Humans have been "trying to figure it all out" for a while now... The most important thing about this podcast episode with highly qualified coach and excellent human, Vix Anderton, is that it comes at a time when so many could do with an injection of hope. The balance of self-work and bigger picture system change are very alive for a lot of us righ…

Are you a coach who is really struggling to "put yourself" out there in the world? Is there a voice in your head (that perhaps harks back to your childhood) that is telling you that everything you need to produce has to be perfect before you share it? Are you convinced people are not interested? Scared of rejection? Worried about what people will t…

So many people that were looking to pivot their career thanks to Lockdown trained to become a coach. And sadly, a significant number of them then got caught up with some seriously dubious marketing advice and services. It is totally unsurprising, therefore, that Chelle Douglas (now safely in the BBB community) was one of them. Having to think creat…

The BBB Podcast is back!And here's the latest episode, which is all about... PODCASTING! In this jovial chat - designed for any people-helpers out there looking to do good, ethical marketing - we give you a raw and ready-to-help rundown of how to go about doing podcasting properly, how to repurpose the content and be inspired by ideas about creatin…

Nearly three years ago, BBB Community Mentor, Kieran Morris, joined a fledging community for coaches on a hunch that it might be just what he was looking for. He'd already spent time and money on many of the magical silver bullet solutions out there – outsourcing his social media to an agency, trying out a 'bulletproof lead gen' strategy, signing u…

In this honest conversation, Simon and I tell you why Simon is leaving Better Bolder Braver, and what exciting things are up next for them and also for the BBB community, which continues to thrive. I announce three big bits of news for the future of BBB and, together, Simon and I look back on what has been a remarkable and very rewarding journey ha…

It is with great joy that I announce a new and wonderful era of collaboration and cheerleading for Better Bolder Braver. I am very pleased to share with you that two of our longest-standing community members, ⁠Ellie Lloyd-Jones ⁠and ⁠Kieran Morris⁠ - two of the most delightful beings there are out there - will be stepping up to help mentor new memb…

Joe Portsmouth has 51.3K Followers on X (formerly Twitter), 15K email subscribers and 26K followers on Linkedin.The headline for his newsletter - Write-On - is, "Hulk Smash Your Revenue Goals With Mouth-Watering Copy (Even if you think your writing sucks).In this conversation, Frances and Joe talk about Joe's course, The Storywriting Playbook - Joe…

On this podcast episode, I dive deeply with a very dear friend of mine and fellow people-helper, Matt Matheson. Matt is known as The Speaking Coach. He helps people communicate, present and facilitate better. He is a co-creational events and retreat designer and the creator of The Church of Fail - "a cultural totem to instil reflective learning". W…

Leslie Mello is a brand consultant, designer and nutritionist who loves to help natural health practitioners thrive. She is also a member of the Better Bolder Braver community. Check out her gorgeous website: https://www.mellobranding.com/She is dedicated to supporting natural health professionals with everything they need to launch a successful pr…

In this first episode of our mini series to celebrate the new Better Bolder Braver offering for Businesses, I speak to an old friend, inspirational coach and consultant in Innovation, Warren Minde. We discuss Personal Brand at work and how important it is to get clear on one's limits, needs, skills and values. We talk about how being a leader is li…

Are you a coach trying to help change the world one client at a time and to support people you love and care about? However, is the sea of coach product platforms out there like the wild west to you?? Are you excited to expand your coaching from 121 to group, workshop, programme, cohort, community work? Would you like to help your clients be more p…

Thomas Kolster's 'Zone of Genius' is where marketing, business and sustainability meet. He continuously challenges the status-quo with his vocal, and often provocative, views on values, purpose, and leadership. "In an over-crowded do-good market," he says, "people don’t buy your values or your “why”, but rather who you can help them become... Chang…

Helen Isacke is the founder of the Trusted Coach Directory, established in 2016. She has a varied background, having worked in hospitality, IT, HR, recruitment and marketing. Helen changed direction again when she trained as a coach in 2003. She was an Accredited Coach with Association for Coaching, trained in a range of profiling tools including T…

What connects Property Law to the BBC, Freud to Modern Dance, Classical Music to Swimming in Swiss Lakes, Film Production to Music Festivals and the National Garden Scheme to Venice Biennale. My Dad... I talk a lot about what I call a "work/work" balance (as opposed to the well known concept of the work/life balance). Coaches - in particular - are …

We are so happy to have one of our coaching industry besties - Lucy Mullins - to talk to us all about diversity in the future of the coaching industry, and to join us in discussing how to have fun with marketing your coaching business. Lucy is also a wonderful advocate for how coaching not only helps create personal change, but can impact big pictu…

