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The Shifting Landscape of Competitive Intelligence with Joëlle Laubner
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In this installment, Joëlle Laubner, Business Intelligence Manager at Syngenta, speaks to Erin Pearson, VP of Marketing at Evalueserve, about how the competitive intelligence landscape has already shifted and how AI continues to drive change in the space.
Erin and Joëlle discuss:
✔️ The evolution of competitive intelligence from labor-intensive, manual processes to a more automated landscape.
✔️ The importance of balancing automation and human expertise, or mind and machine.
✔️ Tailoring market and competitive intelligence insights and delivery methods based on stakeholder preferences and needs.
✔️ Strategies to drive adoption and foster collaboration. Feedback loops are critical in creating and maintaining a dynamic market and competitive intelligence program.
✔️ Predictions for where the competitive intelligence field is headed next.
📌 Quote from the Episode:
📣 "I'm deeply convinced that knowledge within organizations like ours is often underestimated or underused. Before going deep into any project, what we try to do is first look at what's available and at hand internally. Who and where are the subject matter experts? What do they know? How can they help? And those are all very critical and crucial questions." – Joëlle Laubner
📌 Speakers in this Episode:
🎙️ Erin Pearson, Vice President, Marketing at Evalueserve
🎙️ Joëlle Laubner, Business Intelligence Manager at Syngenta
…
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Erin and Joëlle discuss:
✔️ The evolution of competitive intelligence from labor-intensive, manual processes to a more automated landscape.
✔️ The importance of balancing automation and human expertise, or mind and machine.
✔️ Tailoring market and competitive intelligence insights and delivery methods based on stakeholder preferences and needs.
✔️ Strategies to drive adoption and foster collaboration. Feedback loops are critical in creating and maintaining a dynamic market and competitive intelligence program.
✔️ Predictions for where the competitive intelligence field is headed next.
📌 Quote from the Episode:
📣 "I'm deeply convinced that knowledge within organizations like ours is often underestimated or underused. Before going deep into any project, what we try to do is first look at what's available and at hand internally. Who and where are the subject matter experts? What do they know? How can they help? And those are all very critical and crucial questions." – Joëlle Laubner
📌 Speakers in this Episode:
🎙️ Erin Pearson, Vice President, Marketing at Evalueserve
🎙️ Joëlle Laubner, Business Intelligence Manager at Syngenta
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