Learn from the superstars turning content into cash! From social media influencers to small local businesses, people everywhere are harnessing the power of creative tools to design not just brands and content, but also deeply satisfying careers. In the Making explores the practical challenges and surprising rewards of working in this new creator economy. Join Adobe’s Teresa Au for conversations with content creators, solopreneurs, and industry experts who offer inspiration and insight for co ...
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The Thoughtworks podcast plunges deep into the latest tech topics that have captured our imagination. Join our panel of senior technologists to explore the most important trends in tech today, get frontline insights into our work developing cutting-edge tech and hear more about how today’s tech megatrends will impact you.
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A podcast about web design and development.
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Interviews with content strategy experts: enterprise, UX, product, content design, content marketing, etc.
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A podcast about the design, development, and business of great software. Each week thoughtbot's Chad Pytel is joined by the people who build and nurture the products we love.
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Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.
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Need some inspiration for your digital strategy or website, but don't have time for reading endless posts? Struggling to keep up with the latest innovations in web design, user experience and service design? These bite-sized digital insights from UX designer and consultant Paul Boag will keep you up-to-date. Typically only a few minutes long they are ideal listening when on the move.
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Design Notes is a podcast about creative work and what it teaches us, hosted by Google's Liam Spradlin. Each episode we talk with people from unique creative fields to discover what inspires and unites us in our practice. Find episodes on your favorite platform: pod.link/designnotes
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#ProdMgmtTalk Professionals forwarding the movement for product excellence by design. Discussions about the art, craft and discipline required for products that contribute value. All aspects of customer development, user experience, product innovation, design, development, marketing and scaling. @ProdMgmtTalk Founded by @CindyFSolomon talking with thought leaders from Silicon Valley and beyond. @StartupProduct @ProductSummit Syndicating The Everyday Innovator with Chad McAllister.
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Lou Rosenfeld talks with a LOT of brilliant, interesting changemakers in the UX world and beyond. Subscribe to the Rosenfeld Media podcast for a bird's eye view into what shifts UX faces, and how individuals and teams can respond in ways that drive success.
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UX Magazine presents the Invisible Machines podcast. Conversational AI is going everywhere. Join great weekly conversations with experts in a podcast about conversational AI and hyperautomation, covering the intersection of UX, business, technology and design. Robb Wilson and Josh Tyson, authors of Age Of Invisible Machines, the first bestselling book about conversational AI, envisioned the moment we’re in with ChatGPT and the AI revolution. Join weekly as they continue their discussion with ...
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Dive into the Funsize Show, formally The Hustle Podcast, for a vibrant journey through design. Engage with everyone from industry newcomers to veterans, leaders to clients, as our team unveils diverse, real-world perspectives and transformative stories. We'll explore your lingering thoughts on product design, design leadership, innovation, and much more.
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The official podcast of comedian Joe Rogan.
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Design Better co-hosts Eli Woolery and Aarron Walter explore the intersection of design, technology, and the creative process through conversations with inspiring guests across many creative fields, to help you hone your craft, unlock your creativity, and learn the art of collaboration. Whether you’re design curious or a design pro, Design Better is guaranteed to inspire and inform. Vanity Fair calls Design Better, “sharp, to the point, and full of incredibly valuable information for anyone ...
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Interviews with the best brains in AI, sharing how to improve customer experience and business operations using emerging AI technologies such as voice AI, conversational AI, NLP, Large Language Models (LLMs), generative AI and more. We educate business leaders and teams on why and how AI technologies are revolutionising the way consumers engage with businesses and the internet, why that matters and how to implement it properly. “One of the most consistently insightful and deeply respected po ...
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The Human Centered Design is the premier podcast for human-centered design enthusiasts on the internet with over 1 million downloads and is led by Gerry Scullion. As the leading destination for insights, skills, and expertise, our mission is to empower individuals keen on designing a more inclusive and positive future for everyone. Join us as we convene thought leaders from diverse fields—service design, user experience, interaction design, and product management—to delve into the nuances of ...
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In this podcast Laurens Somers and Jeroen Depuydt, Service Designers at Knight Moves Belgium have conversations about Service Design with practitioners from around the world. This podcast is produced in collaboration with the Service Design Network.
