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Above Board

Fathom Analytics

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A podcast exploring running an indie + bootstrapped software (SaaS) company. Follow Jack and Paul (the co-founders) in their journey of building and growing Fathom Analytics. Published every two weeks, listen in on lively debates about profit, customers, software, and how they’re working to keep their business in line with their values. This is a podcast from Fathom Analytics (usefathom.com).
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In-depth conversations with bootstrapped entrepreneurs building profitable internet businesses. Including both members and friends of the Ramen Club community. Ramen Club is building the community, content and tools supporting founders to ramen profitable, and beyond.
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In the latest episode of the Above Board Podcast, hosts Paul Jarvis and Jack Ellis discuss various topics, with a significant portion of the conversation focuses on the recent arrest of Telegram's CEO in France (Pavel Durov), exploring the implications of privacy and censorship, encryption, and the responsibilities of social media platforms in poli…
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Things are humming along at Fathom Analytics - we’ve released several new features, have more in the pipeline coming soon, and the redoing of our internal processes is going quite well. Jack and Paul also discuss the Stripe acquisition of LemonSqueezy, the CEO of Paddle stepping down and finally, why Fathom does’t do discounts or sales (ever).…
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Jack and Paul get into updating the application’s interface design and how that paves the way for new features coming soon. They also discuss why no one should trust Google’s business model (and their penchant for killing off popular products like Universal Analytics), the lengths Fathom goes to to support old analytics data, why you should lean in…
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The conversation delves into the ethical implications of AI, the use of AI in software, and the impact of AI on various industries. It also explores the challenges and limitations of AI technology, as well as the importance of privacy and data protection in AI development. Takeaways AI has the potential to revolutionize industries but raises ethica…
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Last week, we released several new features in our software and a fresh coat of paint in the UI. Jack and Paul discuss these features and how they relate to what’s coming up next, and they chat through the pricing increase that happened simultaneously. Lastly, they talk about why analytics software is more expensive than most hosting.…
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On this episode, we spoke to a friend and long-time Ramen Club member, Julian Canlas, the co-founder of Embarque.io. Embarque is an on-demand content marketing productised service. Started 3 years ago, it’s now making $700k+ ARR, having worked with clients like VEED, Riverside FM and Buy Me A Coffee to name just a few. We discussed the future of SE…
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Jack and Paul get into what’s going on inside Fathom Analytics right now, and then answer some questions about what it was like starting the company, what they’d do differently (or the same), and if there’s anything they’d change if they had to start Fathom again. Special thanks to Ben and Adam from the "Hackers Incorporated" podcast for the most o…
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Is it harder for startup founders to hire consultants when they’re used to being the ones who do all the work? Why hire a consultant in the first place? Why not hire full-time instead? Aren't good consultants ridiculously expensive? Jack and Paul dive into these questions and more on this episode about SaaS companies hiring consultants.…
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We spoke to Jack Ellis, Jack is the co-founder of Fathom Analytics, along with Paul Jarvis, and host of the Above Board podcast. Fathom is a privacy-focused web analytics SaaS and excellent Google Analytics alternative. I use Fathom personally on about 5 different websites and can confirm that it’s far easier to navigate and use, in addition to bei…
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We spoke to Dominic Monn, a longtime Ramen Club member, about bootstrapping MentorCruise - the go-to marketplace to find a career coach or mentor. They help career professionals turn their knowledge into a marketable coaching business, and also make it possible for mentees to find a perfect mentor with just a few clicks. Covering all sorts of topic…
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Old friends Justin and Paul catch up for the first time in years and catch each other up on the state of Transistor and Fathom. They cover lots of lessons for new and veteran entrepreneurs, spanning their decades of experience in the world of indie software: cofounders, markets, surfing, experience, product moats, free time, the importance of putti…
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Jack and Paul get into a discussion about what happens when the company you started begins to do well, and you have to prioritize things that all seem equally important, and all seem like they need to get done at the same time. While they may not have any answers here, they do discuss what’s worked (and not worked) as far as Fathom Analytics is con…
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Universal Analytics is dead. GA4 is a dumpster fire of complexity. So what what did we do at Fathom? We build an importer to save your historical data from Google. How’d we build it? Why’d it take so long? What worked and what didn’t work? Jack and Paul get into the whole story about building one of their biggest features.…
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Back in 2020, we recorded an episode about all our marketing efforts to grow our software company. In this new episode, we look at what we’ve changed, what’s still the same, what we’ve abandoned in terms of how we promote our bootstrapped company, and look ahead at what our marketing strategy could be. Meowing cats, TikTok kids dancing to analytics…
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You don't need to have a huge audience or social following to start and build a successful and sustainable business. People have started companies this way for centuries. Jack and Paul speak with Ruben today on how marketing and sales work at his companies, how he's managed to succeed long term with two companies, what a lot of bootstrap founders g…
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In this episode, Ramen Club founder, Charlie Ward, has a conversation with long time member, Valentin Wallyn. His main product, FindyMail, is now at $20k MRR. It's a high quality email finder tool with an automation layer. Designed to help B2B salespeople build lead lists faster for cold outreach. It lets you scrape Sales Navigator, Apollo and much…
