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Inspiring Futures is a podcast about the future hosted by Ed Cotton. We live in the now, everything around us is increasingly real-time, so we are somewhat challenged to think about the future because it’s an unknown and takes discipline to think about. But what happens when we do we think about the future, when do we think about it, who inspires the futures we think about and what do we think the future will hold? Inspiring Futures is a podcast that talks to people from diverse backgrounds, ...
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GASSIN'

Marcus O'Donovan

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Join Marcus (Founder of CO2YOU) as he gasses with inspirational entrepreneurs about the ups and downs of going it alone. A podcast for those going solo and setting up your own business, whether you're all in or if it's a side hustle. Hear honest stories from guests who have walked the path and they share their trials, tribulations and... successes.
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Find out what it takes to be an elite level athlete as we lift the lid on their personal and professional lives with unrivalled honesty leading to fascinating stories and insight from around the sporting world. Jack Nowell - alongside his team mates, family and inspirations - delves into his experience of being an England, Exeter and British Lions rugby player with Nick Bright. Discussing life on the pitch, they also explore how players relax, how important it is to set themselves up for aft ...
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A weekly interview series from Russell Brand that examines what's beneath the surface—of the people we admire, the ideas that define our time, and the history we’re told. Speaking with guests from the worlds of academia, popular culture, and the arts, Russell seeks to uncover the ulterior truth behind our constructed reality. And have a laugh.On his new podcast ‘Above the Noise’ Russell guides us all—curious beginners, spiritual skeptics, and experienced practitioners—in brief, 10-minute med ...
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show series
 
The latest Inspiring Futures podcast features an interview with Jonathan Wise one of the co-founders of the non-profit Purpose Disruptors. Jonathan was once a strategist at JWT, but quit his job to study for an MBA in Sustainability. In the episode, we discuss his journey and transformation, what Purpose Disruptors is, and how it is trying to impac…
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The latest episode of Inspiring Futures features an interview with Dr. Grace Kite, the founder of Magic Numbers and Magic Works, an analytics-focused consultancy that helps companies and brands understand how they grow. In our conversation, we discussed the challenges and importance of being strategic when understanding the factors behind growth, t…
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The latest Inspiring Futures episode features an interview with Beth Bentley the co-founder of consultancy Tomorrowism. Beth's experience includes- Deputy Head of Strategy- Adam & Eve, London Executive Head of Strategy- at Wieden&Kennedy- London SVP Strategy Virtue at Vice. She is also the author of a best-selling book, was the Chief Strategy Offic…
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The latest Inspiring Futures podcast features an interview with Caroline Johnson- Co-Founder of The Business Model Company. Caroline worked at Grey but then worked at KPMG as a consultant. The Business Model Company advises agencies on how to evolve their business models to generate value for their clients and increase revenues and profitability fo…
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Andy Nairn co-founded Lucky Generals- an ad agency with offices in London and New York. Beyond running an agency, Andy has written a best-selling business book "Go Luck Yourself" and has just completed his first novel- "Trail of Blood" a murder mystery set 500 years ago on the border between England and Scotland. Some quotes from our chat. On Pitch…
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Maz Karimian heads up strategy at ustwo an employee-owned product design company that brings emotional game-inspired thinking to product design—some key quotes from our conversation below. About ustwo “Monument Valley is the game and the game series That was so successful that usTwo games was split off as a sort of a separate sister entity, still u…
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Daniel Groh heads up brand at Satisfy Running. In this interview, we discuss the transformed state of the running category and Satisfy's place within it. How the brand leans into personal expression and appeals to those who want to express themselves beyond the traditional players and the traditional running silhouette. How it's leading the charge …
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The latest episode of Inspiring Futures features an interview with John Geletka John is the owner and founder of Geletka + - a small agency located in the West Loop of Chicago The agency started five years ago. John's an artist by training but has done several different jobs in his career including corporate marketing, but he's also an entrepreneur…
