LIFE BELOW WATER SDG #14
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Hosted by TV journalists Michael Schneider and Joe Adalian, KCRW's The Spin-off is the podcast that takes you inside the television industry. Twice a month we feature in-depth conversations with people who are changing what and how we watch. You'll hear from showrunners, writers, actors, executives and other TV journalists tackling the latest news and evolutions in television.
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In the Digital Marketers Podcast, we teach you how to market your business online, using the latest digital marketing strategies and tactics in search engine optimization, web design, content marketing, social media, and more.
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The life below water SDG #14.
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How to Leverage Results & Community for Growth with Morgan Carey | Digital Marketers Podcast
30:11
30:11
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Morgan outlines how he built a company from scratch, that today generates 150 million dollars a year in revenue serving the high-end real estate industry. He also explains how to leverage previous results and the power of community to multiply your marketing efforts.By Jeremy Knauff
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Building a Digital Empire by Solving Customers' Problems with John Lee Dumas | Digital Marketers Podcast
15:00
15:00
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John shares how he went from zero to 2.4 million dollars per year in revenue by launching a podcast and building an audience. He also shares how to make your business massively successful by accurately identifying the problems your audience has and developing products and services to solve them.By Jeremy Knauff
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How to Use a Podcast to Build Exposure & Revenue with Chris Krimitsos | Digital Marketers Podcast
34:27
34:27
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Chris shares how he launched several podcasts, grew his audience, and then turned these podcasts into both a powerful marketing channel and a reliable revenue stream.By Jeremy Knauff
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Social Media Marketing for Financial Services with Sheryl Brown| Digital Marketers Podcast
45:36
45:36
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Sheryl dispells a common myth about using social media in the financial services industry and explains how you can leverage to grow your business, whether you're an agent working for a company or you run your own firm.By Jeremy Knauff
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How to Dominate Facebook Marketing with Akvile DeFazio | Digital Marketers Podcast
39:29
39:29
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39:29
Akvile explains the powerful role video plays in effective Facebook marketing, as well as some of the targeting methods her agency uses to ensure you're getting your ads in front of the right audience.By Jeremy Knauff
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Working Smarter by Leveraging Data with Doug Carr| Digital Marketers Podcast
49:18
49:18
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49:18
Doug Carr explains how to produce more effective marketing results by analyzing data to make smarter decisions, faster, with less work. He lays out a blueprint for marketers at all levels to improve performance and profitability.By Jeremy Knauff
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Building Engagement with Your Audience with Michelle Stinson Ross | Digital Marketers Podcast
46:41
46:41
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46:41
Michelle Stinson Ross explains the importance of engaging with your target audience by using a consistent and authentic message, and understanding their preferred digital platform.By Jeremy Knauff
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Using Webinars to Grow Your Business with Alicia Baumann| Digital Marketers Podcast
47:40
47:40
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47:40
Alicia Baumann explains how she leveraged webinars to create a new and powerful marketing channel for the construction management software company, Procore. In this episode, she outlines everything from strategy to execution in a way that all marketers can follow.By Jeremy Knauff
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How Changes in the Food Blogging Niche Affect SEO in General with Casey Markee | Digital Marketers Podcast
46:39
46:39
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Casey Markee shares some of the recent changes from Google to optimize for voice search that are specific to the food blogging niche and will eventually apply to SEO in general.By Jeremy Knauff
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How to Tailor Your Message for the Audience and Platform with Brent Csutoras | Digital Marketers Podcast
52:26
52:26
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52:26
Brent Csutoras explains why most marketers get it wrong by trying to take shortcuts and by using the same message for every audience on every platform. More importantly, he shares how you can avoid making these mistakes.By Jeremy Knauff
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How to Get Your Content Published on Authoritative Websites with Debra Mastaler | Digital Marketers Podcast
