Ep 128. RERUN! How not to fail at comms: A simple measurement framework

Communication Strategy That Works podcast

One of the top three things people ask me is how you measure the effectiveness of your communication activity. My answer is that, without knowing what your current marketing and communications activities are, and how they are performing, it’s impossible to know where to focus your energy and resources. Lots of people trip up on this first step.

Many growing businesses struggle to generate enough revenue to keep their doors open. Even the most successful businesses often operate on a thin financial margin, making it difficult to invest in or make a case for the marketing, advertising, and customer service that can drive more business and increase sales. Just as you wouldn’t drive without checking your rearview mirror, you shouldn’t launch a marketing campaign without knowing where you are along the road.

So, in today’s podcast, I’m going to share a simple tool that will enable you to track your comms and measure how it performs, thus improving your outcomes.

Let’s dive in!

Links mentioned in today’s episode:

My simple measurement framework

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