In this installment, Joëlle Laubner, Business Intelligence Manager at Syngenta, speaks to Erin Pearson, VP of Marketing at Evalueserve, about how the competitive intelligence landscape has already shifted and how AI continues to drive change in the space. Erin and Joëlle discuss: ✔️ The evolution of competitive intelligence from labor-intensive, ma…

Gordon Chu, the Digital Innovation Manager at Cathay Pacific, and host Erin Pearson have an engaging conversation about creating an innovation culture and democratizing AI within an organization. In this episode, they explore: ✔️ Strategies for upskilling employees and enabling AI adoption. ✔️ Changing perceptions of AI and its transformative poten…

Like all domains right now, intellectual property (IP) and research & development (R&D) are wrestling with how to apply AI to their work most effectively and what it means for the industry’s future. In this insightful episode, Ashish Bodhankar, IP Strategist Leader at Dow Chemical Company, and Decisions Now host Erin Pearson detail these topics. As…

In this episode, Erin Pearson welcomes Daniel Helmig, CEO and founder of helmig advisory, as a special guest. With an extensive background in procurement and transformation at companies such as Ford Motor Company, ABB, and PepsiCo, Daniel shares his expertise in supply chain sustainability and greenhouse gas (GHG) emissions reduction. Daniel and Er…

Enter the complex world of the battery space and learn how to apply market insights with host Erin Pearson and special guest Raúl Arredondo. Raúl is a seasoned strategy and marketing executive in the battery industry, having worked for Rockwell, Fiat Chrysler Automobiles (now part of Stellantis), and Clarios. In this thought-provoking episode, they…

Join host Erin Pearson and special guest Justin Berger, Chief Operating Officer at 7 Knots Digital, as they explore the exciting world of AI’s transformative impact on B2B marketing. This thought-provoking episode covers topics including: ✔️ Using generative AI technologies to personalize and target content for account-based marketing and campaign …

Dive into the intersecting worlds of data science and fashion retail! In this episode, Vivek Anand, Director of Advanced Analytics at Gap, joins host Erin Pearson to discuss applying data analytics to the retail industry. Gap is a renowned worldwide clothing and accessories retailer. Vivek and Erin delve into a myriad of topics, including: ✔️ The c…

Sustainability and decarbonization are trending topics across every industry right now. The building industry is no exception, and host Erin Pearson is joined by Mike Loth, Executive Director and General Manager of Specialty Services in Global Sustainable Infrastructure at Johnson Controls, for today’s episode. Johnson Controls is a leading provide…

Global standardization of the competitive intelligence function is an important hurdle for many large, complex organizations to overcome. Global standardization comes with countless benefits; it facilitates knowledge sharing and collaboration across geographies, eliminates redundant data collection efforts, allows for scalable, efficient operations…

In this installment of Decisions Now, host Erin Pearson is joined by Kirsty Grant, who serves as the International Marketing Director of Public Safety Solutions at Everbridge. Everbridge is a global software company that empowers resilience. For over 20 years, Everbridge has helped both public and private organizations navigate the unpredictable wo…

In the age of data and analytics, businesses can enhance and make well-informed decisions by leveraging data and technology in their favor. In this episode of the Decisions Now podcast, we talked to Erica Brigance, Vice President of Data Science at Arcbest on how to realize value from analytics and artificial intelligence (AI) projects. 📌Key Takeaw…

Companies have been racing to leverage artificial intelligence (AI) and data science to succeed. But before teams can benefit from them, it’s important to establish these practices in a manner that’s profitable and done correctly, so we talked to expert Josh Edwards, global data science and operations director at Black & Veatch. 📌Key Takeaways ✔️ C…

Today, Artificial intelligence (AI), has penetrated the defense industry, like most. On this episode of the Decisions Now podcast, we are joined by Rob Albritton, vice president, and AI practice lead at Octo, who shares all the innovative ways AI is making strides in the defense world. 📌Key Takeaways ✔️ Use of AI in Defense ✔️ How Octo is Optimizin…

