E370: How to paint yourself as the underdog, even when you’re the incumbent. It’s a quick hack to make yourself instantly likable. Find the incumbent in your niche - the mainstream - criticize them relentlessly. Done properly, it doesn’t make your brand appear weak; it makes your competitors seem exploitative to their consumers. Being the mainstrea…

E369: The playbook that DJ, Fred Again, uses to create a community that: - Sells out his shows in days with no marketing. - Makes millions. - Is a lot of fun. Read the thread from Rob Abelow: https://x.com/abelowrob/status/1808184852908499215 00:00 The Buzzword 'Community' 00:33 Building a Loyal Community 00:56 Direct Fan Relationships 01:32 Commun…

E368: LinkedIn video is getting prioritized in the main feed. Things people DON’T need to start making video for LinkedIn: - Good lighting. - A microphone. - A quiet room. - Sophisticated editing software (I used to only use the native TikTok app). - A good camera (I got my early audience on TikTok and Instagram (Nov 2022 – Oct 2023) shooting on th…

E367: Keywords within striking distance. Here’s how to increase your rankings for them. Look for keywords at the bottom of page one or the top of page two of the SERPs (search engine results pages). See which pages are ranking for these keywords. Expand your sections in these pages. Write more. Go as in-depth as is necessary on these keywords withi…

E366: This is a crazy hack for anybody with digital products, ecomm, or international services based businesses. Take video for TikTok, Instagram Reels, YouTube Shorts, etc - use AI lip dubbing tools, SEO the descriptions and rank on Google while growing your brand in a new market. This exploits a few things: - Google is prioritizing UGC content in…

E365: I’ve made this podcast every single day, without missing a day, for the past full year. I learned a ton. Here’s what I wish I did sooner, what I did well, and what I wish I didn’t do. If you’re thinking about making a podcast, doing marketing for a podcast, or looking at how to make a podcast, this will be helpful. 00:00 Celebrating One Year …

E364: Satellite Networks are one of the most effort-intensive black hat strategies in SEO. But are they worth it? In this episode, I explain what Satellite Networks in SEO are, what they require, whether they’re worthwhile, and alternatives to them. If you’re interested in black hat digital marketing, this episode is for you. 00:00 Kyiv 01:06 Black…

E363: The rumors of LinkedIn prioritizing video seem to be true. In the last two days I’ve experienced more traction with my videos than any day before in the last 610 consecutive days of posting. Here’s how I’m doing it. + Confirmation that the TikTok algorithm restricts performance if you delete videos rather than archive them. + How Avni Barman …

E362: Chrome Extensions for sourcing content, for doing SEO, for getting the contacts of people, for seeing when and where people open emails, for productivity, for writing, and for looking at sentiment analysis. The Chrome Extensions ↓ Return YouTube Dislike: https://chromewebstore.google.com/detail/return-youtube-dislike/gebbhagfogifgggkldgodflih…

E361: People are gaming local SEO with this Google Business Profile hack. BUT… it’s super dangerous. While it can get big results for a services-based business, it can also get an account banned. AND… it can even be used to mess with competitors. I’m not advocating this, but this is what’s trending in the world of SEO. So it’s important to know abo…

E360: Keyframes from Luma AI Dream Machine just rolled out. This allows people to transform images into one another. What are people using this for right now? Memes, of course. People are using this new technology to transform popular memes. Meme A goes in and transforms into Meme B. Here’s where the marketing opportunity lies. Use these in your pr…

E359: These two #buildinpublic post types always get engagement on TwitterX. If you want to do the Build in Public movement on TwitterX, this episode will save you time. If you're launching a mobile app, this episode will also save you time. In addition to Build in Public TwitterX post types that get engagement, there are insights about running Met…

E358: Deep dive into LinkedIn growth. First I share this thread from Matt Barker ↓ Thread: https://x.com/mattbarkercopy/status/1631656176399134720 Matt Barker: https://www.linkedin.com/in/mattjbarker1/ Matt Barker, still following these LinkedIn best practices, now has 143,000 followers on LinkedIn. When he wrote that, he had 4,000. Clearly, he kne…

