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An interview show from your friends at Smashing Magazine. Drew McLellan and Vitaly Friedman talk to design and development experts about their work on the web, as well as catching you up with the latest news and articles at Smashing Magazine. Suitable for cats.
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The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality. How do you future-proof your business? How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? Each episode contains valuable insights, recommendations, and tangible ex ...
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Tune in for conversations with eclectic and enlivening marketers. Imagine your weird shower thoughts and disparate liberal arts references took a road trip. This podcast is the soundtrack. Great marketing ideas can come from anywhere. So let’s talk about some.
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show series
 
2023 is quickly coming to a close, so it’s time for agency owners to start thinking about the year ahead to come up with their 2024 game plan. With holiday hibernation quickly approaching for most agency owners, this is the perfect time to reflect on 2023 and start thinking about what we want to improve for 2024. Many of us are coming out of a less…
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In this episode of Sell With Authority we’re taking a deep dive into a critical question that business leaders must ask themselves; are we strategically planning for the future, or are we too busy reacting in the moment? Scaling your agency is a thrilling prospect, but it’s not just about selling more — it’s about ensuring that growth translates in…
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It’s no secret that 2023 has been a rough year for most agency owners. Between the elongated sales cycles, shrinking prospect budgets, and the need to re-evaluate some of our own expenses that have been piling up, many of you are feeling burnt out. But it’s not all bad news. There’s still time to take a fresh look at how you want to run your agency…
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Have you ever left a client meeting frustrated, feeling like you’ve lost that strategic seat at the table? On this episode of Sell With Authority, we dive deep into this issue with two incredible guests who have not only faced this challenge head-on — but have also successfully overcome it. Joining us is Lenya McGrath, the Executive Director of Bus…
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For this episode of Sell With Authority, we are going on a bit of a mining expedition — and unearthing some super valuable golden nuggets that you can take and apply straight away. My guest is Corey Quinn — and if you’re meeting Corey for the first time — he has a 25-year record of extraordinary success as an entrepreneur, sales leader, and marketi…
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Finding right-fit clients, especially in a slow economy, is always a frustrating task. For the past year or so, agency owners have been expressing more and more frustrations over finding and keeping good clients at the right price point. In this episode, Jason Swenk shares some tips and tricks about what he sees agencies doing right when it comes t…
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I am thrilled to welcome my guest to this episode of Sell With Authority, Jeff Bush. Jeff started his formal career in sales and marketing, and then transitioned into becoming a business owner of B2B and B2C companies. He has since become a seasoned entrepreneur with over three decades of experience under his belt and is President of Grow My Profit…
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We’ve all lowballed ourselves when going into negotiations. Whether it was for a raise, a proposal to a new client, a request to be a keynote speaker or a promotion, we’ve probably left opportunity on the table without even realizing it. The good news is that it’s extremely common, so you’re not alone. But the bad news is that you could probably be…
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In this episode of Sell With Authority, I’m thrilled to welcome our guest expert, Nicole Mahoney. Nicole is the Founder of Break the Ice Media, a PR and digital marketing agency specializing in the travel, tourism, and hospitality industry. She also serves as CEO of Travel Alliance Partners — is the host of the rock solid awesome podcast, Destinati…
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Usually, a sabbatical is for people who need time to rest and recharge. But did you know that sabbaticals are important for your agency operations, too? This week, we’re taking a different approach to the ongoing conversation we’ve been having about systems and processes, agency operations, and ways to optimize your business growth. From Alyson Caf…
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I am thrilled to welcome our special guest expert to this episode of Sell With Authority, Mark Levy. Mark is the Founder of Levy Innovation and has an impressive track record of helping clients break free from the sea of sameness. He’s done it over 25,000 times for prominent figures like Simon Sinek, heads of divisions within two different White Ho…
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Productivity means profitability. One of the key ways to boost your productivity is to hone in on your systems and processes to get things done faster and more efficiently without bottlenecking your creative process. This week, we’re chatting with Michelle LaBrosse, a systems and processes expert, about how agency owners, teams, and even clients ca…
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For over 30 years, Stephen Woessner has been in the trenches of agency new business strategy working alongside and consulting with hundreds of agencies, business coaches, and consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, and fill their sales pipeline with a steady stream of righ…
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Many agency owners want to see 20% growth (or more) year over year while staying profitable. This goal isn’t entirely unrealistic, but the bigger you get, the harder it is to maintain such impressive numbers if you’re not investing resources in the right things to support that growth. For this week’s solocast, I have some homework for you to do to …