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The latest Inspiring Futures podcast is an interview with Eliza Yvette Esquivel. Eliza has worked both on the agency and client side. She's had senior brand management roles at Mondelez and Microsoft and as a strategist and CSO at several different agencies, including Barbarian, Future Brand, DDB, JWT, Wieden and Kennedy Amsterdam, and TBWA. In our…
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Warren Berger is an author and journalist who has spent the last 25 years writing about the worlds of design, advertising and innovation. Back in the day he got a feature story about Weiden and Kennedy into the NYT Magazine and he wrote the book "Advertising Today" that was published by Phaidon,. For the past 10 years, he's been focused on the worl…
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This episode features an interview with Gerard Crichlow, who heads up Global Strategy on the Unilever brands- Axe/Lynx at IPG. Gerard collaborates with several IPG entities worldwide to ensure the Axe/Lynx brands connect to their consumers and cultures. Some quotes from Gerard from the episode. "And for me, if we're in the attention game, who does …
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This latest episode of Inspiring Futures features an interview with the CMO of Depop. Depop is one of the most interesting brands in the fashion space since it's all about reselling and ultimately about transforming the way we shop for fashion. Peter has a fascinating background with experience on the agency side with both Anomaly(where he worked o…
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In this episode, I talk with Tass Tsitsopoulos, the Global Strategy Director of McDonald's at Wieden + Kennedy. We discuss his early life in London, studying politics at LSE, his accidental journey into advertising thanks to Jeremy Bullmore, his life as an Account Guy at BBH, and his leap into planning. We also get to talk about his journey in the …
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Last month, I sat down for a conversation with Ian Murray- the co-founder of Burst Your Bubble. Ian has no shortage of contrarian views on everything from media and the current vogues in marketing to what strategists need to be doing in their work. To give you a flavor of the conversation- here are some soundbites. On Media "TV still produces the s…
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What began as a personal problem and an idea, quickly grew to be a passion, and is now a vocation for Lynn Greenberg, CEO and founder of PIVT - an app that maximises the value of workforce relocation by humanising the experience for people so they can work, live, and thrive anywhere. Named on Forbes 30 under 30, Lynn wakes up every morning devoted …
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Zaahirah Adam is the founder of hati. She's also a dedicated dog mom, a competitive bikini athlete, a former consultant, and currently Head of Strategy & Analytics for a UK Bank. Oh, and she's also single. After enduring the frustrations of apps like Tinder, Hinge, Bumble, and the League while juggling a demanding career and personal life, she beca…
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Jae Goodman is unique. He worked on Madison Avenue. He has a deep understanding of brands. He knows Hollywood, and he understands the power of culture and celebrity. Jae has experienced these worlds throughout his career, which spanned the likes of Wieden and Kennedy, CAA, and the creation of his agency- Observatory, and now his consulting company,…
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Matt is the co-founder and CEO of www.spendlemon.com, a central place for SMB's to discover, finance and control their subscriptions. Prior to this, he has built a number of startups over the past 10 years and advised early stage businesses too. A 'serial entrepreneur', in this chat he talks about how the "failures" really do set you up for success…
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The latest Inspiring Futures podcast features an interview with Amy Daroukakis, a cultural strategist. Our conversation stretched far and wide from the creative emergence of crisis to the importance of curiosity as a lifestyle to get you out of your comfort zone. The idea is that Cultural Strategy is a more significant thing than understanding Yout…
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Olly Bolton is the CEO and co-founder of Earthly, a passionate, impact-led team who are empowering hundreds of businesses around the world to reverse climate breakdown and restore our planet. They're mission is to protect and regenerate >1% of our planet by 2030. Earthly helps enterprise businesses find, screen and invest into the world's highest-i…
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Peter Spear started his career at Tattoo in San Francisco, where he fell in love with qualitative research and has been a practitioner ever since. We discussed the importance of talking to people to learn the hows and whys that data can't explain. How, in recent times, talking to strangers has become a challenge, and how to overcome those challenge…