E357: Where I draw motivation from and how I come up with ideas. These tactics are sure to demolish any writer's block anybody has. Try these things instead of procrastinating content creation. 00:00 604 Days of Consistency 01:03 Motivation 03:06 Descript 04:46 Generating Content Ideas 05:30 Microsoft To Do List 05:45 Misc Sources 06:26 Hooks 07:16…

E356: A summary of how Avni Barman got her 70,000 newsletter subscribers in 8 months, how she grew her LinkedIn followers to 25,000, differences between LinkedIn and TwitterX, and best practices for posting to LinkedIn, X, Instagram Reels, and TikTok. Tons of insights in this one. Avni's socials: https://www.instagram.com/avnibarman_/ https://x.com…

E355: How Avni Barman started a newsletter and got 70,000 subscribers in 8 months. Her fanbase is so loyal they come to her events and she gets huge partnerships with some of the biggest tech companies. She's also grown her LinkedIn to 25,000 followers. Avni's socials: https://www.instagram.com/avnibarman_/ https://x.com/avnibarman_ https://www.lin…

E354: Video 1 got under 15,000 views. I changed the intro and the music and then it got nearly 4,000,000 views. Anything can be made interesting with the right framing. My exact social media posting strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ Framing – This Slight Shift Got 14,615% More Views. Read it: https://edwardst…

E353: Organic marketing, the most efficeint, highest converting form of marketing there is, is just a top-of-mind awareness game. The brands that have the most top-of-mind awareness for their niche are the brands that get the most opportunities and make the most money. Here's how a noobie in any niche can get more top-of-mind awareness than a seaso…

E352: I ranked #1 on Google within 24 hours of publishing my SEO content - twice within the last week. This is the greatest thing I have discovered in my SEO career. Put your keyword at the beginning of your video description on TikTok, Instagram Reels, and YouTube Shorts. If the video gets over 5,000 views, it will likely rank 1-5 the next day. Ma…

E351: Ryan Reynolds shared his marketing strategy today during the 2024 Forbes Iconoclast Summit. Here are some of the profound things he said. First though - the very positive results I got from a short form vertical video SEO test. I used short form vertical video to rank 1 for a keyword on Google within 24 hours of publishing the video (which I …

E350: Backlink experiments that go against what most SEOs will tell you. The first experiment is white hat. The second experiment is on the darker shade. If you're into SEO and link building, this episode will show you how Google really works. Not what people say should happen. But what actually gets results. From https://seosherpa.com/seo-experime…

E349: One of my smartest friends, super successful, can't bring himself to make videos... Even though he wants to start a personal brand. The reality is Short Form Mobile Video is wide open. The smartest people in the world are watching, but they're also too hestitant to record themselves. Now is a better time than ever to start. The how to grow on…

E348: TikTok, IG Reels, and YouTube Shorts are even bigger opportunities than people realize. Organic Google Search is prioritizing content on the platforms, and SEOs are literally afraid to exploit this because they are afraid to get on camera. The opportunity is wide open here. 00:00 Introduction: The Evolution of TikTok and Instagram Reels 00:13…

E347: "Something insane is about to happen on LinkedIn. They just dropped a video tab with infinite For You Page content. A friend just got 400,000 views in 7 days. He had only 2,700 followers on LinkedIn (but is Instagram/TikTok YouTube Shorts famous). It's a blue ocean." - From Cody Schneider 00:00 LinkedIn's New Video Feature: A Game Changer 00:…

E346: SEOs are using Perplexity AI's new Pages feature to do Parasite SEO and game Google. They're using Perplexity's high domain authority and sometimes link building to get their AI-generated pages discussing their brand to rank high and fast. Some SEOs have reported getting hundreds of thousands of visitors in the short amount of time (weeks) th…

E345: How generative AI is going to change local search engine optimization. Exactly: How I expect the search experience in the next 5 years to change for people looking for local services. From a marketing strategy perspective, how prominent I expect SEO as we know it to be for local companies. My thoughts on Google as the leading search engine mo…

