Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his pr ...
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Smarter Freelancing: Freelance Work | Getting Clients | Freelance Writing | Freelance Design | Ed Gandia
Ed Gandia: Freelance Copywriter, Solopreneur, Business Strategist, Coach
Smarter Freelancing is the show that teaches you how to earn more in less time ... doing work you love ... for better clients. It doesn't matter if you're just now thinking about going out on your own, if you've been freelancing for a long while, or if you're somewhere in the middle. This podcast will help you create a freelance business that gives you the time and financial freedom to live your purpose. In this engaging, nuts-and-bolts show, Ed Gandia, co-author of the bestselling book The ...
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Attitudeable opens the door to a New World of curious people transforming lives and the way we do business. We can translate words into everlasting experiences! Changemakers, thinkers, authors, and icon stars will share ideas, dreams, experiences, communication, self-growth tips, relationships, and Entrepreneurship. This space is made up of Attitude plus the human capability and responsibility to communicate with a conviction that ATTITUDE-ABLE humans can change our world. Let’s MOVE FORWARD ...
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Just Add Hustle Podcast | Marketing, Mindset And Business Ideas For Writers
T Paul Buzan: Copywriter & Marketing Consultant
Just Add Hustle is a podcast for wealth-minded writers who are looking for actionable advice, proven strategies, and real world examples on how to make money writing. Your host, Paul Buzan, brings you interviews with brilliant copywriters, authors, entrepreneurs, publishers and other experts who profit from the written word. These guests reveal their secrets for freelance writing success, Kindle publishing, little-known writing opportunities, email marketing and more. If you’re ready to enjo ...
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The Copy and Design Brew is the podcast where we drink craft beer and talk about the exciting world of freelance copy and design. We're here to help you unwind at the end of a long week of hermit-like devotion to your craft, with a jaunty Friday afternoon beercast! Every week we settle into a delicious craft beer (or two) and discuss a different topic related to freelancing, copywriting and graphic design.
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#354: Breaking Free from the Feast-or-Famine Trap: What You Need to Change Starting Today
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In this episode, we’re tackling one of the biggest challenges freelancers face: the dreaded feast-or-famine cycle. Whether you're a seasoned freelancer or just starting out, the strategies we’ll discuss can help you create a steady stream of work and avoid the panic that comes with dry spells. The Growing Urgency of Client Prospecting The freelance…
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#353: Moving from Order-Taker to Trusted Advisor and Expert, with Amy Posner
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As freelancers and solo professionals, we often (unknowingly) sabotage our own success from the very first interaction with a prospect. We present ourselves and our services in a way that works against us. It erodes trust and diminishes our perceived value before we even begin working with a potential client. It often starts the moment we ask our c…
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#352: How Building a Community of Like-Minded Peers Can Help You Land Business and Create a Valuable Support Network
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Freelancing can be a lonely journey. But it doesn't have to be. Many freelancers struggle to find consistent work, navigate client relationships, and stay up-to-date with industry trends. They often feel isolated, and unsure where to turn for support or guidance. Not Rachel Smith, my guest in this week's episode. Rachel is the founder of , a thrivi…
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The Action Sports Translator, a conversation with Martina Russo
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More than nine years ago, I received at the door of my home in Argentina Martina´s amazing Decals directly from Italy, which I pasted in my computer: TRANSLATOR AT WORK - These were the words imprinted whenever I travel, go to a cafe store or just move around while working. Martina is a creative spirit. She is the CEO and founder at The Action Spor…
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#351: Useful Shortcut and Cheat Sheet for Pitching an Advisory Engagement
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When you’re starting to offer advisory engagements to clients and prospects, it’s very common to get nervous. Say you’re talking with a prospect and you can tell that they need help beyond writing. In fact, you can see that it doesn’t yet make sense to go right into a writing project — mainly because they need to make some other decisions first. Bu…
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#350: Unlocking Your Full Creative Potential by Unleashing Your Inner Muse
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Life can often feel like a never-ending hustle — especially when you feel like you’re working harder than ever but getting poorer results. Deadlines loom. Responsibilities pile up. And the bills keep coming. It’s so easy to get swept up in the daily grind and feel like you’re constantly in the middle of a storm that just won’t let up. Before you kn…
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In this transformative episode, I discuss the importance of setting boundaries and being selective with opportunities through practical tools and methodologies. Borrowing from Greg McKeown's book, *Essentialism*, I introduce two powerful concepts: the 90% Rule and the Extreme Criteria Exercise. These tools are designed to help you master the art of…
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#348: Rediscovering Your Core—Finding Clarity and Stability in Your Business Amidst Chaos
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In today’s episode, we’re diving into a topic that’s especially relevant given the current global climate: finding stability in your business amidst chaos. Are you feeling more stressed, burnt out, or anxious? Are you questioning your path as a solo professional more frequently? If so, you’re not alone. The Ever-Present Chaos Life is full of uncert…
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Today we are going to talk about what is a Content marketer. As I have been working extensively in the Marketing field as a Language Specialist, I met Lee Densmer in some webinars, and had a very insightful chat with her. Lee is a Content Creator, Entrepreneur, and the owner of GLOBIA Content Marketing, that she founded in March of 2023. Her missio…
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#347: On Impostor Syndrome and Feeling Guilty About Your Fees
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Think back to when you first went out on your own. Remember those first few projects? Getting paid for your writing felt like magic, didn’t it? You put in, say, 10 hours of work, and the client paid you $750. Wow! What made it magical was that the $750 was all for me. And I loved the idea that a few units of effort in would translate to a few units…
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#346: How Wendy Helfenbaum Takes 4 Months Off Every Year While Maintaining a Healthy 6-Figure Income
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Freelancing is amazing. Until it isn’t. You wake up one morning and you realize that you’ve created a very demanding job for yourself. And chances are, you take LESS time off than you ever did in any previous job you held. Sometimes it even feels like you’re working for a tyrannical boss who makes you feel terrible any time you ask for a small brea…
