Scale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.
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An interview show from your friends at Smashing Magazine. Drew McLellan and Vitaly Friedman talk to design and development experts about their work on the web, as well as catching you up with the latest news and articles at Smashing Magazine. Suitable for cats.
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The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality. How do you future-proof your business? How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? Each episode contains valuable insights, recommendations, and tangible ex ...
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Tune in for conversations with eclectic and enlivening marketers. Imagine your weird shower thoughts and disparate liberal arts references took a road trip. This podcast is the soundtrack. Great marketing ideas can come from anywhere. So let’s talk about some.
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Build a Better Agency Podcast


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EP 425: The agency owner’s game plan for 2024 with Drew McLellan
57:46
57:46
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2023 is quickly coming to a close, so it’s time for agency owners to start thinking about the year ahead to come up with their 2024 game plan. With holiday hibernation quickly approaching for most agency owners, this is the perfect time to reflect on 2023 and start thinking about what we want to improve for 2024. Many of us are coming out of a less…
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Sell With Authority


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Growth Strategies for a Profitable 2024, with Shawndel Spader and Hannah Roth
46:27
46:27
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46:27
In this episode of Sell With Authority we’re taking a deep dive into a critical question that business leaders must ask themselves; are we strategically planning for the future, or are we too busy reacting in the moment? Scaling your agency is a thrilling prospect, but it’s not just about selling more — it’s about ensuring that growth translates in…
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Build a Better Agency Podcast


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EP 426: Dialing in your biz dev strategy for 2024 with Lee McKnight Jr.
52:01
52:01
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52:01
It’s no secret that 2023 has been a rough year for most agency owners. Between the elongated sales cycles, shrinking prospect budgets, and the need to re-evaluate some of our own expenses that have been piling up, many of you are feeling burnt out. But it’s not all bad news. There’s still time to take a fresh look at how you want to run your agency…
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Sell With Authority


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Getting Back to the Strategic Seat, with Lenya McGrath and Hannah Roth
43:36
43:36
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43:36
Have you ever left a client meeting frustrated, feeling like you’ve lost that strategic seat at the table? On this episode of Sell With Authority, we dive deep into this issue with two incredible guests who have not only faced this challenge head-on — but have also successfully overcome it. Joining us is Lenya McGrath, the Executive Director of Bus…
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Sell With Authority


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Go Narrow for Niche Gold, with Corey Quinn
47:03
47:03
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For this episode of Sell With Authority, we are going on a bit of a mining expedition — and unearthing some super valuable golden nuggets that you can take and apply straight away. My guest is Corey Quinn — and if you’re meeting Corey for the first time — he has a 25-year record of extraordinary success as an entrepreneur, sales leader, and marketi…
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Build a Better Agency Podcast


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EP 424:The key to winning over right-fit clients in any economy with Jason Swenk
50:31
50:31
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50:31
Finding right-fit clients, especially in a slow economy, is always a frustrating task. For the past year or so, agency owners have been expressing more and more frustrations over finding and keeping good clients at the right price point. In this episode, Jason Swenk shares some tips and tricks about what he sees agencies doing right when it comes t…
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I am thrilled to welcome my guest to this episode of Sell With Authority, Jeff Bush. Jeff started his formal career in sales and marketing, and then transitioned into becoming a business owner of B2B and B2C companies. He has since become a seasoned entrepreneur with over three decades of experience under his belt and is President of Grow My Profit…
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Build a Better Agency Podcast


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EP 423: How to ask like an auctioneer when making negotiations with Dia Bondi
56:32
56:32
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56:32
We’ve all lowballed ourselves when going into negotiations. Whether it was for a raise, a proposal to a new client, a request to be a keynote speaker or a promotion, we’ve probably left opportunity on the table without even realizing it. The good news is that it’s extremely common, so you’re not alone. But the bad news is that you could probably be…
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Yes, and Marketing


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Wielding AI for Agencies and the Irreplaceable Human Element with Drew McLellan
42:09
42:09
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42:09
CEO of Agency Management Institute Drew McLellan brings over thirty years of expertise to dive deep into how agencies are finding success in the current economic climate by deploying AI in inventive ways.By Steve Pockross
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Sell With Authority


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How Coopetition Makes Us Stronger Together, with Nicole Mahoney
40:19
40:19
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40:19
In this episode of Sell With Authority, I’m thrilled to welcome our guest expert, Nicole Mahoney. Nicole is the Founder of Break the Ice Media, a PR and digital marketing agency specializing in the travel, tourism, and hospitality industry. She also serves as CEO of Travel Alliance Partners — is the host of the rock solid awesome podcast, Destinati…
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Build a Better Agency Podcast


