One Podcast, Two Styles: 1. A daily one minute briefing on the latest trends, statistics and industry news in the world of customer loyalty. 2. A weekly conversational style interview with marketing experts and business leaders sharing insightful and entertaining stories about customer loyalty. For curated customer loyalty news stories and full length articles which may have been referenced on the show, please visit https://theloyaltyminute.com
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The future is words. More businesses are investing in high quality UX writers and content strategists. Apple, Uber, Shopify, Spotify, Amazon...the list goes on. "UX Writer" is now one of the hottest jobs in tech - and around the world, too. Why? They realise writers embedded in design crews are the great differentiator. This podcast is all about those writers - who they are, where they come from, what they do...and why the work they do is so important. You've heard all about the stories of b ...
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Episode 119 - (Interview) with Sheila Butler - Founder and CMO of Butler Marketing Group
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Welcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Sheila Butler, Sheila is the Founder and Chief Marketing Officer of the Butler Marketing Group in Orlando, Florida. Welcome to the show Sheila, thanks for joining me --- Send in a voice message: https://podcasters.spotify.co…
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Episode 118 (Interview) with Dan Kustelski - Co-Founder of Chalkline
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31:30
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Welcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Dan Kustelski. Dan is the co-Founder of the award winning Gaming company, Chalkline. He applied his 15 years of gaming and gambling experience into building Chalkline's freeplay sports platform to assist casinos, sportsbooks…
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Episode 116 - (Interview) with Lee-Ann Johnston - Founder of AffiliateINSIDER
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22:58
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Welcome loyal listeners to another episode of The Loyalty Minute. This is episode 116, I’m your host Rob Gallo and today I am excited to chat with Lee-Ann Johnstone, Lee-Ann is has been in the affiliate marketing agency, event, media and training business for over two decades. She helping brands launch, scale and grow successful affiliate programs.…
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Episode 115 - (Interview) with John Bertino - Owner and Founder of The Agency Guide
31:09
31:09
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31:09
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with John Bertino. John is the owner and founder of the innovative marketing consultancy The Agency Guide or "TAG". TAG is a unique consultancy which represents 200 different marketing agencies with varying skill sets and industr…
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Episode 114 - (Interview) With Nick Ewen - Director of Content for The Points Guy
25:02
25:02
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Nick Ewen. Nick is the Director of Content for The Points Guy, a travel and lifestyle media brand. Nick helps you travel as much as possible for as little money out-of-pocket including credit cards, loyalty programs, airline…
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Introducing: The Interface by UX Content Collective
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The Interface—a podcast by content designers, for content designers The Interface is a monthly, can’t-miss group chat for everything happening in content design and UX writing. The Interface has industry updates, deep conversations, and other helpful resources. Listen wherever you get your podcasts: Apple: https://podcasts.apple.com/us/podcast/the-…
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Episode 113 - (Interview) with Kate DiLeo - Brand Architect and Author
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24:12
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Kate DiLeo. Kate is a brand architect and author who has partnered with more than 200 organizations to craft brands that bring more prospects to the table, more users who click, and more customers who buy. Welcome to the sho…
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Episode 112 - (Interview) with Lisa Routel - Marketing Strategy Lead for Verizon
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21:41
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Lisa Routel. Lisa is the Marketing Strategy Lead for Verizon Up, Verizon’s consumer loyalty program.. Welcome to the show Lisa, thanks for joining me For those loyal listeners out there who don’t know who you are or what you…
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Episode 111 - (Interview) With Prashant Fuloria - CEO of Fundbox
23:02
23:02
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Prashant Fuloria. Prashant became CEO of Fundbox in 2020, after serving as COO and CPO. He joined Fundbox in 2016 from Yahoo, where he was SVP of Advertising Products. Prashant came to Yahoo through the acquisition of Flurry…
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Episode 110 - (Interview) with Zachary Slingsby - Founder of Human Factor Media
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26:04
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Zachary Slingsby. Zack is the founder of Human Factor Media, an award-winning branded content team that encourages brands to make films instead of ads. Please welcome to the show Zack, thanks for joining me For those loyal l…
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Episode 109 - (Interview) with Jonathan Shroyer - Chief Customer Experience Innovation Officer of Arise Virtual Solutions
24:37
24:37
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Jonathan Shroyer. Jonathan is the Chief Customer Experience Innovation Officer of Arise Virtual Solutions, a customer service outsourcing, and offshoring consulting firm. Arise acquired Officium Labs, a company he co-founded…
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Episode 108 (Interview) with John Nantz - Founder and Strategy Consultant at Redwood Advisors
22:25
22:25
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22:25
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with John Nantz. John is the Founder And Strategy Consultant at Redwood Advisors Welcome to the show John, thanks for joining me… For those loyal listeners out there who don’t know who you are or what you do, perhaps you can shar…
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design
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27:28
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Bobby Gillespie. Bobby is a brand growth consultant, author of the forthcoming book “Build Your Brand like you Give a Sh*t,” and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency. Welcome to th…
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Episode 106 (Interview) With Brandon Ehrhardt - Senior Director of Partner Programs at Expedia Group
23:09
23:09