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On this episode of Sell With Authority, Predictive’s own strategist and scientist Hannah Roth, and I are joined by special guest expert John Emmerson. John is currently Director at London Agency, a healthcare specialist communications agency. John and his team have a depth of expertise in helping clients speak the “local language” of their clients …
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One of the most common questions we still receive is about how to decouple yourself from the day-to-day grind of agency life and finally get to focus on being an agency owner. Many of us became accidental entrepreneurs and owners, and now that we have teams to lead, it can be hard to stop doing the old work that got us started on this journey. This…
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On this episode of Sell With Authority, we focus our time and attention on a goal that will help you roar into 2024 and crush it throughout the year — how best to leverage your smarts in content and self-promotion that enables you to sell from a position of authority — without looking self-promotional. I am excited to welcome Lisa Bragg. Lisa is th…
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Shifting agency culture has been a huge point of contention for many agency owners since the beginning of the pandemic. For some, it’s brought a lot of challenges in understanding how we can work as a team while being scattered around, while others have embraced the changes and have tried to adapt the best they can. However, it can still be challen…
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I am over the moon excited to welcome our special guest expert, Karl Sakas, on this episode of Sell With Authority. Karl is the author of three books, including Work Less, Earn More, and more than 400 articles on agency management. Karl shares how he has helped agencies work less and make more. Aren’t we all looking for strategies, tactics, tips, t…
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No matter how experienced you are, everyone gets nervous before getting up in front of a room full of people to speak. The adrenaline starts pumping, and you start doubting yourself and your ideas a little bit. It’s a universal experience we’ve all felt at least once in our lives. Michael Weiss is here to teach us that giving presentations doesn’t …
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On this episode of Sell With Authority, we have a special encore guest expert, Tom Martin, who has been in the trenches of the agency business for over 30 years. Tom is an internationally recognized sales and marketing keynote speaker and the Founder of Converse Digital. He helps agencies just like yours and mine strategically turn conversations in…
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With new client acquisition at an all-time low, it’s more important than ever to focus on growing your existing client base. In fact, 60 to 70 percent of your net new revenue should now come from existing clients to continue being profitable. This means it’s time to teach your AE’s how crucial it is to know how to navigate agency math, foster agenc…
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My Predictive team and I are looking forward to helping you close out Q4 strong so you can roar into 2024 and crush the year. In the fast-paced reality of marketing agencies, your success depends on more than just creativity and strategy. It’s about building an effective sales process. That’s where my very special guest expert on this episode of Se…
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There’s more M&A activity amongst agencies than ever before. As agency owners get older and running the business becomes more stressful, many owners are running out of gas and looking for a reset. This means there has never been a more perfect time if you’re looking to buy an agency. And if you’re looking to sell, it might go faster than you antici…
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On this episode of Sell With Authority I’m joined by a guest who’s a true expert in superconsumer growth strategies, Eddie Yoon. Eddie is the Founder of Eddie Would Grow, a think tank and advisory firm that specializes in business growth strategy. Eddie and his team have a remarkable track record of generating billion-dollar outcomes for their clie…
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Does your agency have what it takes to provide best-in-class service to your clients? According to Susan Quinn’s research, there are 9 traits that an agency should have in order to get there. It’s not always about being the fastest or having the best prices. In fact, it’s almost never about price when you’re providing top-notch service. What it ult…
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On this episode of Sell With Authority, I am excited to welcome Mickie Kennedy. He is the visionary Founder of eReleases, a trailblazing company that has been empowering business owners like you and me for the past 24 years. Mickie’s mission is simple but powerful — to help you increase your visibility, authority, and credibility within your chosen…
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Do you know the “why” behind the work you do? If not, it might be time to find out. Understanding the motivation behind why we show up and feel connected to our work is key to personal happiness and effective interpersonal communication. As it turns out, there are nine “whys” that we could categorize ourselves into that affect agency communication …
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On this episode of Sell With Authority, I am excited to welcome back special guest David Kreiger, the Founder of SalesRoads — a remarkable sales outsourcing and appointment setting firm. He has led SalesRoads through significant growth and the company was twice listed on the Inc 5000. David was my guest for Episode 65 of the podcast, where we dug i…
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When you think about how you do business, do you find that you’re purposefully taking longer to respond to inquiries because you don’t want a client to believe you’re not busy enough? Or do you hesitate to answer right away because you don’t want that to be their new expectation of your agency? Unfortunately, this is where many agencies get it back…
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