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EP 422: Optimizing agency operations with 90-minute business ‘sabbaticals’ with Alyson Caffrey
54:17
54:17
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54:17
Usually, a sabbatical is for people who need time to rest and recharge. But did you know that sabbaticals are important for your agency operations, too? This week, we’re taking a different approach to the ongoing conversation we’ve been having about systems and processes, agency operations, and ways to optimize your business growth. From Alyson Caf…
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Sell With Authority


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Differentiate to Stand Out, with Mark Levy
35:23
35:23
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35:23
I am thrilled to welcome our special guest expert to this episode of Sell With Authority, Mark Levy. Mark is the Founder of Levy Innovation and has an impressive track record of helping clients break free from the sea of sameness. He’s done it over 25,000 times for prominent figures like Simon Sinek, heads of divisions within two different White Ho…
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Build a Better Agency Podcast


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EP 421: Improving systems and processes to complete projects in 2 weeks with Michelle LaBrosse
52:55
52:55
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52:55
Productivity means profitability. One of the key ways to boost your productivity is to hone in on your systems and processes to get things done faster and more efficiently without bottlenecking your creative process. This week, we’re chatting with Michelle LaBrosse, a systems and processes expert, about how agency owners, teams, and even clients ca…
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Sell With Authority


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How to Architect Your Next Sales Call, with Stephen Woessner
49:51
49:51
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For over 30 years, Stephen Woessner has been in the trenches of agency new business strategy working alongside and consulting with hundreds of agencies, business coaches, and consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, and fill their sales pipeline with a steady stream of righ…
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Build a Better Agency Podcast


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EP 420: Setting realistic budget and growth goals for 2024 with Drew McLellan
39:09
39:09
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39:09
Many agency owners want to see 20% growth (or more) year over year while staying profitable. This goal isn’t entirely unrealistic, but the bigger you get, the harder it is to maintain such impressive numbers if you’re not investing resources in the right things to support that growth. For this week’s solocast, I have some homework for you to do to …
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Sell With Authority


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How to Get a Key to the Private Elevator, with John Emmerson
45:07
45:07
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45:07
On this episode of Sell With Authority, Predictive’s own strategist and scientist Hannah Roth, and I are joined by special guest expert John Emmerson. John is currently Director at London Agency, a healthcare specialist communications agency. John and his team have a depth of expertise in helping clients speak the “local language” of their clients …
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Smashing Podcast


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What is a Tech Union? with Ethan Marcotte
34:44
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We’re talking about Tech Unions. What part can unions play in a modern tech workplace? Drew McLellan talks to Ethan Marcotte to find out.By Smashing Magazine
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Build a Better Agency Podcast


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EP 419: Decoupling from the day-to-day grind as an agency owner with Lien De Pau
53:20
53:20
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53:20
One of the most common questions we still receive is about how to decouple yourself from the day-to-day grind of agency life and finally get to focus on being an agency owner. Many of us became accidental entrepreneurs and owners, and now that we have teams to lead, it can be hard to stop doing the old work that got us started on this journey. This…
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Yes, and Marketing


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Ethical AI, The Crisis of Trust, and Responsible Innovation with Olivia Gambelin
39:16
39:16
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Leading AI ethicist Olivia Gambelin shares insights on the adoption of generative AI, how synthetic data preserves the privacy of the public, and the strategic development and implementation of AI as it impacts marketers.By Steve Pockross
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Sell With Authority


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How to Use Purposeful Self-Promotion, with Lisa Bragg
44:23
44:23
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44:23
On this episode of Sell With Authority, we focus our time and attention on a goal that will help you roar into 2024 and crush it throughout the year — how best to leverage your smarts in content and self-promotion that enables you to sell from a position of authority — without looking self-promotional. I am excited to welcome Lisa Bragg. Lisa is th…
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Build a Better Agency Podcast


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EP 418: Redesigning agency culture in a new remote and hybrid world with Gustavo Razzetti
53:25
53:25
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53:25
Shifting agency culture has been a huge point of contention for many agency owners since the beginning of the pandemic. For some, it’s brought a lot of challenges in understanding how we can work as a team while being scattered around, while others have embraced the changes and have tried to adapt the best they can. However, it can still be challen…
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Sell With Authority


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How to Make More While Working Less, with Karl Sakas
43:53
43:53
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43:53
I am over the moon excited to welcome our special guest expert, Karl Sakas, on this episode of Sell With Authority. Karl is the author of three books, including Work Less, Earn More, and more than 400 articles on agency management. Karl shares how he has helped agencies work less and make more. Aren’t we all looking for strategies, tactics, tips, t…
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Build a Better Agency Podcast


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EP 417: The art of perfecting presentations for agency employees with Michael Weiss
57:10
57:10
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57:10
No matter how experienced you are, everyone gets nervous before getting up in front of a room full of people to speak. The adrenaline starts pumping, and you start doubting yourself and your ideas a little bit. It’s a universal experience we’ve all felt at least once in our lives. Michael Weiss is here to teach us that giving presentations doesn’t …
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Sell With Authority


