What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.
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Myth-Busting for EdTech Marketers: A Conversation with Lawrence Korchnak
28:44
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In this week’s episode of All Things Marketing and Education, Elana got to chat with Lawrence Korchnak, a Founding Partner of BLOQQ, a consulting firm that specializes in helping organizations scale in the education market. As EdTech marketing execs, Elana and Lawrence have years of experience selling in the EdTech space. In this conversation, they…
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Guiding Principles in EdTech: A Conversation with Kristina Ishmael
39:11
39:11
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39:11
In this episode of All Things Marketing and Education, Elana sits down with Kristina Ishmael, now an education Strategic Advisor of her own shop, Ishmael Consulting, but has a long journey through so many perspectives within education, at a classroom, district, state, and national level. We speak a lot about her recent experience as Deputy Director…
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Demystifying the K-12 EdTech Buying Cycle: A Conversation with Ian McCullough
43:37
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n this week’s episode of All Things Marketing and Education, our host Elana Leoni sat down with Ian McCullough, a consultant specializing in marketing, go-to-market strategies, and business development for the EdTech industry. You might remember Ian from our last episode with him, Academic Integrity in the AI Era, took us on a journey into the fasc…
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Inclusive and Engaging Learning Spaces: A Conversation with Dr. Robert Dillon
47:10
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47:10
In this episode of All Things Marketing and Education, Elana sits down with Dr. Robert Dillon, School Designer, Author, Speaker, and Learner. Bob, as she likes to call him, has earned a doctorate in educational leadership and administration, and brings over 20 years of experience as a teacher, school principal, and director of innovation at multipl…
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Civic Education for Classrooms and Community: A Conversation with Shawn McCusker
31:00
31:00
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31:00
In this episode of All Things Marketing and Education, we sit down with Shawn McCusker, Senior Director of Professional Learning at EdTechTeacher, to discuss his passion, civic engagement. We ask him about some of his favorite tips and takeaways from the book Becoming Active Citizens, which he co-wrote with Tom Driscoll. He provides practical ways …
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Tools and Tips for EdTech SEO Success: A Conversation with Tatum Moser
33:25
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In this week’s episode of All Things Marketing and Education, Elana sits down with Tatum Moser, who has the unique combination of an expertise SEO and a deep background in education and EdTech. During this conversation, Tatum talks about all things SEO — and before you get concerned that this may be overly technical, Tatum has a beautiful way of br…
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The Role of Communication in Education and Beyond: A Conversation with Ilana Kurizki
47:02
47:02
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In this week’s episode of All Things Marketing and Education, Elana sits down with Ilana Kurizki, the Vice President of Communications at BrainPOP, a 25-year-old EdTech brand that reaches millions of learners worldwide. Ilana has spent almost 14 years at BrainPOP within different communications roles, and we talk about so many valuable things withi…
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Crafting Your EdTech Go-to-Market Strategy: A Conversation with Lawrence Korchnak
27:30
27:30
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27:30
In this week’s episode of All Things Marketing and Education, Elana got to chat with Lawrence Korchnak, a Founding Partner of BLOQQ, a consulting firm that specializes in helping organizations scale in the education market. Lawrence guides us through the unique challenges of a go-to-market strategy in the EdTech Industry, including how to plan a go…
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Decoding the National EdTech Plan: A Conversation with Kristina Ishmael
38:11
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In this week’s episode of All Things Marketing and Education, Elana and our guest, Kristina Ishmael, get into the nooks and crannies of the National EdTech Plan. They discuss the broader role of the Office of EdTech, the specific goals of the National EdTech Plan in 2024, and how you can use it whether you’re an educator, administrator, or EdTech p…
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The Role of Student Voice in K-12 Educational Reform: A Conversation with Milton Chen
51:54
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In this week’s episode of All Things Marketing and Education, Elana sat down with Milton Chen, author, speaker, and board member of great organizations like the Kellogg Foundation, the National Park Service, The Fred Rogers Center, The Panasonic Foundation, and more. Milton reflects on his journey in education, from his early days at Sesame Worksho…
