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Stylist, Blogger, YouTuber Fashion Ideas For Busy Women Juggling Life Telluride, CO Mom of 2 SUBSCRIBE to my YOUTUBE CHANNEL www.youtube.com/user/BusbeeStyleTV/?sub_confirmation=1
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STANDOUT with Cheryl Tan

Cheryl Tan: Media Trainer & Video Marketing Consultant

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Everyone has a story to tell. Our mission is to help you tell it better on video. On this show, we're talking to coaches, consultants, experts, and entrepreneurs about how they are using video to stand out and be seen as the recognized leaders in their industries. Listen and learn how the most successful people are using video to reach ideal clients through video content.
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If you struggle with marketing yourself, this is the episode to listen to.Ann Carden is a business owner with more than 30 years of experience, having started and sold multiple companies in many different industries. Now, she helps businesses attract high-end clients. In marketing her own company, she focuses on visibility...more specifically, crea…
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Michelle Nedelec is an author, speaker, and owner of multiple businesses, and through experience, has learned what it takes to stand out in the marketplace today.It\'s you. Your personality, your purpose, your passion. Michelle talks about how you present you to the world, because this is a key part of the process, while also creating a path to pro…
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On this show, we\'re talking about what it takes to stand out in your industry. What kind of work goes into the process? And is it worth the effort? I\'m excited to introduce you to Andy Wang. He\'s a business owner, a podcaster, and a content creator. I love Andy\'s thoughtful approach to content creation. He believes this is worth the effort beca…
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Atiba de Souza knows how important video marketing is to the growth of your business. He is a speaker and CEO of video marketing agency Client Attraction Pros, and I\'m excited to share his wisdom with you in this episode. He mixes the power of video with the magic of SEO, and what you have is a recipe for business success.…
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Everyone has a story to tell. The mission of the Video Bootcamp is to help you tell that story better on video. Why? Because if you can show up as yourself on camera, you will enjoy creating more content, you will stand out in your space, and you will become the recognized expert in your industry.There\'s no better example of that than Jason Lavari…
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Today, we’re diving deep into YouTube.I have always been a fan of YouTube as a public storage location for videos that my clients and students create. But I’m looking at YouTube in a much different light these days. As a search engine, as a place to create relationships, I’m seeing more and more that intentionally spending time to grow your YouTube…
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Today, we’re talking about podcasts. And what you’ll learn from our guest, Kelly Glover, the CEO of The Talent Squad, will help you stand out, whether you’re a guest on someone’s podcast or YouTube show or weekly Facebook live.I loved my conversation with Kelly and there are invaluable takeaways in our discussion, like what things you can do to be …
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Sharing my morning routine, including the 5 things I do in the morning to help me set the right tone for my day. Thank you so much for watching. Your support means the world to me! ~Erin xo===== SUBSCRIBE TO NEWSLETTER =====Get TWO FREE Wardrobe Basics Checklists, Weekly newsletter and FREE lookbook full of style and beauty tips!http://eepurl.com/b…
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Sharing 10 style and beauty tips to help you look and feel more beautiful everyday! Thank you so much for watching. Your support means the world to me! ~Erin xo===== SUBSCRIBE TO NEWSLETTER =====Get TWO FREE Wardrobe Basics Checklists, Weekly newsletter and FREE lookbook full of style and beauty tips!http://eepurl.com/bedNIr ===== PRODUCT LINKS HER…
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Tired of hearing what you CAN'T wear!? I'm debunking the age-specific style rules! Thank you so much for watching. Your support means the world to me! ~Erin xo===== SUBSCRIBE TO NEWSLETTER =====Get TWO FREE Wardrobe Basics Checklists, Weekly newsletter and FREE lookbook full of style and beauty tips!http://eepurl.com/bedNIr ===== PRODUCT LINKS HERE…
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Sharing some style solutions to common problems we all face! Like belly bulge, droopy bum and…camel toe! Including some amazing activewear from Spanx! HUGE thanks to Spanx for sponsoring this video. I'm proud to partner with a brand that empowers women. Thank you so much for watching. Your support means the world to me! ~Erin xo #SPANXPartner #SPAN…
