In this episode of Amplify, digital marketing and advertising in the Pharmaceutical Industry expert, Zoe Dunn talks about advertising in the healthcare industry. Zoe Dunn is the President and CEO of Hale Advisors, leader in Digital Governance for life sciences marketers, by helping pharma, biotech, and medical device brands get impactful digital pr…

On this episode of Amplify, Elin talks with Liz Reitman about messaging that matters! They discuss the support group that Liz co-founded, Other Parents Like Me (OPLM). OPLM is an online support group for parents of children suffering with mental illness or substance abuse. They also touch on topics of AI, the impact of video, and going viral on soc…

"In today's fast-paced and evolving creative marketing industry, there can be many creators, from influencers to Super Bowl creators, directors, you know, of all different levels, using a variety of approaches to produce content...And it's more important than ever for marketers to have a better understanding of this type of investment, the risks, t…

Nonprofits can struggle with finding and keeping donors. Listen as Jennifer Henderson talks about expanding the reach of nonprofits through marketing. In this episode of Amplify, we talk with Jennifer Henderson about amplifying the missions and stories of nonprofits. Jennifer is a Marketing Communications Specialist with more than twenty years of e…

In this episode of Amplify, we talk with Kerry Barrett about the steps you take before appearing on-screen. Learn how to get camera ready, physically and emotionally, from the best, Kerry. Kerry is a Producer, Reporter, Emmy Award-winning Anchor, and Founder of Kerry Barrett Consulting, where you can boost your business, brand, and expertise by bri…

In this episode of Amplify, Elin talks with Matt Clark, Assistant Dean for Advancement at Syracuse University of Information Studies. With over 30 years of experience, Matt’s higher education Advancement and External Affairs experience has been focused on program development and delivery, advocacy efforts among corporate, foundation and government …

In this episode of Amplify, Elin spoke with Dr. Chris Lee on how to build an authentic brand. In this hour conversation, they cover a range of topics including how to begin creating content, how to make it authentic to you, and how to utilize platforms to help your platform grow, Dr. Chris Lee is the founder and CEO of Elemental Shift. Elemental Sh…

On this episode of Amplify, Elin Barton talks with Rich Coyne, Associate Vice President for Institutional Advancement at SUNY Cortland about marketing strategies for charitable giving. Rich is an accomplished professional with extensive experience in higher education, and particularly overseeing fundraising initiatives. In this episode, Elin and Ri…

Video production is all about connections — connections with your audience through the video and connections between a business owner and a video company. In this episode of Amplify, host Elin Barton chats with Beth Menduni about the relational side of video. Beth Menduni is a born storyteller with a background in theatre, visual communications, an…

Sometimes you have to do something different to get noticed. What better way to stand out than with a video brochure? In this episode of Amplify, we sit down with Adam Hazelwood of Curveball Printed Media, who explains what a video brochure is and what type of message creates the biggest impact. Adam is the founder and VP of Sales at Curveball Prin…

On this episode of Amplify, Elin Barton talks with Deborah Shapiro, the Vice President of Growth for Black Angus Steakhouse and Principal Partner at S&S Insights. In this part, Elin and Deborah discuss a brand's personality. Deborah is an experienced Marketing, Merchandising and Operations Strategy executive with a focus on Brand Advertising, Produ…

Many people know they need video marketing but frequently don’t know where to start. They’re asking questions like “What platform should I be on?! How long should my video be?!” In this episode of Amplify, we talk with video marketing expert and founder of Oz Media Global, Ken Okazaki. Ken discusses, how to get people to stop scrolling past your vi…

On this episode of Amplify, we talked to Hennesys Disla who utilized Youtube to grow her business and connect with clients. Hennesys talks with us about how to use Youtube to amplify your brand and gain new opportunities. She covers topics such as growing her YouTube channel, testing out content, and interacting with her audience Hennesys is the CE…

On this episode of Amplify, Elin Barton talks with Imelda Alejandrino about embracing new technology. Imelda is the CEO of AP42. Imelda, a proven digital strategist and creative director with 25+ years of results-driven success. As the Chief Evangelist behind a top-performing digital team, Imelda combines creative quality, strategic focus, and tech…

On this episode of Amplify, Elin Barton talks with Macon Phillips, Founder at Starling Strategy. Macon oversaw online fundraising, organizing and communications for Barack Obama’s 2008 presidential campaign and founded the White House Office of Digital Strategy, transforming how the President could mobilize Americans. At the State Department, Macon…

In this episode of Amplify, Elin Barton chats with Emellie O'Brien. The film industry is not the most sustainability-focused. They recycle water bottles, but they don't recycle props & sets, don't use clean energy, etc. Emellie O'Brien is out to change that. Emellie O'Brien is the Founder/CEO of Earth Angel. She is a pioneer of the sustainable film…