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How to Cold Call with Content, with Tom Martin
39:00
39:00
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39:00
On this episode of Sell With Authority, we have a special encore guest expert, Tom Martin, who has been in the trenches of the agency business for over 30 years. Tom is an internationally recognized sales and marketing keynote speaker and the Founder of Converse Digital. He helps agencies just like yours and mine strategically turn conversations in…
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Smashing Podcast


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How do you run a grassroots conference? with Alex Older
44:13
44:13
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We’re talking about running grassroots conferences and meet-ups. What does it take to organise a small industry event for your community? Drew McLellan talks to WDC’s Alex Older to find out.By Smashing Magazine
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Build a Better Agency Podcast


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EP 416: Teaching AEs how to grow your existing client base with Mark Riggs
54:38
54:38
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54:38
With new client acquisition at an all-time low, it’s more important than ever to focus on growing your existing client base. In fact, 60 to 70 percent of your net new revenue should now come from existing clients to continue being profitable. This means it’s time to teach your AE’s how crucial it is to know how to navigate agency math, foster agenc…
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Sell With Authority


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How to Build an Effective Sales Process, with Jason Swenk
46:40
46:40
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46:40
My Predictive team and I are looking forward to helping you close out Q4 strong so you can roar into 2024 and crush the year. In the fast-paced reality of marketing agencies, your success depends on more than just creativity and strategy. It’s about building an effective sales process. That’s where my very special guest expert on this episode of Se…
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Build a Better Agency Podcast


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EP 415: Getting the most out of an M&A as a buyer or seller with Drew and Danyel McLellan
1:13:12
1:13:12
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There’s more M&A activity amongst agencies than ever before. As agency owners get older and running the business becomes more stressful, many owners are running out of gas and looking for a reset. This means there has never been a more perfect time if you’re looking to buy an agency. And if you’re looking to sell, it might go faster than you antici…
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Sell With Authority


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Superconsumer Growth Strategies, with Eddie Yoon
47:10
47:10
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On this episode of Sell With Authority I’m joined by a guest who’s a true expert in superconsumer growth strategies, Eddie Yoon. Eddie is the Founder of Eddie Would Grow, a think tank and advisory firm that specializes in business growth strategy. Eddie and his team have a remarkable track record of generating billion-dollar outcomes for their clie…
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Build a Better Agency Podcast


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EP 414: 9 traits that will make your agency known for its best-of-class service with Susan Quinn
50:52
50:52
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50:52
Does your agency have what it takes to provide best-in-class service to your clients? According to Susan Quinn’s research, there are 9 traits that an agency should have in order to get there. It’s not always about being the fastest or having the best prices. In fact, it’s almost never about price when you’re providing top-notch service. What it ult…
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Sell With Authority


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How to Distribute Press Releases, with Mickie Kennedy
48:46
48:46
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On this episode of Sell With Authority, I am excited to welcome Mickie Kennedy. He is the visionary Founder of eReleases, a trailblazing company that has been empowering business owners like you and me for the past 24 years. Mickie’s mission is simple but powerful — to help you increase your visibility, authority, and credibility within your chosen…
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Build a Better Agency Podcast


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EP 413: The “why” mindset strategy for better agency communication with Linda Perry
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53:52
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Do you know the “why” behind the work you do? If not, it might be time to find out. Understanding the motivation behind why we show up and feel connected to our work is key to personal happiness and effective interpersonal communication. As it turns out, there are nine “whys” that we could categorize ourselves into that affect agency communication …
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Yes, and Marketing


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SaaS Wisdom, AI, and the Funding Industrial Complex with Greg Head
39:32
39:32
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Greg Head, who has spent the past 30 years leading, growing, and advising software companies, shares why VC funding is misunderstood and over-prescribed, how AI will change the future of marketing, and explains the world of practical founders.By Steve Pockross
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Sell With Authority


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How to Use AI Tools in Your Sales Process, with David Kreiger
47:49
47:49
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47:49
On this episode of Sell With Authority, I am excited to welcome back special guest David Kreiger, the Founder of SalesRoads — a remarkable sales outsourcing and appointment setting firm. He has led SalesRoads through significant growth and the company was twice listed on the Inc 5000. David was my guest for Episode 65 of the podcast, where we dug i…
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Build a Better Agency Podcast


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EP 412: Speed is the fast pass to client happiness with Jay Baer
53:40
53:40
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When you think about how you do business, do you find that you’re purposefully taking longer to respond to inquiries because you don’t want a client to believe you’re not busy enough? Or do you hesitate to answer right away because you don’t want that to be their new expectation of your agency? Unfortunately, this is where many agencies get it back…
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