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What makes a community flourish? How do we build vibrant, supportive online communities? Can brands and organizations facilitate authentic connection through community? If you’ve ever found yourself asking these questions, you’re in the right place. The Community Experience was designed to explore all things community and to help community facilitators design online communities that thrive, whether yours is a niche community based on fandom, or tied to a personal brand or business. Each week ...
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show series
 
#076 The uncharted waters of online communities have claimed many a landlubber. But, with the right step-by-step plan, we can weather any storm. In this episode, Warren Carlyle shares the 7 C's of building a fanatical community. He is a strategist who has helped thousands of individuals build highly engaged followings. Warren is also the man behind…
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#075 How many new members do you need each month to build a thriving community business? The number is smaller than you think. But are you focused on the right metrics to take full advantage of a slow growth strategy? In this episode, Lisa Barroca of Cultivate joins us to share her best-performing tactics for sustainable membership scaling. Lisa is…
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#074 We'd all like to create bustling communities that seduce members into multiple daily logins. But isn't that just taking a page out of the social media addiction book? In this episode, we take a step back and reconsider the essentials of running a thriving digital space. Joining our endeavor is Noele Flowers, an expert strategic community consu…
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#073 Ever had a joke fall flat online? Robbed of many of the senses we rely on for communication, saying what we mean through text alone is tricky. But how do we cultivate trust as community leaders? How do we create a digital environment where assuming best intent is our member's default reaction? With Ingrid Christensen joining us in this episode…
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#072 At SPI, we are betting big on community-powered courses with our new All-Access Pass. But there's someone on our team for whom the sheer thought of community management on top of course creation is the stuff of nightmares. In this episode, we tackle her concerns head-on! In her role as Senior Solutions Manager, Mindy Peters is the glue that ho…
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#071 Should finishing schools for digital etiquette be a thing? Your answer might be a resounding yes if you've been running communities for any length of time. But, for now, what are the best strategies to manage your member's worst impulses and curb bad behavior online? In this episode, we talk shop with SPI Director of Operations and HR sensatio…
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#070 Churn is one of the biggest issues we hear about from other community builders. Many of us have even come to accept it as part of the cost of doing business. But what are the simple tools and strategies that can increase engagement and retention in powerful ways? This is part of what we explore today in this interview with Casey Hill. He is th…
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We're taking a break from recording for the end of the year (week two of two), so here's another one of Jillian's favorites from 2022! Enjoy, and Happy Holidays! #063 What is the best way to guide online discourse toward compassion and inclusivity? Research shows that it does not matter what you say or how you say it. When discussions go awry, what…
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We're taking a break from recording for the end of the year, so here's one of Jillian's favorites from 2022! Enjoy, and Happy Holidays! #043 Connecting people is valuable. So why are community builders burning out and not making enough money to get by? Today’s guest, Tatiana Figueiredo, teaches people how to scale communities into profitable, susta…
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#069 What would it take for you to double your revenue next year? When asked this question, many of us default to the standard hustle culture fare. But is "grinding" really the most effective way to grow a community business? In this episode, we explore the alternatives with Terry Rice. He is a business development consultant, an Entrepreneur magaz…
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#068 Here at SPI, we're going all in on community as a business model. Now, we're taking our commitment to a new level! Our brand new All-Access Pass, a community-powered education experience, is the ultimate way to learn from every single one of our courses at your own pace while connecting with fellow entrepreneurs on the same path. All for an in…
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#067 Brand deals are a great way to enhance your membership and generate more revenue, but there's a catch. You see, the key to successful sponsorships is that they're win-win-win relationships. Our guest today, Justin Moore, explains that and shares his blueprint for attracting lucrative partnerships that benefit you, your members, and the brands …
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#066 How do you create a digital experience worthy of a high subscription cost? Who are the people most likely to sign up, and how do you find them? What are the common mistakes you should avoid in your first year? In this episode, Tatiana Figueiredo returns to the show to answer these questions. She shares her blueprint for running thriving commun…
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#065 The responsibility of building and managing online communities can be overwhelming. Many of us feel the need to control every aspect of the experience. But the reality is that micromanaging stops us from empowering our members to have a positive role in shaping the space. Today we talk about harnessing the power of collaboration and co-creatio…
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#064 Entrepreneurs are scrambling to jump on the community-powered course bandwagon that’s taking digital learning by storm. But what are CPCs, exactly? Are they the right fit for you? And how do you create experiences that actually enhance student outcomes? SPI CEO Matt Garland joins our host Jillian to answer all of that. Today, we go all in on h…
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#063 What is the best way to guide online discourse toward compassion and inclusivity? Research shows that it does not matter what you say or how you say it. When discussions go awry, what matters is that you say something. Today’s guest, Dr. Evelyn R. Carter, runs cutting-edge studies on detecting and discussing racial bias. She is a social psycho…
