio engineer John Michaels and entertainment attorney & longtime musician Alan Tilles sit down with musicians and professionals in the music business to discuss the inner workings of concerts, unique experiences that happen in the entertainment industry and what happens backstage.
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279. Justin Weinstein, Weinstein Legal Team — Innovative Marketing: From Analytics to Anime
27:28
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Forget cookie-cutter marketing. Justin Weinstein is taking risks - and it's paying off big time. But he's not just throwing darts in the dark, hoping his creativie hits the target audience. The Founding Partner at Weinstein Legal Team (@weinsteinlegalteam) is using hard data to decode public perception of attorneys and combat it head-on. He's lever…
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278. RJon Robins, How to Manage a Small Law Firm — From Pain to Profit: Building a $10M Firm
53:40
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RJon Robins, the mastermind behind "How to Manage a Small Lae Firm" (@howtomanageasmalllawfirm), has helped over 600 law firms across the country transform from struggling practices into profit-generating powerhouses. He has worked with firms ranging from startups to $30 million operations. As a former insurance defense counsel, he’s been in the tr…
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277. Gold Medal Moments — GOAT of Traditional Marketing: Alexander Shunnarah
33:55
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Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons. Today we learn from one of the battle-tested titans of personal injury - Alexander Shunnarah (@alexander_shunnarah). His Alexander Shunnarah Trial Attorneys (@alexandershunnarahlaw) empire spans 24 offices across 18 states, wi…
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276. Michael Mann, Scale Marketing — Data-Driven Domination: Orchestrating Your Legal Marketing Symphony
35:27
35:27
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With decades of experience spanning traditional and digital advertising, Michael Mann shares his cutting-edge strategies for personal injury law firms aiming to dominate their markets. Michael, Senior Account Strategist at Scale Marketing, introduces us to the concept of the 'Symphony of Media,' teaching how to orchestrate a perfect harmony of trad…
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275. Gold Medal Moments — GOAT of Uniqueness: Amanda Demanda
23:23
23:23
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Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons. In just four years, Amanda Demanda (@amandademandalaw) has exploded into the Florida market. We're talking 25 employees, 1,000+ cases won, and over $500 million recovered. A bomb-proof unique selling proposition (USP) that spe…
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274. Greg Sobo, Sobo & Sobo — Hush Money: Downplay Settlement Value, Win Clients
25:43
25:43
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Greg Sobo (@sobogreg) stands out as a living example of how quiet marketing can speak loudly in a crowded market. The managing attorney at Sobo & Sobo (@sobosobolp) is the mastermind who turned a small family practice into a three-state legal powerhouse with over 60 attorneys. Greg explains why avoiding the numbers game might be your best bet, how …
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273. Gold Medal Moments — GOATs of Personal Branding: Gina Zapanta and Mike Alder
17:29
17:29
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Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons from former PIM guests. Perception is everything. Your personal branding extends beyond marketing- permeating every aspect of your practice. It’s not just about social media—it's about standing out in clients' minds before they…
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272. Gary Yordon, SP Media — Shouting to Storytelling: The Quiet Power in Legal Ad Creative
31:57
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In a world of loud, aggressive personal injury advertising, what if the key to explosive growth is... being quiet? Ten-time Emmy Award winner Gary Yordon reveals a revolutionary marketing approach that's helping PI firms quadruple their caseloads without breaking the bank. With decades of experience in political campaigns and media strategy, Gary b…
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271. Gold Medal Moments — GOAT of Grassroots Marketing: Dave Thomas
8:32
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Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons from former PIM guests. The grassroots revolution is here, and Dave Thomas and the LawTigers are its undisputed champions. Dave's creating an army of community-embedded marketers, transforming how law firms connect with their c…
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270. Frank Azar, Franklin D. Azar & Associates — From TV to Trials: Commanding Premium Settlements in PI
39:55
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Get ready for a masterclass in personal injury branding with the "Strong Arm" himself, Frank Azar. As founder of Colorado's largest personal injury firm, Frank D. Azar and Associates (@fdazarlaw), Frank has been a dominating force in the legal landscape for over three decades. In this hard-hitting episode, the man behind the $11.5 million football …
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269. Gold Medal Moments — GOAT of Networking: Bob Simon
8:52
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Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons from former PIM guests. The legal revolution is here, and Bob Simon is leading the charge. As the GOAT of Networking and the visionary behind Justice HQ, Bob is redefining what's possible in personal injury law. Collaboration a…
