Pretty Hard is all about discussing what we feel when we think about our relationship to beauty - how it's changed over time, what we've been and are currently influenced by, what we're trying to change, and of course, how hard it is to run (and consume) a beauty brand in today's digital age. A podcast by Fluff, a beauty brand that believes it’s ok to feel more with makeup, so long as you don’t feel less without it. A series of honest conversations: thoughts and feelings with founder, Erika ...
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One Wild Ride is the exploration of a more meaningful life. A place where personal stories collide with good business and positive impact. Here we dive deep into the mindset, musings and strategies of incredible humans doing extraordinary things. Theirs are stories of positivity, hope, expansion and evolution. Host Pru Chapman knows good business. As the founder of Owners Collective she has helped over 15,000 founders launch, leverage, and lead their businesses. She's passionate about using ...
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Fluff | The Future of Beauty is More than Makeup with Founder Erika Geraerts | Ep 93
1:03:11
1:03:11
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Erika Geraerts is the founder of cult beauty brand Fluff. Fluff was created in 2018 as an antidote to the current beauty industry narrative, for anyone who thinks that the world doesn't need more products, just better products, and responsible, transparent messaging. Their products are all about keeping it simple: good for your skin, your thoughts,…
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Transforming Communities Through Purpose-Driven Brands with Jasmin Daly of Ingrained Foundation | Ep 94
1:01:25
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Jasmin Daly is the Executive Director of Ingrained Foundation, a not-for-profit funding platform taking an interconnected and collaborative approach to improving social and environmental wellbeing. Based on Bundjalung Country (Northern NSW), Ingrained has donated over $2 million in the last 5 years to focus on resilience, well-being, inclusion, div…
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Episode 36: Complex. Lydia O'Donnell's Relationship to Beauty.
46:39
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Lydia O'Donnell is a Marathon Athlete, Nike Pacific Run Coach, and the Co-Founder of Femmi, a dedicated running app for women, focused around learning about one's cycle and it's impact on movement and exercise, as well as a weekly run community across Australia and NZ. We met a few years ago and eventually joined the Femmi run club, which has been …
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The Dirt Company | Cleaning up your clothes, your home, and the planet with founder Frankie Layton | Ep 92
1:10:19
1:10:19
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Frankie Layton is the founder of The Dirt Company, Australia’s first circular packaging brand. Frankie’s passion for sustainability began while working on superyachts, witnessing ocean waste. With a background in strategic consulting, she launched The Dirt Company to tackle household product packaging waste. Since 2017, The Dirt Company has gained …
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Episode 35: Clean. Sam Guggenheimer's Relationship to Beauty.
49:38
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Sam Guggenheimer is the co-host of Just For Girls, a podcast discussing everything that plays out in the day to life of just that, being a girl. We loved talking to Sam because she had a very balanced perspective on the work she's doing in her industry and within the social media space. We get stuck into topics including growing up around a camera,…
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Episode 34: Fun. Lucinda Price's Relationship to Beauty.
1:02:46
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Lucinda Price is a writer, comedian, and performance artist. We've crossed paths over the last ten years, and have wanted to talk to Lucinda in detail for a while. We finally got the opportunity and we loved the amount of crossover we had, being writers and working in advertising and media. We talk a lot about her upcoming book, titled, ALL I EVER …
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Generating New Ideas: How to Inspire Innovation and Lead Creative Teams with Nicole Velik of The Ideas Bodega | Ep 91
1:22:19
1:22:19
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Nicole Velik is a leading speaker, facilitator, and trainer in innovation and creativity. As the founder of The Ideas Bodega and the host of the podcast Creativity Unpacked, as well as CreativeMornings Sydney, she has dedicated herself to demystifying creativity and making it accessible to everyone. With a background in advertising, including stint…
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The Beautiful Bunch | Flowers to Empower and Educate Young Refugee Women | Ep 90
1:12:52
1:12:52
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Jane Marx is a social entrepreneur committed to empowering marginalized women through meaningful employment. Amidst the pandemic, she founded The Beautiful Bunch, focusing on supporting young women from refugee backgrounds facing barriers to work. Join us for an honest discussion on the challenges and triumphs of launching and running a social ente…
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Product Growth Strategies: Lessons from Lululemon, Cotton On & TOM Organic with Brooke Franklin ep 89
37:39
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Brooke is a powerhouse in the product industry. She spent six years helping scale lululemon, where she managed stores, led operations, and eventually oversaw $100 million in retail stores as the Australia/NZ Area Director. She went on to become the Country Manager of Cotton On managing over 200 stores and more than $250M in sales. From there she mo…
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Episode 33: Everything, Everywhere. Lesley Hunter's Relationship to Beauty.
