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Car Dealer Marketing Street Fight: Traditional vs. Digital vs. Third-Parties
Manage episode 401155460 series 3501416
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Discover keys to revolutionizing your dealership's advertising strategy as Shean Kirin peels back the layers of marketing success. Our latest episode packs a punch with critical insights on when to cut ties with traditional advertising and how to embrace a data-centric digital approach. The automotive industry is changing, and so must our tactics. We'll show you why betting big on your own website and analytics can drive your sales further than any third-party platform.
Gear up for a high-octane discussion where we put the pedal to the metal on the effectiveness of analytics in car dealership advertising. We tackle the conundrum of quality versus quantity in lead generation and the art of finessing third-party partnerships to optimize your advertising dollar. With our strategic advice, you'll learn how to navigate the complex analytics that should be the backbone of your marketing decisions and pump the brakes on inefficient spending. It's time to shift gears and race ahead of the competition with precision targeting and smarter budget allocation.
Rev up your engines for a glimpse into the future as we charge into the electric vehicle market and the digital shifts transforming car sales. The showroom isn't going anywhere, but the way we interact with customers is driving into a new era. We explore the balance between the digital and personal touch, breaking down how the decline of cookie tracking and rise of personalized data will turbocharge your marketing efficiency. Fasten your seatbelts for a journey into the heart of data-driven decisions and how they will define the road ahead for car dealerships.
Chapters
1. Car Dealer Marketing Street Fight: Traditional vs. Digital vs. Third-Parties (00:00:00)
2. Comparing Traditional, Digital, and Third-Party Providers (00:00:01)
3. Advertising Analytics and Third Party Providers (00:08:09)
4. The Evolution of Digital Advertising Data (00:20:38)
5. EV Advertising Challenges and Budget Allocation (00:29:06)
6. Digital Marketing's Impact on Car Dealerships (00:36:30)
7. Data-Driven Decisions and Process Consistency (00:49:35)
8. The Future of Car Sales (01:02:11)
9. The Future of Digital Marketing (01:10:14)
9 episodes
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