50:54
50:54
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Debra Mastaler shares her experience from her roles as a link builder and as the (former) editor of Search Engine Land, to help you get your content published on authoritative websites. She also shares great ideas on how to earn quality links.By Jeremy Knauff
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How to Build Engagement on Social Media with Mary Davies | Digital Marketers Podcast
49:03
49:03
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49:03
Mary Davies explains how to build powerful engagement with your audience on social media while avoiding the kind of common mistakes that can hurt your business.By Jeremy Knauff
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The Role of AI in PPC Advertising with David Szetela | Digital Marketers Podcast
49:03
49:03
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49:03
David Szetela discusses recent changes to the PPC industry, how it will continue to evolve in the future, and the role artificial intelligence will play in producing more effective results with less effort and time.By Jeremy Knauff
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The Evolution and Future of Search with Jim Hedger | Digital Marketers Podcast
1:00:19
1:00:19
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1:00:19
Jim Hedger explains how search engine algorithms have evolved over the years, how SEO practitioners have adapted, how he thinks search will continue to evolve, and what we'll have to do to be successful in the future.By Jeremy Knauff
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How to Use Facebook to Reach Your Ideal Audience with Dennis Yu | Digital Marketers Podcast
50:03
50:03
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50:03
Dennis Yu explains how his team at BlitzMetrics helps clients to reach the ideal audience using Facebook's powerful targeting capabilities, and how to create content that fosters engagement with that audience. He also shares some of the lessons he's learned from his own failures.By Jeremy Knauff
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How Becoming a Published Author Builds Authority and Creates Opportunities, with Julie Eason | Digital Marketers Podcast
56:47
56:47
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56:47
Julie Eason shares how becoming a published author helps to build your authority and creates tremendous opportunities for exposure. More importantly, she shares, from her 25+ years of experience in publishing, exactly how to do it efficiently in a way that presents you as the authority.By Jeremy Knauff
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The Importance of Video and How to Use it to Your Advantage, with Holly Gillian | Digital Marketers Podcast
43:02
43:02
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43:02
Holly Gillian explains the importance of video marketing today and how to use it to your advantage. She also shares the story of how she went from behind the scenes to in front of the camera, what to expect when you get started, and how to crush it with your videos.By Jeremy Knauff
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Developing, Expanding, and Profiting from Your Influence, with Josh Steimle | Digital Marketers Podcast
41:33
41:33
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41:33
Josh Steimle, founder of MWI and Influencer Inc., shares his story of going from being nearly broke to running a wildly successful agency. He achieved this by writing for large publications like Forbes, Entrepreneur, and others, developing a powerful personal brand that created authority and exposure.…
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How Knowledge Management Will Transform Digital Marketing, with Duane Forrester | Digital Marketers Podcast
49:08
49:08
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Duane Forrester, Vice President of Industry Insights for Yext, explains what knowledge management is and how it will transform digital marketing as we know it.By Jeremy Knauff
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How Web Hosting Impacts Digital Marketing, with David Vogelpol | Digital Marketers Podcast
35:46
35:46
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David Vogelpol, Vice President of Web Strategy of WP Engine discusses how web hosting impacts digital marketing, what makes one web host better or worse than another, and how to improve your page speed.By Jeremy Knauff
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Leveraging the Power of Facebook Groups to Build a Brand and Audience, with Wendy Maynard | Digital Marketers Podcast
38:36
38:36
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38:36
Wendy Maynard shares how she uses Facebook Groups to build a brand, audience, and a business, along with the story of her transition from a multimillion-dollar marketing firm she co-founded into her own consulting firm where she works with entrepreneurs and CEOs to grow and scale their companies.By Jeremy Knauff
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The Role of User Experience in SEO, with Alan Bleiweiss | Digital Marketers Podcast
37:24
37:24
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Alan Bleiweiss shares his insight on the role of user experience in SEO, which UX factors affect search the most and why, and how to future-proof your tactics for long-term results.
