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Welcome to 'Automotive Alchemy', a podcast that dwells in the cavernous depths of data, unearthing precious gems of wisdom to illuminate your path to digital marketing success. As alchemists, we understand that each nugget of information is a vital ingredient in our elixir of knowledge. So ready yourselves as we embark on an enlightening journey through the arcane world of data-driven automotive marketing.
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Automotive CTV: What Every Car Dealer Should Immediately Add To Their Marketing Plan
49:17
49:17
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What if you could revolutionize your automotive advertising strategy and leave your competitors in the dust? Jeff Clark from Dealer Alchemist joins us to explore the seismic shift from traditional linear TV to Connected TV (CTV) and Over-The-Top (OTT) media. Discover how media consumption patterns in 2023 have evolved, with streaming becoming the d…
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Automotive OTT: Navigating New Roads In Car Dealership Marketing
1:09:18
1:09:18
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1:09:18
Get on the road to revolutionizing automotive dealership advertising with Jeff Clark of Dealer Alchemist, who joins the podcast to explore the merging lanes of OTT media and car sales. Get ready to unlock the secrets of harnessing streaming platforms and Connected TV for precise, effective marketing strategies that resonate with today's 'cord cutte…
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Car Dealer Marketing Street Fight: Traditional vs. Digital vs. Third-Parties
1:16:57
1:16:57
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1:16:57
Discover keys to revolutionizing your dealership's advertising strategy as Shean Kirin peels back the layers of marketing success. Our latest episode packs a punch with critical insights on when to cut ties with traditional advertising and how to embrace a data-centric digital approach. The automotive industry is changing, and so must our tactics. …
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Navigating the GA4 Maze: Essential Insights for Car Dealerships on Analytics and Conversion Tracking
1:07:01
1:07:01
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1:07:01
Embark on a journey through the GA4 maze as Shean Kirin, the dealer alchemist himself, sheds light on the transformative power of Google Analytics 4 for car dealerships. This episode dives into the intricacies of GA4, from setting up to dissecting conversion tracking, ensuring your dealership harnesses the true potential of data-driven decisions. A…
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Maximizing ROI: 5 Focus Areas To Help Car Dealers Improve Digital Advertising Results
1:44:06
1:44:06
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Can you imagine a world in which your dealership’s digital advertising efforts are not only effective but also drive significant ROI? Operating in this digital era, it's crucial to understand and evaluate the various aspects and metrics involved in digital advertising. Join us, as we take a deep dive into the ever-evolving landscape of digital mark…
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The Impact of Performance Max on Vehicle Listing Ads: Insights and Strategies for Car Dealers
1:08:39
1:08:39
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Ever feel like you're losing money on digital advertising for your dealership? Stop the leaks and harness the power of Google's vehicle ads when you tune into this episode of Automotive Alchemy. We're peeling back the layers on this high-converting digital ad type, uncovering the complexities, and laying out the opportunities to increase your ROI. …
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Avoiding Pitfalls & Maximizing ROI: Successful Google Ads Strategies For Car Dealers
1:27:10
1:27:10
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In this episode of "Automotive Alchemy," Shaun and Shean discuss the importance of Google Ads and paid search for automotive dealers. They delve into different ad types, including traditional search, display, video, vehicle listing ads and performance max. Pay attention to the discussion around vehicle listing ads in particular as this is a very im…
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The GA4 Countdown: Understanding, Preparing and Thriving In The New Era of Analytics
27:39
27:39
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On this episode of Automotive Alchemy, Lisa Gener and Andrew Nave discuss the recently activated Google Analytics 4 (GA4). Some automotive dealers prepared for this change, but many did not. Lisa and Andrew answer some critically important questions and share insights to help dealers catch up if needed and prepare to thrive in the new era of analyt…
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