Best Eric McKenna Podcasts (2024)

1
The Power of Positivity: Boosting Sales with a Positive Mindset -- with Neil Rogers 13:45

16m ago13:45

13:45

Sales reps often get tangled in complex tactics, losing sight of the basics that truly matter. But in today's competitive market, what really stands out? Exceptional customer experience. In this engaging episode of Closing Time, Neil Rogers, a marketing expert, speaker, and author of "Bar Tips: Everything I Need to Know in Sales I Learned Behind th…

1
How Data Privacy Company Streamlines Operations with Insightly's Enterprise CRM | Customer Spotlight 16:36

5d ago16:36

16:36

In today's digital age, data breaches have become a pressing concern for businesses of all sizes. Incident response service providers play a crucial role in mitigating these risks, helping companies swiftly identify and manage sensitive information after a security incident. Assessment First is one of those companies. Its CEO and founder, Kris Wass…

1
"We The People" with Mary Beth Cirucci & Emily Greene of AFP 1:05:58

6d ago1:05:58

1:05:58

In this episode Jeremy discusses the relentless advocacy work being conducted by Mary Beth Cirucci and Emily Greene of Americans for Prosperity in representing & defending the livelihood of the citizens of Pennsylvania & America. Mary Beth & Emily discuss the history of AFP, the upcoming 2024 election(s), their community work to remove the barriers…

1
Is Your Brand in Crisis Mode? Key Insights from the 2024 B2B Buying Disconnect Report -- with TrustRadius' Allyson Havener 17:22

10d ago17:22

17:22

Sales cycles taking longer. More people on buying committees. It’s not your imagination – B2B sales is getting more difficult for both vendors and buyers. On this episode of Closing Time, we welcome Allyson Havener from TrustRadius to discuss the 2024 B2B Buying Disconnect Report and why this is 'the year of the brand crisis.' Allyson shares data-b…

1
Stan Gordon UFO Files 59:38

13d ago59:38

59:38

In this episode host Jeremy discusses UFO's, the Kecksburg, PA UFO crash of 1965, Roswell, New Mexico, Area 51, and bigfoot with infamous Stan Gordon. Jeremy & Stan discuss his long history of investigating & reporting on UFO's, Bigfoot, upcoming events, and more.By Jeremy Bruce

1
Show Me You Know Me: Mastering Personalization in Sales Outreach -- with Sam McKenna 15:00

17d ago15:00

15:00

Still sending the same boring emails? You may get lucky here and there, but your open and response rates are likely abysmal. Sam McKenna, CEO of #samsales consulting, says that personalization in sales outreach is the key, but you need to take it even further. Genuine, research-based engagement will always win over generic, high-volume tactics. In …

1
Driving Success with a Scalable CRM: How American Truck Training Scaled to Millions with Insightly | Customer Spotlight 13:45

25d ago13:45

13:45

Ready to take your business to new heights? One of the biggest roadblocks to growth can be outdated tools that can't keep up with your ambition. This is especially true for mission-critical systems like your CRM. You need a solution that scales alongside you, not hold you back. In this episode of Closing Time, Jerome Redmond, CEO of American Truck …

1
Self-Sourcing Pipeline: How to Empower & Enable AEs to do More Outbound -- with Jason Bay 16:40

1M ago16:40

16:40

Sure, getting leads from marketing is great. Leads served up from your SDR team? We love it! But real revenue growth happens when AEs are also self-sourcing pipeline. Sales leaders, if you want your AEs to get excited about outbound, it's up to you to explain the "why" and enable them with fresh tactics for success. In this episode of Closing Time,…

1
Talking Guitars, KISS, Real Estate, Podcast, & UFO's with Eric McKenna 1:40:56

1M ago1:40:56

1:40:56

In this episode, Eric McKenna of the Eric McKenna project discusses his life journey, building custom guitars for Paul Stanley of KISS, today's Real Estate market, how Joe Rogan inspired him to start his own podcast, and UFOs across America!By Al J. Marschke

1
A/B Testing & Optimization Tips to Increase Web Conversion Rates -- with Spiralyze's Sahil Patel 16:40

1M ago16:40

16:40

Small changes...BIG results. If you want to grow your business, spending money on getting more web traffic may seem like the right move. However, Sahil Patel and his team at Spiralyze take a different approach. Why not increase conversions from the traffic you already have? In this episode of Closing Time, Sahil shares specific tactics to increase …