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EdTech Product Design That Improves Learning Outcomes: A Conversation with Thor Prichard
40:31
40:31
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40:31
In this week’s episode of All Things Marketing and Education, Elana sat down with Thor Prichard, President & CEO at Clarity Innovations, a mission-driven, K-12 education-focused professional services and consulting firm that provides education strategy, content creation, engineering, and design solutions. They discuss the importance of designing Ed…
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Navigating News Literacy: A Conversation with Miriam Romais
34:18
34:18
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Elana sat down with Miriam Romais, Director of NewsLitNation at The News Literacy Project, Documentary photographer, nonprofit leader, and all-around misinformation super-fighter, to talk about all things News Literacy. Miriam discusses the importance of news literacy in education and how it can be integrated into various subjects. She addresses mi…
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The Challenges and Priorities of a High School Principal: A Conversation with Henry J. Turner
26:58
26:58
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26:58
In this episode of All Things Marketing and Education, Elana welcomes Henry J. Turner, an award-winning high school principal and co-author of Change the Narrative: How to Foster an Anti-Racist Culture In Your School. Henry, whom you might remember from our previous episode on fostering an anti-racist classroom, shares his wealth of experience in e…
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Academic Integrity in the AI Era: A Conversation with Ian McCullough
34:55
34:55
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34:55
In this week’s episode of All Things Marketing and Education, our host Elana Leoni sat down with Ian McCullough, the Director of Marketing for Global Campaigns at Turnitin. Ian took us on a journey into the fascinating intersection of ChatGPT, AI writing, and academic integrity, giving insights from the history of plagiarism and the need for plagia…
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Measuring Impact in K-12 Education: A Conversation with Shelby Danks
32:24
32:24
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Welcome to another episode of All Things Marketing and Education! We had the pleasure of sitting down with Shelby Danks, Ph.D., founder and principal advisor at ARKEN RESEARCH, who has the unique ability to make complex topics like research, evaluation, and efficacy not only approachable but also inspiring. Shelby delves into the crucial role of ef…
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Selecting Impactful EdTech Tools Beyond The Hype: A Conversation with Shawn McCusker
40:59
40:59
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In this week’s episode of All Things Marketing and Education, we sit down with Shawn McCusker, Senior Director of Professional Learning at EdTechTeacher, to explore his fascinating journey in the field of education technology. Shawn shares insights on EdTech trends, separating hype from reality, and how he, in leadership positions, selects and prio…
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Demystifying EdTech Sales: A Conversation with Dan O'Reilly
50:41
50:41
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Join Elana Leoni on All Things Marketing and Education as she delves into the unique world of EdTech sales with CEO and founder of Fuel Sales, Dan O'Reilly. In this episode, they explore the intricacies of selling to schools and districts, emphasizing the mission-driven nature and the collaborative culture within the education space. Dan offers val…
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Dismantling Systemic Racism in Education: A Conversation with Henry J. Turner
37:52
37:52
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37:52
In this episode of All Things Marketing and Education, Elana welcomes Henry J. Turner, an award-winning high school principal and co-author of Change the Narrative: How to Foster an Anti-Racist Culture In Your School. They discuss the importance of tackling systemic racism in educational spaces, setting boundaries, and the role of educators and EdT…
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Behind the Scenes of EdTech Growth: A Conversation with Jeremy Dulle
52:07
52:07
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This week, we sit down with Jeremy Dulle, Founder and President of Spring Rock Partners, and a growth strategist, go-to-market advisor, and business developer with over 25 years of experience. Join us as we dive into the unique business of EdTech, exploring strategies for growth, the importance of diversification, and the delicate balance between e…
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Co-Designing the Future of Education: A Conversation with Katie Boody Adorno
49:22
49:22
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49:22
