Modern and Ethical marketing strategies, without the huge price tag of most resources in the industry. This show will be a mix of topic-based podcasts and some interviews with some of the industry leaders in chiropractic, marketing, and business strategy.
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In this solo episode, Dr. Christie delves into marketing and communication strategies specifically tailored for the active care patient. Dr. Christie emphasizes the importance of ethical, patient-centered marketing and outlines the three phases of a patient's life cycle: new, active, and inactive. He highlights the often-overlooked active care phas…
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In today’s episode, we are thrilled to welcome back Dr. Shawn Thistle to delve into the latest advancements in chiropractic research. Join Dr. Kevin Christie and Dr. Thistle as they navigate through the evolving landscape of evidence-based chiropractic care, discussing how integrating the latest research into practice can significantly enhance pati…
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Hiring Strategies for the Chiropractic Practice with Amanda Campana
38:48
38:48
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In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Amanda Campana from VisionSpark to delve into the intricacies of hiring the right chiropractic associate. They discuss the different types of associates—sustainers, builders, and hunters—and how to identify which one suits your practice best. Amanda introduces the Tal…
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Tax Strategies for the Small Business Owner with Barbara Schreihans
34:50
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In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with tax strategist Barbara Schreihans to delve into the world of tax strategies for chiropractors. Barbara explains the key differences between traditional accounting and proactive tax strategy, offering invaluable insights for small business owners looking to optimize th…
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In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie discusses five key business topics for chiropractors: cash flow management, compliance, outsourcing vs. in-house billing, envisioning a future bigger than the past, and knowing your practice's key metrics. Dr. Christie shares insights from interactions with members of his coach…
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Managing chiropractic practice and different personality types with Manuel Astruc MD
45:37
45:37
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In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie welcomes Dr. Manuel Astruc, a psychiatry expert specializing in mental health for healthcare providers and entrepreneurs. Together, they discuss strategies to prevent professional burnout and how different personality traits, such as high anxiety, OCD tendencies, and melancholi…
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In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie provides key marketing updates and strategies for chiropractic practices. He discusses the benefits of using the AI tool Opus Clip for video content, the importance of Instagram Reels, the effectiveness of email marketing, why not to worry about recent Google updates for local …
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Maximizing Your Chiropractic License with Josh Satterlee
50:31
50:31
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Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this episode, Dr. Christie welcomes back Dr. Josh Satterlee to discuss an essential topic for chiropractors: maximizing your chiropractic license. They delve into what it means to truly utilize your license to its fullest potential, focusing on honing y…
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Staying Compliant With Your Billing with Kristi Hudson
47:18
47:18
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Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this episode, Dr. Christie is joined by Kristi Hudson of ChiroHealth USA to discuss an often overlooked but crucial aspect of chiropractic practice: billing compliance and avoiding dual fee schedules. Kristi Hudson provides invaluable insights into how …
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Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this solo episode, Dr. Christie delves into an innovative approach to staffing your chiropractic practice, especially when resources are tight. He introduces the concept of the "Swiss Army CA," a versatile team member who can handle multiple roles withi…
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Current Insights and Future Excitement and Concerns for Chiropractors with Bobby Maybee, DC
57:56
57:56
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Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this episode, Dr. Christie is joined by Dr. Bobby Maybee, founder of the Forward Thinking Chiropractic Alliance (FTCA), to delve into the current state and future of evidence-based chiropractic practice. Dr. Maybee, a long-time friend and business partn…
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Welcome to another episode of Modern Chiropractic Mastery with your host, Dr. Kevin Christie. In this unique episode, Dr. Christie is joined by Dr. Curt Kippenberger for a comprehensive dialogue on the topic of the 30 and 60-minute DC model. This isn't a bash fest; instead, it's a deep dive into the nuances, benefits, and potential concerns of chir…
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Is Cynicism Stunting Your Practice Growth with Chris Chippendale DC
