Best enrollmentFUEL, LLC Podcasts (2024)

1
Enrollment Lessons from Courtside | William Monts 40:06

1+ y ago40:06

40:06

On this Episode of the Enrollment Edge I talk to William Monts, Associate Vice President, Dean of Traditional Admission at Anderson University, in South Carolina. In a recent Octane article, William describes how coaching basketball was a perfect lead in to his life in Admissions and Enrollment. We'll talk about the valuable lessons he's taken from…

1
Marketing your College with "a Lab Mentality" 47:51

2y ago47:51

47:51

On this Episode of the Enrollment Edge I talk to Dr. Dustin York, Associate Professor, Strategic Communication and Leadership at Maryville University in St Louis MO. Dustin is a Marketing Strategist and Marketing Big Thinker! We talk through some of the challenges college marketers face today in the era of extreme competition, the race to capture b…

1
Episode 48—Succession Planning in Enrollment Management 39:24

2y ago39:24

39:24

On this Episode of the Enrollment Edge I talk to Kimberley Buster-Williams, Vice President for Enrollment Management at Northeastern Illinois University. Kimberley is conducting research exploring the state of retention and succession within higher education. Her findings are shocking but not all that surprising. Professionals throughout the indust…

1
Episode 47—Who’s Got Your Back these Days? 48:07

2y ago48:07

48:07

On this Episode of the Enrollment Edge, I talk to Mike Wesner, the Founder, Owner, and Chief Imagination Office at enrollmentFUEL. Mike calls himself an Inversely Paranoid person. In other words, he’s always seen opportunity in the face of adversity. And if there is one word that describes college enrollment during these days, it’s adversity. Maybe…

1
Episode 46—Using Tik Tok to Recruit Your Next Class 23:02

2y ago23:02

23:02

On this Episode of the Enrollment Edge, I talk to Zana Berisha, Digital Marketing Specialist at enrollmentFUEL. Zana is a self-proclaimed Social Media-Guru – meaning she’s a consistent content user and coach for all things Social Media and her specialty is Tik Tok! College marketers need to communicate with their prospects through multiple channels…

1
Episode 45—Direct Admission: Unpacking College Access 36:24

2y ago36:24

36:24

On this Episode of the Enrollment Edge, Jay is joined be Robert Gould, Vice President for Enrollment Management & Stephanie Ruckel, Director of Admissions Operations at Augsburg University. For decades many colleges have taken on the challenge of real college access. More recently, Direct Admissions has moved from a regionalized experimental policy…

1
Episode 44—SEO and EAT: What College Leaders Must Focus On in 2022 [RE-UPLOAD] 53:33

2y ago53:33

53:33

By popular demand we're re-airing this highly downloaded episode! Enrollment Edge is digging into yet another digital strategy that Enrollment Leaders must be paying attention to—E.A.T. or Expertise, Authoritativeness, and Trustworthiness. In this episode, Jay will unpack the E.A.T. concept and why it's so important to SEO development. The concept …

1
Episode 43—Predicting Student Retention in the Admission Stage 40:27

2y ago40:27

40:27

On this Episode of the Enrollment Edge Jay talks to Dr. John Borum, Head of Engagement at Degree Sight. John has spent much of his career in Student Services and has built a specialty in building predictive models to predict student retention at his university. While Predictive Modeling looks at who among prospective student’s is most and least lik…

1
Episode 42—Enrollment Management: Looking ahead to the New Year 1:09:29

2y ago1:09:29

1:09:29

On this Episode of the Enrollment Edge, Jay talks to enrollmentFUEL’s President, Dr. Jacqui Elliott. One of many things Jacqui is known for is her intense travel schedule. Her passport is as thick as a Sears catalog! And along her journeys, Jacqui seems to find herself in continuous and ongoing conversations with Enrollment Leaders on every contine…