In this week’s episode of All Things Marketing and Education, we’re joined by Katie Boody Adorno, CEO and Founder of Leanlab Education, a nonprofit research organization dedicated to studying and advancing transformational education innovations. Katie guides us into the fascinating world of co-designed education innovations and unpacks the power of…
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The Power of Teacher-Student Relationships: A Conversation with Samia Zaidi
52:51
52:51
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52:51
In this week’s episode of All Things Marketing and Education, we sit down with Samia Zaidi, the Managing Director of Program for Along, a free online platform that strengthens teacher-student relationships and highlights student voice in the classroom. During our discussion, Samia explores helpful tactics to create impactful teacher-student relatio…
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Building Classroom Confidence for Social Justice: A Conversation with AnnMarie Baines
54:24
54:24
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54:24
In this week’s episode of All Things Marketing and Education, our host Elana Leoni sits down with AnnMarie Baines, founder and executive director of The Practice Space, which helps youth and adults in the Bay Area speak in a clear, engaging way that represents who they are and what they care about. AnnMarie also recently coauthored a book, “Amplify…
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Empowering Educators in EdTech: A Conversation with Salleha Chaudhry
49:44
49:44
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49:44
In this episode of All Things Marketing and Education, your host, Elana Leoni, sits down with the brilliant and compassionate Salleha Chaudhry, former Head of Education Modernization at Meta. We follow Salleha's incredible career journey, where neuroscience, nonprofit work, and tech collide in the realm of education initiatives. They explore the vi…
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Branding with Intention in K-12 Education: A Conversation with Austin Rhodes
51:21
51:21
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51:21
In this episode, Austin Rhodes, the president and co-founder of Rhodes Branding, explores the world of branding in the education industry and delves into what it means for educators and EdTech brands to create and invest in their own brands. For resources mentioned in this episode, visit the show notes here: leoniconsultinggroup.com/48 Link to our …
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Leveraging Media for EdTech Success: A Conversation with Thomas Rodgers
47:14
47:14
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47:14
We chat with Thomas Rodgers, Vice President and Head of K-12 Communications at Whiteboard Advisors. Thomas is an expert in leveraging earned media, brand storytelling, and influencer engagement to advance educational missions, with a particular emphasis on K-12 education. This conversation delves into how EdTech companies can effectively collaborat…
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Bonus: Fulfilling Educator Wishlists for Teacher Appreciation
53:52
53:52
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During Teacher Appreciation Week, the LCG Foundation launched an initiative aimed to support and recognize U.S. educators by using the #ClearTheList to fulfill as many teacher wishlists as we could. In this very special bonus episode of All Things Marketing and Education, Elana sits down with Porter Palmer and William (Bill) Trinkle, LCG Foundation…
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Teacher Time-Saving Tips and Digital Wellness: A Conversation with Shelly Sanchez Terrell
58:35
58:35
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58:35
Elana sits down with award-winning digital innovator, educator, speaker, and author Shelly Sanchez Terrell, covering topics such as AI, ChatGPT, technology integration, teacher time-saving tips, and digital wellness. Shelly's expertise and extensive experience in training teachers globally make her insights invaluable as we explore the transformati…
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Unconferences, Game-Based Learning, and Professional Development: A Conversation with Kyle Calderwood
51:50
51:50
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51:50
In this episode of All Things Marketing and Education, Elana Leoni talks with Kyle Calderwood, a technology coordinator at Tabernacle School District and Google-certified educator. They discuss “unconferences,” owning professional development as an educator, and game-based learning. Kyle shares his expertise in integrating gaming in the classroom a…
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Equity, Social Justice, and Trauma-Informed Education: A Conversation with Alex Shevrin Venet
57:14
57:14
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57:14
In this episode of All Things Marketing and Education, Elana Leoni sits down with educator and author Alex Shevrin Venet to discuss equity, trauma-informed education, social justice, and how both educators and EdTech brands can play a role in creating a more equitable educational system. Alex is the co-founder of the Nurturing the Nurturers Collect…
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Collaboration and Empathy in Higher Ed Leadership: A Conversation With Dr. Bridget Burns