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268. David Arato, Lexicon Legal Content — Content that Converts: Crafting Legal Content That Actually Ranks in 2024
20:59
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Struggling to attract clients online? Your law firm's website might be costing you cases. Simply having a website isn't enough - learn what you need to do about it. David Arato, Founder of Lexicon Legal Content, is the legal content architect behind 300+ law firms' online success. With Google's latest algorithm shakeup, David's insights couldn't be…
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267. Gold Medal Moments — GOAT of Marketing Plan: Mike Morse and John Nachazel
7:18
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Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’ favorite lessons from former PIM guests. Get ahead of the competition with highlights from the GOATS of creating a marketing plan — Mike Morse and John Nachazel. To dominate an entire state, you need two key ingredients: captivating creativity …
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266. Bart Benton, Benton and Benton — Battle Ready: A Trial First Philosophy for Max Case Value
24:13
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Success isn't just about winning cases - it's about delivering life-changing results for your clients. Few firms have cracked the code quite like Benton & Benton. Bartlett Benton (@Be_smart_call_bart) has a track record of six and seven-figure settlements and a reputation for fearless litigation. The Monroe, Georgia based firm has proven that you d…
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265. Gold Medal Moments — PIMCON Keynote Speaker: Daniel Morgan
15:14
15:14
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Get ahead of the competition with highlights from the PIMCON Keynote Speaker — Daniel Morgan. Hear James live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org Code for $200 off: PIMDAN Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Ch…
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264. Ryan Anderson, FileVine — From Chaos to Clarity: Tech-Powered Case Management and Unified Communication
33:00
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Drowning in deadlines? Buried in emails? Juggling countless files? If this sounds all too familiar, you're not alone. In this episode, we dive deep into the tech solutions revolutionizing law firm management. Our guest, Ryan Anderson, co-founder of FileVine, shares his journey from overwhelmed attorney to tech innovator. Discover how his firsthand …
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263. Gold Medal Moments — GOAT of Top of Funnel Marketing: James Helm
21:35
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Get ahead of the competition with highlights from the GOAT of Top of Funnel Marketing — James Helm. Hear James live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org Code for $200 off: PIMJAMES Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highl…
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262. John Demas, Demas Law Group — Beyond Settlement: Why Less Cases Can Mean More Money
30:18
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John Demas has built Demas Law Group (@demaslawgroup) on one unwavering principle: "Without exception, put the client first." And it has paid dividends. Over the past 25 years, John’s client-centric approach has driven every aspect of his firm, from case selection to courtroom strategy. The results speak for themselves - including a record-breaking…
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261. Gold Medal Moments — GOAT of Social Media: Jennifer Gore-Cuthbert
12:12
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Get ahead of the competition with highlights from the GOAT of Social Media — Jen Gore. Hear Jennifer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org Code for $200 off: PIMJEN Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris’…
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260. Dan Martell, Martell Media — Buy Back Your Time: Overcome the Painline
40:06
40:06
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Dan Martell’s (@danmartell) journey is a testament to perseverance - starting at 17, he faced two business failures before striking gold, making his first million by 27. Now, he's a powerhouse in the tech world, acquiring and scaling software companies at a breakneck pace of one per month. But what makes Dan's insights invaluable for our listeners …
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259. Gold Medal Moments — GOAT of Brand Love: Ed Herman
13:50
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Get ahead of the competition with highlights from the GOAT of Brand Love — Ed Herman. Hear Ed live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org Code for $200 off: PIMED Welcome to Gold Medal Moments on Personal Injury Mastermind. This is a special mini-series that highlights Chris’…
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258. James Helm, TopDog Law — State of Personal Injury Advertising in 2024
43:56
43:56
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In this episode of the Personal Injury Mastermind Podcast, we welcome back James Helm (@topdoglaw) for an unprecedented third appearance on the show. As the owner of TopDog Law, James has quickly grown his firm from a Philadelphia upstart to a national leader in legal advertising, spending over eight figures and fielding thousands of calls. Dive de…
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257. Gold Medal Moments — GOAT of Content Marketing: Matt Dolman
