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The Fitness Marketing Agency Podcast

Fitness Marketing Agency Limited

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The Fitness Marketing Agency podcast is here to show, Gym Owners, Studio Owners, Group Training Providers and Coaches the best way to market, operate and grow their fitness businesses. We pull back the curtain and show you real-time strategies and insights into what’s working right now within the Fitness Industry. If you’re looking for growth in your fitness business, you’ve come to the right place.
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In this episode, 24-year-old Dean McMahon shares how he transformed Embassy Gym from an open gym model into a hybrid success. Dean talks about his shift from offering open gym services to building a strong coaching program with SGPT, managing 300 open gym members and 105 PT clients. He also delves into the challenges and triumphs of running a high-…
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In this episode, we are joined by industry expert and ‘Retention Guru’ Dr. Paul Bedford. This is a must-watch episode for gym owners wanting to scale and improve their businesses. As a seasoned expert in client retention in the fitness industry, Paul breaks down actionable strategies for increasing client lifetime value, using data analysis to info…
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In this episode, we are joined by Dave Hoyland, owner of ‘The Fitness Formula’ in Poole. With 16 years in the industry and being the first PT studio in his area, Dave shares his journey of building his gym and community. After falling on hard times, Dave found that a bold rebranding decision, expert mentorship and a growing workforce could enable h…
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In this episode, we dive deep into the art of building a successful gym business through effective leadership, staffing, and community-building with Jake (Head of Sales and Community) and Tyler (General Manager) from Madisons in Sussex. With over a decade of combined experience in the fitness industry, they share how Madisons has grown from 150 to …
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In this episode, we’re joined by Jake Wilkins, FMA client and owner of The Game Changer Training in Milton Keynes, UK. Hear how Jake has gone from a struggling gym owner to running a thriving small group personal training facility. Jake shares how he transformed his business with a relentless focus on client experience, consistent team communicatio…
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In this episode, we are joined by Dave Perrin, FMA client and founder of Seven Movement based in Stockport, UK. A defunct industrial mill was transformed into a state-of-the-art gym for Dave to build his business. But Dave was struggling, poor footfall wasn’t bringing in new customers and his business model was killing his profits. Improving his ma…
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In this week's episode, we’re joined by FMA clients Jordan Hipperson and Abi Cossey, the dynamic duo behind Perfit Fitness in Norwich, UK. Jordan’s dream of owning a gym was sparked after winning a lucky £16K bet, but it is their relentless hard work that’s truly built the business. From finding the right location to dealing with rejections early o…
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In today's episode, we’re joined by online coach, entrepreneur and author Jay Alderton. This episode dives into Jay’s journey in the fitness industry and how he became one of the first online coaches and one of the first to utilise Facebook content posts and Facebook pages. Charlie and Jay discuss content creation and marketing, as well as how to u…
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In this episode, we’re joined by founder and owner of BSC (Belong To A Stronger Crowd) Rhys Jenkins who has been an FMA client since March 2022. Rhys talks with Charlie, exploring how he opened his small group personal training gym in Bicester with a focus on client transformations and community spirit. BSC and its brand has grown and developed alo…
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In this episode, we’re joined by Paul Gough who is the owner of the Paul Gough Physio Rooms. Paul explains how he created his marketing agency and what he did to make it a success despite external factors. We delve into the foundations of marketing and pricing. Paul explains the mindset to avoid in order needed to avoid mistakes and gives advice to…
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In today's episode, we’re joined by Tony Oakley, owner of Catalyst Training based in Cirencester, UK. Tony has been in business for 10 years and has experienced the highs and lows of the fitness industry. We delve into how Tony transformed his business and mindset, removing the intense pressures of being a fitness business owner. Tony explains the …
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In this episode, we’re joined by Amelia Layng who is an online coach and entrepreneur. We delve into how Amelia began in the industry and became an online coach. Amelia explains her process of growing her online platform and creating social media content to attract her target audience. Ben and Amelia discuss the two sides of the fitness industry be…
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In this episode, we’re joined by Chris Hull the Business Development Manager/Gym Designer for BLK BOX. Chris takes us behind the scenes of BLK BOX and how they work to install and design gyms and facilities to the needs of their clients, whilst making it a premium facility. Chris dives into what his job entails as well as what they do to support gy…
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In this episode, we’re joined by Dutch FMA client Roy Pennings, owner of Zone 5 gym based in Kaatsheuvel and Vught, The Netherlands. Roy and Ben discuss the gaps between the UK and Dutch markets and how Dutch gym owners can get ahead of competitors in the fitness industry. We delve into how Roy changed his business model and elevated his fitness bu…
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In this episode, we're joined by FMA clients Ross Thompson and Sarah Thompson, owners of RT Fitness. As multisite gym owners, they have had great success within their fitness business due to their marketing, service, social media content and coaching standards. We delve into how they run their fitness business looking at their business model, coach…
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In this episode, we’re joined by Wes Santos owner of Instate Fitness. Wes has two gyms in Cobham and Wandsworth/Clapham area, specialising in SGPT. Wes and Ben discuss the ups and downs involved in creating, maintaining, and upscaling a gym and service alongside its coaches and clients. We discuss rebranding as a business owner, securing new locati…