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Interviews with fascinating people from a range of industries—from music and retail to journalism and technology—who are exploring their creative practices, inventing new ways of working, and helping shape a more inclusive world. In the 11th season of DB|BD, co-hosts Jessica Helfand and Ellen McGirt are observing equity by highlighting the “redesigners” — people who are addressing urgent problems by challenging big assumptions about how the world can and should work — and who it should work for.
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Discover the latest insights from Intercom Co-founder and Chief Strategy Officer Des Traynor, Chief Product Officer Paul Adams, and other Intercom product leaders as they share their latest thoughts on building software in an AI-first world.
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The podcast where we talk with the people who lead user research in their organization.
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A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets. This show is brought you by the UX Writing Hub. Take our FREE UX Writing course: http://bit.ly/2PBDMWy
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Industry experts discussing design and product strategy. Hear from leaders how they are solving the right problems and building products and features that matter most.
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UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
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Design Life is a podcast about design and side projects for motivated creators. It was born after your hosts, two serial side project addicts, saw a gap in the podcast market for a conversational show about design and the issues young creatives face, that was hosted by two females. This show aims to tackle the big issues designers face like getting paid, overcoming a creative block or managing time, to name a few. We want to open up discussion about things we wish we heard people talk about ...
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A weekly breakdown of The Joe Rogan Experience and all the week’s guests. Leave your one-star reviews below. Let the hate flow!
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The Jim Cornette Experience features Jim and his co-host The Great Brian Last discussing–and often dissecting–topics ranging from classic and current pro wrestling to politics, food and whatever is pissing Jim off! It’s freewheeling discussion that goes wherever JC takes it!
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A free-ranging set of discussions on matters of interest to people involved in user experience design, website design, and usability in general.
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How do you design digital products that people actually want? Get UX tips and insights from experts behind some of the most successful digital transformations and experiences in the world. Each 25-minute interview is a candid conversation with the thinkers, doers, and builders at the forefront of UX design, accessibility in the user experience, and product management. Learn everything from how you can turn around a product launch failure, to how AI can make a designer’s life easier, and even ...
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Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy! Find Gary’s books Day Trading Attention, Crushing It, #AskGaryVee, Twelve and a Half, Thank You Economy, and Crush it streaming now on Spotify.
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Welcome to Awkward Silences by User Interviews, where we interview the people who interview people. Listen as we geek out on all things UX research, qualitative data, and the craft of understanding people to build better products and businesses. Hosted by Erin May and Carol Guest, VPs of growth/marketing and product at User Interviews. Take this survey and let us know what topics you want to hear next! userinterviews.com/awkwardsurvey
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The truth is stranger than fiction. The Confessionals Podcast explores the true stories of witnesses to the world of unexplained phenomena. As an interview-based podcast, host Tony Merkel holds conversations with everyday individuals who share their unique experiences crossing paths with the unexplainable and with dedicated researchers diving into realms of high strangeness.
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Tentative is a podcast about digital product design. Hosted by thoughtbot's Chief Design Officer Kyle Fiedler & Boston Design Director Jaclyn Perrone.
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A weekly podcast about design, technology, programming and everything else.
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This is Mike and Gidgets journey through the strange and weird world they live in. www.xdexperience.com
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with Kyle & Shaun
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The Pakistan Experience is a podcast looking to tell stories about Pakistan, and Pakistanis, through the lost art of conversations. https://www.youtube.com/c/ThePakistanExperience Also available on Spotify, Google Podcasts and Apple Podcasts. Hosted by Shehzad Ghias Shaikh
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Serving up fresh software architecture concepts weekly
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Kate and Laura drink and fight about what is wrong with user experience design.
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Exploring the practical and exciting alternate realities that can be unleashed through cloud driven transformation and cloud native living and working. Each episode, our hosts Dave, Esmee & Rob talk to Cloud leaders and practitioners to understand how previously untapped business value can be released, how to deal with the challenges and risks that come with bold ventures and how does human experience factor into all of this? They cover Intelligent Industry, Customer Experience, Sustainabili ...