59:58
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@lesley__hunter came into Fluff's world for one of our campaign photoshoots and we fell in love with her curiosity, energy, and approach to beauty. In this episode we discuss her experience with beauty over time, through motherhood, work, and yoga, and the journey of connecting and discovering herself. As a 62-year-old model we get stuck into the i…
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Episode 32. Fluctuating. Leonie Akhidenor's Relationship to Beauty
42:30
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"You’ll care less, strive further, and feel more,” Leonie Akhidenor is the host of the Parenthood Podcast, a model, and mother, who was introduced to Fluff via mutual connections. In this conversation we explore her experience as a bi-racial woman growing up in Australia, her journey through pre and post natal depression, and her learnings from hun…
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Daring Leadership Decoded: The 4 Critical Skills Courageous Leaders Embody with Of Kin Founder Kylie Lewis | Ep 88
1:10:37
1:10:37
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Kylie is a Leadership Developer and Founder of Of Kin, a training organisation specialising in building brave leaders and courageous cultures. She is a certified executive coach, psychological safety practitioner and facilitator of Dr Brené Brown’s curricula on courage, vulnerability, shame and resilience (The Daring Way™ & Dare To Lead™), and curr…
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Unblocking Creativity: Overcoming 5 Barriers to Unleash Your Flow with Dr Marion Piper | Ep 87
1:21:29
1:21:29
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Dr Marion Piper believes that life’s challenges and traumas are actually an invitation to get creative, a way to turn our pain into Art and kick-start the process of post-traumatic growth. This is what fuelled her PhD research and informs the work she does today inspiring ambitious Creatives to find their voice and embrace creativity as a form of s…
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How to Build An Authentic Brand: The Power of Mindset, A Game Plan, and Getting it Done with StartUp Creative | EP 86.
1:18:15
1:18:15
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Kaylene Langford, a proud Guringai woman, passionate entrepreneur, coach, writer and speaker, and the founder and owner of StartUp Creative, a hugely popular online platform, podcast, and print magazine that educates, inspires, and supports creative entrepreneurs and future innovators. She has over a decade of experience coaching, educating and sup…
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Episode 31: Evolving. Sam Wood's Relationship to Beauty
52:28
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Sam Wood is a father, husband, and self-proclaimed 'fitness guy'. Having worked in the health industry for almost 2 decades, we were keen to discuss with Sam the idea of beauty under the lens of aesthetic vs mental and emotional health. This was a beautiful discussion about how Sam sees and has experienced himself as a man, his role as a father of …
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Episode 29: Protective. Erin Deering's Updated Relationship to Beauty
47:45
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We spoke to Erin Deering a year ago on the podcast and since then, a lot has happened. Erin has had a melanoma removed from her face, her breast implants removed, and has launched her memoir, Hanging by a Thread. "My face looks like mine again." We discuss how the last year's events have impacted how she feels about herself and her internal vs exte…
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Episode 30: Fraught. Jessica Defino's Relationship to Beauty
1:17:42
1:17:42
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Jessica Defino is a former editor for the Kardashian-Jenner Apps and a freelance beauty journalist for The New York Times, Vogue, WWD, Allure, and more. Jessica's writing has influenced Fluff greatly, being beauty-critical content that publications can’t, won’t, or don’t cover. In this episode we discuss the idea of beauty behaviours as coping mech…
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Erika & Ellen discuss the series ahead, the current state of the industry, the current state of their personal lives, and what the future of beauty looks like, right now.By Erika Geraerts & Ellen Jenkinson
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Episode 27: An internal transition. Ziggy Razuki’s Relationship to Beauty
51:36
51:36