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In today's episode, we’re joined by Matt Murphy co-owner of Accelerate Website Agency. Matt explains the importance of setting up a website for your fitness business and how it can be a great tool for gaining new members and growing your fitness business. We discuss SEO, design, Google ads and conversions. He details how to structure your website a…
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In this episode, we’re broadcasting our live panel from our talk at Perform X 2024. During this talk, Ben (Founder of FMA) and Charlie (Head of Growth at FMA) were joined by FMA clients Fionn MacCullagh of Tailormade Fitness, Connor Chatfield of Potential Personal Training and Dan Moore of DM Elite, who are all successful gym owners making great st…
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In this episode, we are back for part 2 with Nicky Sehgal of FBDA. We are also joined by FBDA and FMA client Craig Simpson, owner of Simply Fit. Nicky and Craig talk all things mentorship and profitability within your fitness business. We reflect on Craig's journey to grow his fitness business, including where it is today and the mistakes and adjus…
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On today’s podcast, we're joined by Jenz Robinson of Gym Owner Network, PFCA and Head of Marchon Gyms. During this episode, we delve into the key mistakes that Jenz sees gym owners and fitness business owners make including sales, marketing, operations and coaching standards. Jenz and Charlie discuss some case studies of clients who have switched u…
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In today’s episode, we’re back for part 2 with Dan Aguilera from Fitness Business Profits (FBP). We delve into a conversation all about business mindset and self-development. Dan explains how gym owners should be managing their finances and the mental impact generating revenue will have on themselves and their clients. What you should be investing,…
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In today’s episode, we’re joined by Jerome Bolze, owner of Madisons and Mincka. As an owner of two businesses, Jerome has been able to build a foundation and create a community for his members. We delve into many aspects of owning a gym that may be overlooked by other gym owners, such as communication during sessions, the presentation of a gym and …
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In this episode, we’re joined by Mark and Ray Ginley, owners of Tribe in Belfast, Ireland and FMA clients since 2022. We learn how they entered the fitness industry and their history as boxers and what led to them building their own boxing gym. Mark and Ray explain the set-up of their gym, their brand's mission statement and the atmosphere they wan…
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In this episode, we’re joined by Stephen Kinsella, owner of Functional Strength Movement (FSM) in Bray, Ireland. Stephen has been in business for over 10 years and delves into how he runs his gym and the training that he offers. We discuss why Stephen decided to no longer be a CrossFit affiliate and the controversial training programs he’s implemen…
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In this episode, we are bringing you a recording of Charlie (Head of Growth at FMA) and Luke (Sales Coach, FMA +SCA) giving a sales masterclass at PerformX 2024. Find out how to conduct your sales process to maximise your sales, overcome objections and dig deeper with pain and pleasure points. Learn the most efficient way to sell using The One Call…
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This week we were joined by Dan Poulter, owner of Fitness Business Coaching. Dan started in the fitness industry as a PT in 2008 and went fully online in 2018. We learn how Dan set up his mentorship programme to help other coaches and PTs become online coaches, and reflect on the online coaching space and the impact of online coaching since 2020 in…
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In today's episode, we’re joined by Tom Martin, co-owner of BYS CrossFit. We learn about Tom’s journey entering the fitness industry and how his business became a CrossFit Affiliate. Tom talks about the importance of community within his fitness business and how community is formed through CrossFit. We delve into Tom’s sales process and how he mana…
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In today's episode, we’re joined by Phil Learney, founder of Advanced Coaching Academy and co-founder of HMN24, a supplement range to optimise sleep-wake cycles. Phil discusses his experiences with caffeine and other stimulants and what inspired him to find a solution to better his health and wellness. We delve into the science behind sleep-wake cy…
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In today's episode, we are joined by Trent Smith. Trent owns TSC Centre based in Worcester and is a client of FMA and a HYROX affiliate. In this episode, we learn about Trent’s past within the fitness industry and how growing up in boxing shaped him to become disciplined and dedicated in his career as an entrepreneur. Trent delves into the ins and …
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In this episode, we’re joined by coach, author and international keynote speaker, Paul Mort. Paul shares his challenges surrounding mental health and explains his mindset in dealing with his anxiety and bipolar diagnosis. He reflects on his growth, and the changes he has made to his lifestyle to get to where he is today. He also shares how he creat…
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In this episode, we’re joined by Fionn MacCullagh and Gavin Butler, co-owners of Tailormade Fitness and FMA clients since 2022. Since opening their first facility in 2018, they have greatly scaled their fitness business, now having 5 successful gyms across Ireland doing SGPT. We delve into the ins and outs of operations within their fitness busines…
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In this episode, we’re joined once again by Dan Moore, owner of DM Elite and FMA client of 4 years. Dan has come back on the podcast to reveal how he has successfully expanded his fitness business and opened a second gym location. We delve into the challenges and lessons he has experienced that comes with expanding a fitness business as well as ada…
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In this episode, we’re joined by Jean-Claude Vacassin, who has been a pioneer within the fitness industry for over a decade. JC succeeded in bringing small group personal training into mainstream training within gym models, is the managing director of The Foundry, and founded his gym brand W10. He also founded the IFBA, a coaching community to help…