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In this chat, Marcus and Ed talk candidly about the challenges that have been overcome to turn an idea into a profitable business. Working with family, cashflow and driving a black cab around London without a permit! The London Beer Factory is an open exploration of beer, a journey into its shared moments and enjoyment. Modern and independent, craf…
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Last December, I recorded a podcast with Keely Adler, who heads up Futures at Dentsu Creative. This was before the agency's huge T-Mobile win, in which Keely played a huge part. In this conversation, we talked about how she sees the discipline of "Futures" (what it is and what it isn't) and its role in strategy and for clients. Keely is also on the…
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Back in November, I had a fascinating conversation with Laura Hutlfess, the co-founder of FlyteVu. FlyteVu is an entertainment marketing agency based in Nashville. Laura has a talent management background and worked for CAA before branching out independently. In our conversation, we talked about her background, the type of work the agency does, the…
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One of British Interactive Media Association's‘UK top 100’ Entrepreneurs in the Digital Industry, Ardy Danielewicz joined global advertising agency M&C Saatchi in 2012 as a graduate and quickly rose through the ranks becoming their youngest partner in 2015. Having launched M&C Saatchi Accelerator, it has to date, completed over 150 projects, includ…
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A few weeks back, I got to talk to Neal Mann. Neal has had a fascinating career. Working in the literal frontlines of journalism, he got to experience the pressures and realities of getting stories out to the world before your competitors. He was an early advocate and power user of digital platforms like Twitter and understood the transformations h…
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Founder and CEO, Nick Stoop, spent ten years at the world’s largest asset manager, BlackRock. He was a member of the Global Client Group servicing private banking clients across the Middle East and Asia. He started investing his personal savings in 2013 into positively impactful listed businesses. On returning from Asia to the UK, Nick wished to re…
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OurDogsLife was born out of frustration - as a German Shepherd owner, Elliot struggled to find the right products for his beloved Vinnie. Disappointed with the limited options available both online and in stores, he decided to take matters into his own hands and make a change in the dog products industry. 🐕 The mission is to improve the lives of do…
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Decoding Athlete fans listen up, we've got something special for you that we think might be right up your alley to satisfy those podcast cravings. Mind Set Win is a podcast about how we can apply the mental tactics that elite athletes use to our everyday lives. The new Season kicked off with Formula One world champion Max Verstappen, who talked to …
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Joe Carter spent time working in independent ad agencies in the UK, landed a sales job at Contagious, became enamored with Colenso BBDO, arranged to have lunch with the agency MD, brought a one-way ticket to Auckland, got a job in new biz at Colenso and then went on to be a co-founder of a company that makes cast pans- The Ironclad Pan Company. In …
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The latest episode of the Inspiring Futures podcast features an interview with Katie Dreke. Katie has spent time with the likes of 180, Wieden Kennedy, Droga5, and Nike (7 years), and three years ago, she embarked on her journey as a consultant, which was when we last spoke. We talked about her biggest learnings over the three years- such as unpack…
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The latest Inspiring Futures podcast features an interview with George Prest. George started his career in the creative department of BBH and moved on to creative director roles at Lowe. He was early to understand the power of digital transformation and was Global Executive Creative Director at R/GA and, most recently, a partner at the Brandtech Gr…
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The latest episode of Inspiring Futures features an interview with Sophie Ayles. Sophie is one of Australia's most experienced strategists. She started her career in the Disruption group at TBWA Paris and has spent time at JWT, BBDO, co: collective, and M&C Saatchi (where she had several different roles, including Regional Chief Strategy Officer -A…
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In the latest Inspiring Futures podcast, I spoke with Dan Gardner, the co-founder of Code and Theory. A 22-year-old- digital-first agency that states its philosophy as "Our intent is to be unclassifiable in a cluttered agency landscape. We discussed the origins and evolutions of Code and Theory, how to think about technology correctly, the importan…
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Ivan heads up Redscout and is the CEO of the consulting company. Founded over 20 years ago, Redscout focuses on "making change real," using strategists and designers to make this happen. Ivan has a strategy background and has been with Redscout since 2015. His client experience includes- Best Buy, Google, PepsiCo, and ADP. Our conversation was wide…