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Revealing another celebrity's style...Victoria Beckham! Sharing 10 style tips she does all the time. Plus, I'm recreating three looks! Thank you so much for watching. Your support means the world to me! ~Erin xo===== OTHER VIDEOS TO WATCH =====CELEBRITY STYLE by me | https://www.youtube.com/watch?v=xRfzL...LOOK SLIMMER & TALLER by me | https://www.…
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Sharing my weight loss story and how I've been dealing with weight gain through menopause. Including the supplements I take, how my diet has changed, and what I'm doing to exercise. Thank you so much for watching. Your support means the world to me! ~Erin xo===== OTHER VIDEOS TO WATCH =====Early Menopause at 42 | https://youtu.be/LSyBw7mqOF4Menopau…
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In this REAL TALK video, I'm sharing some strategies to help us all stop playing the joy robbing, comparison game. I needed to research this and talk about the topic. I hope you all enjoy it or benefit from it, even in some small way. Thank you so much for watching. Your support means the world to me! ~Erin xoTEE I'm Wearing | ===== SUBSCRIBE TO NE…
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====ORIGINAL VIDEO====https://www.youtube.com/watch?v=YjyRYSHMoYg&t=108sSharing some amazing Amazon sunglass designer dupes. We found dupes for popular, luxury, designer sunglasses like Dior, Gucci, Prada, Chanel, Jimmy Choo and more. These chic and stylish sunglasses are SO good! You'll love them and you'll also love how affordable they are! Thank…
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Sharing the only style video you'll ever need! These are 20 of my biggest style tips in under 20 minutes! Including how to fold your sleeves, the half-tuck, hair tie hacks, finding the perfect jeans, and more! Thank you so much for watching. Your support means the world to me! ~Erin xo===ORIGINAL VIDEO====https://www.youtube.com/watch?v=j8jNnJ6oNLE…
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Sharing the next Style Made Simple video...I take one simple look; in this case, skinny jeans, white sneakers, and a white tee and elevate each piece. I styled the jeans, the tee and the sneakers to show you how you can level up some of your most basic pieces in your wardrobe and make them look even more stylish and sophisticated. Thank you so much…
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Sharing some amazing dupes for popular designer items and if they're worth it or if you can save your money! Including less expensive options on a budget for Manolo Blahnik heels, the Balmain blazer, the Bottega Veneta pouch bag, and more! Thank you so much for watching. Your support means the world to me! ~Erin xo===== OTHER VIDEOS TO WATCH =====R…
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Sharing how I styled the same t-shirt and jeans 10 ways! Thank you so much for watching. Your support means the world to me! ~Erin xoIf you are looking for more inspiration on styling a white tee and jeans... this is a great video to watch | https://youtu.be/pHgNT49jXxQ===== SUBSCRIBE TO NEWSLETTER =====Get TWO FREE Wardrobe Basics Checklists, Week…
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Sharing the one rule I never break as a 45 year old woman...the one skin rule! Thank you so much for watching. Your support means the world to me! ~Erin xo===== OTHER VIDEOS TO WATCH =====LOOK EXPENSIVE by Shea Whitney | https://youtu.be/uX0F-CgkyOwLOOK GOOD EVERY DAY by Naomi Boyer | https://youtu.be/Y0zL7o3n94YFASHION OVER 40 | https://www.youtub…
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I’m thrilled to introduce you to one of my clients and students of the Video Bootcamp, Corrina Carter. She’s a longtime business owner, mortgage loan broker, and now, video creator.But it wasn’t always that way. If you’ve been hesitating to use video in your business, you will love our conversation. She knew how important using video was, and yet, …
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Sharing some simple tips to look chicer at home in your loungewear! These simple tips will help you look classy, chic, and put together even when hanging out at home in your sweatpants. I gear all of my fashion and style videos for women over 40, but my tips apply to women of all ages. Thank you so much for watching. Your support means the world to…
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We’re all in an uncertain place right now. We’re concerned for our health, and for the health of our family and friends. Schools are closed, travel halted, events canceled, employees told to work from home, some businesses closed indefinitely because of the Coronavirus. And we are all feeling the effects.You may have found this show because you nee…
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https://youtu.be/nGA0Au3AnY0You are going to LOVE this interview.I met Karol Clark in person at her business in Newport News, Virginia. She and her husband run a successful surgical weight loss company and we just started talking. You’ll see why I had to have her continue the conversation on this show. I’m so impressed by the way she is using her e…
