Best Emma Drake Podcasts (2024)

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Ep 156. Unlocking the Power of SEO: Benefits and Best Practices for Businesses 11:48

9d ago11:48

11:48

This week we reflect on a recent ‘Deep Dive with Adam Driver to unpick a bit more around what SEO is, highlight its numerous benefits for comms folk and businesses, and emphasise how it should be integrated into a broader marketing strategy for optimal results. Why? Well in today's digital age, having a strong online presence is crucial for any bus…

1
Ep 155. How to Write Effective Briefs as a Non-Expert and Why It Matters 15:56

17d ago15:56

15:56

I work with lots of Senior leaders directly, often providing guidance and expertise when there is no in-house resource to do so. This means that I am often rating the brief as well as taking the briefing about it! This is fine but today I wanted to spend some time outlining more about why effective briefs are so important. Creating effective briefs…

1
Ep 154. Confronting Imposter Syndrome: My Reflections on Growth in Podcasting and Coaching 7:52

3M ago7:52

7:52

Following on from the topic of self-help coaching and mentoring this month, I thought I would talk a bit this week about how embarking on new projects in podcasting and how self-doubt has impacted this, and how coaching helped unblock me. These challenges, dominated by the whispers of imposter syndrome, have been a significant part of my profession…

1
Ep 153. 'Deep Dive' with Jo Twiselton: Unpacking Coaching, Mentoring, and Self-Help 43:27

3M ago43:27

43:27

Today, I am delighted to welcome to the podcast Jo Twiselton, Human Change Specialist, executive coach, facilitator and fellow communication consultant. Jo has worked with leaders and teams across the tech, transport, healthcare, manufacturing, media and services industries, helping them to emerge better from any change. We talk about all aspects o…

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Ep 152. Rerun: How brand advocacy could help manage reputation impact in your business 13:10

3M ago13:10

13:10

Do you wish more people were telling their friends about your company? When people are looking for recommendations on LinkedIn, you wish your name was being tagged. When someone at an industry event is asking for examples of people in your niche, you want your brand to come up in the conversation. What about when things do not go to plan? A network…

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Ep 151. Rerun: People do business with people, not brands 6:52

4M ago6:52

6:52

Today, I wanted to talk to you about the importance of fostering business relationships in B2B when building your brand from scratch. I reveal why this approach is not just for big consumer brands. Getting people to tell your story for you is a powerful way to build trust and credibility. It's tough when you start because no one knows you. You may …

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Ep 150. Deep Dive on Building Relationships That Matter 11:45

4M ago11:45

11:45

Through this month’s theme of building effective relationships that matter, I dive into the topic of stakeholders, crisis and brand building. In the dynamic realm of business, understanding and leveraging stakeholder engagement transcends the boundaries of size and industry. It's a pivotal strategy that unveils what truly drives people towards or a…

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Ep 149. Unlocking Success: Skilling Up in and refreshing your skills 8:20

5M ago8:20

8:20

In this final episode on the theme of learning and development this month, and integrating new skills we take a look at some practicalities. Let’s face it, skilling up isn't just an option; it's a necessity for staying relevant and competitive in the field. We'll explore the importance of continuous skill development in PR and Marketing, how to ide…

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Ep 148. 4 Ways to Implement AI into your Workflow 8:48

5M ago8:48

8:48

Today I present practical insights on integrating AI to streamline your team's processes and enhance collaboration. Drawing from my recent conversation with Ben Lee, let's elevate your content, energize your team, and optimize performance. Let’s jump in! Liked Listening today? What to do next: Get my FREE roadmap to get more strategic with communic…

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Ep 147. Deep Dive with Ben Lee: Embedding AI into your team 37:29

5M ago37:29

37:29

Ben has been working with GenAI at Bidwells since early 2022, determined to focus on the art of the possible. Having seen a few technological shifts in a 20-year career as a journalist, public affairs consultant and PR professional, Ben quickly recognised this one as the most seismic. So when ChatGPT landed in late 2022 his team were already using …