The auto insurance industry is rapidly transforming with the use of artificial intelligence (AI) and data analytics, like many other businesses. In this episode of the Decisions Now podcast, Charles Boyle, VP, and global chief data officer at Octo Telematics discusses how the industry is succeeding by leveraging the power of data and technology. Co…

The quick service restaurants (QSR) industry is being revolutionized by data and analytics (DA) and artificial intelligence (AI). In this episode, Zachary Richard, director of global data science at McDonald's, shares how the company is using data to boost customer and crew experience, the challenges with data exploration, streamlining different de…

Today, we have laws in place to protect and efficiently govern our freedom, privacy, and rights. The growth in technology has spiked the interest in ethics in AI and technology and has called organizations to be more responsible with their products. On the latest episode of the Decisions Now podcast, we are joined by, CEO and Founder of Emergent Li…

On the twelfth episode of the Decisions Now podcast, we are joined by AI ethicist, Olivia Gambelin, founder of Ethical Intelligence, who brings us a thought-provoking conversation centered around ethics in AI. Tune in as co-hosts Rigvinath Chevala, Evalueserve’s chief technology officer, and Erin Pearson, our vice president of marketing chat with G…

With AI adoption in full swing for many, machine learning (ML) and artificial intelligence (AI) are paving the way for progress in different business sectors. On the eleventh episode of the Decisions Now podcast, Joshua Starmer, Founder, and CEO of StatQuest, and Lead AI Educator at Lightning AI dives into the nuts and bolts of ML algorithms, updat…

Industry experts are constantly sharing their AI experiences and stories. We decided to cast the net wider and get a different perspective, in this episode we are joined by Chris Ehrlich, managing editor of Datamation. Ehrlich brings over 20 years of experience reporting on B2B technologies and chats with co-hosts, Evalueserve’s CTO Rigvinath Cheva…

Data analytics and AI are terms we hear in the market way too often. Everywhere you go, people want data-driven insights, now more than ever it's essential to understand what it takes to forge this strong analytic transformation journey. In the ninth episode of the Decisions Now podcast, we talked with Data and Analytics Professor at IE Business Sc…

Artificial Intelligence (AI) algorithms have paved the way for the retail industry to gain great insights into consumer behaviors as well as other market needs. This digital transformation in the retail sector was accelerated as a result of the COVID-19 pandemic, making AI-powered technology a necessity for these companies. In the eighth episode of…

Description People analytics and behavioral analytics are data-driven ways of analyzing people and their behavior to improve systems and accomplish long-term corporate goals. Including this approach in your business asset will help you better understand your company and handle specific workplace social concerns. People now recognize the value of me…

To be a successful salesperson, one must be good in communication, as the art of selling is heavily reliant on persuading and trustworthy sharing of information. And because the essence of business is all about sales, the lifeline of a company will always be dependent on how well sales are done. In this episode, we're joined by Steve Richard, the f…

Many businesses are implementing AI technology into their systems because it allows them to operate more efficiently and effectively in their everyday operations, yet the majority of them are stuck and not progressing far enough. Some may consider this as a risk since they may not see AI's full potential, which might lead to a loss of exponential g…

The process of ensuring that data is usable, accessible, and safe is referred to as data governance. Improved data analytics lead to better decision making and operational assistance when data governance is implemented effectively. It also aids in the elimination of data discrepancies or inaccuracies, which can result in issues of integrity, poor d…

Information Logistics, from the collecting of raw data and information to the table of decision-makers, is a key part of any organization. It's a new topic, especially as data and information become more intertwined with cloud computing and storage. The idea of managing data in a way that brings together the necessary data at the right time, in the…

We all know that the success or failure of a business is determined by the decisions we make. These judgments can sometimes lead to businesses becoming multimillion-dollar enterprises or, even worse, bankruptcy. Companies nowadays employ a newly developed technology known as competitive intelligence, which aids leaders in making better decisions. I…

Artificial intelligence has a wide range of applications in the commercial world. In reality, most of us engage with artificial intelligence on a regular basis in some way. On this episode, we are joined by Paul Roetzer, CEO and Founder of Marketing AI Institute and PR 20/20, talks about Artificial Intelligence and its uses in the business world. T…

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