Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Content provided by Chris Dreyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Dreyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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240. Charles Buist, Spetsas and Buist — Niche Authority: How to Find and Dominate Your Legal Blue Ocean
Manage episode 406394081 series 2817128
Content provided by Chris Dreyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Dreyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When Charles Buist first set out, he aimed to build a boutique firm. But when he found a blue ocean of underserved clients - everything changed. Charles, Managing Partner of Spetsas and Buist (@spetsasbuist) is bucking convention and blazing a trail in underserved niches. He quickly dove into dental med-mal, helping as many clients as he could. In just three years, he has cornered the market in four states and he has no plan of stopping.
If you’re ready to discover your own blue ocean — Charles charts the path forward.
PIMCon
Get your tickets for PIMCon HERE.
Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
Follow us on social media for more.
What’s in This Episode:
- Who is Charles Buist?
- How to identify and capitalize on niche areas with low competition.
- How tools can streamline cases at increased volume.
- Why providing value through education and referrals is pivotal, even for calls you don't directly take on as cases.
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
Additional Episodes You Might Enjoy
- 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
- 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
- 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
- 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
- 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
- 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
- 96. Brian Dean, Backlinko — Becoming a Linkable Source
- 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
- 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
256 episodes
Share
Manage episode 406394081 series 2817128
Content provided by Chris Dreyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Dreyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When Charles Buist first set out, he aimed to build a boutique firm. But when he found a blue ocean of underserved clients - everything changed. Charles, Managing Partner of Spetsas and Buist (@spetsasbuist) is bucking convention and blazing a trail in underserved niches. He quickly dove into dental med-mal, helping as many clients as he could. In just three years, he has cornered the market in four states and he has no plan of stopping.
If you’re ready to discover your own blue ocean — Charles charts the path forward.
PIMCon
Get your tickets for PIMCon HERE.
Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
Follow us on social media for more.
What’s in This Episode:
- Who is Charles Buist?
- How to identify and capitalize on niche areas with low competition.
- How tools can streamline cases at increased volume.
- Why providing value through education and referrals is pivotal, even for calls you don't directly take on as cases.
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
Additional Episodes You Might Enjoy
- 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
- 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry
- 101. Pratik Shah, EsquireTek — Discovering the Power of Automation
- 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend
- 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
- 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche
- 96. Brian Dean, Backlinko — Becoming a Linkable Source
- 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow
- 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels
256 episodes
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Similar to Personal Injury Mastermind
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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continue reading
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