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Ep 146. Unlocking the Power of Data: The Key to Amplifying Your Communication Efforts 4:37

6M ago4:37

4:37

Welcome to the final episode on the January measurement and evaluation theme! Today we're looking at three ways to set yourself up for success using measurement and evaluation techniques. So let’s dive in! Links mentioned today: Track your success with my free measurement framework: https://mailchi.mp/henbe.co.uk/1g85gwokl5…

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Ep 145. Harnessing SEO: The Unseen Pivot in PR Success Measurement 6:28

6M ago6:28

6:28

Building on the recent Deep Dive with Adam Driver and January’s measurement and evaluation theme, I explore a bit more about how SEO can specifically help your PR campaigns. In today's digital age, the landscape of Public Relations (PR) has transformed significantly, with Search Engine Optimization (SEO) emerging as a pivotal tool for gauging the e…

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Ep 144. Deep Dive with Adam Driver - Demystifying SEO 44:24

6M ago44:24

44:24

Today I am delighted to have on the podcast Adam to unpick and demystify SEO or search Engine Optimisation as part of January’s measurement and evaluation theme. Adam originally trained as a journalist and has experience on both sides of the agency divide having been in-house and an account director at an agency. Adam has been a CIPR Chartered Publ…

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Ep 143. Developing a Creative Mindset: Strategies for Boosting Innovation and Originality 9:49

7M ago9:49

9:49

Today, I want to talk about the process of creative thinking. Long ago I read a book by PR Practitioner Andy Green called Creativity in PR. He highlights the importance of creativity in virtually every project. Today I share some resources for creative thinking with you. You see, creative thinking is essential for innovation, whether it be writing,…

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Ep 142. Creativity, Environment, and Procrastination: Unlocking the Secrets of Creative Strategy 7:34

7M ago7:34

7:34

In today's episode, we'll be taking some notes from the deep dive and unpacking in more detail creativity related to your environment, and also procrastination. We'll uncover the challenges of creativity in comms and PR, the importance of choosing your battles wisely, and how seemingly unrelated factors can influence our creative prowess. Here are …

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Ep 141. How to 'unboring' your comms ‘Deep Dive’ with Helen Reynolds 57:51

7M ago57:51

57:51

As we kick off December’s creativity theme, I am delighted to welcome back to the podcast Helen Reyolds founder of Comms Creatives. Why creativity this month? Because we often get stuck in ‘doing the do’ and finding the time to lift ourselves out, reflect and put some effort into thinking can be hard especially when you work in a busy comms team. S…

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Ep 140. The Importance of Customer Feedback in Brand Reputation Management 7:14

8M ago7:14

7:14

Today on the podcast as part of November's focus on brand tracking and insights, I take a look at customer feedback and how it can be used to improve brand reputation. Looking after our customers has never been more important. Competition is fair and platforms a plenty for people to take to and give their positive, or negative, opinions about your …

1
Ep139. Brand reputation, Gen Z, and honesty in communication 10:59

8M ago10:59

10:59

Remember when we dug deep into brand reputation and its importance in our previous episode? Well, today, we're taking it a step further as part of our reputation and insights series this month. Buckle up because we're exploring the captivating relationship between brand reputation, Gen Z, and the power of honest communication. And include 3 convers…

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Ep 138. 'Deep Dive' with Steve Leigh: using research to improve your brand reputation 40:11

9M ago40:11

40:11

Today I'm delighted to have on the podcast, Steve Leigh, from Sensu Insight. In 2022, he left his role as a director of a large, independent PR agency to start Sensu Insight. He helps in-house PR agencies, and C-suite teams make sense of reputation, sales and audience behaviours, and how all of these things impact communications and market issues. …

