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Hosted by TV journalists Michael Schneider and Joe Adalian, KCRW's The Spin-off is the podcast that takes you inside the television industry. Twice a month we feature in-depth conversations with people who are changing what and how we watch. You'll hear from showrunners, writers, actors, executives and other TV journalists tackling the latest news and evolutions in television.
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In the Digital Marketers Podcast, we teach you how to market your business online, using the latest digital marketing strategies and tactics in search engine optimization, web design, content marketing, social media, and more.
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Morgan outlines how he built a company from scratch, that today generates 150 million dollars a year in revenue serving the high-end real estate industry. He also explains how to leverage previous results and the power of community to multiply your marketing efforts.By Jeremy Knauff
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John shares how he went from zero to 2.4 million dollars per year in revenue by launching a podcast and building an audience. He also shares how to make your business massively successful by accurately identifying the problems your audience has and developing products and services to solve them.By Jeremy Knauff
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Debra Mastaler shares her experience from her roles as a link builder and as the (former) editor of Search Engine Land, to help you get your content published on authoritative websites. She also shares great ideas on how to earn quality links.By Jeremy Knauff
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Dennis Yu explains how his team at BlitzMetrics helps clients to reach the ideal audience using Facebook's powerful targeting capabilities, and how to create content that fosters engagement with that audience. He also shares some of the lessons he's learned from his own failures.By Jeremy Knauff
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Julie Eason shares how becoming a published author helps to build your authority and creates tremendous opportunities for exposure. More importantly, she shares, from her 25+ years of experience in publishing, exactly how to do it efficiently in a way that presents you as the authority.By Jeremy Knauff
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Holly Gillian explains the importance of video marketing today and how to use it to your advantage. She also shares the story of how she went from behind the scenes to in front of the camera, what to expect when you get started, and how to crush it with your videos.By Jeremy Knauff
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Josh Steimle, founder of MWI and Influencer Inc., shares his story of going from being nearly broke to running a wildly successful agency. He achieved this by writing for large publications like Forbes, Entrepreneur, and others, developing a powerful personal brand that created authority and exposure.…
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Wendy Maynard shares how she uses Facebook Groups to build a brand, audience, and a business, along with the story of her transition from a multimillion-dollar marketing firm she co-founded into her own consulting firm where she works with entrepreneurs and CEOs to grow and scale their companies.By Jeremy Knauff
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Jon Henshaw, founder of Raven Tools, explains the impact of page speed on digital marketing today. He also delves into some of the powerful research and reporting features that Raven Tools provides to help digital marketers become more effective and efficient.By Jeremy Knauff
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Michael Penney shares his experience using his podcast, Cigars and Sea Stories, to build a brand, audience, and business, and then leveraging that to launch the 5 Paragraph Business Plan, a business planning tool based on the mission planning format used by the United States Marine Corps.By Jeremy Knauff
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In this episode, Jeremy Knauff, founder of Spartan Media, explains how to convince customers that your company is the best choice for them by focusing on the value you provide, defining a niche, and differentiating your company from competitors. This is essential for long term growth and profitability.…
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WEB BONUS: Just in time for the Season 7 finale, we bring you a conversation about The Walking Dead, recorded at the annual gathering of the National Association of Television Program Executives. Michael Schneider sat down with Josh Sapan, the president and CEO of AMC; Gale Anne Hurd, the executive producer of The Walking Dead and Fear the Walking …
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People in the industry always joke about Netflix taking over. With Netflix adding more and more kinds of shows, plus movies, have those jokes officially turned to real fear? Plus, it's Emmy season! Oh wait, the Emmys aren't until September? With the amount of campaigning already going on, you wouldn't know it. And is another writers' strike looming…
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Actors and long-time friends Brian Tyree Henry and Sterling K. Brown tell us how they first met (there were drag queens involved!), their evolving careers and why 2016 was a year that stood out and changed both of their lives. They both played memorable parts on FX shows -- Brown portrayed prosecutor Chris Darden in The People vs. O.J. Simpson and …
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In our final episode of 2016, The Spin-off crew reflects on the year that was in television, and discusses the decision of ABC, NBC and CBS to skip out on the executive panels in the upcoming Television Critics Association press tour. They also talk about the recent ratings dip of AMC mega hit The Walking Dead. Plus, a holiday-themed Download segme…
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In this bonus edition of The Spin-off, we share a panel discussion from the Paley Center, celebrating CBS' number one spot in daytime television for 30 years. This conversation was all about daytime game shows, specifically those CBS stalwarts The Price Is Right and Let's Make a Deal. Michael Schneider sat down with the show hosts and executive pro…
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Married couple Marc Guggenheim and Tara Butters have separately written, produced and overseen multiple TV shows. Guggenheim produces Arrow and DC's Legends of Tomorrow on The CW, and Butters was one of the showrunners of Marvel's Agent Carter on ABC. She was also the executive producer of the ABC show Resurrection and Reaper on The CW. They tell u…
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After years of being adored by critics but ignored by the TV Academy, the FX series The Americans is finally having its Emmy moment. Executive producers Joe Weisberg and Joel Fields tell us how their partnership is a match made in show-runner heaven, why they work so far in advance, and how collaboration is key to the success of the series.…
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“In life, if you're not 100 percent in on something, you need to take a deep breath and figure it out.” That’s what Steve Mosko told Michael Schneider during a conversation at the Paley Center, just two days after Mosko announced he would be leaving his job as chairman of Sony Pictures Television.By KCRW
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There won’t be any more Vinyl on HBO, even though there had been an earlier announcement of a second season. With that show gone and Game of Thrones wrapping up its season, there’s a lot of pressure on the forthcoming ‘Westworld. Plus, we’re at the height of Emmy campaigning, but will all that noise actually help any new shows snag a nomination?…
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Ben Winston never planned to pursue a career in American late night television, but when his good friend James Corden got the call and invited Winston along, he took the leap and moved across the ocean. He tells us how he first met Corden, how they've approached their first year of The Late, Late Show, and why he looks at YouTube numbers before the…
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