1
5 Discovery Questions to Double Deal Size & Shorten Sales Cycle -- with Krysten Conner 16:34

2M ago16:34

16:34

Quality discovery questions separate good sales reps from great ones. In this episode of Closing Time, Chip House welcomes Krysten Conner, a sales coach whose résumé includes experience at Outreach.io, Salesforce, and Tableau. Krysten shares five of her nine ‘deal doubling’ discovery questions, making you come across as informed yet curious and pos…

1
From Spreadsheets to Success: Why Insightly is the Best CRM for Nonprofit Business UK Screen Alliance | Customer Spotlight 10:32

2M ago10:32

10:32

If you're not directly serving clients or customers, then what's the point of having a CRM? Nonprofit companies, especially in dynamic industries like film and television, face unique challenges—they must navigate industry shifts, uphold value for their members or communities, and ensure smooth operations without increasing costs. And having a powe…

1
Is the Party Over for SaaS? How SaaS Buying is Changing and Why Platforms are Winning -- with Eric Christopher 17:18

2M ago17:18

17:18

It doesn’t seem that long ago when SaaS purchases were easy to make based on the needs of one team or individual. Those days may be gone forever. Whether real or perceived, SaaS bloat emerged at a time when cost-cutting became the top priority, and it’s up in the air as to whether the industry will ever recover. In this episode of Closing Time, Eri…

1
🎉 100th Episode: The End of the Line for Cold Calling (& What's Replacing it) -- with Sam McKenna 21:47

2M ago21:47

21:47

Since the advent of the telephone, cold calling has been a staple in the world of B2B sales. For decades, call volume has served as a primary measure of a salesperson's success. But hold the phone—times (specifically, the buyer's journey) are changing! In the modern selling landscape, the old-school cold call is starting to feel a bit frosty. To cu…

1
"Steel City Sidelines: A Deep Dive into Pittsburgh Sports" 18:21

2M ago18:21

18:21

Welcome to "Saga Media," where hosts Jeremy Bruce and Al Marschke take you through various topics, from the thrilling world of sports to compelling cultural discussions. While we often spotlight the Pittsburgh Steelers, delving into their strategies and team dynamics, our episodes range across various subjects that capture our listeners' interests.…

1
Community is the New Marketing: Using Internal and External Communities in B2B to Support Sales Growth -- with Simon Severino 15:33

3M ago15:33

15:33

How does fostering internal and external communities in B2B help drive sales? Organizations that build an internal community around sellers to boost engagement and morale have more success. Similarly, organizations that build an external community of engaged users via forums and social media help convince sellers to trust them. Join author Simon Se…

1
Why Insightly is the Best CRM for Manufacturing Business Moduflex | Customer Spotlight 13:28

3M ago13:28

13:28

Is your manufacturing business bogged down by manual data entry and slow processes? You're not alone—many manufacturers still use spreadsheets or legacy systems to run their operations. Until a few months ago, Moduflex, a UK-based manufacturer, was among them. In this episode of Closing Time, discover why Insightly is considered the best CRM for ma…

1
Mark Caskey on the Power and Politics of Energy 58:26

3M ago58:26

58:26

In this thought-provoking episode of "Fueling Progress: Voices from the Energy Frontier," we sit down with Mark Caskey, President of the American Oil and Gas Alliance and a steadfast figure in the energy sector. Diving deep into the industry's complexities, Caskey sheds light on natural gas's pivotal role, the intricacies of pipeline politics, and …

1
"A Journey of Knowledge and Laughter" 15:26

3M ago15:26

15:26

In this lively episode, Jeremy Bruce and his co-host, Al Marschke, take a delightful detour from their usual discussions on videography and finance to embark on a playful exploration of trivia. Saga Media presents an engaging session filled with true or false questions that span a wide array of topics, from science myths to quirky animal facts and …

1
Dreamers, Doers, and Drivers (Types of Leaders) – What They Are and Why You Need All Three in SaaS -- with Sangram Vajre 17:17