1
Ep 137. How AI is Changing the Game in PR and Comms 14:15

9M ago14:15

14:15

Artificial Intelligence and PR are becoming increasingly intertwined as we grapple with the pros and cons in real-time. As professionals, we recognise the immense potential of leveraging this technology to enhance strategies and deliver more impactful messages to their target audience. I find I am using it more and more as I find new tools and thin…

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Ep 136. Deep Dive with Jo Twiselton - Strategic Communication & People-Focussed Change 41:10

9M ago41:10

41:10

I'm delighted to have on the podcast this week Jo Twiselton, human change specialists, executive coach, facilitator and consultant. Jo is also a qualified executive and wellbeing coach. She works with leaders, managers and teams, who want help during times of upheaval, and she does this through her business Twist Consultants. Jo's worked with lots …

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Ep 135. Autumn comms hacks; how to make the most of your time 10:05

9M ago10:05

10:05

I am really pleased to be back with fresh content this Autumn after a short break over the summer. I also have some news - for the next 6 months, the podcast will have 3 monthly episodes that will combine into one theme, hopefully with a guest episode 'deep dive' and some useful tools and insights. It's a trial I am doing based on feedback for long…

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Ep 134. The Power of Public Relations: 5 Tips to Impact ‘Know, Like, Trust’ with customers 8:57

1y ago8:57

8:57

Today, I delve into five valuable suggestions on how public relations (PR) can considerably influence the sales procedure by concentrating on the "know, like, trust" elements of a client's experience with your company. I cover an essential approach to this task and 5 tips to get started. Let's dive in! Liked Listening today? What to do next: Get my…

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Ep 133. A/B Testing for Behaviour Change Campaigns: A Comprehensive Guide 8:48

1y ago8:48

8:48

If you are looking to change behaviour with your campaign, it's crucial to design the most effective messages to influence people's outlook and actions. One popular method for optimising these messages is A/B testing. In this episode, I'll explain what A/B testing is, how to conduct it in behaviour change campaigns, and tips for maximising its effe…

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Ep132. Turning Customer Problems Into Campaign Ideas 9:55

1y ago9:55

9:55

Today, I'm exploring how customer problems can be a valuable source of ideas for PR campaigns. You'll learn how to turn those ideas into successful campaigns, what makes a good campaign, and how to measure its success. And a couple of great examples along the way. This episode was inspired by a recent Deep Dive with Ayo Abbas on Campaigns - check t…

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Ep 131. Empathy and Integrity: Keys to Successful Communication 7:06

1y ago7:06

7:06

As communicators, we must recognise that our roles require essential attributes including; active listening, empathy, curiosity, tenacity, analytical thinking, and creativity. Today, I explore these essential skills. And This week's episode relfects back on a Deep Dive with Jenni Field where we talked about the softer skills needed to make a great …

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Ep 130. Why now is the time to use audio content as part of your strategy 11:46

1y ago11:46

11:46

ITV recently added an audio blog for their contestants on Love Island in a move to make their content more accessible after criticism that it wasn't accessible to all. So this week I discuss audio-first content creation and how it boosts accessibility. If you want to learn more, stay tuned as we delve into how you can use the power of sound to reac…

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Ep 129. The Power of Values-Based Content Creation: Importance, Target Audience, and Top 5 Trends 12:03

1y ago12:03

12:03

What struck me this week was my own personal ethical stance on things like trust, transparency and honesty. A situation occurred and it made me feel betrayed. What happened? I will not recommend that company and people again. It got me thinking that content creation requires many of the same qualities I desire from a partner I work with. It is no l…

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Ep 128. RERUN! How not to fail at comms: A simple measurement framework 8:19

1y ago8:19

8:19

One of the top three things people ask me is how you measure the effectiveness of your communication activity. My answer is that, without knowing what your current marketing and communications activities are, and how they are performing, it’s impossible to know where to focus your energy and resources. Lots of people trip up on this first step. Man…

