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Pretty Hard is all about discussing what we feel when we think about our relationship to beauty - how it's changed over time, what we've been and are currently influenced by, what we're trying to change, and of course, how hard it is to run (and consume) a beauty brand in today's digital age. A podcast by Fluff, a beauty brand that believes it’s ok to feel more with makeup, so long as you don’t feel less without it. A series of honest conversations: thoughts and feelings with founder, Erika ...
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Episode 33: Everything, Everywhere. Lesley Hunter's Relationship to Beauty.
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@lesley__hunter came into Fluff's world for one of our campaign photoshoots and we fell in love with her curiosity, energy, and approach to beauty. In this episode we discuss her experience with beauty over time, through motherhood, work, and yoga, and the journey of connecting and discovering herself. As a 62-year-old model we get stuck into the i…
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Episode 32. Fluctuating. Leonie Akhidenor's Relationship to Beauty
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"You’ll care less, strive further, and feel more,” Leonie Akhidenor is the host of the Parenthood Podcast, a model, and mother, who was introduced to Fluff via mutual connections. In this conversation we explore her experience as a bi-racial woman growing up in Australia, her journey through pre and post natal depression, and her learnings from hun…
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Episode 29: Protective. Erin Deering's Updated Relationship to Beauty
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We spoke to Erin Deering a year ago on the podcast and since then, a lot has happened. Erin has had a melanoma removed from her face, her breast implants removed, and has launched her memoir, Hanging by a Thread. "My face looks like mine again." We discuss how the last year's events have impacted how she feels about herself and her internal vs exte…
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Episode 31: Evolving. Sam Wood's Relationship to Beauty
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Sam Wood is a father, husband, and self-proclaimed 'fitness guy'. Having worked in the health industry for almost 2 decades, we were keen to discuss with Sam the idea of beauty under the lens of aesthetic vs mental and emotional health. This was a beautiful discussion about how Sam sees and has experienced himself as a man, his role as a father of …
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Episode 30: Fraught. Jessica Defino's Relationship to Beauty
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Jessica Defino is a former editor for the Kardashian-Jenner Apps and a freelance beauty journalist for The New York Times, Vogue, WWD, Allure, and more. Jessica's writing has influenced Fluff greatly, being beauty-critical content that publications can’t, won’t, or don’t cover. In this episode we discuss the idea of beauty behaviours as coping mech…
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Erika & Ellen discuss the series ahead, the current state of the industry, the current state of their personal lives, and what the future of beauty looks like, right now.By Erika Geraerts & Ellen Jenkinson
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Episode 27: An internal transition. Ziggy Razuki’s Relationship to Beauty
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Ziggy is a yoga, philosophy and meditation teacher and guide, bridging disciplines from the East and West. Having studied extensively in India, as well as his current Psychology studies in Melbourne, he’s also played semi-professional soccer for the last decade, giving him a unique insight into team success and performance. In this chat we explore …
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Episode 26: Contrast. Auminea Hamidi's Relationship to Beauty
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Aumi is a fashion designer and brand mentor. She made the leap from the finance world after finding her community at Burning Man and a home in NY in 2012. We discuss the importance of finding your people and your place - and the freedom it allows. Aumi opens up about her own limiting beliefs and exploring new ways of seeing herself. We look at her …
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Episode 25: Honesty. Zac Waters Relationship to Beauty
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Zac Waters has been a touring musician for the last 11 years. In 2019 he started Adult Art Club which blends music and art in immersive exhibitions. Zac opens up about the role of ego in identity and creativity, and the importance of appreciating the small moments. Zac turns the questioning on us about Fluff’s origins, our growth over time, and our…
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Episode 24: Internal. Robyn Clark's Relationship to Beauty
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55:10
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Robyn Morrison (Bobby Clark) is an artist, creative director, interior stylist and creative consultant. She speaks openly about her experience growing up in Scotland, how her art has been the truest expression of her identity, how becoming a mother has influenced her perception of self, and the positive and negative impacts of social media in her l…
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Episode 23: A New Season: Career & Community