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Ziggy is a yoga, philosophy and meditation teacher and guide, bridging disciplines from the East and West. Having studied extensively in India, as well as his current Psychology studies in Melbourne, he’s also played semi-professional soccer for the last decade, giving him a unique insight into team success and performance. In this chat we explore …
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Episode 26: Contrast. Auminea Hamidi's Relationship to Beauty
43:45
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Aumi is a fashion designer and brand mentor. She made the leap from the finance world after finding her community at Burning Man and a home in NY in 2012. We discuss the importance of finding your people and your place - and the freedom it allows. Aumi opens up about her own limiting beliefs and exploring new ways of seeing herself. We look at her …
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Inspired Adventures: Meaningful Travel with Australia's Number One Charity Adventure Company | Ep 85
47:45
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Justine Curtis is the founder of Inspired Adventures, the original and leading charity challenge agency in Australasia with over 19 years experience organising life-changing adventures. To date, the B Corp certified, female-founded company has raised $45 million through more than 715 completed challenges in partnership with 339 leading Australian a…
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Why 'Good Business' is The Future of Business with James Perrin (Sample) | Ep 84
6:20
6:20
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James Perrin is a Sustainability & Impact Specialist, B Corp Consultant, Founding Director of the Ingrained Foundation, and Podcast Host. He works with individuals, businesses, and not-for-profits to deepen their impact, and I specialises in developing strategies and implementing projects that are relevant and meaningful for a more beautiful world.…
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Flexible Work, Unbeatable Talent: How to Attract and Retain the Best in the Business with Brooke Franklin | Ep 83
7:50
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Brooke Franklin is an exceptional Leader and Growth Strategist with a passion for building empowered teams. Her accolades include Senior management roles at lululemon, Cotton On, and TOM Organic. In this Sample Brooke gives insight into why and how to attract and retain the best talent with a flexible workplace, while managing performance outcomes …
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Episode 25: Honesty. Zac Waters Relationship to Beauty
48:26
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Zac Waters has been a touring musician for the last 11 years. In 2019 he started Adult Art Club which blends music and art in immersive exhibitions. Zac opens up about the role of ego in identity and creativity, and the importance of appreciating the small moments. Zac turns the questioning on us about Fluff’s origins, our growth over time, and our…
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Aboriginal Wisdom For Modern Times with Caroline Kell | Ep 82
1:16:41
1:16:41
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Caroline Kell is a proud Aboriginal woman, TEDX Speaker, and founder of Blak Wattle Coaching and Consulting. A former Counsellor with over 7 years’ experience working alongside Victorian Aboriginal and Torres Strait Islander Communities to drive outcomes in truth telling, treaty, health, and mental health reforms at a state government level. She is…
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PR Goldmine: How Purpose-Driven Brands Thrive with Odette Barry of Odette & Co (Sample) | Ep 81
8:57
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Odette Barry is a publicist, PR mentor, and founder of Odette & Co. She knows that every business has a story to tell, and she’s here to help empower business owners to tell those stories through the power of PR. She has designed and teaches the Hack Your Own PR program made for business owners, and hosts the Hack Your Own PR podcast, full of tips …
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Finding Purpose with Tess Guinery (Sample) | Ep 80
8:53
8:53
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Tess Guinery is an Artist, Designer, and Author. After initially establishing herself as a sought-after Creative, Tess intuitively pressed pause to take a sabbatical to explore her inner artist, which led to a journey of self-discovery and a new body and being of work. These days, Tess calls the wholesome town of Murwillumbah home with her stuntman…
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Why Staying Small is the Next BIG Thing with Paul Jarvis, Author of Company of One (Sample) | Ep 79.