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Join us and FMA clients Tom and Sam Jarrett, brothers with unique backgrounds that blend military precision and professional sportsmanship into the fitness industry. In this episode, they reveal the blueprint for their thriving business Brigade Fitness, spanning two locations and boasting a growing community of 400 + members. Tom and Sam share thei…
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Join us and Charlotte Price, the founder of Hunt Fitness, where we discuss the journey and growth of her business and the mindset Charlotte’s adopted to allow her to succeed as a gym owner. As a natural leader, Charlotte shares where her drive and passion for leadership comes from and how she works to empower her team. Charlotte discussed the best …
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Meet Kirk Miller, founder of Built To Last (BTL) a premium service that is designed for entrepreneurs and business owners to transform their health and fitness through education and lifestyle management. Join us as we delve into how Kirk found his niche within the fitness industry utilising his mindset on health and wellness. Kirk talks about the i…
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From £300 In The Bank To Owning A Hugely Successful Martial Arts AcademyJoin us and Piotr and Karolina Fajecki, founders of Krav Maga Academy, where we take a look into the inspirational journey of turning a hobby into a successful business. Peter and Karolina came to the UK in 2004 with £300 and didn’t speak any English. Now they have built a huge…
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Meet James Bramwell, FMA client since 2021 and a North London gym owner. Join us and James as we discuss the journey of growing a fitness business and the challenges that come with building it from scratch. James has 13 years of experience within the fitness industry specialising in small-group personal training and excels as a performance coach fo…
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Join us and Ben Coomber where we dive deep into the world of fitness entrepreneurship. Ben is a No.1 bestselling author, public speaker, and founder of Awesome Supplements and the BTN Academy. With a remarkable background that includes having a number-one-rated podcast of his own with twenty million downloads, Ben shares a transformative journey fu…
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In this episode, we dive into the strategies and insights vital for scaling your fitness business in today's evolving landscape. Ollie is an industry expert who's navigated various facets of the fitness world, from military training to personal coaching, facility owner, online coach and now empowering fitness professionals to excel in the online sp…
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Meet Nicky Sehgal, owner of Fitness Business Development Academy. Find out how Nicky built and sold his own fitness business and how he now uses his 23 years of experience to help other fitness entrepreneurs succeed. Not enough fitness businesses show profit and Nicky is on a mission to help improve that. He starts by figuring out your goals and pu…
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Meet motivational speaker Pete Cohen. In this episode we dive into the profound concept of growth and transformation for gym owners. The central idea revolves around acknowledging that the person you aspire to become already exists within you. But here's the thing: are you really paying attention to that person? We chat about why it's super importa…
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Meet Giles Denning, Head of Marketing at PerformX Live, a platform that facilitates learning from the best in the business. Explore a comprehensive blueprint tailored for gym owners, guiding them through sales, marketing, finance, systems, mindset, and work-life balance. Learn how industry growth is fostered through platforms facilitating learning …
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In a world where every client counts, Sean McKirdy, the owner of Elevate98, shares invaluable insights into building a successful fitness business. With over 180 recurring monthly clients, Sean unveils exactly how he got there and what he is doing now to take it to the next level. Dive into the nuances of owning a small group training facility that…
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Meet Dan Moore, a former pro-footballer turned gym owner and FMA client of over 3 years. From selling his car to fund his PT certification to mobile PT sessions to now opening his second facility, Dan shares his journey and invaluable lessons for fitness business owners. Discover Dan's secrets to success: the underrated power of email marketing, th…
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Meet Gareth Allen owner of Studio Twenty3 and FMA client of nearly 4 years. With a team of four full-time and two part-time employees, Studio Twenty3 is close to 150 members, all within Gareth's own commercial property - a smart move that speaks to the security and potential for future growth. Gareth’s ultimate goal - have time and money, not often…
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Gavin Denning, owner of GWD Performance and FMA client since 2018 shares a wealth of knowledge on the critical elements of building a successful fitness business. Covering everything from making swift decisions to overcoming the fear of debt, he dives into the psychology behind consumer decision-making and business growth. His take on reframing deb…
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In this podcast, Miky and Marco, owners of MZ9 Fitness and FMA clients since 2021 delve into the intricacies of a fruitful business partnership and the keys to running it successfully. In this episode, we explore the essential dynamics that underpin a thriving and profitable business alliance. Miky and Marco share their journey and shed light on th…
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Meet Ronan Mahon, owner of District One and a Fitness Marketing Agency client for several years. Ronan dives deep into the fundamental principle that underscores any thriving fitness business: if you can't sell, you can't succeed. He shares invaluable insights on cultivating a mindset that views business as a game you never want to lose at, offerin…
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Meet FMA client Karen Rogers, owner of Fit For Life Mums & Dads. In this podcast, we dive into essential topics like overcoming eating disorders, busting nutrition myths, and embracing outdoor training for a flexible lifestyle and work-life balance. Learn impactful sales strategies, leveraging personalised testimonials, and master Facebook marketin…
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