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33:08
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In season 3 we’re discussing beauty under the lens of career and community: everything from societal expectations to how your work can be the truest expression of your identity. (For some, not everyone). As a tangent, we discuss the evolving (and debated) definition of self-care and how the beauty industry continues to exploit it; and the responsib…
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Episode 22: Considered. Avi’s Relationship to Beauty
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Avigon Paphitis is a Beauty industry marketing consultant, and founder of Paphitis Advisory. She previously worked at Beautycounter and Youth To The People, and has a wealth of knowledge across global makeup and skincare brands, and the changing consumer landscape over the last 10-15 years. We discuss the expectations of beauty brands vs the realit…
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Episode 21: Up & down. Soumeya’s Relationship to Beauty
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Soumeya Beeow is a professional runner and model who recently featured in Fluff’s Lip Oil campaign. We were drawn to her willingness and openness to discuss the cultural differences surrounding beauty, growing up as a West African women in Australia, the growing number of people using skin bleaching creams, and the expectations, crossovers, and con…
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Episode 20: Reverence. Caro’s Relationship to Beauty
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Caroline Moreau-Hammond is many things - relevant to this conversation, she is host of The Philosophy of Sex podcast and founder of Becuming, the online sex toy retailer. She has an incredible knowledge across different and often esoteric modalities, histories, and individuals within the sex space, and we discuss the evolving and nuanced world of s…
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Episode 19: At Ease. Marc Lyons' Relationship to Beauty
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Marc is a Creative Director and founder of Happie Holl, a modern wellness brand, centred around promoting better butt care. We discuss his relationship to beauty under the lens of sexuality and identity, and his experiences as a new founder within our industry. Find Marc via @marky_makes_ and @happieholl happieholl.com.au…
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Episode 18: Complimentary. Yoko Inue’s Relationship to Beauty
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Yoko is an author and the founder of organic raw food and living food cafe, Shoku Iku. In this episode we discuss Yoko’s cultural background and influence on beauty and identity, as well as her work in the world of raw and living foods. Find Yoko via @inoue.yoko and @shokuikuA quick note on content - this conversation covers a range of topics inclu…
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Episode 17: Complexity, Sadness, & Embracing Femininity. Zoe Klein's Relationship to Beauty
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Zoe is a Nike yoga teacher and integrative psychotherapist. She is the founder of Loop Wellbeing, which aims to bridge the gap between between the current system and the demand for a new approach to mental health care. We discuss her own journey through therapy and understanding her internal family system, and how it has impacted her perception of …
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Episode 16: Mine again. Mon Barton's Relationship to Beauty
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Mon is founder of Sabi the label. She’s also a writer, model, and casual advocate for all things sexual wellbeing, which we get stuck into - no filter. Find Mon via @mons.monday @sabi_thelabel @nakedhungry A quick note on content - this conversation covers a range of topics including sexual assault, rape, pornography, and issues relating to body im…
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Episode 15: Exciting. Chantelle Otten's Relationship to Beauty
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Chantelle is a Psycho-Sexologist whose work is centred around empowering people to feel good about their sexual health, self-esteem, communication and education. We discuss the impact of having one’s private life so public, the expectations of a professional within the sexology space, and the issues that come up in a session for many clients - spoi…
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Ellen and Erika discuss how the last five months have been, and our theme for season 2: beauty under the lens of sexuality and identity. It's everything mating, monogamy, masculinity, matriarchy, and meaning, as well as talking to the highs and lows of running a business in the ever-evolving sex space. As a tangent, we discuss current influencer pr…
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Episode 13: Evolving. Olivia Cumming's Relationship to Beauty
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We discuss how growing up in Australia in the 90's and attending an all girls school drove a certain kind of defiance against convention. We look at the differences between teens now and 15 years ago, going grey at 30, seeing ourselves the way other people see us, and the conflict of feeling comfortable internally but not in front of a camera. We t…
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Episode 12: Low Key. Aurelia St Clair's Relationship to Beauty