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#345: How to Be a Generalist AND Specialist at the Same Time
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I’ve heard this argument hundreds of times: “I don’t have a specific target market, Ed. I’m a generalist who works with all kinds of businesses. So I’m having a really hard time narrowing things down, and I’m not convinced I should.” When I ask them about their motivation for continuing to do things this way, I typically get a response along the li…
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#344: How to Navigate Maternity Leave (or an Extended Break) Without Missing a Beat: Satta Sarmah Hightower’s Success Story
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For most freelancers, the concept of taking an extended break—be it for maternity leave, personal health, or a sabbatical—has been shrouded in trepidation. We love the idea of a long break, especially if we’re experiencing burnout. But we immediately dismiss it as unrealistic because we don’t think we can afford to lose the income. Or we fear losin…
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#343: What to Do When a Client Wants You to Work with Their Existing Draft
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What do you do when a client or prospect has a piece of long-form content they’ve written internally and they want your help finishing it? What do you quote? What’s the right way to frame your fee for the client? And how do you approach this kind of project? Check out my thoughts and advice in this week’s short podcast episode below.…
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#342: Futurist Kevin Surace on Why Writers Must Jump on the AI Bandwagon (and Why the Future Is Bright)
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As I record this episode in March of 2024, we’ve yet to feel the effects of generative AI in our solo businesses. So why are so many writers, copywriters, and solo marketers losing business? Everything that I’m hearing and seeing points to other factors for the challenges many creative professionals are experiencing. And the main factor seems to be…
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#341: Crossing Paths: Lindy Alexander’s Secrets to Succeeding with Journalism and Content Marketing
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For many years there has been a myth among journalists that journalism and content marketing can’t coexist. You either have to focus on journalism work or on content marketing, but not on both. But this belief is based on false assumptions and outdated beliefs. And in this week’s episode, you’ll hear why you can do both very successfully as a freel…
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#340: Ed Gandia and Sarah Greesonbach Get Raw and Real About Their Inner Battles, Fears, Aspirations—and What It’s Like to Be a Coach
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This episode is very different from what I typically do on this show. It’s a candid conversation between Sarah Greesonbach and me on a number of random topics. Sarah is not only a very talented B2B writer, she’s also the founder of the , an excellent coach to other B2B writers, a coaching client of mine, and a friend. We get into a number of topics…
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#339: How to Identify the Best Services to Offer Your Market in 2024
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2023 has not been a great year for many writers and solo marketing professionals. And when business is not great, one of the first things we ask ourselves is, Should I change or modify my offerings? Will that make a difference? It’s a great question to ask yourself. But it’s important that you go about your decision in a more methodical way. So rat…
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Freelancing is both a blessing and a curse. It’s a blessing because you’re in charge. You call the shots — not some overpaid and incompetent boss who has no business managing people. But freelancing is also a curse ... because you’re on your own. Which means that you have to wear all the hats. And when you’re pulled in so many directions, your inco…
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#337: Austin L. Church on Money Mindset, Living Well and Using Pricing as a Key Lever for Financial Prosperity as a Freelance Professional
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We truly don’t talk enough about money and prosperity in the freelancing community. And that’s too bad, because the more we talk about this issue in positive and productive ways, the greater the chances our businesses will succeed. I mean... imagine companies like Microsoft, Apple, Walmart or Ford Motor Company ignoring money discussions and decisi…
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#336: A Four-Phase Framework for Onboarding a Writer or Virtual Assistant
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How do you feel about outsourcing some of your work? Most writers I talk with are either completely against this idea. Or they tell me that they’ve tried it and it didn’t work out. Or that they like the concept, but it just wouldn’t work for them. I get it. I used to feel the same way. But there’s a big problem with that kind of thinking: it’s one-…
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#335: Marjorie Turner Hollman’s Journey from Memoir Writer to Book Coach to Author of a Nonfiction Book Series
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One of the most important capabilities you can develop as a self-employed professional is the ability to pivot and adapt as your business grows and your life situation evolves. Not only is life full of surprises, but what worked for you 5 years ago may not be as palatable today. Whether it's the types of clients you work with, the type of work you …
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#334: Is the Grass Actually Greener on the Other Side?
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When your business gets really challenging, it’s very common to feel like you need to make a drastic move. Like pivoting to a different target market. Or offering a totally different set of services. Or moving out of freelancing and into a traditional job. These are very common feelings. And let me tell you ... I feel this way at least two or three…
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#333: The 5 Biggest Mistakes Writers Make When They Edit
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Earning more in less time is not just about getting higher fees for your work. It’s also about being more productive and approaching client projects more efficiently. And a key part of writing productivity is effective editing. Editing is one of the key phases of any writing assignment. Yet I find that most of us don’t have a step-by-step process f…
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#332: Yes, You Should Still Raise Your Fees (Even in This Economy)
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When we’re in a challenging economy, most of us operate from a place of fear. And fear causes us to either keep our fees the same or to lower them. But I have a different recommendation for you today. I’m going to challenge you to RAISE your fees—starting today! Now, before you start thinking I’m crazy and out of touch, hear me out. Because there a…
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#331: Marketing Strategies of a Digital Nomad Ghostwriter Earning $750 per Hour
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The real test of the strength of your own positioning, messaging and marketing is when the economy is challenging. Not when clients are flush with cash and enjoying overinflated marketing budgets — as they were over the past three years. That’s why it’s so important to continually improve your own marketing skills and habits. And that’s why the top…
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