As a follow on from our recent podcast episode, "Why you want fast results from marketing but won't get them", this episode is all about establishing good, sustainable marketing habits that will help you build a long-lasting, healthy coaching business. Drawing on the parallels between physical fitness, self-awareness and Marketing-as-another-self-g…

We are honoured to have Robbie Swale - a seasoned coach, author, blogger and podcaster - as the first guest on our new "Future of Coaching..." series. There couldn't be a better person to help us kick things off for 2023... Robbie is the host of the super popular podcast, 'The Coach's Journey'. His third book – written using his 12-Minute Method – …

Whether you already host a podcast or want to start your own, there are a lot of questions that come up for coaches. We're lucky enough to have two podcasting powerhouses as members of this community Mark Steadman and Rob Lawrence. Mark hosts Ear Brain Heart and was there at the dawn of podcasting. Many of you will recognise Rob's voice from the As…

Does the thought of creating content and fiddling with Canva for hours on end fill you with utter dread? Want to get ahead and be confident your content is taken care of so you can take a week off without worrying about posting on social media? Kate Clarke wants to take away the pain, and do the hard work for you. But how do we know what marketing …

Abe is co-founder and CEO of Ruzuku, an easy-to-use online course platform for entrepreneurs, authors, coaches, and small businesses. He helps authors, coaches, speakers and other independent experts create their own online courses and learning communities. His mission in life is to make it ridiculously easy for bloggers, authors, coaches, speakers…

Coaches often want fast results and turn to marketing to get them. However, for fast results, marketing isn’t the right tool for the job. There are a lot of people who will argue that it is. And the same people are often happy to take your money to help you get these fast results. The results they’re offering are traffic, clicks or ‘engagement’. Bu…

Every coach has been there – especially when you’re just starting out: you need clients, and the quicker the better. At least, that’s how it feels. So, how do you attract people to work with you? You could use Facebook or Google Ads to put your offer in front of a wide audience in the hope that they feel like signing up for some coaching. You could…

When coaches ask “How do I advertise my coaching business?” the tried, trusted (and tired) answers are: SEO, Facebook Ads, Google Ads, Squeeze pages, set up a marketing funnel, or my favourite, a baffling combination of all of these presented as if it’s some kind of Secret Formula™ for success! I’m going to go out on a limb here and say you don’t n…

Anya Pearse is like the mobile libraries of our childhood. You would look forward to it arriving and be welcomed in with open arms to a cave of wonders filled with exciting and nourishing resources to cosy up with. She is the first to have a reassuringly apt reference in any conversation - be it a book, an article, a podcast, a poem… she can contex…

Most marketing advice for coaches doesn’t work. Why? Because the Holy Grail of traditional marketing strategies is the conversion. And as a coach, conversions are not what you’re chasing. You’re not selling vacuum cleaners, or water bottles, or any other ‘disposable’ product or service. Conversions are not your focus. The heart of the coach’s marke…

Not everyone learns in the same way. As a coach marketing their services, seeking to showcase your expertise and reliability to a target market, you can’t afford to ignore the fact that how people like to absorb information differs, according to one of four broad preferences. Why is this a potential problem? Because if you always market the same wa…

In our community of coaches, the question of ‘product mix’ often comes up. People want to know how best to expand their portfolio of services: How do I start a course? How do I create a programme? How do I set up a community? Good, valid questions, although frequently people worry about them before they’ve even got their first product sorted (or se…

Melanie is a business coach and the co-founder of Joypreneurs, a community for women in innovation who want to build something of their own, with ease and joy. Melanie has been on a journey herself, finding that joy is her motivator. Being part of the Better Bolder Braver community, the THNK School of Creative Leadership and also The Happy Startup …

Whatever your motivation for being a coach, your coaching is a business. As such, it’s there (at least in part) to make money. Yet, just like everyone else in the world, you only have so many hours in the day. How do you make the most of those hours? There are various options to maximise your business earnings and they tend to boil down to a questi…

Social media is a great tool, especially LinkedIn for making connections, networking, joining like-minded communities, and of course, finding clients. But like any tool, it only works when you know how to use it. The top three questions we get from coaches about how to use LinkedIn are: What should I post about? How do I connect with more clients? …

Qualifying as a coach is a fantastic start to an exciting and rewarding journey. You get to make an impact on your clients’ lives. Your training has taught you all about how to coach, including practical experience through co-coaching. The challenge now is finding some clients. But how to find them when the ink is still wet on your coaching certifi…

Marketing is often talked about in relation to ‘products’ – but how does that apply when you view what you do as a service? What’s more, why bother thinking in product terms? Why not just market your services? For the simple reason, people (potential clients) are more comfortable buying products. Products – whether the latest iPhone or a tin of pea…

