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Episode 14—Game-Changing Digital Marketing, Part 2
Manage episode 297967736 series 2863210
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One constant need that most enrollment managers face every recruitment cycle is building a quality pool of prospective student leads. As the availability of profiled prospect names on test-based lists are becoming less reliable, colleges are forced to be more creative in their search for qualified prospective student names. Which is why influencer marketing is more important now than ever. Tori Canonge, a social media and influencer marketing expert, and Jay talk about how using influencers as part of your digital marketing strategy can help raise awareness and build an organic lead pool for all educational levels—traditional, adult, and graduate.
ABOUT OUR GUEST
Tori began her digital marketing career in 2014 when she started her first blog, which she built with the sole purpose of inspiring students to reach their higher education goals. After achieving success through content creation and digital marketing, she joined a full-service influencer marketing agency where she executed campaigns for some of the world’s largest brands, including Georgia-Pacific, NFL, Unilever, Hasbro, Kraft Heinz, and many more. Today, Tori serves as the Director of Social and Influencer Strategies at FUEL, assisting with digital strategy and campaign optimization.
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