10:40
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Get ahead of the competition with highlights from the GOAT of content marketing and A.I. - Matt Dolman. Hear Matt Dolman live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org Code for $200 off: PIMMATT Welcome to Gold Medal Moments on Personal Injury Mastermind. This is a special mini-…
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256. Hamid Kohan, Legal Soft — Global Talent: Tap Into Profit Overnight
36:07
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Harness the power of on-demand virtual staffing with Legal Soft (@legal.soft). Scale your firm, increase velocity, nail intake, and tap into new profits - almost overnight. CEO Hamid Kohan explains how. Dont miss his insights on the future of tech in the leal industry, from liability in 'smart' cars to the future of law firm management with AI. Get…
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255. Gold Medal Moments — GOAT of Unique Selling Points: John Berry
8:39
8:39
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Get ahead of the competition with highlights from the GOAT of Distinctive USPs - John Berry. Hear John Berry live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org Code for $200 off: PIMJOHN Welcome to Gold Medal Moments on Personal Injury Mastermind. This is a special mini-series that …
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254. Jon Groth, Groth Law — Art of Acquisition: Insider Guide to Firm Growth
27:55
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We're diving into the world of law firm acquisitions with a true expert - Jon Groth, the founder of Groth Law. What started as a solo practice in his basement back in 2010 has now expanded to three offices across Wisconsin, with a team of three attorneys and 14 staff members. But here's where it gets interesting... Jon recently acquired another Mil…
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253. Alan Weiss — Toolkit: The Agile Attorney, Thriving in a Shifting Legal Landscape
36:50
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Today we welcome the legendary Alan Weiss. Alan is a world-renowned consultant, speaker, and author who has helped hundreds of businesses and individuals achieve massive success. With over 60 books to his name, including the bestseller "Million Dollar Consulting," and inductee into multiple halls of fame, Alan is a true authority on entrepreneurshi…
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Whether you're a seasoned veteran or just starting, this podcast is your essential resource for mastering the art of marketing and ensuring your firm's long-term success. Hosted by Chris Dreyer, founder of Rankings.io and a trailblazer in legal marketing, Personal Injury Mastermind is your weekly guide to staying ahead in an ever-evolving and fierc…
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252. Joe Fried, Fried Goldberg — Maverick to Mogul: Blueprint for Creating Billion-Dollar Niches
39:26
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Leaders don't wait for opportunities - they create them. In the uber-competitive personal injury arena, true differentiation is everything. But what does it really take to stand out and be seen as the go-to authority? Just ask trucking litigation pioneer Joe Fried, founding partner of Fried Goldberg. Long before it became a hot practice area, Joe w…
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251. Julian Gray, Julian Gray Associates — Toolkit: Ultimate Guide to Settlement Planning in 2024
30:51
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As a personal injury attorney - you work hard to get the best settlements and verdicts for your clients. But what happens after they get the check? Julian Gray provides comprehensive settlement planning for clients that can make millions of dollars of difference. With over 25 years of experience, his Pittsburgh-based firm, Julian Gray Associates, i…
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250. Steven Gursten, Michigan Auto Law — Thrive in Disruption: Future-Proofing Your PI Practice
40:38
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New auto safety tech could decimate accident cases 50%+ in just years. Is your PI firm ready for this disruption? Michigan's elite accident attorney Steven Gursten breaks it down. His elite firm, Michigan Auto Law (@_autolaw), is the only board-certified auto accident practice in Michigan. With 21 attorneys across 5 office locations, they've been s…
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249. Chad Celi — Toolkit: Toolkit: Avoid the Marketing Malpractice Minefield
33:04
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Chad Celi, AKA ChadGPT, a true master of marketing in the personal injury space. Chad's agency is built on the principles learned from the legendary Jay Abraham. He has worked with over 119 industries, including some of the biggest names in PI like Mike Morse and Darryl Isaacs. Throughout this jam-packed interview, Chad shares his invaluable insigh…
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248. Luis Scott, 8 Figure Consulting — Reaching the Top 1%: Explosive Growth Through Predictable Revenue
26:47
26:47
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Growing a firm to 8 figures in under five years might seem like a lucky break, but what if you could repeat that success 25 times? Luis Scott (@luisscottjr) has done just that, and he's ready to share his proven strategies with you. From taking a firm from 25 to 150 employees and securing $100 million in settlements in just two years, to his unique…
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247. Raymond Mieszaniec, EvenUp — Toolkit: Demand Letter Revolution, Increase Case Value, Supercharge Velocity, and Save Time with A.I.