1
Episode 41—The State of the Enrollment Profession: Research Review 51:20

2y ago51:20

51:20

On this Episode of the Enrollment Edge, Jay welcomes Tim Fuller back to talk about the big picture of the profession of enrollment management. For most of Tim’s 40-year career in higher ed, he’s conducted research on every imaginable topic related to enrollment management. In his most recent survey, The State of the Enrollment Profession at NACCAP …

1
Episode 40—Building a Campus-Wide Recruitment Mindset 45:42

2y ago45:42

45:42

On this Episode of the Enrollment Edge Jay talks to Jeremy Tiers, Senior Director of Admissions Services at Tudor Collegiate Strategies. Campus-wide recruitment is often a big challenge for enrollment managers and we’re going to talk through some strategies to help faculty recruit like coaches and coaches to recruit fans! Jeremy brings a unique per…

1
Episode 39—Paying Attention to the Gender Gap 53:36

2y ago53:36

53:36

On this episode of the Enrollment Edge I talk to Dr. Scott Shoemaker, Associate Vice President for Enrollment and Retention at Point Loma Nazarene University in San Diego, California. During Scott’s 30+ years in enrollment, he’s seen high and lows of recruitment that are often tied to the ebb and flow of demographics. However, the current environme…

1
Episode 38—Developing Great Teams 48:16

2y ago48:16

48:16

On this Episode of the Enrollment Edge Jay talks to Dr. Cié Gee, Associate Vice Provost of Career Engaged Learning, Director of the QEP, and clinical faculty member at The University of Texas San Antonio. Cié was recently introduced to Jay during a staff retreat that she led for enrollmentFUEL. The entire team was struck by her insights, empathy an…

1
Episode 37—Recruitment Brainstorming for Higher Education - A Tribute to Alison Walls 27:20

2y ago27:20

27:20

On this episode of the Enrollment Edge I talk to a very special guest - Alison Walls. In June of this year Alison passed away. She was one of the founding members of enrollmentFUEL and the first producer of the Enrollment EDGE Podcast. The one thing all of those of us who knew Alison have in common - we deeply miss her. In tribute to her role on th…

1
Episode 36—Tribal Leadership in Higher Education 49:21

2+ y ago49:21

49:21

On today’s episode of the Enrollment Edge Jay, once again, talks to Dave Quick, executive coach, speaker, and corporate consultant to over 300 companies. Dave was a guest on the Edge more than a year ago (which we dropped as a repeat bonus episode earlier this week) about the topic of hiring and retaining the right team. We thought we should contin…

1
Episode 35—Hiring and Keeping the Right People 47:52

2+ y ago47:52

47:52

Across industries, hiring great people is the goal of managers. Yet, finding the right people to hire isn't easy. Hiring often comes down to who we "like" instead of who best fits the role. We talk with David Quick, Founder and Consultant of Helping Bulls Thrive, an agency that helps organizations make the right hiring decisions and keep those "rig…

1
Episode 34—Building a Strategic Marketing Plan for Your College 51:53

2+ y ago51:53

51:53

On this episode of the Enrollment Edge Jay talks to Dr. Terry Flannery, author, speaker, professor, college marketing consultant and newly appointed Executive Vice President and Chief Operating Officer at the Council for Advancement and Support of Education (CASE). Terry brings over 30 years of college marketing experience to today's conversation. …

1
Episode 33—Building a State of the Art Retention Plan 52:49

2+ y ago52:49

52:49

On this episode of the Enrollment Edge Jay talks with Dr. Gavin Hamms, Associate Vice President of Enrollment Management at Grambling State University. On most college campuses, current student retention is often seen as everyone’s job, yet no one’s responsibility. As enrollment challenges increase in the coming years, keeping students enrolled, sa…

1
Episode 32—What Are Students Looking For In a College? 55:27

2+ y ago55:27

55:27

On this episode of Enrollment Edge, I talk to Jae Denson, college advisor and coach, as well as founder of JD Educates—a company that helps students find the right college, the right program, and the right fit. We’ll talk about the challenges that college-bound students face, especially first generation students. Jae points out the need for college…