1:02:47
1:02:47
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The University Innovation Alliance (UIA) is a multi-campus laboratory for student success innovation that helps university leaders dramatically accelerate the implementation of scalable solutions to increase the number and diversity of college graduates. Founder and CEO Dr. Bridget Burns sits down with Elana Leoni, CEO of Leoni Consulting Group, to…
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ChatGPT and AI in EdTech: A Conversation With Tony Wan
44:36
44:36
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44:36
Tony Wan, Head of Platform for Reach Capital, discusses the perks and pitfalls of ChatGPT, the expanding role of artificial intelligence (AI) in EdTech, and how the market is shifting in 2023.By Elana Leoni | Leoni Consulting Group
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Social Media Marketing Before, During and After EdTech Conferences: A Conversation With Hillary Trussell
51:24
51:24
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51:24
In this special conversation, two of Leoni Consulting Group's team members, Social Media Lead Hillary Trussell and CEO Elana Leoni, sit down to share best practices for using social media to leverage EdTech companies' presence at education conferences. In great detail and with great enthusiasm, they explore what to do before, during, and after the …
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Transitioning From Teaching to EdTech: A Conversation With Eman Haggag
49:25
49:25
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49:25
Eman Haggag, Program Manager at Meta, moved directly to the tech world by way of instructional coaching after 15 years of teaching and integrating K-12 STEM content. She sits down with Elana Leoni, CEO of Leoni Consulting Group, for an inspiring conversation about what it means for teachers to broaden their impact, how to reframe a strong skill set…
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In Pursuit of Instructional Equity: A Conversation With Dr. Erika Tate
56:30
56:30
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56:30
Dr. Erika Tate, founder of Loravore® Professional Learning and high-energy host of Remix EQ Live, has a long personal and professional history of seeking out and creating equitable learning experiences for women and people of color. She sits down with Elana Leoni, CEO of Leoni Consulting Group, to define instructional equity, suggest how to approac…
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Professional Learning and Teacher Agency: A Conversation With Lisa Schmucki
52:15
52:15
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52:15
Lisa Schmucki didn't start out as a teacher or intend to be an entrepreneur. Yet as founder and CEO of edWeb.net, she created an award-winning professional learning network that helps educators share their best ideas and practices to improve teaching and learning. Lisa sits down with Elana Leoni, CEO of Leoni Consulting Group, to discuss profession…
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Embracing Creativity to Make Work That Matters: A Conversation With Sam Seidel
53:00
53:00
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53:00
Sam Seidel, an internationally known educator, speaker, and author, and the K12 Lab Director of Strategy + Research at Stanford's d.school, sits down to talk about creativity, hip-hop culture, strength through vulnerability, and the joyful feedback loop of self care and inspired results.By Elana Leoni | Leoni Consulting Group
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Data-Driven and Audience-First Marketing
1:00:18
1:00:18
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Haris Alisic sits down to examine the do's and don'ts of good marketing strategy, identifying your audience through their social media behavior, and how to sift through the data generated by those habits.By Elana Leoni | Leoni Consulting Group
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Bonus: Ease, Equity, and Access to Direct-to-Educator Grants
39:18
39:18
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39:18
In this episode, we introduce The LCG Foundation, a nonprofit organization that exists to better the lives of educators by providing direct-to-educator grants. We discuss how the Foundation began, our mission, and what we’ve accomplished so far. We also reveal some high-level findings about the K-12 education grant space AND at the end of the episo…
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Trust and Security in EdTech: A Conversation With Emily McDonnell
48:21
48:21
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48:21
Whether you're an EdTech startup navigating cybersecurity issues or an educator concerned about privacy and safety when purchasing EdTech products, listen to Emily McDonnell, VP of Trust and Safety at Remind. Emily sits down to talk about the Safety by Design principle, how to navigate and understand a privacy policy, the future of trust and securi…
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Content Marketing for EdTech: A Conversation With Annie Teich
57:46
57:46