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Ep 127. ‘Deep Dive’ - How Campaigns Can Improve Your Strategy 38:57

1y ago38:57

38:57

Today, we're diving deep into the immense value well-planned campaigns can bring your overall strategy. We'll explore how effective campaigns can boost brand awareness, increase customer engagement, and ultimately drive business growth. So, join me as I connect with industry expert, Ayo Abbas, who shares her insights and experiences in designing re…

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Ep 126. How to start a podcast - a 10 point checklist 4:53

1y ago4:53

4:53

Are you considering starting a podcast for your business but feeling overwhelmed and not sure where to start? Look no further! In this episode, I provide you with a step-by-step checklist on how to successfully launch and manage your own podcast. Oh and this episode is a taster for a talk I am giving for the CIPR Global network on The Dos and Don’t…

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Ep 125. RERUN! Why we need to set strategic goals 7:59

1y ago7:59

7:59

We talk a lot about ‘goals’, especially at this time of the year, but often we are not clear on why we have chosen them, or how we will arrive at the outcome we want. Here are a few reasons why it’s important. Setting a clear, actionable goal is the first step towards achieving success. It signals to yourself and others what you want to achieve, an…

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An Awful But Cheerful Grave - Elizabeth Bishop 30:47

1y ago30:47

30:47

In this episode, Caitlin, in keeping with the new format, tells Frances all about the awful, cheerful, amazing, and quite sad life of Elizabeth Bishop. Frances is suitably impressed.By Caitlin Howle, Frances Ferland

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Decadence and Social Degeneracy: Gustav Klimt 28:17

1y ago28:17

28:17

In this episode, Caitlin and Francesgrace try out a new show format, in which Frances tells Caitlin all about Gustav Klimt, the artist, and Caitlin is appropriately amused.By Caitlin Howle, Frances Ferland

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Ep 124. Getting into your (work) flow with your comms planning 9:39

1y ago9:39

9:39

Workflow management is a critical component of any business, and its importance cannot be overstated. I recently had a conversation with a client about how we can make our case study development more efficient rather than undertaking hour-long calls. We discussed workflow systems as a way of collating and sharing information. I also use workflow fo…

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The Portrait of an Artist who Stalked George Washington: Gilbert Stuart 29:03

1y ago29:03

29:03

In the season three premiere, Frances and Caitlin tackle a new format for the podcast, as well as dive into the life and death of Gilbert Stuart - an artist whose work you've seen, but may not realize where.By Caitlin Howle, Frances Ferland

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Ep 123. Making it count; are you getting value from your event strategy? 6:30

1y ago6:30

6:30

Business events, such as trade shows, conferences, and networking sessions, can be a valuable tool in promoting your business product or service. Not only do these events provide opportunities to showcase products and services, but they also allow for face-to-face interactions with potential clients and partners. Additionally, attending industry ev…

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Ep 122. RERUN! Ten Tips to nail you first or next speaking opportunity 8:54

1+ y ago8:54

8:54

There are some huge events in the Spring calendar. I’m currently working on a big event for a client and it reminded me of this episode as I am busily briefing sponsors and speakers about how to make the most out of this opportunity. You’d be surprised how many people do not, and just rock up and talk. But the thing is you can create a lot of authe…

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Ep 121. Prove it! 4 Ways to use Demographic Data in your PR Campaign 5:44

1+ y ago5:44

5:44

I was asked to prove a theory on a stakeholder campaign recently. My first port of call? The UK census data. In the UK, we recently had a new Census in 2021, the first in ten years. The Office for National Statistics started releasing this data in June 2022, providing valuable demographic information for businesses and organisations alike. It's int…

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Ep 120. My ten steps to a short but effective crisis plan 7:53

1+ y ago7:53

7:53

A crisis communication plan before you need one can be daunting—everything from when to write one and how to get engagement on it. But it doesn't have to be, so today; I run through a quick ten-point checklist you can use to get going, however small or big your business is. I cover: What to do before you start My ten-point checklist My biggest tip …