1
Episode 31—Influence of Enrollment Managers on Graduate Outcomes 48:14

2+ y ago48:14

48:14

On today’s Enrollment Edge Jay has a conversation with Don Philabaum, President/CEO of TalentMarks and author of 6 books including the "Unemployed Grad: What Parents Can Do About It." In this Episode, Jay and Don focus on what enrollment managers, college Marketers and career center professionals can do to set their services apart from other colleg…

1
Episode 30—Hiring and Keeping an Admissions Team During the Great Resignation 42:51

2+ y ago42:51

42:51

On today’s Enrollment Edge Jay has a conversation with Wendy Keough, Executive Director of Undergraduate Recruitment & Admissions at Andrews University in Michigan. The episode is dedicated to the new reality of hiring, motivating, and retaining an admission staff. In the past two years, hiring and retaining staff has become a drastically bigger ch…

1
Episode 29—Higher Education's Response to Growing Workforce Needs 52:51

2+ y ago52:51

52:51

On today’s Enrollment Edge, Jay has a conversation with Dr. John Downey, President of Blue Ridge Community College in Virginia. As the President of a community college, Dr. Downey has a deep interest in the evolution of higher education to meet the growing needs of today’s workforce. As you will hear in the episode, there are stark realities facing…

1
Episode 28—To Keep or Reverse Test-Optional Policies Post-Pandemic 49:46

2+ y ago49:46

49:46

Today on the Enrollment Edge we revisit the test-optional discussion. Pre-Pandemic, only a handful of colleges had adopted an admissions policy that didn’t consider standardized tests like the ACT or SAT. Today there are nearly 2000 colleges that have moved in this direction, many of them in response to canceled test dates, and the complications of…

1
Episode 27—Engaging Faculty in the Recruitment Process 55:37

2+ y ago55:37

55:37

In episode 27, Jay talks with Andy Woodall, Executive Director of Recruitment and Admissions at Shenandoah University about successfully bringing faculty into the recruitment process. None of us doubt the high impact of members of a college community engaging prospective students. Most enrollment leaders will build relationships with coaches, staff…

1
Episode 26—Making Your College Transfer Magnetic 49:30

2+ y ago49:30

49:30

For many colleges transfer enrollment is desirable but elusive. For other colleges, transfers are expensive, complicated, and offered the leftover resources. However, the impending demographic cliff will force the hand of many enrollment leaders to make some priority decisions. Among those decisions will be, being intentional about attracting non-t…

1
Episode 25—SEO and EAT: What College Leaders Must Focus On in 2022 53:57

3y ago53:57

53:57

Enrollment Edge is digging into yet another digital strategy that Enrollment Leaders must be paying attention to—E.A.T. or Expertise, Authoritativeness, and Trustworthiness. In this episode, Jay will unpack the E.A.T. concept and why it's so important to SEO development. The concept comes from Google’s search quality rater guidelines, and it became…

1
Episode 24—Test Optional: Lessons From an Early Policy Maker (Part 1) 46:33

3y ago46:33

46:33

The topic of test-optional admissions brings a wide variety of responses from enrollment leaders. On today's episode of Enrollment Edge, Jay will talk to Martin Aucoin, Vice Provost & Dean of Admissions at Belmont Abbey College. Belmont Abbey was one of the very first test-optional policy adopters in the country. Just two years ago, there were a fe…

1
Episode 23—A Year-In-Review 57:04

3y ago57:04

57:04

Enrollment Edge is celebrating our first anniversary! In December 2020, we recorded our first episode. And for the past year, we’ve been given the opportunity and responsibility to produce our podcast for you—enrollment leaders. Our goal has been to engage in meaningful higher education topics with thought leaders in order to help our listeners be …

1
Episode 22—Leveraging Financial Aid to Provide College Access (Part 2) 32:43

3y ago32:43

32:43

Enrollment leaders have choices and decisions to make that will impact not only their college or university, but also the future lives of students. Today, on the Enrollment Edge, I dig into the topic of financial aid and college access with Megan Hartless, Coordinator of Financial Aid and Scholarships at Blue Ridge Community College. Megan is a vet…