3M ago17:17

17:17

If you’re familiar with the 5 love languages, you know they are about how you love and want to be loved. Well, the dreamer-doer-driver model takes that concept to the office by clearly defining three types of leaders. It’s about how you lead and how people on your team need to be led. On this episode of Closing Time, join Sangram Vajre from GTM Par…

1
How to write sales email cadences that get opened (and replied to!) -- with #samsales' Kimberly Collins 17:47

3M ago17:47

17:47

If you’re still ‘feature dumping,’ we need to talk. It’s time to start writing sales email cadences that make an impact and generate a response. In this episode of Closing Time, we hear from Kimberly Collins, VP of Strategy at #samsales Consulting. The team at #samsales has unveiled a new playbook for email writing, and Kimberly is here to share so…

1
Branding Your Way into B2B Buyer's Initial Consideration Set -- with Jess Cook 16:35

4M ago16:35

16:35

If your company is not in a B2B buyer's initial consideration set for a purchase, the odds of winning the deal plummet. In fact, research shows that you have a less than 5% chance of closing the deal. How can marketers create awareness ahead of the buying process? You guessed it, with branding. In this episode of Closing Time, Jess Cook from Island…

1
How Healthcare Business, NeuLine Health, Uses Insightly's HIPAA-Compliant CRM -- Customer Spotlight Edition 16:15

4M ago16:15

16:15

Running a successful healthcare business requires top-notch service and unwavering security. In this customer spotlight edition of Closing Time, Neuline Health CEO Frank Gray III shares how Insightly CRM's automation and customization capabilities empower his team to deliver best-in-class neurodiagnostic testing to healthcare providers and patients…

1
To Win vs. The Status Quo – Your Talk Track for Selling to Buying Committees -- with Doug Landis 18:27

4M ago18:27

18:27

In today’s SaaS purchasing climate, you are more likely than ever to be dealing with a buying committee. And those committees are getting larger. What does that mean to a seller? And how does the size of the buying committee make selling against the status quo even more difficult? In this episode of Closing Time, Doug Landis of Emergence Capital ch…

1
Beyond the SKO: Future-Proofing Your Sales Approach -- with Challenger's Geoff Hendricks 15:47

4M ago15:47

15:47

Sales kick-off season is upon us. Whether yours is virtual or live and in-person, get ready to be inspired. Geoff Hendricks of Challenger joins Closing Time this week to share what he is hearing in the industry as the major SKO themes for 2024 – and the 2023 hangovers we’re still dealing with. You'll learn how to future-proof your sales approach be…

1
Echoes of Terror: Exploring Horror Movie Sequels 15:24

5M ago15:24

15:24

Join host Eric on another spine-chilling episode of The Horror Within Me as we explore the eerie world of horror movie sequels in "Echoes of Terror: Exploring Horror Movie Sequels." In this episode, Eric takes a break from the typical movie review format to delve into what distinguishes a spine-chilling sequel from a forgettable flop. From the grip…

1
How to Personalize at Scale: Writing for the Masses vs. Writing to Doris -- with Ann Handley 18:03

5M ago18:03

18:03

Imagine a world where you craft each piece of content, every email, and all sales pitches with one specific individual in mind. Sounds time-consuming and unreasonable, right? But it's actually the approach used by businessman Warren Buffet as he writes his annual letter to shareholders. The letter is read by thousands, but written with one person i…

1
How to Optimize the B2B Buyer Experience and Improve Wins Rates in 2024 -- with SalesReach.io's Josh Fedie 20:36

5M ago20:36

20:36

B2B buyers now spend 80% or more of their journey alone before engaging with a salesperson. So, when they do finally engage with sales, they expect minimal friction, a great experience, and easy access to information to help them make a decision. This is why Josh Fedie founded Salesrach.io - to organize the sales process in a way that makes sense t…

1
How to Incorporate AI into Your Sales Process (& Avoid its Dark Side) -- with Ross Simmonds 17:47

5M ago17:47

17:47

The future of B2B sales is here, and it's powered by AI. As a salesperson, what features and functions of day-to-day AI do you need to be aware of? In this episode of Closing Time, Ross Simmonds of Foundation Marketing talks about the AI-powered features that salespeople can use today. Learn how to incorporate AI into your sales process, avoid the …