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If you want to comprehend the nuts and bolts of content marketing, speak with Annie Teich. A highly regarded writer and EdTech industry marketing communications specialist, Annie sits down with Elana Leoni, CEO of Leoni Consulting Group, to explain the goals of content marketing, the differences between education and other market sectors, and some …
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Business-to-Education (B2E) Marketing Best Practices: A Conversation With Charlene Blohm
58:45
58:45
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Charlene Blohm, CEO of Charlene Blohm & Associates (CBA) provides best practices for branding, PR, content marketing, earned and paid media, and much more.By Elana Leoni | Leoni Consulting Group
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Retaining Teachers and Designing Valuable EdTech Products: A Conversation With Adina Sullivan-Marlow
53:47
53:47
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While Adina Sullivan-Marlow may not have worked at every possible job in education, she's certainly done a lot. Currently a Coordinator in the Teacher Effectiveness and Preparation unit under the Human Resource Services Division of San Diego County Office of Education, Adina sits down for an instructive chat that includes what EdTech companies coul…
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Critical Skills for Critical Times: A Conversation With Laura Thomas
59:53
59:53
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Laura Thomas, Director and Core Faculty of the Experienced Educators Program at Antioch University New England (AUNE), explains the Critical Skills Classroom, as well as advocates for teachers in the current climate of hostility toward public education.By Elana Leoni | Leoni Consulting Group
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EdTech Conventions Beyond the Booth: A Conversation With Joyce Whitby
54:10
54:10
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54:10
EdTech is more than a market sector. By the nature of its market, any successful EdTech company benefits from authentic engagement with the education community. Joyce Whitby, a veteran industry marketing consultant, sits down to talk about ground zero for market-to-community interface: education conventions.…
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Bonus: Advice for the 2023-2024 School Year
18:16
18:16
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In this bonus episode, we share some advice from the amazing guests at our 2022 ISTE party. You'll hear from 12 of our party guests, ranging from 5th-grade Teachers to Integration Technology Specialists to EdTech CEOs, each of them sharing their wisdom as we enter the new school year.By Elana Leoni | Leoni Consulting Group
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EdTech, Cybersecurity, and All Things Data: A Conversation with Susan Bearden
49:01
49:01
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Susan Bearden, the Director of Digital Programs for InnovateEDU and the leader of Project Unicorn, discusses data interoperability, how EdTech is playing catch-up with other data-driven industries, cybersecurity, and the deep value of lifelong learning. Here are a few of our favorite moments from this conversation.…
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STEM Education in a Post-Pandemic World: A Conversation With Daylene Long
59:33
59:33
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As the founder of Catapult X, a STEM education industry market and product development company, Daylene Long shares her thoughts on current STEM trends, student confidence, equity in teaching, and the future of STEM education.By Elana Leoni | Leoni Consulting Group
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A Back-to-School Pep Talk: A Conversation With William "Coach" Jeffery
49:28
49:28
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49:28
People often assume that educators are born walking a linear path toward their profession. Yet William "Coach" Jeffery became the principal at Columbia High School in West Columbia, Texas through an unpredictable journey of self-discovery. In this episode of All Things Marketing and Education, he sits down to reflect on a life of readjustment and l…
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Where EdTech Meets Pedagogy: A Conversation With Lisa Highfill
45:18
45:18
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As a passionate technology integration specialist, Lisa Highfill has spent almost three decades bringing innovation and engagement to the Pleasanton (California) Unified School District. For this episode of All Things Marketing and Education, she sits down with Elana Leoni, CEO of Leoni Consulting Group, to share stories about two remarkable accomp…
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Artificial Intelligence in Post-COVID Education: A Conversation With Rachelle Dené Poth
57:29
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Rachelle Dené Poth, a Spanish and STEAM teacher from the Pittsburgh suburbs, and truly does all things education. She’s an award-winning EdTech advocate, author, world-renowned presenter, thought leader, PD coach, EdTech consultant – and she even holds a law degree! Rachelle found time to sit down with Elana Leoni, CEO of Leoni Consulting Group, to…
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