7:43
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Paul Jarvis is a web designer, entrepreneur, educator, and author of Company of One. His past clients include Microsoft, Mercedes-Benz, and Warner Music. His writing and ideas have been published and profiled in magazines and outlets such as WIRED, Vice, Fast Company and USA Today. In his counterculture book Company of One, Paul presents an alterna…
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Ep 78. Ārepa | Boosting Brain Health Around the World (Full Episode)
1:00:11
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Ārepa is the world's first brain drink. Backed by neuroscience, this brand is on a mission to boost brain health around the world. Founded by Angus Brown and Zac Robinson in 2017, Ārepa has grown to become Australasia’s most popular brain health drink. Backed by peer reviewed research, the mind-enhancing range of clinically tested brain drinks are …
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Episode 24: Internal. Robyn Clark's Relationship to Beauty
55:10
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Robyn Morrison (Bobby Clark) is an artist, creative director, interior stylist and creative consultant. She speaks openly about her experience growing up in Scotland, how her art has been the truest expression of her identity, how becoming a mother has influenced her perception of self, and the positive and negative impacts of social media in her l…
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Ep 77. Transforming Australian Farming and Food Systems with Jade Miles of Sustainable Table (Full Episode)
1:12:37
1:12:37
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Jade Miles is a farmer, author, educator, podcaster, local food advocate, and CEO creating a culture in farming that values tomorrow. Together with her husband and three kids, Jade runs Black Barn Farm, a biodiverse orchard, nursery and workshop space in Northeast Victoria. She’s an active presence in the regenerative space, hosting school programs…
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Ep 76. Leading Grassroots Campaigns to Protect Our Oceans with Damien Cole (Full Episode)
2:13:07
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Damien Cole is a well-known environmentalist, public speaker, and community leader. He is the National Campaign Director for Surfrider Foundation and led paddle-out protests across Australia in the Fight for The Bight campaign in early 2019 which saw the activation of 56 additional local communities paddling out at their local beaches in opposition…
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Episode 23: A New Season: Career & Community
33:08
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In season 3 we’re discussing beauty under the lens of career and community: everything from societal expectations to how your work can be the truest expression of your identity. (For some, not everyone). As a tangent, we discuss the evolving (and debated) definition of self-care and how the beauty industry continues to exploit it; and the responsib…
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Ep 75. Thankyou | Reimagining A Better Business Future, Identifying Your Top 5%, Leading Through Failure, and Collaborating for Global Expansion with co-Founder Daniel Flynn (Full Episode)
1:02:05
1:02:05
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Daniel Flynn is the co-founder and managing director of one of Australia’s most successful startups, Thankyou. He started Thankyou at the age of 19, and now 12 years later, Thankyou’s products are stocked by major retailers in Australia, with every product contributing to helping end global poverty. To date, Thankyou has raised over $17 million to …
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Ep 73. The Power of Breathwork & Cold Exposure in Personal Healing with Benny Berry (Full Episode)
1:04:15
1:04:15
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Benjamin Berry is a fully accredited Wim Hof Method, Oxygen Advantage, and Cold Exposure Facilitator who delivers workshops based on these practices, along with a variety of other breathwork techniques that support mental, emotional, and physical health and fitness. His transformational Breath and Ice workshops have helped thousands of people, in t…
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Episode 22: Considered. Avi’s Relationship to Beauty
1:16:54
1:16:54
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Avigon Paphitis is a Beauty industry marketing consultant, and founder of Paphitis Advisory. She previously worked at Beautycounter and Youth To The People, and has a wealth of knowledge across global makeup and skincare brands, and the changing consumer landscape over the last 10-15 years. We discuss the expectations of beauty brands vs the realit…
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Episode 21: Up & down. Soumeya’s Relationship to Beauty
42:18
42:18
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Soumeya Beeow is a professional runner and model who recently featured in Fluff’s Lip Oil campaign. We were drawn to her willingness and openness to discuss the cultural differences surrounding beauty, growing up as a West African women in Australia, the growing number of people using skin bleaching creams, and the expectations, crossovers, and con…
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Episode 20: Reverence. Caro’s Relationship to Beauty
57:15
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Caroline Moreau-Hammond is many things - relevant to this conversation, she is host of The Philosophy of Sex podcast and founder of Becuming, the online sex toy retailer. She has an incredible knowledge across different and often esoteric modalities, histories, and individuals within the sex space, and we discuss the evolving and nuanced world of s…
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Ep 72. Pleasant State | Combating Toxic Indoor Air Pollution, Creating a Consumer-Led Brand, Harnessing the Power of Deep Customer Research, and Utilising Equity Crowdfunding for Growth (Full Episode)
1:05:41
1:05:41
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Ami Bateman is the CEO and Co-Founder of Pleasant State, an ethical home cleaning company, that makes non-toxic and zero-waste dissolvable cleaning bars. Australians spend almost two billion dollars each year on home and laundry products that are making us sick. Products such as cleaning agents, air fresheners, and plastic packaging that breaks dow…