1
How to De-risk the Purchase Process for Your Buyers and Avoid FOFU (Fear Of F***ing Up) -- with Dale Harrison 16:42

5M ago16:42

16:42

You've heard the saying, “No one ever got fired for buying IBM,” but do you know the psychology behind it? B2B sales reps often focus on how their solution is different, better, and has the latest features and functions. Buyers, meanwhile, are often fundamentally averse to anything revolutionary or innovative. Their professional reputation is on th…

1
AI-Driven Authenticity: How Sellers & Marketers Can Use AI to Foster Genuine Connections -- with Ann Handley 20:38

6M ago20:38

20:38

What if AI has really just given us the ability to create mediocrity at scale? That doesn't actually help sellers or marketers write impactful emails that elicit a response, nor does it help foster brand authenticity. What does work is a three-step guide from Ann Handley, digital marketer, author, and content guru. Ann joins Insightly CMO Chip Hous…

1
Cobweb (2023) 38:02

6M ago38:02

38:02

Happy New Year! To kick off the 2024 season, I am reviewing the movie Cobweb starring Lizzy Caplan. Listen now to hear all the fun best and worst reviews for this slow burn horror!By Eric McKenna

1
The Media Landscape and the Importance of Critical Thinking: A Candid Conversation with Al Marschke and Jeremy Bruce 38:49

6M ago38:49

38:49

Join Al Marschke and Jeremy Bruce on their latest episode of "Saga Media," where they dive deep into the evolving dynamics of media and the pivotal role of critical thinking in today’s information age. Drawing from Al's extensive background in the media industry, they offer a rare behind-the-scenes glimpse into the world of news and television. The…

1
Efficient Growth: Using Marketing Sprints to Grow Faster while Spending Less -- with Brendan Hufford 20:30

6M ago20:30

20:30

Is your team trapped in the inefficient cycle of 'checkbox marketing?' Quarterly webinar—check. Monthly newsletter—check. Weekly blog post—check. They're working at 110% capacity but only hit 50% of goals. In an era when marketers have higher expectations and tighter budgets, efficient growth in B2B is critical. Brendan Hufford founded Growth Sprin…

1
Content Marketing in 2024: Putting the "Marketing" Back in Content Marketing -- with Ross Simmonds 17:05

6M ago17:05

17:05

Content marketing in 2024 looks different than it did in recent years. Why? Because the value of content marketing in B2B has been proven, so it’s no longer a question of whether your content budget is funded but how much you will spend and how you'll optimize it. In this episode of Closing Time, B2B Marketing agency owner Ross Simmonds talks about…

1
Flipping the Script: How to Get Started with Cold Calling & Enjoy it! -- with Daisy Chung 12:31

6M ago12:31

12:31

How can you be creative, have fun, and let your personality shine in sales? Would you believe it’s by cold calling more? In this episode of Closing Time, we welcome Daisy Chung from Orum, who is on a quest to make outbound sellers love cold calling. Daisy shares her own experience in learning how to cold call effectively and provides insight into h…

1
Influence vs. Influencer Marketing: How to Harness Real Influence That Drives Meaningful Impact -- with Matt Brown 15:55

7M ago15:55

15:55

When you hear the word 'influence,' who do you think of? The person on LinkedIn with 100k followers? The SaaS company that hires a thought leader to advocate for their product? People can be 'influencers' without necessarily having real 'influence.' In the context of B2B, brands (and their leaders) who have influence focus on elevating others, rath…

1
The Tale of The 3 Black Christmases 25:09

7M ago25:09

25:09

Happy Horrordays! Join me on this special holiday episode of the show where I recap, review, and rate ALL 3 of the Black Christmas movies from 1974, 2006, and 2019!By Eric McKenna

1
How to teach CSM and Sales Reps to ask disruptive questions and just $TFU -- with Bob London 16:42

7M ago16:42

16:42

Talking less and listening more—a proven method to increase win rates among B2B sellers, and a mantra all GTM leaders want their sales and customer success reps to practice. When you arm your reps with powerful questions, it helps them engage and better understand their buyers, ultimately, leading to more opportunities to acquire, keep and grow rev…