"The human voice is more persuasive than the written word, and stories have the power to change worlds and lives. You can use your voice to create positive impact - to build trust, educate, and "deepen the conversation". This is what Mark Steadman truly believes, lives by and helps others understand, feel confident in and get creative with. He runs…

A number of the coaches in the Better Bolder Braver community are inspired by it enough that they are now building coaching communities of their own. We were ourselves inspired by The Happy Startup School community and have learned so much about building communities from our hosts, Carlos Saba, Laurence McCahill and Lana Jelenjev. And today we have…

“Many marketing, sales and business development strategies just feel gross! Whether it’s hype, manipulation, or just plain overwhelm, the heart either hurts trying to get it done, or just plain refuses to carry forward. Plus, many business development programs would have you max out your credit cards or dip into your retirement just to try to “shoo…

Laurence McCahill used to run an agency that helped people to love, design and ship their digital products. Despite its success, he and school friend, co-founder and life-long collaborator, Carlos Saba, shut it down to focus on building The Happy Startup School - a community of business driven hippies doing good, making money and enjoying the ride.…

“From a bird's eye view, everything in my working life has been about helping people to make marketing mean more”, says Anna Mullenneaux. Like us, Anna believes that marketing can be a game changer if it comes from a place of self-awareness, service and compassion. In 2011 she created Pimp My Cause with her partner, Paul Skinner, to help marketers …

Ellie is one of Better Bolder Braver’s Founding members. She’s been with us literally - and very much in spirit - from the beginning. Ellie coaches new leaders and one of the things she likes to focus on with them is communication. Communicating as a leader has never been as challenging as over the last two years. With the environment and governmen…

Divorce can result in an INCREDIBLE journey of transformation… This is what Lucinda Empson - a member of the Better Bolder Braver community strongly believes. “There are many personal and professional challenges standing between pre-divorce and the new YOU”, she says... “Divorce does not mean lonely.” Lucinda hosts a community for professional wome…

Alex Irving is a member of the Better Bolder Braver community. He is a Mindfulness coach - helping people find clarity, calm and compassion. For Alex, it’s no problem if you find meditation and “doing mindfulness” difficult. In fact, he positively celebrates people who can admit to themselves and others that it’s a challenge… Alex loves working wit…

When we heard Tad on The Happy Startup School’s Friday Fireside series, we fell in love. Tad describes himself as “a hippy who developed a knack for marketing (and then learned to be a hippy again).” We very much share Tad’s view that marketing can make you feel good, can be ethical and “conscious”. Tad says that you don’t “have to choose between m…

We all need accountability to keep going. And today we will be talking to our friend and Better Bolder Braver community member, Craig Roberts about how stuff would not happen were it not for a feeling of safety amongst other, like-minded individuals albeit navigating different time zones, genders, spiritual inclinations, work agendas and sensitivit…

Matthew Bellringer describes himself as a “Divergent Pathfinder - Taking a curious step into the uncharted with people who can't do "more of the same" as well as "supporting divergent individuals and the organisations which value them.” On this Marketing Masterclass, we talk to someone who has made it their business to give permission - to themselv…

Perfectionism is a big challenge for many coaches around marketing – It’s certainly been so for Vix Anderton … Luckily for Vix, though, she is an expert in self-compassion and - as she describes it - “softening or loosening around perfectionism rather than overcoming it.” “At its heart, perfectionism is a defence; it’s a collection of habits, patte…

Has anyone ever told you that you need a marketing strategy? Maybe people have also recommended various marketing tactics to you? Did it sometimes sound like they were talking about the same thing? What exactly is the difference between your marketing strategy and your marketing tactics? In this video, I'm going to answer that question and explain …

When you’re marketing your coaching business, done beats perfect. By which I mean, when it comes to producing your articles, blog posts, podcasts, etc. if you’re continually striving to create the so-called Perfect Post, then you’re wasting your time. That’s hard to accept for some, especially if you like everything to be just right. If you’re a pe…

"I find that if I treat the book as holy, people receive it as holy. I think books have been devalued - free e-book here, two-for-one bestsellers there - but actually we are still deeply in awe of them as objects. If we write them holy and sell them holy, then I think the economics are totally different." - Charles Davies Are you considering gettin…

John Ellison is a social entrepreneur and behaviour designer. He is exploring the intersection of the science of well-being and habit formation at his 'side project', Happy Habits. Combining research from positive psychology with insights from behavioural science, John has unlocked a fun, engaging and pragmatic approach for helping people increase …

Many coaches are passionate about their work, but struggle with how to describe what they do. How do you find authentic, creative and engaging ways to talk about yourself and what you offer? This masterclass will look at how your coaching customers can get to know and trust you from the way you tell your story. That includes things like: The way yo…