42:23
42:23
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Join Dr. Kevin Christie on another insightful episode of Modern Chiropractic Mastery as he welcomes back Dr. Chris Chippendale from the UK. In this episode, they dive deep into the intriguing topic of optimism versus cynicism within the chiropractic profession. Dr. Chippendale, a seasoned chiropractor and coach, shares his research and thoughts on …
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Exponentially Growing Yourself and Practice
22:46
22:46
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By Dr. Kevin Christie
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Optimizing Merchant Processing with Holly Jensen
36:22
36:22
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Unravel the complexities of merchant processing with Holly Jensen from Cash Practice Systems, as she joins Dr. Kevin Christie on the Modern Chiropractic Mastery podcast. With Holly's extensive experience as COO, she sheds light on the importance of understanding merchant processing for chiropractic practices, and how it can be more than just a mund…
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What I Learned from Strategic Coach's CoachCon Event
30:34
30:34
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I continue the pursuit of collecting and cataloging ideas, resources, and insights to share with the chiropractic community for personal and professional growth. Attending the first annual Strategic Coach CoachCon was a great experience. I took away many great lessons that I will apply to my life and convey to the MCM audience. In this episode, I d…
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Building and Investing In Your Brand with Tony Katakis, DC
43:07
43:07
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Brand building isn’t about logos and color schemes. It is about what people think of your practice, how it makes them feel, and your team culture. I have had the pleasure of working with Dr. Tony Katakis in the early days of building his clinic, and in this interview, we get an update on how they have grown and the future vision. In this episode, y…
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The Mutually Beneficial Associate/Owner Chiropractor Relationship with LIsa Goodman, DC
50:12
50:12
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The tug-of-war battle between Associate and Practice Owner is well documented, but it doesn’t have to be that way. There are many strategies and best practices to have a mutually beneficial experience for both the associate and the practice owner, and that is what we discuss in this week’s podcast episode. In this episode, I interview Dr. Lisa Good…
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Ethically Offering Add-On Services to Your Practice with David Rudnick, DC
51:39
51:39
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The more I discuss with colleagues and experts how to provide the patient with great care and how to avoid the commoditization trap that insurance companies have doctors firmly trapped in, the more the idea of add-on services keeps revealing itself as a great option. Whether you are in-network with insurance or are a cash practice, some services ar…
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Is your chiropractic practice fully modernized? When modernizing your practice, yes, you can renovate the office, get new equipment, and go from paper to electronic health records, but you also need to modernize your marketing, communication, and business technologies. Prospective and current patients expect a modern experience when engaging with y…
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Everything Neurodynamics with Michael Shacklock, DipPhysio
38:42
38:42
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In this episode, I had the pleasure to sit down with Michael Shacklock DipPhysio, MAppSc, FACP, to discuss Neurodynamics and why and how to integrate this skill set into your chiropractic practice. Michael received his graduate qualification at the Auckland School of Physiotherapy, New Zealand, in 1980. He worked in public hospitals in the medical,…
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In Late February, Jay Greenstein and I hosted a Salon Dinner at Parker Vegas for a hand-selected party of 8. What is a Salon Dinner? “In the 17th and 18th centuries, salons became popular venues for philosophical, political, and other moderated conversations. Women were the center of salon life. They selected the topic, invited guests and directed …
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How Chiropractic Business is Like 1980's Video Games with Brian Strump DC
50:19
50:19
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“If you want a life where you get to do what you want every day, You’ll need to live a life doing a lot of things you don’t want to do.” Brian Strump, D.C., joins us today to discuss the above Facebook post and other amazing business insights he often provides. This is a unique episode in which I reached out to Brian based on my fascination with an…
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Compelling Video Strategies for Your Practice
45:50
45:50
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Video content marketing that educates your patients and communities is certainly one of the best marketing strategies you can do for your practice, yet why do so many choose not to? In this episode, I interview Dr. Robin Armstrong and Dr. Jody Freedman and discuss how they have grown an already great practice through consistent video marketing. The…
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Is Your Practice Buc-ee's or Waffle House?