1
Episode 21—Leveraging Financial Aid to Provide College Access (Part 1) 40:44

3y ago40:44

40:44

Enrollment leaders have choices and decisions to make that will impact not only their college or university, but also the future lives of students. Today, on the Enrollment Edge, I dig into the topic of financial aid and college access with Megan Hartless, Coordinator of Financial Aid and Scholarships at Blue Ridge Community College. Megan is a vet…

1
Episode 20—Recruiting and Supporting Transfer Students 54:51

3y ago54:51

54:51

For many colleges transfers enrollment is desirable but elusive. For other colleges, transfers are expensive, complicated, and offered the leftover resources. However, the impending demographic cliff will force the hand of many enrollment leaders to make some priority decisions. Among those decisions will be, being intentional about attracting non-…

1
Episode 18—College Access and Student Success 32:20

3y ago32:20

32:20

In the coming years, it will be imperative that colleges become proficient at not just recruiting students, but also retaining them until completion of their desired degree. Savvy enrollment managers are looking ahead at the shrinking number of high school graduates, often called the demographic cliff, and are making strategic plans to ensure their…

1
Episode 19—Game-Changing Digital Marketing, Part 3 54:20

3y ago54:20

54:20

Today, Jay continues a conversation with Tori Canonge, Director of Social and Influencer Strategies at enrollmentFUEL. Tori is a veteran in social media marketing and in particular, creating, managing and delivering effective social media campaigns. This episode is the third in our Game-Changing Digital Marketing series, where we talk more in-depth…

1
Episode 17—The Challenges of Recruiting International Students - Are Things Getting Better? 48:43

3y ago48:43

48:43

Over the past half decade, the United States has increasingly shown the world that international students may have a difficult time enrolling in a US college or university. From increased Federal regulations, eroding international diplomatic relations, elevated social/cultural tensions, an increase in an isolationist narrative, and the ongoing glob…

1
Episode 16—Managing the Student Journey: Enrollment Management from Prospects to Alumni, Part 2 48:33

3y ago48:33

48:33

Enrollment leaders are charged, first and foremost, with bringing in the new incoming student class. Many also add retention services to their responsibility. But few are given the task of managing the student journey from prospect to alumni like our two guests, Mr. Joe Montgomery and Dr. Juan Alexander. In this two-part series we will discuss the …

1
Episode 15—Managing the Student Journey: Enrollment Management from Prospects to Alumni, Part 1 42:09

3y ago42:09

42:09

Enrollment leaders are charged, first and foremost, with bringing in the new incoming student class. Many also add retention services to their responsibility. But few are given the task of managing the student journey from prospect to alumni like our two guests, Mr. Joe Montgomery and Dr. Juan Alexander. In this two-part series we will discuss the …

1
Episode 14—Game-Changing Digital Marketing, Part 2 41:52

3y ago41:52

41:52

One constant need that most enrollment managers face every recruitment cycle is building a quality pool of prospective student leads. As the availability of profiled prospect names on test-based lists are becoming less reliable, colleges are forced to be more creative in their search for qualified prospective student names. Which is why influencer …

1
Episode 13—Athletic Recruiting: The Balancing Act 47:46

3+ y ago47:46

47:46

For colleges and universities Athletic Recruiting is often viewed as the solution to various challenges - gender balance, increasing revenue, brand development, increasing enrollment to name just a few. However, balancing those solutions with the issues that often come with athletics can be daunting and persistent. Out of control discounting throug…

1
Episode 12—Game-Changing Digital Marketing, Part 1 44:06

3+ y ago44:06

44:06

In the first of our Digital Marketing Series, Jay talks to Zosya Popik, a digital marketing expert and consultant to Fortune 500 companies. We discuss the use of digital marketing tactics, how digital is continually changing, the digital eco-system that colleges have to pay attention to, and how colleges must be brand-authentic and channel-appropri…