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A podcast interested in the how's and why's of user experience research. Through interviews with industry experts and hands-on trial and error, we indulge and celebrate curiosity. Expect to test assumptions, examine methods, and engage in some old fashion experiments.
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The Internet's #1 Anarchy Call-in Show
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"The user experience is a metric." Brief high-level practical design strategy thinking and strategy by Michael Schofield. metricpodcast.com
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Welcome to the Design of Experience: conversations about the ideas that make us feel a tribal devotion to the things we love. Hosted on Acast. See acast.com/privacy for more information.
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The Presentable Podcast focuses on how we design and build the products that are shaping our digital future. We'll track the tools, trends, and methods being used by teams from the biggest companies and latest startups. In each episode, Jeff will bring over two decades of experience as a designer, developer, entrepreneur, and investor as he chats with guests about how design is changing the world. Hosted by Jeff Veen.
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A podcast about designing experiences for humans
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Comedy, satire, talk show.
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Chamath Palihapitiya is a venture capitalist, engineer, and CEO of Social Capital. https://chamath.substack.com Learn more about your ad choices. Visit podcastchoices.com/adchoicesBy Joe Rogan
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In today's podcast, I'm sharing a press conference I did in Brazil. We discuss the intricacies of content creation and why authenticity and skill are crucial for success. We look to the future and talk about the changes we might see with the creator economy and the rise of influencers. We also touch on the decentralization of content and social pla…
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Episode 308 - Week of September 16th - 22nd
2:20:06
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I can't really put my finger on what exactly it is, but Matt Walsh gives me the vibe that he's into some weird shit in the bedroom. And that's fine, whatever floats your boat. I also think his next evolution is dressing in full drag to go undercover for his next film. And then , we will have come full circle. Enjoy! For advertising inquiries, pleas…
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Is the Supreme Court being abolished? - Unpacking Const. Amendments - Salahuddin Ahmed - #TPE 387
1:40:40
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Barrister Salahuddin Ahmed comes back on The Pakistan Experience to unpack and explain the proposed Constitutional Amendments.The Pakistan Experience is an independently produced podcast looking to tell stories about Pakistan through conversations. Please consider supporting us on Patreon:https://www.patreon.com/thepakistanexperienceTo support the …
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1
Elena Aylott: Why Are Authentic Communities Essential at Work? Insights into Building Unstoppable Networks for Growth
1:09:09
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In this episode, Elena Aylott shares her unique journey from executive assistant to Vice President of Global Communications and Employee Experience at Oriflame Cosmetics to founding her own company, The Aylott Group. She emphasizes the importance of trust, adaptability, and community-building within organizations. Key takeaways include the impact o…
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The Anarchist Experience Episode 494 Year 10 Week 18 Download Episode Rich, MC, and KS discuss exploding pagers, whether or not the Chinese can make exploding iPhones, will there the violence if Trump dies or loses, who side is Bolsanaro on, and Yaboi makes a fool of himself again. NO HEADLINES -https://theanarchistexperience.wordpress.com/ -http:/…
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The boys take a trip to college and learn all about the PC culture of the 90’s as well as get funky with George Clinton. CHIPS! CHIPS! CHIPS! CHIPS!By Experience Grind
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Jim Cornette Experience Special - The Worst Of WWE, Volume 1
5:56:12
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A special for Experience listeners today: Here is Jim Cornette's The Worst Of WWE Omnibus, volume one! Send in your question for the Drive-Thru to: CornyDriveThru@gmail.com Follow Jim and Brian on Twitter: @TheJimCornette @GreatBrianLast Visit Jim's official site at www.JimCornette.com for merch, live dates, commentaries and more! You can listen to…
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S 24 Ep 38 Midgets, Guns and Lepers as a US President.