30:25
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In the cutthroat world of personal injury law, the stakes are high and the competition is fierce. To come out on top, firms need every advantage they can get. That's where Raymond Mieszaniec (@mieszaniec) and his powerhouse startup EvenUp come in. Raymond is the visionary co-founder of EvenUp (@EvenUpLaw), the AI-powered platform changing the deman…
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246. Ben Whitley, Whitley Law Firm — Legacy Firm Success: Authenticity, Adaptability, and Acceleration
30:53
30:53
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Build a thriving practice that will stand the test of time. Todays guest is Benjamin Whitley, managing partner at The Whitley Law Firm (@whitleylawfirm), who shares his secrets to maintaining and scaling a legacy firm. With deep roots in North Carolina and a family legacy in law, Ben brings a unique perspective on how to serve the needs of modern c…
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245. Chris O’Brien, CaptureNow — Toolkit: Capture Every Single Lead, Eliminate Call Wait Time and Maximize Human Capital
31:10
31:10
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A missed call isn't just a missed opportunity - it's revenue directly leaking out of your marketing funnel. Yet most law firms fail to nail this critical intake process, whether it's inconsistent human interactions, apathetic call centers, or accepting that some leads will inevitably slip through the cracks. What if there was finally a solution to …
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244. Brent Wisner, Wisner Baum — The Billion Dollar Litigator: Preparation, Immersion, Pressure
31:52
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R. Brent Wisner has made history. The youngest lawyer ever to win a multi-billion dollar jury verdict didn't get there by luck. It was relentless preparation. Brent Wisner, the lead trial attorney and managing partner at Wisner Baum (@wisnerbaum) reveals hard-won insights that have earned him over $3 billion for clients. The stakes are high in thes…
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243. Micki Love, CJ Advertising — Toolkit: 10 Figure Firm, an Expert Blueprint for Growth
30:13
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Want a 10-figure firm? Know your market better than anyone. Stay on top of attention shifts quarterly. Micki Love pioneered data-driven marketing while rising the ranks at Hughes & Coleman for 23 years. She handled everything from intake conversions to leading as COO. Now at CJ Advertising (@cjadvertising), Micki brings strategic expertise on PI fi…
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242. Angel Reyes, Reyes Browne Law — $1B and Counting: Managing and Marketing an Auto Empire
28:59
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What fuels a personal injury law firm that has recovered over 1 billion dollars for over 50 thousand clients? Sustained excellence and fierce determination - spanning nearly 30 years. A Super Lawyer for the past 15 years, Angel Reyes has built the Reyes Browne Law Firm (@reyes.law) into a Texas powerhouse in auto and trucking cases. With over 8,000…
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241. Tanner Jones, Consultwebs— Toolkit: Data-Backed and Results-Driven, The Digital Foundation for Growth
32:12
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Deciding where to invest marketing dollars to maximize law firm growth can feel like throwing darts blindfolded. The options seem endless, while proven returns feel few. Tanner Jones, VP of Business Development at Consultwebs (@consultwebs) will help you hit your mark. With over 20 years of results-driven legal marketing experience, Consultwebs has…
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240. Charles Buist, Spetsas and Buist — Niche Authority: How to Find and Dominate Your Legal Blue Ocean
27:45
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When Charles Buist first set out, he aimed to build a boutique firm. But when he found a blue ocean of underserved clients - everything changed. Charles, Managing Partner of Spetsas and Buist (@spetsasbuist) is bucking convention and blazing a trail in underserved niches. He quickly dove into dental med-mal, helping as many clients as he could. In …
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239. Jack Newton, Clio— Toolkit: Legal Tech, Streamline Legal Marketing, Intake, and Operations
29:15