1
Episode 11—Hiring and Keeping the Right People 47:52

3+ y ago47:52

47:52

Across industries, hiring great people is the goal of managers. Yet, finding the right people to hire isn't easy. Hiring often comes down to who we "like" instead of who best fits the role. We talk with David Quick, Founder and Consultant of Helping Bulls Thrive, an agency that helps organizations make the right hiring decisions and keep those "rig…

1
Episode 10—Building Institutional Buy-In 46:10

3+ y ago46:10

46:10

Enrollment Managers have to be skilled in so many areas—data analysis, technology, marketing strategy, staff development, and predicting the future. One skillset that is often overlooked, but is so important to an enrollment manager's success is the ability to Build Institutional Buy-In. We'll talk with Dr. Chris Romano, an enrollment veteran of 14…

1
Episode 9—Lessons of Student Success in Community Colleges 41:15

3+ y ago41:15

41:15

Community colleges have traditionally focused resources to support student success and completion by providing services and delivery models that are responsive to the needs of their student body. As universities look to the future of their delivery design, community colleges can provide best practice and strategic models that could be adaptable to …

1
Episode 8—The Essential CRM Decision 43:40

3+ y ago43:40

43:40

Susanna Mayo has spent the past 15 years of her career dabbling in almost every aspect of admission at Capital University. She found her passion for building Capital's CRM when she started her current role as Director of Admissions Operations and Technology. In her own words, Susanna has served as an IT adjunct within her own university as well as …

1
Episode 7—Trust in Higher Education in a COVID World (Part 2) 29:43

3+ y ago29:43

29:43

Trust in higher education, trust in the systems, trust in the value of degree outcomes and trust in the return on the investment in a college degree is in question. Consequently, a pandemic and a beleaguered economy have accelerated these concerns. David Horsager is an author and speaker on the subject of the importance of building and maintaining …

1
Episode 6—Trust in Higher Education in a Covid World (Part 1) 39:02

3+ y ago39:02

39:02

Trust in higher education, trust in the systems, trust in the value of degree outcomes and trust in the return on the investment in a college degree is in question. Consequently, a pandemic and a beleaguered economy have accelerated these concerns. David Horsager is an author and speaker on the subject of the importance of building and maintaining …

1
Episode 5—Uncertainty in Strategic Enrollment Planning (Part 2) 34:10

3+ y ago34:10

34:10

Under normal circumstances, Strategic Enrollment Planning can be challenging. Effective planning relies on predictable elements, like graduation rates, demographics, stable discount rates, brand strength, academic distinctives, and so on. Yet, with so many factors impacting the college search process, enrollment planning can be even more difficult.…

1
Episode 4—Uncertainty in Strategic Enrollment Planning (Part 1) 45:00

3+ y ago45:00

45:00

Under normal circumstances, Strategic Enrollment Planning can be challenging. Effective planning relies on predictable elements, like graduation rates, demographics, stable discount rates, brand strength, academic distinctives, and so on. Yet, with so many factors impacting the college search process, enrollment planning can be even more difficult.…

1
Episode 3—Name Buying and Prospect Mining Strategies 44:29

3+ y ago44:29

44:29

Lisa Branson joins our podcast today to discuss her expertise on all things name buying and prospect mining. She pulls no punches, and provides insight on just what it takes to succeed in this space. Lisa has over 22 years of experience in the higher education space, and has gained valuable insight along the way. In this episode Lisa and Jay have a…

1
Episode 2—Retention Strategies in a Changing College Environment 38:41

3+ y ago38:41

38:41

Dr. Jim Fereira, Senior Vice President for Student Development at Anderson University in South Carolina discusses the changing college climate and effective strategies to retain students by building community and strong relationships across the campus. In this podcast we'll address how essential it is for universities to dedicate staff and resource…

1
Episode 1—Build a Team That Flourishes 32:28

4y ago32:28

32:28

Dr. Jacquelyn Elliott, President of enrollmentFUEL talks about building a healthy culture on your admissions team. Our podcast will provide enrollment managers with practical strategies to nurture a healthy team culture during a time of remote workers, stress about job security and overall anxiety about living in the realities of a pandemic. Dr. Ja…

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