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#062 Does the work you put into community actually have an impact on your business? How do you connect the dots between what you do and the bottom line? How do you tell a compelling story that illustrates the value you provide? We tackle all that and more with our special guests, Erica Kuhl and Brian Oblinger of the In Before The Lock podcast. If y…
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#061 Running a thriving online community is no picnic. We often talk about tools and platforms that can help, but what if the answer is empowering your members to manage themselves? Today’s guest, Reina Pomeroy, runs the Good Inside parenting community for Dr. Becky. She has been active at the intersection of marketing, brand, and community for man…
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The Business of Community Summit is a one-day virtual summit focused exclusively on the business thinking, decisions, and strategies needed to reach the economic potential of community for your business. You'll walk away with a clear roadmap for launching your own community this year! Visit SmartPassiveIncome.com/BCS to register for free. See Priva…
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#060 Newsletters are having a moment right now. In fact, people are going wild over the weekly tips, tools, and advice we deliver through Unstuck. But does publishing a newsletter make sense for community builders? Can you use it to grow your membership and drive engagement? Can you do it in a way that’s quick and effective? We ask Dylan Redekop of…
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#059 What happens if you stop participating in your community for a few days? Do your members step up in your absence? This is the ultimate way to test the environment you’re creating. If no one misses you, that’s the sign of a job well done! Although, you might need a good, ugly cry to get over it. Today’s guest, Mathilde Leo, is the Head of Commu…
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#058 Are you bad at your job? Many community managers struggle to measure the true impact of their work. But that’s changing! New tools and resources designed with online memberships in mind are finally coming out. Common Room is a community intelligence platform that helps you measure and deliver next-level experiences for your members. Rebecca Ma…
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#057 Is no one drinking anymore? Mocktails are on the rise, and sobriety is quickly becoming more mainstream. Even major corporations are jumping at the chance to offer high-margin no- and low-alcohol beverages. Imagine that! But is a sober dance party any fun? And what’s there to do in an online membership for people looking to change their relati…
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#056 What are the kinds of behaviors that drive engagement in your community? How do you guide each member through the activities that keep them coming back? Analytic tools are the answer to questions like these, but the metrics you get with most platforms are not that great. Our guest today is one of the true OGs of digital communities. Richard Mi…
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#055 How do you provide your online community with value? You get paid to do it, so you might think you have to be at the center of every activity. But what would happen if you got out of the way and allowed your members to collaborate and build something from scratch? Geraldine Wharry is a fashion futurist who runs The Trend Atelier community. In …
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What do you do if you want to provide your audience members with the value of community, but they're not all at the same level in their journey? We needed to come up with a solution for this at SPI, and by gosh, we’ve done it! Jillian is joined by two special guests today to talk about the launch of our brand new Learner Community. Matt Gartland is…
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#053 Sometimes tough love is the best kind of love, and it might be just what you need if your community is struggling right now. It’s not unusual to see activity slowing down during summer, but what are the hard questions you should ask yourself if your members don’t see the value in coming back? A lone rider for this episode, Jillian shares the s…
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We're taking a break this week (week two of two), so we decided to pull up one of our favorites from the back catalog. This is episode 016 with Kelly Roberts of Badass Lady Gang and you won't want to miss it! Here are the show notes: Have you ever wanted to join a club but never felt like you fit in? Like, there's an in-crowd, outfits, and a lingo …
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We're taking a little summer break for the next two weeks, so this week we're running Jillian's appearance on session 495 The Smart Passive Income Podcast with Pat Flynn! Here are Pat's show notes for the episode: The future of business is about community and connection. And, it's more than just creating Facebook or LinkedIn groups—now your entire …
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#052 What is your biggest risk as a community builder? You might not have given this much thought, but how people treat each other on your membership site might become your number one liability. So how do you write the terms of service and guidelines that protect you in court and create a safe space for your members? Today’s episode is all about th…
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#051 Do you ever think about how childhood impacts your interests as an adult? Many community builders grew up feeling like outsiders, but seeing the world through a different lens can often lead to a passion for bringing people together. Our guest today, Elisabeth Tuttass, is half Korean and half German. She moved to the US as a teenager, not spea…
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#050 Today’s episode is a behind-the-scenes look at a massive online community success story. We’re very excited to have Willa Tellekson-Flash joining us to discuss Public.com. Willa is the Director of Community at Public, an investing platform valued at $1.2 billion with a community of over one million members. She even made the Forbes 30 Under 30…
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#049 Are you creating with authenticity? Many of us lose track of what lights us up when we focus on engaging with and providing value for others. But work without a personal touch is often seen as bland and has less impact. So how do you explore your creativity and learn to connect with your audience more effectively? Your local community might ha…