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Ep 119. Are your case studies talked about? How to create the right ones that fly 10:43

1+ y ago10:43

10:43

To effectively incorporate case studies into a campaign, it is essential to understand their significance and the impact they can create. Case studies provide real-life examples of how a product or service has successfully addressed specific problems or challenges faced by customers, thereby establishing credibility and trust. Today I share some ti…

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Ep 118. Are you doing your homework? 5 ways to improve your PR strategy using competitor analysis 8:26

1+ y ago8:26

8:26

When planning a PR campaign, it is essential to have a clear understanding of the competitive landscape. By taking a detailed look at key competitors, their strengths and weaknesses, and their PR strategies, you can gain valuable insights into what works and what doesn't in your industry. Furthermore, analysing your competition can enable you to id…

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Ep 117. Insight: 3 things stopping you from starting a podcast 7:38

1+ y ago7:38

7:38

I was asked 3 times recently if I would help people start their podcast. My answer was yes of course! but what's stopping you? I realized that one of the biggest questions people have is why should they start a podcast? Is it for fun or for business? The answer varies for everyone, but for me, it was a way to establish myself in my industry and to …

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Ep 116. Spring Clean Your Comms: A holistic look at your next comms plan 11:03

1+ y ago11:03

11:03

Spring marks a new beginning in many ways and is sometimes close to the end of the financial year. It's an opportunity to spring clean your mind, your workspace, and your plans and figure out what could help you spring forward into the next few weeks and months. Today's episode is a quick guide on reviewing your plan, cleaning your workspace, tidyi…

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Ep 115. ‘Deep Dive’ with Andy Barr: All things Digital PR 41:21

1+ y ago41:21

41:21

I am looking forward to bringing you this episode all about Digital PR. Digital PR is an essential element of a comprehensive communications plan. It involves ensuring that a brand’s digital presence – including websites, social media accounts, online press releases, and other digital content – is optimised and managed effectively to engage target …

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Ep 114. Should you Outsource or Upskill your Comms? 8:36

1+ y ago8:36

8:36

Often, the decision of when to skill up and when to outsource PR can be tricky. You want someone with the right experience, who knows what they are doing and will be able to deliver the desired results. In most cases, it makes sense to opt for an experienced professional who can make sure that the job is properly completed. For certain campaigns or…

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Ep 113. Public Relations & Automation; Opportunities and Challenges ahead 8:21

1+ y ago8:21

8:21

The automation of public relations is a bit of a crowd-splitter for very good reasons; arguably the benefits are yet to be fully demonstrated but the impact on ethics has been. Companies can already use Artificial Intelligence (AI) and software solutions to manage their PR, allowing them to reach a wider audience and increase their visibility with …

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Ep 112. Talking to stakeholders about sustainability 12:46

1+ y ago12:46

12:46

Telling your sustainability story is an essential part of any business model and a growing area for us communications professionals. By telling this story, we're helping to create a strong connection with customers on this topic and helping establish that credibility. As we move into 2023, I think this topic is becoming even more relevant and impor…

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A3 - Episode 6 - Jane 30:18

1+ y ago30:18

30:18

When Dr. Chu comes back to, she is joined by 23. The plan worked; During Dr. Chu’s own P.A.T. they connected for a moment and 23 tracked her down to the underground laboratory. Together they unveil that Eden and Emerson have removed 23’s memory, because of her role in preventing them from developing a superior being. She had nearly achieved her goa…

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A3 - Episode 5 - Eden 32:16

1+ y ago32:16

32:16

Dr. Chu arrives at an abandoned, nondescript home in a residential area of the Hudson Valley, and is about to leave again, when she discovers an underground laboratory, where an AI named Eden, a sentient supercomputer, oversees a ground-breaking experiment. There are 18 cells and a tank with a gooey mass connected to the AI. Eden can talk and revea…

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