1
Does Brand Awareness Work in B2B? Here's How to Prove it Does to Your CFO -- with Dale Harrison 21:06

7M ago21:06

21:06

The data doesn't lie: If you are not in the consideration set for a buyer before they begin their buying journey, you have less than a 5% chance of closing that deal. It pays to be top of mind, and B2B marketers do that with brand awareness. In this episode of Closing Time, Insightly CMO Chip House speaks with Dale Harrison, a B2B marketing strateg…

1
Through the Lens: Jordan Jenkins' Journey to Life Camera Soul 45:56

7M ago45:56

45:56

Join Al Marschke from Saga Media as he sits down with the up-and-coming visionary behind Life Camera Soul Photography, Jordan Jenkins. In this inspiring episode of "Through the Lens," we dive into Jordan's photographic odyssey, exploring the pivotal moments that led him to chase the light and capture life through his unique perspective. From his ea…

1
Cutting Through Adversity: MJ Delre's Entrepreneurial Journey 48:44

7M ago48:44

48:44

Join us on "Resilience Redefined," where this week's guest, MJ Delre, a master barber from West Virginia, shares his profound story of transformation with our host, Jeremy Bruce. MJ's tale is one of true tenacity, tracing his path from the depths of personal struggle during the 2008 mortgage crisis and a battle with addiction that began in his teen…

1
Through the Lens: Chernobyl's Silent Echoes 49:38

7M ago49:38

49:38

In this captivating episode of "Through the Lens," we sit down with Mike Harintan, a distinguished photographer who penetrated the veiled perimeter of Chernobyl three decades post-catastrophe. Harintan's vivid narrative escorts us through the obscured corridors of history, revisiting the Russian government's concealment efforts and the enduring spi…

1
How to Choose (and Pivot Away From) Go-to-Market Motions -- with MRP's Chris Rack 21:09

7M ago21:09

21:09

When is the right time to review your go-to-market motions for effectiveness? When is a change of motions in order? Many go-to-market leaders get this wrong by waiting until a crisis or downturn and pivoting in a panic. In this episode of Closing Time, Chris Rack, a sales leader and CEO of the demand gen firm MPR, shares his insights from decades o…

1
4 Tips to Help B2B Sellers Increase ACV (Average Contract Value) -- with Hannah Ajikawo 18:43

8M ago18:43

18:43

Increasing Average Contract Value (ACV) can help your business grow faster while staying efficient. Think of it this way: all deals take time, but a $10K deal doesn’t take ten times more work than a $1K deal. By increasing your ACV, you can grow your revenue without adding more people or technology. As such, ACV is a key metric in the health of a b…

1
Powering Progress: The Microgrid Movement with Jeremy Bruce 21:31

8M ago21:31

21:31

In this illuminating episode of 'Powering Progress,' host Al Marschke sits down with Jeremy Bruce, the dynamic Chief Executive Officer at Saga Companies, to explore the burgeoning world of microgrids. As these self-sufficient energy systems proliferate across business communities and residential areas, Jeremy shares his valuable insights on how mic…

1
The Competitive Edge 36:35

8M ago36:35

36:35

Join us on "The Competitive Edge," a podcast where Tobias (Toby) Schwab, a seasoned Human Resource specialist, dives into the complexities of the job market. Toby brings a unique perspective to the conversation, having recently transitioned to his current role through the processes he explores. He shares invaluable insights on differentiating onese…

1
Random Acts of Marketing: Move Past it to Make Your B2B Marketing Strategy Work FOR You -- with Jennifer Zick 21:38

8M ago21:38

21:38

Your company is on a roll; you’re selling your product and beginning to expand, but you’re struggling to align on what to do next. How do you decide on messaging? In what order should you execute your marketing plan? What is your unique value proposition, and how can you add marketing as a strategic partner to your go-to-market plans? Jennifer Zick…

1
Marketing on a Budget: 3 Cost-Effective Ways to Conduct Audience Research -- with Rand Fishkin 21:34

8M ago21:34

21:34

Can you afford to do audience research? The better question may be, can you afford NOT to? Most marketers are doing typical market research right, but when it comes to audience research, they're missing the mark. Audience research is exactly what it sounds like: Discovering who your audience is, what they pay attention to, and what sources influenc…

1
November 2023 Vehicle Industry Update 10:52

8M ago10:52

10:52

November 2023 Vehicle Industry UpdateBy Al J. Marschke

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