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#048 Here’s an understatement: There’s a lot going on in the world right now. In this episode, we allow ourselves to take it all in and come out on the other end surprisingly full of hope. So, how do we navigate challenging times as community leaders? We have tips aplenty! Our guest today is Tim Salau. Tim is the co-founder of Guide, a SaaS learnin…
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#047 “Disruptive” companies are “growth hacking” their way to “changing the world” left and right. Their offices have the free kombucha to prove it! But is that what employees actually want? If you were to ask them, you might hear more about, you know, childcare. In this episode, we talk about workplace communities with keynote speaker and best-sel…
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#046 We’ve seen many people quit their jobs and start new careers recently. But, when it’s teachers looking for opportunities outside the classroom, there’s a stigma attached to it. This means that support and resources are in short supply and many people end up staying in jobs that affect their health. Today’s guest, Daphne Gomez, left the classro…
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#045 “Our fears imagine our enemies. Most of the time our enemies are not our enemies, and we create ill will when oftentimes there's goodwill.” Today, on one of our most quotable episodes, we explore the dark side of community. Things get scary as we discuss cults, tribalism, and division. Dr. McMillan, a national leader in the theory of sense of …
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#044 “Hustle! Crush it!” We’ve all heard the productivity propaganda. But what if you’re a new parent and you’re still being told that you can have everything without giving anything up? That's all that today's guest, Sarah K Peck, heard as a new mom working at a tech startup. Wanting to document her real experience and meet people going through th…
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#043 Connecting people is valuable. So why are community builders burning out and not making enough money to get by? Today’s guest, Tatiana Figueiredo, teaches people how to scale communities into profitable, sustainable businesses while avoiding burnout and sleazy sales tactics. This conversation was a blast and we covered a lot of ground. You’ll …
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#042 If you’ve attended any virtual events you’ve definitely seen it… Hosts ask harmless questions and immediately find themselves face to face with a yawning chasm of awkward silence and not much else. So, how do you go from “crickets” to online events that are as powerful as anything you’d attend in person? Jan Keck, our guest today, is a virtual…
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#041 Rach Idowu is a young woman living in London who was diagnosed with ADHD later in life than we often expect. And she's made it her mission to raise awareness of neurodivergence and help other adults understand if their struggles with attention may be the result of undiagnosed ADHD. So, if you're a community builder, why should you care? Becaus…
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#040 Is there anything Kyle Hagge hasn't done? (Okay, there's at least one thing, as you'll learn in today's lightning round.) Kyle is an action-oriented community leader. He talks the talk, and he's walked the walk for organizations like Marquette University, the Housing Authority of the City of Milwaukee, AmeriCorps, Ballot Ready, College Possibl…
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#039 You may recognize today's guest—the one and only Pat Flynn. He's our first repeat guest, in fact, and he's here to talk about overcaffeination, maple syrup, and how many copies of the LEGO DeLorean he just bought. Oh, and some exciting things coming in the world of SPI Pro. Including a price increase. We're all about transparency here, and SPI…
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#037 “When we talk about community and belonging, who are we talking about belonging with? What are we belonging to?” That's just one of the thought-provoking ideas posed today by Zahra Ebrahim, a Toronto-based public interest designer and strategist who's focused on deep, community-led approaches to policy, infrastructure, and service design. Toge…
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Lead host Jillian Benbow recently chatted with Valerie Hamaker on her podcast, Generation Xhausted, and we wanted to share! In this chat, Valerie shares her experience in SPI Pro (the community Jillian runs) and support communities, and the two discuss the profound power of digital communities, finding wholeness and healing, and more. Find out more…
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#037 What does it mean to be an advocate? How can leaders set an example when it comes to mental health and self-care? How do we fairly distribute the gains and burdens of a rapidly evolving work culture? How much should we even be working? These are some of the massive questions Kat Gordon is taking on as the visionary behind The 3% Movement, an o…
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#036 In community building, it's easy to fall into the trap of building something for everyone. It's sometimes essential to create a community for a specific type of person going through a specific thing. As a young adult, Mary Horn lost her mother to ALS, and her grief led her to The Dinner Party, an organization that provides community and connec…
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#035 For Carlos Zimbrón, founder of F***up Nights, getting up on stage and sharing the story of your biggest failure is something more people should be doing. Because the act of sharing our darkest moments with others can have surprising, even amazing effects. Today you'll learn the story of an organization built around a… unique event model, and h…
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#034 There's just something about live music. Something that can't be replaced by any other experience. Sofar Sounds is a global network of chapters of small intimate gatherings, where people get together and listen to music. The plot twist is that they usually don't know who they're going to be listening to until it happens, and the venue is not y…
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#033 Mac Reddin runs a company called Commsor, which builds software for community teams, and runs a community for community builders called the Community Club. They're showing community leaders how to “flip the script,” to build communities at the core of the business rather than in service of the business or the product. And their software helps …
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