24:50
24:50
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Send us a text Brian attacks this episplode in a flurry or words, phrases, contortions and an in depth conversation about Gene Splicing and the impact of hair colour on a small innocent kiddie in a wheelchair. Both Brian's convince one another that the only fair elections in Crazyville, that is the US, should happen hourly to give every fucker in t…
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Episode 286: Experience-led Branding with Doug Hughmanick
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How does experience-led branding help big companies create memorable products? Our guest today is Doug Hughmanick, Head of Creative and founder of ANML. You’ll learn how big brands think about user experience, why learning motion skills could be helpful for designers, some practical tips for applying experience-led branding, and more. Podcast feed:…
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We are back sorry for the almost year break but hey shit happens!! this week we dive into The Hessdalen lights in norway!By michaelcaldwell
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The AI revolution in recruitment with Martyn Redstone
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Martyn Redstone is a long-standing member of the conversational AI community and is the Founder of Bot-Jobs.com, the go-to jobs board for AI. Martyn joins me to share some new insights on the conversational AI jobs market, the impact that generative AI is having in the #recruitment space and some examples of use cases and value being explored in th…
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Members Preview | 691: Lurking Dark Entities
19:48
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In episode 691: Lurking Dark Entities, Jerry recounts a series of unsettling paranormal experiences from his childhood through adulthood. Jerry begins by sharing a strange encounter from his infancy involving a mysterious woman with piercing green eyes who appeared at his grandmother's doorstep. Over the years, Jerry's experiences escalate, from wi…
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CR076: Digitalizing Financial Services with Pranati Dave, Everest Group
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Off to a slower start than many sectors with Cloud transformation, due to regulation lag, Financial Services is now picking up pace. With challenger banks moving into the sector and regulations have caught up, so its now not just about moving to Cloud, its about Cloud enabled business growth. This week, Dave, Esmee and Rob talk to Pranati Dave, Pra…
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Comics Big Jay Oakerson, Luis J. Gomez, and Dave Smith are the hosts of "Legion of Skanks," a podcast on the GaS Digital Network. www.bigjaycomedy.com www.luisofskanks.com www.comicdavesmith.com https://gasdigitalnetwork.com/gdn-show-channels/legion-of-skanks Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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51
Every 15-25 Year Old Needs To Listen to This
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Today's podcast is for every 15-25 year old that is feeling lost or wondering how to get started following their passions. I talk about not worrying about what you're "supposed to" be doing, figuring out what you like and why this is the decade you should be taking the biggest risks of your life. Hope you enjoy!…
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Enrique Allen: Design and entrepreneurship at Designer Fund
1:06:53
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Until Designer Fund was founded by Enrique Allen and Ben Blumenrose, venture capital investments rarely considered design strategy when investing. Companies like Stripe, Notion, Gusto, and Omada Health—all in Designer Fund portfolio companies—see design as a competitive advantage and a tool for acquiring and retaining customers. Enrique Allen told …
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Michele Ann Jenkins: Taxonomy as the Foundation of Semantic Architecture – Episode 200
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Michele Ann JenkinsThrough her taxonomy and other information architecture work, Michele Ann Jenkins helps people across the organizations she works with align their mental models and terminology usage.This alignment of concerns and language forms the foundation of the semantic architecture that is so crucial to modern content systems.We talked abo…
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507: Navigating the second product problem – with Greg Coticchia
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Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: In this episode, I’m interviewing Greg Co…
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In episode 690: Cryptid Warfare Operations, the Cryptid Warfare Operations team joins Tony to talk about some of their most wild experiences in the field. They begin by explaining that during a mission in Mountain City, the team encountered strange creatures pacing them in the woods, triggering alarms and causing tense moments with rifles drawn. On…
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How To Use New Technologies To Your Advantage
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TODAY ... insane sale all day 1-6 PM EST - play it in the background while you work- send this link to friends and family who love QVC or live shopping or love deals on clothes leave a comment “can’t wait” and share this in your stories - I think tomorrow will also teach a lot of you about the live shopping movement that’s about to burst in America…
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634: Fabian Kägy on WordPress, Blocks, and Enterprise Dev
1:00:19