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Episode 19: At Ease. Marc Lyons' Relationship to Beauty
41:02
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Marc is a Creative Director and founder of Happie Holl, a modern wellness brand, centred around promoting better butt care. We discuss his relationship to beauty under the lens of sexuality and identity, and his experiences as a new founder within our industry. Find Marc via @marky_makes_ and @happieholl happieholl.com.au…
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Ep 71. Tribe Skincare | Bootstrapping to an $8m+ Turnover, The Secret to 50,000 Repeat Customers, Choosing Local over Global Markets, and Growing E-Comm Without Paid Advertising
51:45
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Kayla Houlihan is the founder of Tribe Skincare, a natural, vegan-friendly, Australian-made skincare range, based in Torquay. It was while running her own skin clinic that Kayla noticed a gap in the market for 'skincare for sensitive skin'. While there were some skincare products or lines for sensitive skin, no brand was completely focusing on. Kay…
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Episode 18: Complimentary. Yoko Inue’s Relationship to Beauty
43:41
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Yoko is an author and the founder of organic raw food and living food cafe, Shoku Iku. In this episode we discuss Yoko’s cultural background and influence on beauty and identity, as well as her work in the world of raw and living foods. Find Yoko via @inoue.yoko and @shokuikuA quick note on content - this conversation covers a range of topics inclu…
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Ep 70. Heaps Normal | Changing Australian Drinking Culture, Hitting a Market Valuation of $58 Million in Under 3 Years, and the Importance of Building an Inclusive Team
1:03:33
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Andy Miller is the co-founder and CEO of Heaps Normal. On a mission to change drinking culture Heaps Normal launched in mid-2020 and at the time of this recording less than three years later they had a market valuation of $58 million, not bad for beer without booze. They’re now stocked in more than 4000 Australian retailers and venues where they of…
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Episode 17: Complexity, Sadness, & Embracing Femininity. Zoe Klein's Relationship to Beauty
51:00
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Zoe is a Nike yoga teacher and integrative psychotherapist. She is the founder of Loop Wellbeing, which aims to bridge the gap between between the current system and the demand for a new approach to mental health care. We discuss her own journey through therapy and understanding her internal family system, and how it has impacted her perception of …
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Episode 16: Mine again. Mon Barton's Relationship to Beauty
58:16
58:16
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Mon is founder of Sabi the label. She’s also a writer, model, and casual advocate for all things sexual wellbeing, which we get stuck into - no filter. Find Mon via @mons.monday @sabi_thelabel @nakedhungry A quick note on content - this conversation covers a range of topics including sexual assault, rape, pornography, and issues relating to body im…
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Episode 15: Exciting. Chantelle Otten's Relationship to Beauty
52:05
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Chantelle is a Psycho-Sexologist whose work is centred around empowering people to feel good about their sexual health, self-esteem, communication and education. We discuss the impact of having one’s private life so public, the expectations of a professional within the sexology space, and the issues that come up in a session for many clients - spoi…
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Ep 69. Twoobs | From Fashion to Footwear, Leading with Disruptive Marketing Campaigns, and The Value in Being Kind in Business
1:09:31
1:09:31
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Jess & Stef Dadon are the founders of fashionably kinder footwear brand Twoobs. After one too many blisters encountered traveling to global fashion weeks, the sisters discovered a need for beautiful & comfortable shoes, which led them to create Twoobs in a kinder way. Passionate animal lovers and environmentalists, they’ve created shoes, a podcast,…
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Ellen and Erika discuss how the last five months have been, and our theme for season 2: beauty under the lens of sexuality and identity. It's everything mating, monogamy, masculinity, matriarchy, and meaning, as well as talking to the highs and lows of running a business in the ever-evolving sex space. As a tangent, we discuss current influencer pr…
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Ep 68. KeepCup | Achieving Sustainable Behaviour Change through Purposefully Simple Design, Becoming One of Australia's First B-Corps, Balancing Global Expansion with Australian Manufacturing
52:53
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Abigail Forsyth is the co-founder and managing director of the industry-leading brand KeepCup. Since launching the world’s first barista-standard reusable cup in 2009, KeepCup is now embraced by reusers all over the world, diverting millions of single-use cups each and every day. KeepCup is committed to better business and is certified B Corp, a 1%…
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Ep 67. Forever Projects | Empowering Women in Tanzania: Breaking the Cycle of Poverty and Creating Self-Sustaining Futures, Juggling a Startup, Full-Time Teaching Job, and Fatherhood to Six Kids
1:04:23
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Forever Projects helps women break the cycle of poverty and create self-sustaining futures. Founded by Mark Dombkins Forever Projects began with a simple mission - to nourish a newborn – and then helps women thrive in a business that provides ongoing income. This keeps babies with their biological families and out of orphanages – as well as providi…
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