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Our guest today was Matt Wensing, the founder of Summit. Jack and Matt get into an in-depth conversation about: What things do many entrepreneurs get wrong? How to pivot well, starting a business with slow funding. Why crowdfunding may be a bad idea for investors. How his SaaS excels at enterprise sales (and why it's their main focus) Summit is a z…
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In this episode, Ramen Club founder, Charlie Ward, has a conversation with long time member, Andy Cloke. They discuss Andy’s unconventional journey to becoming a software engineer, how he discovered indie hacking and how he’s grown not one, but two, successful bootstrapped projects. His current product, Data Fetcher, is a tool that allows you to br…
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We interviewed Richa Prasad, Co-Founder of Coach Viva, on growing her weight loss business large enough to make a living from it, using YouTube as an effective growth channel (3.2m+ views) and much more. The Ramen Club Podcast brings you in-depth conversations with bootstrapped entrepreneurs building profitable internet businesses. Including both m…
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Jack and Paul catch up on the last few weeks. They cover a wide range of topics including: Do you really know what your weather forecast means, dots on charts, T-Rexs hunting you at coffee shops, wobbly desks, hiring our first customer support person (exciting!), Peppa Pig Land, North Korea, existential developer crisis’, Winnie the Pooh and so muc…
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In this episode, Jack and Paul look back to the beginnings of Fathom Analytics (which started in 2018). There was no big break here or instant success. Instead, it was a series of small bets, iterations, and tiny risks. Thankfully enough of them paid off and moved us forward enough to go from a side project to full-time jobs, not only for us, the c…
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When the economy is hurting, do small businesses have to suffer? Jack and Paul discuss how Fathom is (hopefully) built to be able to weather financial storms by not growing beyond our means at any given time and because we optimize for where we’re at, not where we hope to be if things go well. May all the huge hyper-growth companies who are laying …
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It’s no secret: Fathom Analytics is growing. So what are Jack and Paul deciding to do about growth regarding development, support, and the business in general? How do they decide how to make the best decisions for the growing business and its long-term sustainability? Tune into this week’s episode to find out (hint: we’re hiring 197 people tomorrow…
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Today Jack and Paul get very candid about what’s going on with Fathom Analytics lately, specifically regarding distractions. At the beginning of a bootstrapped business, other things are distracting (like how you make the bulk of your revenue). But eventually, as a bootstrapped business grows, it becomes a distraction from the product in and of its…
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At the time of recording this episode, Coinbase just laid off 18% of their workforce and they rescinded all job offers that had already been already accepted. Jack and Paul have a lively discussion about fast-growth, Big Tech monopolies, and whether or not the best way to compete with monopolies is to change the game and focus on slow, sustainable …
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We interviewed Che Sampat, Founder of SuperPay & SuperPortal ($15m GMV). The Ramen Club Podcast brings you in-depth conversations with bootstrapped entrepreneurs building profitable internet businesses. Including both members and friends of the Ramen Club community. Ramen Club is building the community, content and tools supporting founders to rame…
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We interviewed Amar Ghose, co-founder of ZenMaid, on growing his maid service SaaS to $1.8m ARR. The Ramen Club Podcast brings you in-depth conversations with bootstrapped entrepreneurs building profitable internet businesses. Including both members and friends of the Ramen Club community. Ramen Club is building the community, content and tools sup…
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We spoke to Ramen Club member Matthew Callery on growing CV Engineer, his iOS/Android native resume building app to 500k downloads and 90k Daily Active Users. The Ramen Club Podcast brings you in-depth conversations with bootstrapped entrepreneurs building profitable internet businesses. Including both members and friends of the Ramen Club communit…
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Jack and Paul talk about a wide array of topics related to running a growing software company. From how the job of cofounder changes as a company grows, from using your skillset to becoming more of a manager; to how their minds are changing about enterprise plans; to ensuring a product company isn’t wholly reliant on a single customer; to how Fatho…
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Jack and Dr. Sherry Walling dive deep into our minds to discuss burnout, depression, the benefits of neurological diversification, the mental health fallout from Covid, psychedelic assisted therapy, and more for people who work for themselves. They also get into the mindset, values and traits of becoming and sustaining going out on your own as an e…
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Universal Analytics (the version most people use) of Google Analytics is being sunset shortly. And worse, there's no path to migrate that data into GA4 (their new product). But even worse still, they'll be deleting all Universal Analytics data as well. Yikes! Jack and Paul ruminate on why Google Analytics is so awful to use, so hard to understand, …
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Jack and Jordan share stories from the front lines of indie companies. Starting and running a software business, mistakes made along the way, exiting a company built from the ground up, living with bigger competitors who get all the industry press, and so much more. They also get into the rise and meteoric fall of Fast, who raised over $120m in fun…
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Jack and Paul briefly chat about launching a few small features in Fathom Analytics: search filters, event currencies and a graph update. They also try to think through whether or not validating "Product Market Fit" is something you can plan for, just luck into, or if it's simply a trailing metric you can only learn after the fact.…
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Jack and Paul discuss our business failures... past, present and possibly even future ones. Even with Fathom, there was a point were it was only doing a couple grand a month and didn't feel like a success (so why keep going with it?) The answer to that and much more in this episode. Jack also announced that the Google Analytics import feature for F…
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