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Show Description Fabian Kägy helps us understand the modern WordPress development process, Gutenberg vs Block editor vs full site editing, building with blocks or pages, what's coming in the Twenty Twenty-Five Theme, and whether the theme authoring process has been made too difficult in 2024? Listen on Website → Guests Fabian Kägy Guest's Main URL …
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Why Focusing on User Outcomes (Not Outputs) Is the Future of Product Development
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Episode web page ----------------------- >>> Insights Unlocked audience survey <<< Link https://bit.ly/3y4u9IJ We're conducting a survey to learn more about our listeners, and we'd love your participation! Your feedback will help us tailor our content to better meet your needs and interests, ensuring Insights Unlocked continues to provide valuable …
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1
RELOADED | 480: The Hidden Origins Of Skinwalker Ranch | Clyde Lewis
1:15:24
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On Episode 480: The Hidden Origins of Skinwalker Ranch, we are joined by a major broadcasting influence of mine, Clyde Lewis. Years ago, I was introduced to Clyde's show Ground Zero and it changed my life and how I broadcast forever. The first time I tuned into his show it was like a light switch being flicked in my brain - I had finally found a sh…
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Today's episode is a podcast interview I did with Omid Farhang, the host of the Talking to Ourselves Podcast and founder + CEO of Majority, a creative agency in partnership with Shaquille O'Neal. We talk about the importance of empathy in leadership and discuss our relationships with creativity in advertising. We also talk about the many different …
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1
How To Build Your Self-Awareness & Self-Esteem
22:35
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Today's podcast is a virtual Q&A I had with Ethan Donati last year! we talk about advice for people who are scared to share their message on social media, the difference between being driven by insecurity and confidence, what platforms marketers and creators should pay attention to, and much more! I hope you enjoy it!…
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Democracy vs Dictatorship - How Pakistan slipped into Fascism 2017 to 2024 - Shehzad Ghias #TPE
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We look at everything that happened from 2017 to 2024 that weakened democracy and strengthened the undemocratic forces.The Pakistan Experience is an independently produced podcast looking to tell stories about Pakistan through conversations. Please consider supporting us on Patreon:https://www.patreon.com/thepakistanexperienceTo support the channel…
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1
The AI chatbot serving 10m customers a year, with Nick Allgaier, Lufthansa
1:09:40
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Nick Allgaier is the Product Manager for Digital Assistants and Conversational AI at Lufthansa Group, and has taken the Lufthansa AI program from zero to 10 million interactions per year over chat, with more than 1 million interactions per year on voice. Nick joins me to share his learnings on scaling an AI practice to extraordinary heights. We cov…
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BDTP. Implementing Self-service SaaS with Franciska Dethlefsen
34:29
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Today we have another episode of Better Done Than Perfect. Listen in as we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to pr…
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1
Tik-Tok Time Travelers | Weird Wednesday Wake Up
1:17:01
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If you could travel anywhere in time without altering the timeline, where would you go? With the rise of TikTok, many people are claiming to be time travelers, sparking curiosity and debate. On this Weird Wednesday, we explore these mysterious claims and ask: could time travel really be possible? Later, we dive into intriguing theories about the po…
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S4E9 Digital Twins in an Agentic World
1:08:53
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Digital twins are critical to the orchestration of AI agents, providing the context they need to create meaningful experiences quickly and efficiently. Robb and Josh welcome Dr. Michael Grieves for a conversation about the origins of the concept, which he developed while working with NASA in the 2010s.The architecture required for orchestrating AI …
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The revolution in AI processors with Robert Hallock at Intel Corporation
51:57
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In this episode, we explore the rapidly evolving world of #AI processors; the firepower that makes everything from training, inference and processing possible. We’ll uncover what makes these AI processors so unique and crucial in today’s tech landscape. From CPUs, GPUs and NPUs to Intel’s latest innovations. Learn how these chips work, the importan…
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Mastering Patience, Tenacity, and the Power of Positivity
35:28
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In this episode, I get real about the balance between patience and tenacity—two traits that seem like opposites but are both critical for success. I share some personal stories that shaped my understanding of how the positivity and negativity we surround ourselves with can make or break us. I also dive into the power of public accountability and wh…
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How to convince your boss to send you to The Human Insight Summit (THiS) in Austin, Texas
8:57