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Clio is the world’s leading legal practice management software trusted by over 150,000 legal professionals. Since creating Clio in 2008, CEO and Co-Founder, Jack Newton has spearheaded using data to make informed business decisions and choose solutions that drive long-term success. He shares his valuable perspectives on emerging industry opportunit…
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238. Corey Quinn — Vertical Marketing: Explosive Growth, One Niche at a Time
32:43
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If you want to scale your personal injury firm towards nine figures — this is the growth mastermind you need to hear. In just seven years, Scorpion expanded from $20 million to over $150 million in revenue. They also employed over 900 new employees during that span. Meet the former CMO behind that incredible growth - Corey Quinn. He will reveal his…
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237. Bill Pintas, Pintas & Mullins — Capture More Cases: Market Smarter, Partner Stronger
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Decades ago, as a young lawyer, William "Bill" Pintas could only afford $25 late-night TV spots. Today his juggernaut firm, Pintas & Mullans (@pintasmullins) boasts partnerships with 500+ top litigating firms after cracking the code on strategic marketing and alignments. Bill peels back the curtain on explosive growth tactics for PI firms. Learn ho…
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236. Paul Bamert, Case Status — Client Apps: How Better Communication Leads to Raving Fans
30:59
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Immediacy. Transparency. Realtime reviews. This is what today's on-demand client engagement looks like. Consumers expect the same seamless, mobile-first experience from attorneys that they get from top brands. Enter Case Status – the solution leading law firms rely on to transform friction-filled communication into efficient, 24/7 access. By consol…
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235. Dawn Smith, Smith Clinesmith — Cracking the Code: Specialized Firms Driving Complex Litigation at Scale
26:19
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Dawn Smith rocketed to success as one of the top-grossing mesothelioma attorneys in the nation, then pivoted to advocate for nursing home abuse victims. Alongside Partner Curtis Clinesmith, she grew one of the largest practices in the country - Smith Clinesmith (@smithclinesmithllp). Rejecting conventional law firm models, the duo specialized in co…
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234. Chris Massaro, TSEG — Boost Marketing ROI: Mailbox Money and Risk-Free Mass Torts
28:10
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Staying competitive. Embrace innovation. Gain an edge with digital marketing expert Chris Massaro (@massarochris). Over the past decade, Chris has mastered accelerating law firm growth. He leads agency The Search Engine Guys (TSEG) in dominating online presence for over 520 firms. In this episode, Chris moves beyond cost per acquisition, revealing …
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233. Jeff Solomon, Guardian Law Group — Data-Driven Growth: 5-Star Reviews, Better KPIs, and Legal Tech
25:26
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Jeff Solomon navigates by numbers. With over a decade of experience and 1,200+ rave reviews, Jeff reveals his proven formula for running an ultra-efficient personal injury practice that puts client outcomes first. By tracking key metrics, utilizing legal tech to accelerate recovery, and proactively capturing 5-star reviews, he's built Guardian Law …
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232. Jacob Baadsgaard, Disruptive Advertising — Marketing Powerhouse: Lessons from $450MM in Ad Spend
27:49
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What can you accomplish in just a decade? Jacob Baadsgaard (@disruptiveads) grew his side business into the formidable Disruptive Advertising agency. From 2012 to today, Jacob has scaled his team to over 160 employees and manages over $450 million in ad spend. Jacob is back on the show to share his wisdom. Learn how to effectively harness data and …
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231. Asten Hall, Asten Hall Firm — Answer Your Calling: Build a Boutique Firm
19:18
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Reputation. Relationships. Specialization. These are the building blocks of Asten Hall ’s thriving practice. Discover how the owner of The Asten Hall Firm (@astenhallfirm) uses a homegrown marketing approach fueled by community engagement and niche expertise to become the go-to attorney. Asten explains the organic growth strategies that delivered a…
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