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It’s 2020, the start of a new year, the start of a new decade. As a lot of people are doing, I’m reflecting on what happened in 2019, and figuring out where I want to spend my energy in the coming 12 months.I’ve come to the conclusion that video can’t be ignored. I have been telling students in my Video Bootcamp this, that the power to create your …
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https://youtu.be/0nvWBlvFWtII’m really excited to share this interview I did with Shaunda Necole. She’s a woman I have known for about five years, who started out as the owner of a retail store at the mall. Remember the mall? One of my favorite quotes from our interview is this one: “I found myself evolving with the times.” And her mall days morphe…
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Are you a business owner looking to use video to reach more people? These days, many people are trying to do that. But it can be hard to know where to begin, much less gauge how effective those efforts are. Today, we’ll be talking about my four levels of video mastery. People stop themselves from using video oftentimes because they fear they’re not…
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When you see a successful person, there’s a misconception, that he or she got to this level of success overnight, that this person snapped a finger and right away, the result is a multi-million dollar business. If only that were true.In this episode of STANDOUT, you\'ll hear from a business owner who started a company with one idea for growth. But …
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Stories are such a powerful way to connect with your customers. Jeanne Fiocca knows that firsthand. Jeanne is the owner of CookieText, a company she started from her garage.One of my favorite quotes from this interview is when Jeanne said, \"If you love something, figure out a way to make it your job.\"In this interview you\'ll learn about the powe…
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I believe in the power of content. It creates connection between you and the people who may want to work with you. It gives prospective clients a way to check you out and see how you think before they pick up the phone to call you or walk into your office. It gives you the chance to clarify your message and make it simpler to understand, either in …
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If you want to create a product to sell, this show is for you.Today, I\'m talking with Etsy entrepreneur Lauren Kilgore. She and I will be speaking at the Social Media Marketing Made Easy Conference in Norfolk this April. I wanted to learn more about how she is making real money doing something she started as a hobby.I get a lot of calls from peopl…
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Do you feel as if you’re constantly on the content hamster wheel? Maybe you recognize the power of creating great articles, videos and social media posts. Actually sitting down and putting the pieces together, well, that’s another story. If that sounds like you, you’re in the right place. I’ll share my simple content creation hacks that won’t make …
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If you had asked me a few years ago about the benefit of going to a conference, I am not sure what I would have said. I was definitely in a different place, juggling three small kids. I had a workday that started at 4 a.m., I was always running around. As a result, I was always tired.Frankly, I probably wouldn’t have thought about taking the time t…
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These days there seem to be endless opportunities to use video. Which one is best for you and your business? I\'ll break down the options and help you figure out how to pick the platform best suited for you.What you\'ll learn in this episode:*Ways you can create content your audience wants*Why video marketing is so powerful*The different video plat…
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If you’re listening to this, you may already see the power of video working for you or your competitors. Maybe you want to figure out what it can do for your company or maybe you want to step up your existing efforts in this space.If so, you’re in the right place.Now, we’re adding a little strategy to it and talking about how you can use video to g…
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Need to promote a new product, service or share the news of an event? Here are 9 ways to increase your visibility - to make sure more people know about you.Good PR is highly valuable. As entrepreneur Richard Branson once said, \"Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.\"What you\'ll learn …