20:38
20:38
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If you know about Buc-ee’s, you know about Buc-ee’s. If someone has been, they will tell you all about it. It is remarkable. Is your practice remarkable? Do you have raving advocates? Or is it just another practice? In this episode, I explain why you need to be more like Buc-ee’s and less like Waffle House and what exactly that means. It is time we…
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Search Engine Optimization Updates with Darcy Sullivan
39:06
39:06
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In this episode we bring Darcy Sullivan back on the show to provide you updates on all things Search. In this episode we touch on many aspects of search and some of the topics you will learn are: *Google Algorithm Updates *Mobile Search Optimization *Zero Click Search *Zero Volume Keywords vs Long Tail Keywords *Website best strategies *Video *Call…
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Increasing Capacity and Breaking Through Complexity with Clay Sankey, DC
38:25
38:25
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Many chiropractors are busy but not able to break through and afford to hire help and grow to the next level. We have all heard the term scaling, but it doesn’t mean you must scale to many locations like The Joint. Scaling means getting your one practice efficient and continuously breaking through the complexities of your business. Capacity issues …
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Where is the Chiropractic Profession Going with Brandon Steele, DC
52:55
52:55
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Many exciting things are happening in the profession; recently, attending Parker Vegas highlighted that. We don’t know where the profession is going, but many opportunities exist. In this episode, I bring on Dr. Brandon Steele of ChiroUP to discuss what they are seeing in the profession, how chiropractors can optimize their careers, and how we can …
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Too many doctors think that good healthcare and good business are inverse relationships. You can be good at business and not be a snake or a shark. You can be patient-centered and also have a good business. I am also here to tell you that everyone benefits, including your patients, when you are sound in business. In this episode, I discuss 5 Keys t…
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Having a Clear Vision and Taking Big Action in Practice with Keith Yoho, DC
51:53
51:53
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Many chiropractors and chiropractic practices have goals and dreams, but few have a great vision. Some think they have a vision, but without the necessary planning and actions, it's a dream and will never be a reality. In this interview with Dr. Keith Yoho, we discuss his group practice's exponential growth and big vision. We detail where the pract…
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The Chiropractic Defense Council with Bharon Hoag
43:13
43:13
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As a profession, we have made it a long way, but we continue to fight to improve our standing in healthcare in each state, the country, and internationally. Behind the scenes, we often don’t see the work being done to improve the chiropractic profession, and it is important to shed light on that occasionally. In this interview, Bharon Hoag from The…
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In 2024, many chiropractic practices are getting creative with optimizing their front desk. If you don’t currently have a front desk, I highly recommend the Virtual Front Desk option to free you up to focus on patient care and growing your practice. If you have a front desk person or team, consider having a Virtual Front Desk component to allow you…
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In this episode, I discuss some topics that have come up in our coaching calls, Mastermind and Facebook Group. The topics we discuss are: *What Percentage of your revenue should go towards a marketing budget *The 60-Minute Rehab DC Conundrum *Running/Starting a business debt-free vs bank loan *The FB Scam we are all seeing *Google Business Hours an…
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Implementing Functional Medicine in Your Practice with Tiffany and Tyler Armstrong, DCs
40:33
40:33
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Chiropractors are often looking for ways to help their patients improve their lives and do it in a manner that is effective and efficient. At our Mastermind weekends, our members do occasional “Each One Teach Ones,” where a member provides a 30-minute presentation on something that has grown or transformed their practice. Dr. Tiffany and Tyler Arms…
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A 30-40-year career in any profession can seem grueling, and chiropractic is no different. Too many in our profession face burnout we before that, but many don’t. How can you find purpose, enjoy your life, and find success as you define it? In this episode, I go over 3 frameworks that have helped me enjoy the process of defining success for myself …
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Growing Your Instagram Following with Kyle Richmond
39:32
39:32
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Having issues growing your Instagram following? Are you looking to improve your Instagram content and results? In this episode, I interview Dr. Kyle Richmond, who has been able to grow his Instagram exponentially within a reasonably short period of time. Instagram has many aspects, and it is consistently changing, but it does not have to be complic…
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Strategies When Patients Don't Get Better and More with Dr. Mark King
36:37
36:37
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How do you manage it when a patient isn’t getting better? What do you do when a patient gets worse with your treatment? Do you feel like you are burning brain bandwidth all day long thinking through complicated cases, and will it ever become easier? In this episode, I bring Dr. Mark King on the show to help us provide wisdom to these three question…