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We discuss growing up in Germany without access to a shade range, the pros and cons of having an internet persona, the stereotypes and systems at play for women and queer individuals in comedy, and the joys of a simple makeup and skincare routine.By Erika Geraerts & Ellen Jenkinson
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Episode 11: Makeup as Armour. Cait's Relationship to Beauty
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We discuss the influence of an anti-beauty mother, the physical and emotional journey of experiencing cystic acne and using makeup as a crutch, how dating in your 30s impacts your sense of self, interrogating why we consider anti-wrinkle products in our 20s, and the exciting but exhausting role of being a fashion editor and writer.…
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Episode 10: A Solid Sense of Self. Gemma Watts’ Relationship to Beauty
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We talk about the importance of personal values and being stubborn in the beauty industry. How no product is a must-have, Gemma’s reputation for being difficult, and accepting you can’t make everyone happy.By Erika Geraerts & Ellen Jenkinson
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Episode 9: An Act of Survival. Tash's Relationship to Beauty
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35:50
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We discuss the concept of choosing when to blend in or stand out, the pressures of conventional beauty vs natural skincare (is it all just a lie?), whether trends becoming mainstream are in fact a good thing, and the impact of a mother's projection of beauty.By Erika Geraerts & Ellen Jenkinson
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Episode 8: From Fascination to Confusion and Monotony. Maeva Heim's Relationship to Beauty
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38:19
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We talk about the magic of our industry, or lack thereof at present. Does meaning matter anymore? How the business of beauty is as interesting as the expression of identity, and the often exhausting expectations of being a founder.By Erika Geraerts & Ellen Jenkinson
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Episode 7: An Internal Rebel. Meg's Relationship to Beauty
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We discuss the influence of growing up in a Christian family, how beauty can feel artificial especially when comparing yourself to everyone else, why we ultimately have the choice to choose our own unique expression of self, and the internal debate of whether or not to start an only fans account.By Erika Geraerts & Ellen Jenkinson
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Episode 6: Fear and Growth. Phoenix’s Relationship to Beauty
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33:28
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We discuss the journey of exploring, finding, losing, and reconnecting with your highest, evolving self. How relational support and being your own healer requires being brutally honest with yourself, and why sometimes you need to look in the mirror and be your own therapist.By Erika Geraerts & Ellen Jenkinson
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Episode 5: Can't be Bothered. Jenna's Relationship to Beauty
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36:37
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We talk with Jenna Holmes, Founder of Plant Mama, Pasta Club, and P Mami, about her casual approach to beauty: her mother's influence, her experience with getting older, her challenges with being in the public eye, how her ADHD diagnosis has helped her understand herself, and finally, accepting the evolving parts of herself with and without makeup.…
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Episode 4: An Obsessive Mentality. Erin's Relationship to Beauty
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44:23
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We chat openly with Erin Deering, Co-founder of Triangl, about her relationship to beauty: her exploration of injectables and the process of altering and undoing it all; as well as her experience and learnings across business and motherhood.By Erika Geraerts & Ellen Jenkinson
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Ellen and Erika discuss the year that’s been: one of experimenting, learning, growing, tiring, and ultimately feeling energised for what’s next. What exactly is that for Fluff? Listen and find out.By Erika Geraerts & Ellen Jenkinson
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Episode 2: Who am I, really? Ellen’s Relationship to Beauty
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We’re talking to Ellen, Fluff’s Head of Brand, about her relationship to beauty: her confusion around identity, the influence of location and circumstance, and how she has accepted its evolving nature. And finally, the role that Fluff has played.By Erika Geraerts & Ellen Jenkinson
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Episode 1: Founding Thoughts. Erika's Relationship to Beauty
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We're talking about Erika's relationship to beauty: how she thinks it's changed over time and specific influences including work and relationships, why she started Fluff, and how the business influences her personal choices around makeup and consumption.By James
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