E344: Dan Petrovic from Dejan SEO shares how he was one of the first, if not the first, to get his hands on what would eventually become Google’s biggest leak of all time. He shares how he warned Google in advance about it. And how his support ticket was closed in response. The story goes even deeper. And eventually resulted in the May 2024 Google …

E343: What a crazy day. One of the biggest faceless marketing Instagram accounts steals my viral script and reuses it with ElevenLabs. I get my first impersonator on TikTok. Somebody creates 4 accounts impersonating me to scam people with. One of the biggest business podcast hosts steals copy from a friend after going on a tirade about how people a…

E342: Widening your surface area for luck and net of opportunity so the opportunities you want come to you. How I met with successful entrepreneurs, heads of industries, and people in major American cities like NYC, San Francisco, and Miami, while living in Eastern Europe during lockdowns. My strategy for doing in-person networking all over the wor…

E341: I tested high frequency posting on Instagram, posting 11-12 times in two days. The results were immediate and fantastic. High frequency posting is how to grow on Instagram in 2024. 00:00 Testing a Viral Instagram Strategy 00:49 Power of Frequent Posting 01:15 Case Study: Jun's Rapid Growth 02:04 My Personal Experiment with High Frequency Post…

E340: Sharing various experiments and findings about placing stolen content on high Domain Authority websites, Parasite SEO, and more. The topics in today's episode come from SEO Sherpa, Dan Petrovic, and Charles Floate. 00:00 Introduction to Content Theft in SEO 00:57 The Unethical Practice of Content Stealing 01:27 Experiment Overview: Ranking wi…

E339: The story of how Sylvester Stallone made Rocky is a crazy underdog rags-to-riches story. He slept in bus stations, lived in disgusting poverty, and, at one point, was forced to sell his dog to get money. He wanted to make it as an actor despite a disfigured face and speech impediment, so he wrote Rocky and refused to sell it until he was give…

E338: How Airbnb was partially started by spamming Craigslist and running bait and switches. Wild marketing. Content from https://startupspells.com/p/secret-behind-airbnbs-billiondollar-emptire-spamming - check out that newsletter for more or @StartupSpells on X. 00:00 Introduction to Airbnb's Early Marketing Tactics 00:23 Personal Take on Airbnb M…

E337: Louis Pereira is not a developer. But he built a SaaS, using only no code tools, in 12 hours which now makes $15,000 per month. He has a small (achievable) audience on TwitterX. He used Bubble.io to build the SaaS. He has an affiliate program. And he got initial traction with Build in Public TwitterX updates while he was building for 12 hours…

E336: The Google Algorithm Leak may not contain the weights of the ranking factors that were revealed, but we can discern them from SEO experiments. Here are three popular SEO Experiments from SEO Sherpa (https://seosherpa.com/seo-experiments/). 1. Link Echoes: How Backlinks Work Even After They Are Removed. 2. The Industry Got It Wrong. Mobilegedd…

E335: How to move forward after the May 2024 Google Algorithm Leak, the biggest Google leak of all time. Here's how to do SEO with everything we now know. Tools and methods recommended in this episode: Boostbenchmark.com Featured.com Stunts that increase brand and get backlinks. Example: Score from Neon Money Club. 21 SEO experiments from SEOsherpa…

E334: I share some of my favorite ways to get press for a tech product. These are methods I've done myself. They include: Press releases. Featured and Connectively (HARO). Outbound journalist outreach for sensational stories. Manipulation. Reddit. Product Hunt. BetaList. 4chan. Stunts. SEO. 0:00 Overview 1:12 Press Releases 3:43 Featured and Inboun…

E333: How to grow fast on TwitterX in 2024. 32 pieces of very actionable advice on how to get rapid growth in your niche on X/Twitter. Advice is from Natia Kurdadze. Read her original post here: https://x.com/natiakourdadze/status/1794777652257075307 0:00 Consistency on Sunday 0:40 Today's Topic: Growing on TwitterX 1:32 Natia Kurdadze's 32 Tips fo…