There's no denying that the workforce structure and outlook for the future is dramatically changing. Today's guest, Elizabeth Eiss, is a pioneer in that movement, with technology that matches highly skilled "professional freelancers" with positions.As more employers realize the value of a "lean and mean" structure, hiring in a non-traditional way b…

This episode is a true story of how grit and determination can transform a person. In this podcast we hear the story of Jennifer Hernandez, and how she spent time on the street as a teenager, right on the edge of society. Jennifer talks about how she was able to transform herself and how she now helps teens get out of similar situations.Thank you f…

Adina Silberstein didn't set out to start a thriving professional pet care business, but when a friend dared her to try to make money dog walking, she found out that she had a knack for caring for four-legged fur babies and their humans. Hear the story of how Adina grew her business, lessons learned along the way, and how she's now coaching other o…

At age 70, when most people are settling down into retirement, Ed Silberstein decided to take a different path and start his own business. LES Collections (Compassionate Collections) started small and has grown into a successful and prosperous business over the past three years.In this episode Ed talks about the experience of starting and running a…

In this episode Mika Leah tells her inspiring story about facing and overcoming a devastating diagnosis of serious heart disease when she was in her early 30's. That experience led her on a path of entrepreneurship and set her up to speak on national stages. Hear her incredible story and learn how you can protect your own heart health and find the …

After overcoming her own fear of public speaking Linda Ugelow became a public speaking coach and launched her own television show. Hear about her journey and get valuable tips to help make your next public speaking opportunity much more fun and infinitely less stressful.In this episode we discuss:How to clear out issues that are at the core of your…

Shannon Murphy Robinson joins us to talk about her research in the field of neuroscience, and how understanding the brain and different Brain States can help entrepreneurs be more effective and successful. She also explains how they can use this knowledge to overcome their own biases and create deliberate inclusion within their companies.Find out m…

Alfred Ramirez is a high-level strategist, trainer, and consultant who has held high-level positions throughout the United States, including a long run at the White House under the Clinton administration. He's a sought-after speaker and trainer because his knowledge, wisdom and humor allow him to relate to his audience and explain complex ideas in …

Once upon a time, Kristin Crockett was living the American Dream - she had a beautiful family, a well-paying job and a beautiful house - yet, she was deeply unhappy and felt "empty" inside. She was overweight and unhealthy in body, mind and spirit, even if she didn't fully understand the extent of what was going on.It was only when Kristin met Dese…

If you're like most people you may avoid confrontation at all costs. Or, when faced with conflict at work or at home you may find yourself feeling anxious or worried. What if there was a new way to frame conflict - as something to be welcomed, not avoided? And what if you could learn to use conflict to make yourself, your team and even your busines…

What do bookkeeping and fire-walking have in common? In this episode Melissa explains that fire and money are both just a reflection of energy, and that once we grasp this concept, we develop the power to change our entire experience.Light Code Consulting is a reflection of Melissa Mogdan's life’s philosophy – helping people to you say ‘YES’ to the…

Return RSG guest Katie Vaz has authored a new book, and this time it's a whimsical illustrated book dedicated to the topic of self-care. Katie says that she got inspired to write and illustrate this book after years of dealing with her own anxiety. Her intention is that coping mechanisms that work well for her will also be useful to others.Please v…

A modern-day shaman, Sarah Negus talks about her own journey into shamanism and reveals how her work helps her clients become empowered in all areas of their lives.In this episode Sarah talks about how she was "different" even as a child, born with a gift to "see beyond the veil" of what most of us consider reality. She also shares insight into how…

If you're an entrepreneur you need to hear this podcast about a program that is designed to help your business to grow, and profits to rise. I.C. Genius breaks down geographic and economic barriers, giving businesses everywhere the tools, resources and access to thrive. Learn about how this revolutionary program got its start, and how you can get i…

In this episode I speak with Kelly Morgan about her transformation from 12 years of work in the world of London banking and finance to moving to Spain in pursuit of a dream to open a retreat center. She talks about going from near financial ruin to currently running one of the top retreat centers in Europe. That journey embodied a leap of faith tha…

My guest this week is Meghan Lynch, CEO of Six-Point Creative.In this episode we discuss:**Deciding to strategically grow a business with intention**The difference between being a business owner and an entrepreneur/ CEO**What a second-stage entrepreneur is and why Meghan's company decided that this was their target**Why you should "work on" your st…

On today's episode I talk with the creator of Deserve Level Coaching and Training, Ed Bohlke. We discuss Ed's work and the amazing results that he has achieved with clients.Based on scientific principles and a decade of research, Deserve Level reveals that each of us has a pre-programmed level of what we feel we deserve to get out of life. And, so,…