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When I talk with business owners, one of the biggest struggles they face in creating content is being consistent with it. It\'s understandable. Content is such an effective way to educate your clients and customers. But it takes a lot of work to do well.Today, we\'re talking about how to create consistent content.What you\'ll learn in this episode:…
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Let’s say you are launching a new service, or you have a new product line coming out.What if you simply want more people in your community to know about your expertise and your business?This episode will help you figure out your publicity plan in order to get the word out.What you\'ll learn in this episode:*What is a publicity plan and why is it im…
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For many people, feeling confident on video feels like a huge unattainable goal. But after interviewing thousands of people as a TV news reporter, I can tell you how confidence is created on camera. I have seen it happen. Stick around, and I’ll tell you what I have learned.If you have been in the STANDOUT Facebook group this week, you know we are r…
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On a scale of 1 to 10, how effectively would you say you market yourself? How well do people know what you do and how they can work with you?If the answer is anything below a 10, this episode is for you.This is for those who are not only trying to figure out how to get started using video for their business, but for those who are trying to see why …
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Everyone seems to be creating videos, and maybe you feel as if you are missing the boat. Not true at all. There is definitely time to get started and you are not behind. Yet. But sometimes you need a little push.In today\'s episode, I\'m introducing the STANDOUT 5-day Video Challenge.In this challenge, you will be creating videos, videos you will p…
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Content is king, yes.But how do you create it consistently? That’s the magic question, isn’t it?In this episode, you’ll hear how I help clients come up with video ideas in a short amount of time. No writing, no memorizing, no stress.I talk with a lot of business owners who want to start creating videos, but get stumped by many of the aspects of put…
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By 2019, 80 percent of the world’s internet traffic will be video. That’s according to WordStream and if you look around, people are already on their digital devices all the time watching, sharing and interacting with video. If you own a business, consider this. According to Tubular Insights, 64 percent of consumers buy after watching branded socia…
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Do you have a big idea? Maybe it’s a business, maybe it\'s a nonprofit, maybe it\'s a message you need to share with the world. Let\'s say you have all of that, but you’re not sure how to find the right people to help spread it. Listen to this episode and you’ll hear the story behind Troopster, a for-profit company that has a nonprofit arm. On the …
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Let’s say you know you want to sound like you have more energy on camera even though all you want to do is take a nap.Let’s say you are working hard to be more energetic on camera, but you don’t know how to turn it around.You’re in the right place.Today, you’re going to learn how you can create energy on camera even when you don’t feel like you hav…
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Today, we\'re talking about a topic dear to my heart. Interviews. Or put another way, a path to creating a real connection with people you choose to bring onto your show.This is a big topic, and one I’ll be addressing more fully in other episodes. But this is a start and I would love to hear your thoughts on it. Do you use interviews for your shows…
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I’m so excited to share with you the steps we took to maximize our time and resources during our video shoots.What you\'ll learn in this episode:*Five tips for batching success*The true benefit of batching your videosLinks mentioned in this episode:*My On Air Coaching Session With Natalie Eckdahl/BizChix Podcast*Episode 55 of STANDOUT: How To Avoid…
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If you have been shooting videos for your business by yourself, I have a question for you: Do you have a passion to be a professional videographer or do you have a passion to share your message? The one only you can share?I wanted to bring on a very talented videographer and editor to talk about what a professional video shoot looks like, how you p…
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I get asked this question a lot. How can you avoid being nervous on camera? And I say, nervousness is normal. You just can’t let nerves get in your way.I have had my fair share of feeling really nervous in my career as a TV news anchor, reporter and host. I remember the first time I was on live TV as a reporter. I really thought I was going to thro…
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