E332: How Rand Fishkin's revolutionary and belittled SEO experiments led to the greatest Google leak of all time. The 2024 Google algorithm leak was ten years in the making by one of the most iconic figures in search engine optimization. Here's the true story of how it went down. 0:00 Introduction: A Tale of SEO, Millions, and Vengeance 1:09 Meet R…

E331: Reactions to the Google Algorithm Leak. Is it good to keep looking at Google documentation regarding basic SEO best practices? + Easy ways to rank that don't require familiarity with all 14,014 ranking factors revealed in the leak. 0:00 Google's Reputation Scoring 0:55 Schema 4:41 How to Move Forward on 14,000 Factors8:02 Successful SEO Imple…

E330: How the Google algorithm leak happened. Why the SEO who shared it with Rand was triggered into sharing it. Takeaways. Also.... exact language for doing parasite SEO. 0:08 Google's Official Response 0:39 Understanding the SEO Community's Reaction 0:57 Parasite SEO 2:36 The Story Behind the Leak 4:20 Rand Fishkin Involved 5:29 The Google Triang…

E329: Yesterday's Google Algorithm Leak showed why so many SEOs, webmasters, and marketers have suffered. Here are my takeaways after having 24 hours to think about the absolute information bomb dropped into the digital marketing community yesterday. 0:00 Biggest Google Leak Ever: 14,000 Ranking Factors 1:07 SEO Community Reactions: Stupid or Smart…

E328: Google's algorithm leaked! 14,014 Google API features shared in their biggest leak ever. Here is what has been learned from the leak and how it happened. People mentioned in the show: Rand Fishkin of SparkToro and Moz, Mike King of iPullRank, and Charles Floate. 1:24 Insights and surprises 5:59 The controversial Google API content warehouse l…

E327: Something I believe in my heart of hearts... Which I wish I realized sooner... Time smooths out all rough edges with brand. But most people are too quick to give up, so people remember this jagged, unpolished, directionless, abandoned brand. Here are 4 stories where time smoothed out my mistakes. 0:00 Persistence in Branding 0:59 Marathon vs.…

E326: The story of how I met a founding member of Uber in a $30 million Tribeca penthouse. And the story of getting recommendations on my LinkedIn when first setting it up. Premise: there's so much more to leverage than most people realize, and the rare instances where I do realize what I have at my disposal, I'm able to do nice things, such as mee…

E325: How to do SEO for a site using a mix of user-generated content (UGC) and AI - along with programmatic SEO. This is an above-average technical SEO episode, but what I share will be valuable for anybody working on this. Key lessons: Focus on a clear information architecture. Make each page no more than 3-4 clicks from the home page. Use a separ…

E324: How Strawberrymilkmob makes $1M MONTHLY from TikTok. Showing her products and her videos selling her products. Mega shout to @maverickecom for the content. 0:00 TikTok's Million-Dollar Secrets 1:13 Personal Branding and Product Placement 4:17 The Infinite Game: Building Brand Integrity 6:45 Analyzing Profits and the Impact of Content Strategy…

E323: I missed an entire year of Instagram growth despite posting every day and how you can avoid this. Then, what happened when I started growing, how life changed, and finally my growth now. 0:00 The Start of My Instagram Journey 0:37 Cross-Platform Content Sharing 2:50 WTF, Instagram Isn't Growing But TikTok Is 4:42 The Turning Point 7:00 Manual…

E322: My call with Forbes' Head of Events, Brett Cohen, last night. #contentmarketing #digitalmarketing #marketing The Edward Show. Your daily growth hacking podcast: https://edwardsturm.com/the-edward-show/By Edward Sturm

E321: Automating #buildinpublic updates. How to build an audience on X without putting in much extra effort. 0:00 Welcome 0:48 Why Build in Public 2:26 Automating Build In Public Updates: How To 5:43 Power of Community and Inspiration 7:23 A Real-World Example: How Build In Public Got This Guy's Stripe Account Restored 10:57 Conclusion: The Benefit…