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How to Adapt to Google’s Increasingly Intelligent Algorithm, with Dave Davies | Digital Marketers Podcast
1:03:44
1:03:44
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Dave Davies, host of the SEO podcast, Webcology, and founder of Beanstalk Internet Marketing, talks about the evolution of the search industry and adapting to Google's increasingly intelligent algorithm.By Jeremy Knauff
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The Impact of Page Speed on Digital Marketing, with Jon Henshaw | Digital Marketers Podcast
56:28
56:28
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56:28
Jon Henshaw, founder of Raven Tools, explains the impact of page speed on digital marketing today. He also delves into some of the powerful research and reporting features that Raven Tools provides to help digital marketers become more effective and efficient.By Jeremy Knauff
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How Being Like Amazon Can Help You Dominate Your Market, with Bryan Eisenberg | Digital Marketers Podcast
50:25
50:25
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Bryan Eisenberg outlines the innovative techniques that Amazon used to dominate their industry, and explains how you can use them in your own digital marketing efforts.By Jeremy Knauff
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Using a Podcast to Build a Powerful Brand, Audience, and Business, with Michael Penney | Digital Marketers Podcast
1:13:02
1:13:02
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1:13:02
Michael Penney shares his experience using his podcast, Cigars and Sea Stories, to build a brand, audience, and business, and then leveraging that to launch the 5 Paragraph Business Plan, a business planning tool based on the mission planning format used by the United States Marine Corps.By Jeremy Knauff
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How to Explain Why Your Customers Should Choose You, with Jeremy Knauff | Digital Marketers Podcast
10:09
10:09
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10:09
In this episode, Jeremy Knauff, founder of Spartan Media, explains how to convince customers that your company is the best choice for them by focusing on the value you provide, defining a niche, and differentiating your company from competitors. This is essential for long term growth and profitability.…
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We're wrapping up four fabulous years of podcasting, but not before one final episode. The Spin-off crew reflects on the upfronts, Cannes vs Netflix, and the future of television.By KCRW
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WEB BONUS: Just in time for the Season 7 finale, we bring you a conversation about The Walking Dead, recorded at the annual gathering of the National Association of Television Program Executives. Michael Schneider sat down with Josh Sapan, the president and CEO of AMC; Gale Anne Hurd, the executive producer of The Walking Dead and Fear the Walking …
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Netflix domination, Emmys overload, and another writers' strike?
42:14
42:14
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42:14
People in the industry always joke about Netflix taking over. With Netflix adding more and more kinds of shows, plus movies, have those jokes officially turned to real fear? Plus, it's Emmy season! Oh wait, the Emmys aren't until September? With the amount of campaigning already going on, you wouldn't know it. And is another writers' strike looming…
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Stephen Colbert on a hot streak; pilot season by the numbers
33:15
33:15
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For the third week in a row, Stephen Colbert has bested Jimmy Fallon in the ratings. The current president is no doubt part of the reason. And, in this year's pilot season, overall series orders are down this year, but networks are still dealing with a mid-season logjam.By KCRW
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TV in the age of Trump and media trends of 2017
37:42
37:42
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Long-time TV reporters are finding their beats now apply to politics as the new POTUS continues to be obsessed with ratings. And looking to the year ahead, will broadcast streaming services like CBS All Access be able to break through?By KCRW
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Sterling K. Brown & Brian Tyree Henry on their breakout year
39:14
39:14
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Actors and long-time friends Brian Tyree Henry and Sterling K. Brown tell us how they first met (there were drag queens involved!), their evolving careers and why 2016 was a year that stood out and changed both of their lives. They both played memorable parts on FX shows -- Brown portrayed prosecutor Chris Darden in The People vs. O.J. Simpson and …
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The year in TV and debating the usefulness of TCA press tour
39:37
39:37
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39:37
In our final episode of 2016, The Spin-off crew reflects on the year that was in television, and discusses the decision of ABC, NBC and CBS to skip out on the executive panels in the upcoming Television Critics Association press tour. They also talk about the recent ratings dip of AMC mega hit The Walking Dead. Plus, a holiday-themed Download segme…
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Drew Carey, Wayne Brady and the legacy of game shows
43:59
43:59
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In this bonus edition of The Spin-off, we share a panel discussion from the Paley Center, celebrating CBS' number one spot in daytime television for 30 years. This conversation was all about daytime game shows, specifically those CBS stalwarts The Price Is Right and Let's Make a Deal. Michael Schneider sat down with the show hosts and executive pro…
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In the first episode since the election, The Spin-off crew contemplates the role TV news had in this year's presidential contest, and what TV might look like going forward. Plus, what's up with NFL ratings this year, and Dan's take on the newest Gilmore Girls revival on Netflix.By KCRW