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In this episode Deepak and I discuss the practical side of spirituality. He explains what scientific research has discovered about how a spiritual practice can significantly alter your life. Deepak also gives me a guided meditation. The meditation is in the second half of this part and includes a deconstruction of the method and why it works. Recor…
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In this week’s "best of" episode, part 1 of 2, Deepak and I chatted about the nature of consciousness, He unloaded his extensive knowledge of the cosmos, described what it means to be embodied, shared his understanding of what a belief in God is or means, and listed some of the reasons people suffer from existential crises. It was a wonderful excha…
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Best-selling author of The Tapping Solution, Nick Ortner is here! He describes the technique known as Tapping, which is a natural healing method that combines ancient Chinese acupressure and modern psychology. . Nick tells us the science behind Tapping (also known as Emotional Freedom Technique, or EFT) and describes how it effects the brain and th…
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Kyle is the Strategy Director of BBH Singapore, where he works on a roster of great brands, including; Heineken, Nike, and Riot Games. The podcast discusses his background, including his time at BBDO in Germany and his award-winning work for the WWF (World Wildlife Fund). We also talk about the importance of how work gets developed that's culturall…
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Way too many months back, I had the chance to speak to Evie and Tyler at the Escape Pod in Chicago. It was an excellent opportunity to talk to members of a strategy team at a small agency. Tyler runs the department and Evie is a brand strategist on the team. Since Evie came into the industry from academia, we had an interesting discussion about wha…
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Craig Mawdsley and Bridget Angear are Craig and Bridget - brand strategy consultants based in London. They started a couple of years after spending time as joint Planning heads at AMV BBDO, where they worked on a portfolio of impressive brands and picked up a trophy case full of awards. They were named top strategists by Campaign Magazine six years…
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The Inspiring Futures podcast has been on hiatus for the past few months. In that period, a few recordings made last year never made it out into the public airwaves, which is an absolute disgrace. One such recording was an interview I did with Sophie Ozouz, the co-founder of Kin. Kin is a purpose-focused agency with offices in NY and Los Angeles. S…
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Vasanth is a polymath- he's a creative director, but he's also an author, he has an engineering background is a graduate of computer engineering and started his career as a digital consultant. Somehow he saw the light, transitioned to copywriting, and has held numerous jobs with JWT, Wunderman, Edelman, and Sapient-Razorfish. Vasanth also spent tim…
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A few weeks back I was fortunate to chat with Neel Williams - Group Creative Director at the Martin Agency. Neel runs all things creative on the massive GEICO account. I couldn't beat the brilliant intro Neel has on his website, so I decided it was simplest to just cut and paste it. "I am a copywriter by trade, Group Creative Director by title and …
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Bonnie Wan has been working at Goodby since 1998. In 2022, she was named Advertising Age/Creativity Chief Strategy Officer of the Year. She started her career at Weiss, Whitten, and Stagliano in NY before becoming Adam Morgan's first hire at TBWA Chiat Day LA followed by stints at FCB and Hal Riney before joining GSP to work with Jon Steel. In the …
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This podcast episode features an interview with Stevie Archer- ECD and Kevin Skobac-Managing Director, Strategy- SS+K SS+K is part of the M&C Saatchi network and has been around for 30 years. It has a history of working in the political arena - including working for Obama in 2008. That political experience translates into a philosophy they describe…
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Kierstin De West is the Chief Marketing Officer of Alpha Foods. This podcast is the story of Kierstin's journey from ad agency strategist to brand marketer to running her consulting business and on to senior brand roles at Lululemon and Alpha Foods. In the episode, we talk about what she learned along the way, what agency folks need to know about w…
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Nick Steel is the co-founder of the creative independent agency HarrimanSteel. The shop has worked with the likes of Uber, Seedlip, Tom's, Nike, Girl Effect, FootLocker, Patagonia and more. Nick founded the agency straight out of art school at 27 and was lucky enough to get Nike as his first client. In our conversation, we talk about his approach t…
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