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Not enough chiropractors effectively plan their upcoming year, and many don’t plan at all. In this episode, I discuss what you should be doing to plan for an impactful 2024. It doesn’t have to be complicated, but it does need to be intentional. I also provide you with some resources to help guide you in your planning efforts. Let’s make 2024 a grea…
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This time of year, I always sit down and perform a thinking tool I learned from Strategic Coach. The Positive Focus gives you an opportunity to reflect on all of the achievements you have had in the past year, even if there were challenges. There are always challenges. The Positive Focus has you write down and get clear on 4 aspects: The Achievemen…
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What Insurance Companies Don't Want You to Know with Brian Capra DC
45:50
45:50
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We know insurance companies play games, but what games are they playing? What can you do about it? In this episode, I interview Dr. Brian Capra of Genesis Chiropractic Software on all of the tactics, strategies, and games insurance companies play to try not to pay you. We cover everything from why insurance companies do this to strategies to preven…
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Emotional Intelligence with Dennis McIntee
44:06
44:06
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Don't stay stuck in the same cycles of stress and frustration. When you get better, your life gets better. So, do something today that will help you jumpstart your journey toward emotional intelligence. You can develop the skills to... Stop losing your cool with your team and patients. Stay focused instead of becoming so reactive even in high press…
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In this episode I provide you with eight marketing updates and tactics to help you with your practice. I discuss the following 8 topics: 1. YouTube Auto Subscribe 2. Email Open Rates and Clickthrough Rates 3. IG Follows Strategy 4. Google Business Posting 5. Think of your Podiatrists and Dentists 6. This is the time to do your Use it or lose it cam…
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10x is Easier than 2x with Kristi Chambers
46:38
46:38
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10X is fundamentally about quality vs quantity, and the quality of your freedom determines the results you achieve. This is not hustle culture. As Ben Harding, Co-author of the book “10X is Easier than 2X,” states: “10X is not the outcome; it’s a counterintuitive process you can apply every time you want exponential growth in your life and business…
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Tips and Traps of Selling Your Business with Paul Carrol
42:54
42:54
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At some point in the future, there is the likelihood that you will want to sell your practice. In past episodes, we have discussed this topic and why it is so vital to start preparing your practice now for it, even if it is many years down the road. If you prepare your practice and your personal financial structure now, not only will you benefit fr…
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We live in a tough world, and we work in a challenging industry; however, many are making it worse by falling susceptible to the stories and excuses that are holding them back. Stories such as the public’s perception of our profession or how busy you are and don’t have the time to do marketing or community outreach to grow your practice the necessa…
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Uncover Your Leadership Style, Revitalize Company Culture
39:51
39:51
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We often imagine leadership as some grand charismatic leader like Nick Saban, MLK, or Churchill. The reality is, that leadership has many styles and traits and isn’t something you are just born with. In this episode, I am excited to interview JM Ryerson on transforming your life and getting better every day. When you get better, you get better as a…
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This isn’t an exact science, but in my judgment, we are in the third phase of sports chiropractic. Phase 1 was pioneered by many great chiropractors before there was even the name sports chiropractor. Phase 2 layered on more advanced soft tissue therapy, particular assessments, and sports rehab. In this episode, I break down phase 1 and phase 2 of …
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Updated Strategic Facebook Ads for Chiropractors with Nicholas Kusmich
47:33
47:33
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Many of you remember the Wild West days of $27 all-you-can-eat chiropractic Facebook Ads where these ads tried to entice people to come in for a very cheap visit, get 100 people in the funnel and hope 5 bought big care packages. This worked for many, but it frustrated even more. If you didn’t get turned off from Facebook Ads, then you may have when…
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Public Relations for Chiropractors with Jay Jaye
43:10
43:10
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You don’t have to be a celebrity, athlete, or corporate executive to leverage Public Relations or “PR” for yourself and your business. The fundamentals of PR are instrumental in growing a remarkable chiropractic practice. In this episode, I interview Jay of Ace of Spades Agency, and he dispels the myths of PR, how chiropractors can improve their po…
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The chasm between the vision of your ideal success, the traits you express, the sacrifices you are willing to make, and personal development may be preventing you from realizing professional success. In this lesson I discuss the 6 Things Success Demands from a post originally by Sanwal Dani and they hit it on the head. Success is how you define it,…
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