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'The Walking Dead' returns, and another shakeup at MTV
35:36
35:36
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AMC's zombie drama The Walking Dead returned to huge ratings with its Season 7 premiere, but some fans are not crazy about the extreme violence that's now becoming commonplace in the show. And, after just a year on the job, Sean Atkins is out at MTV. Chris McCarthy will be taking over.By KCRW
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Married Showrunners Tara Butters & Marc Guggenheim
40:43
40:43
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Married couple Marc Guggenheim and Tara Butters have separately written, produced and overseen multiple TV shows. Guggenheim produces Arrow and DC's Legends of Tomorrow on The CW, and Butters was one of the showrunners of Marvel's Agent Carter on ABC. She was also the executive producer of the ABC show Resurrection and Reaper on The CW. They tell u…
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Creativity abounds in fall TV & analyzing debate ratings
41:19
41:19
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The Spin-off crew evaluates new fall TV, which in spite of a few stinkers, shows much more overall creative promise than in years past. Then, a look at the ratings from the first presidential debate, which were indeed very high, but need to be put in context.By KCRW
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Sophomore slumps & niche streaming services
44:32
44:32
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The Spin-off crew sums up the summer. They talk about Olympics ratings, discuss why two hot cable shows are struggling in their second seasons and contemplate whether the myriad niche streaming services can ever offer them the TV line-up of their dreams.By KCRW
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Showrunners Joel Fields and Joe Weisberg on 'The Americans'
52:24
52:24
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After years of being adored by critics but ignored by the TV Academy, the FX series The Americans is finally having its Emmy moment. Executive producers Joe Weisberg and Joel Fields tell us how their partnership is a match made in show-runner heaven, why they work so far in advance, and how collaboration is key to the success of the series.…
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Emotional Moments at Comic-Con and Always Be Marketing
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42:19
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In the brief window between Comic-Con and TCA press tour this year, this Spin-Off crew gathers to talk about the most interesting moments at this year's Comic-Con and why marketing for cable shows has turned into a year-round event.By KCRW
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Steve Mosko on His Sudden Departure from Sony Pictures Television
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49:30
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49:30
“In life, if you're not 100 percent in on something, you need to take a deep breath and figure it out.” That’s what Steve Mosko told Michael Schneider during a conversation at the Paley Center, just two days after Mosko announced he would be leaving his job as chairman of Sony Pictures Television.By KCRW
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Drama Problems at HBO, Which New Shows Will Score Emmy Noms?
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35:00
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There won’t be any more Vinyl on HBO, even though there had been an earlier announcement of a second season. With that show gone and Game of Thrones wrapping up its season, there’s a lot of pressure on the forthcoming ‘Westworld. Plus, we’re at the height of Emmy campaigning, but will all that noise actually help any new shows snag a nomination?…
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Writer-Producer Noah Hawley on 'Fargo' and 'Legion'
49:15
49:15
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How does Noah Hawley get so much writing done? He tells us he's discovered a “rift in the space-time continuum.” The novelist, screenwriter and TV writer-producer talks about his career arc and what he knows so far about the upcoming Legion and season three of Fargo, both on FX.By KCRW
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Jerrod Carmichael Brings Heart Back to the Multi-Cam Sitcom
39:34
39:34
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Jerrod Carmichael grew up loving multi-camera sitcoms, especially the ones on NBC. Now he’s created and stars in one of his own. Carmichael tells us why he opted to go the retro, multi-cam route to tell personal stories and tackle tough topics.By KCRW
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2016 Upfronts & the Economics of a TV Boom
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49:51
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The Spin-off crew reports back from this year's network upfront presentations and Joe Adalian shares his biggest takeaways after spending four months investigating the current state of television. Plus, a shake-up at HBO.By KCRW
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Matt Walsh & Timothy Simons on 'Veep' and Pronouncing "Nevada"
45:19
45:19
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Matt Walsh and Timothy Simons play Mike McLintock and Jonah Ryan, respectively, on HBO's Veep. They tell us about the experience of starring in a show about a dysfunctional government in the middle of a crazy election year, and working in a new location with a new showrunner for Season 5.By KCRW
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Ben Winston, EP of 'The Late, Late Show with James Corden'
54:21
54:21
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Ben Winston never planned to pursue a career in American late night television, but when his good friend James Corden got the call and invited Winston along, he took the leap and moved across the ocean. He tells us how he first met Corden, how they've approached their first year of The Late, Late Show, and why he looks at YouTube numbers before the…
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