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Episode web page ----------------------- >>> Insights Unlocked audience survey <<< Link https://bit.ly/3y4u9IJ We're conducting a survey to learn more about our listeners, and we'd love your participation! Your feedback will help us tailor our content to better meet your needs and interests, ensuring Insights Unlocked continues to provide valuable …
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1
543: The Intersection of AI and Recruitment with Brian Glover
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Is it time to rethink how we approach hiring? The traditional recruitment process often fails to capture the true potential of candidates, relying heavily on outdated methods like résumés and generic job descriptions. In this episode, Will sits down with Brian Glover, Co-founder and CEO of Previewed, to unpack the revolutionary interplay between te…
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Exploring DuckDB: A relational database built for online analytical processing
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Like every other kind of technology, when it comes to databases there's no one-size-fits-all solution that's going to be the best thing for the job every time. That's what drives innovation and new solutions. It's ultimately also the story behind DuckDB, an open source relational database specifically designed for the demands of online analytical p…
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Members Preview | 689: The Bovine-Nephilim Connection
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In episode 689: The Bovine-Nephilim Connection, Julia shares her story of growing up in the Ozarks, where she thought her family's superhuman strength and strange connection with animals were normal. Raised in a deeply spiritual family, she witnessed events that led her to believe her bloodline might be part of a hybrid Nephilim lineage. Her daught…
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CR075: Season 4 Kick Off with Dave, Rob & Esmee
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We are back! In this opening episode we meet our new host and chat about the exciting things coming in Season 4. To provide a way in for new listeners, we also take a step back and discuss what we actually mean by 'practical and exciting alternate realities that can be unleashed through Cloud-driven Transformation', what reflections we have on this…
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Episode 550: Ratings, Rankings, and Rantings
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This week on the Experience, Jim reviews WWE Smackdown's USA Network debut & AEW Dynamite! Plus Jim talks about The PWI 500, Mark Henry & Bryce Remsburg, Raygun, Batista, Dave Meltzer's star ratings for All Out, ratings and much more! Follow Jim and Brian on Twitter: @TheJimCornette @GreatBrianLast Join Jim Cornette's College Of Wrestling Knowledge…
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Matt Walsh is a political commentator, author, filmmaker, and host of "The Matt Walsh Show" podcast. His newest project is the theatrically released film "Am I Racist?" www.dailywire.com/author/matt-walsh Learn more about your ad choices. Visit podcastchoices.com/adchoicesBy Joe Rogan
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Charles Street on Digital Transformation, Adventure, and Empowering Communities
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In this episode, I reconnect with Charles to reflect on our past experiences working together and the lessons we've learned from challenging situations. It’s fascinating to hear how Charles has evolved, now leading digital transformation at a bank in Australia. He shares his inspiring journey, launching a project called Inkwazi, which combines adve…
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The Evolution of Marketing and the Power of Social Media
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Today's video is an interview I had with Jasper Mulder from Adformatie. I share my marketing thesis, drawing parallels between social media and the local newspapers and radio in the 1950s and 60s. I emphasize the importance of leveraging data to create stronger campaigns and mitigate risk.I also share my approach to consumer segmentation, which inv…
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Teresa Au chats with graphic designer Magdiel Lopez about all the spaces for creativity in his life, from his famous “A Poster A Day” project, to his personal artistic practice, to the buildings and offices that his firm transforms into art-filled, meaningful spaces. They also discuss how immigration shapes your thinking, mental health in the face …
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Design Better co-hosts Eli Woolery and Aarron Walter explore the intersection of design, technology, and the creative process through conversations with inspiring guests across diverse creative fields, to help you hone your craft, unlock your creative potential, and learn the art of collaboration. Whether you’re design curious or a design pro, Desi…
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#2203 - Eric Goode & Jeremy McBride
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2:34:38
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Eric Goode and Jeremy McBride are Emmy-nominated filmmakers. Their latest production is the HBO docu-series "Chimp Crazy." www.hbo.com/chimp-crazy Learn more about your ad choices. Visit podcastchoices.com/adchoicesBy Joe Rogan
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Yashar Kassai: Artwork and production design for Spiderman: Into The Spider-Verse, TMNT, and more
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One of the great things about being a dad is getting to watch your favorite movies again with your kids and experience them through a new point of view, and also to watch new films together and see how things like animation evolve and create new ways of telling stories. One of the best examples of this from the past decade is Spider-Man: Into The S…
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