In this episode I talk with Spencer Lodge, ultra-successful (and self-made) businessman and founder of Make it Happen University, where sales skills are taught and practiced. Spencer talks about his beginnings, his first mentor and how he learned the skill that changed his entire life: sales.We also touch upon Spencer's passion for adventuring in t…

Emellie O'Brien is rocking the world of filmmaking with a simple premise: being more mindful of earth-friendly practices is not only ethical; it can also save producers big bucks.Hear Emellie's story of how she went from a fresh graduate out of film school to an international leader of the greening of the film industry.Learn more about Emellie, get…

Life is not meant to be difficult but many people don't realize that creating their dream life begins with intention. Learn to grow wealth and happiness in this episode, featuring the wise words and guidance of Karen Baines.If you enjoyed this episode please subscribe to our podcast. New inspirational and educational episodes are released every wee…

In this episode Jessica discusses her Love, Liberate, Launch program and how the principles she teaches are helping people to shed the fear and realize their purpose.If you enjoyed this episode please subscribe to our podcast so you won't miss a single episode! You can find out more about Jessica and get links to all of her information on our websi…

On today's episode I talk with Fabi Preslar about the ups and downs of owning a business. I wanted to have Fabi on the show because she's written a fabulous new book all about "F Words" and also because I feel a kinship with her as a business owner who's not afraid to admit that some days owning a business is really, really tough. I feel that this …

Corinne’s life was upended when a series of events converged, including being let go from her corporate job, her father’s passing, and the end of a long-term relationship. Calling upon her inner guidance, Corinne rebuilt her life, on her own terms this time. In this episode she talks about her work as a ghostwriter and writing coach and about the s…

In this episode writer Deborah Ager talks about the process that she uses to help individuals create their own “brand story.” She also touches upon some of the successes her clients have experienced because of their books and how you can jumpstart your own book with her “Book Activation Worksheet”.Find out more about Deborah and get all her links a…

In this inspirational and informative episode, integrated nutrition coach, speaker and writer Dillan Giovanni talks about the importance of authenticity, healthy habits and celebrating differences.Find out more about Dillan, his work, and get links to his pages on our website elinbarton.com/podcast.By Elin Barton

When considering a personal brand most people don’t give scent much consideration but Sue Phillips explains that this is a big oversight. She explains that scent is, after sight, the most powerful of our senses, and that developing a personal scent is something that creates an intangible and memorable impression, on a whole new plane.If you enjoyed…

Sharon Orlopp had risen to the pinnacle of her corporate career and, by the time she retired, she was Global Chief Diversity Officer at Walmart, responsible for a workforce of 2.2 million people. Upon leaving the company, however, Sharon found herself pulled in another direction, one in which she helps tell powerful stories of overcoming struggle, …

In this episode Carrie Kerpen dishes about how to intentionally create the right social media image for you, building your platform and how opportunities are everywhere these days because the playing field has never been more even.Find out more about Carrie on our website elinbarton.com/podcast and if you enjoyed this episode please subscribe to ou…

The “clever girl” behind Clever Girl Finance, Bola Sokunbi helps women become both financially literate and financially free. In this interview hear how Bola saved her first $100,000 just a few years after college and what her top tips are for women who are looking to take charge of their financial futures.Find out more about Bola on our website el…

Viola Edward's childhood wasn't easy. Her father died when Viola was just three and her mother, who was living in Lebanon at the time, was pregnant with her sister. That country's turmoil prompted Viola's mother to leave their home and move to Venezuela, where despite not knowing the language, Viola was working full-time by age 13.Despite all of th…

Speaker, author and attorney R. Shawn McBride talks about innovation, career pivots and the idea of helping people to do business differently while still staying true to their authentic selves.Please subscribe to our stream if you enjoyed this podcast. New episodes are released each and every Friday, and we greatly appreciate your support. For more…

In this episode we hear from Indi Chocolate founder Erin Andrews as she tells the story about how she first got into chocolate making. We also learn what makes good artisanal chocolate worth it, and the lengths Erin goes to, to find the perfect cacao bean, as well as why it's so important to her to help keep the small cacao growers in business. Ple…

In this episode author, TV personality and entrepreneur Dave Kerpen dishes about his sponsored wedding (on a baseball field!), his work as the co-founder of Likeable Social Media and his NYT bestselling books.If you enjoyed this podcast please subscribe! We release new episodes every Friday, each featuring guests who have great stories, wisdom, lif…

In this episode we talk with Michael Marcial and hear about his journey from successful consultant, to homeless and broke, to where he is now: international speaker and successful business coach to hundreds of trainers, coaches and entrepreneurs.Find out more about Michael and his work on our website, elinbarton.com/podcast.If you enjoyed this podc…