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Brandon Ehrhardt. Brandon leads Expedia Group’s platform loyalty program that rewards supply partners who provide the best experiences for guests. Welcome to the show Brandon, thanks for joining me… For those loyal listeners…
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Episode 105 - (Interview) with Michael Rasile - Affiliate Marketing Coordinator at Caesars Sportsbook
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28:48
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Michael Rasile (pronounced “Ruhzeel”). Michael is the Host of “For the Love of Sports” podcast, the author of “Winning in Sports Business”, and the Affiliate Marketing Coordinator at Caesars Sportsbook! Please welcome to the…
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Episode 104 - (Interview) With Peter Voss - CEO at Aigo.ai
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36:31
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Peter Voss. Peter is a pioneer in AI who coined the term 'Artificial General Intelligence', CEO and Chief Scientist at Aigo.ai, currently offering highly intelligent and hyper-personalized Chatbot with a Brain for large ente…
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Episode 103 - (Interview) With Paul Rutter - Customer Experience Expert
26:21
26:21
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Paul Rutter. Paul has been involved in the hospitality/travel/ cruise industry for over 40 years, the last 30 as Cruise Director in charge of onboard activities and entertainment. He is an expert in customer loyalty, employe…
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Episode 102 - (Interview) with Marc Gutman - Founder of Wildstory
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37:03
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Marc Gutman the founder of Wildstory. From the moment we wake up, to the moment we go to bed, we are influenced by branding. What shirt am I going to wear? What car do I drive? What deodorant to use, beer to drink, and on an…
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Episode 101 - (Interview) With Ian Bower - Founder of Graphic Rhythm
24:40
24:40
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ian Bower. Ian is the founder of Graphic Rhythm. Pivoting from his role as a trained chef to creating a successful and innovative graphic design firm is not easy, but Ian happily took on the challenge. He has developed a pas…
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Episode 100 - (Interview) With Michael Epstein - Investor and Principal at PostPilot
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24:56
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Michael Epstein. After selling his first company in 2013, Michael has served as CMO of multiple 8 and 9 figure private equity backed online retailers where he successfully utilized direct mail to improve customer loyalty, re…
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Episode 99 - (Interview) with Meghan Lynch - CEO of Six-Point Creative
27:08
27:08
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27:08
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Meghan Lynch. Meghan is the CEO of Six-Point Creative, a brand strategy agency that helps family businesses double their business without losing their existing customers or values. As part of her mission to help family busin…
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Episode 98 - (Interview) With Ajay Row - Loyalty Program Expert and Entrepreneur
38:00
38:00
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38:00
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ajay Row. Ajay has been an entrepreneur, executive and advisor for 35 years, delivering over a hundred CRM, Loyalty and Data-driven marketing programs across some 65 countries globally. He is now working with several start-u…
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Episode 97 - (Interview) With Ben Worthen - CEO of Message Lab
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26:19
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ben Worthen. Ben is the CEO of Message Lab, an award-winning agency that combines journalism, data and design to create content that resonates with any audience. Having studied how more than 1 million people engage with onli…
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Episode 96 - (Interview) with John Wickes - Director of National Marketing - Station Casinos
29:48
29:48
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29:48
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with John Wickes. John is the Director of National Marketing at Station Casinos and thirty year Hospitality Industry veteran. Welcome to the show John, thanks for joining me... --- Send in a voice message: https://podcasters.spot…
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Episode 95 - (Interview) with Mark Donnigan - Virtual CMO for Startup Companies
32:09
32:09
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32:09
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Mark Donnigan. Mark designs and executes marketing playbooks that produce real business results for early and growth-stage technology and disruptive innovation startup companies. Welcome to the show Mark, thanks for joining …
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Episode 94 - (Interview) With Mickie Kennedy - Founder and President of eReleases
30:54
30:54
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Mickie Kennedy. Mickie is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses increase their vis…
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Episode 93 - (Interview) With Meredith Kalalher - Small Business Marketing Expert
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33:17
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33:17
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Meredith Kalalher. Meredith runs a boutique agency that helps new and seasoned business owners find the RIGHT people to effectively communicate the value of their offers and move prospects along their customer journey quickl…
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Episode 92 - (Interview) With Bob Macdonald - CEO Of Bond Brand Loyalty
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29:50
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If you're interesting in customer and brand loyalty at all, this particular episode is a MUST LISTEN! Bob is an expert on customer and brand loyalty and is working on some very interesting projects in the space coming up in the very near future. Enjoy! --- Send in a voice message: https://podcasters.spotify.com/pod/show/rob-gallo/message…
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Episode 91 - (Interview) With Denise Blasevick - CEO of The S3 Agency
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25:04
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Denise Blasevick (BLA-Seh-Vick). Denise is the CEO of The S3 Agency, a creative agency that specializes in differentiating brands to maximize their power and profitability. The agency’s proprietary Brand Elevation process id…
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Episode 90 - (Interview) With Guy Bauer - Founder and Creative Director at Umault
25:46
25:46
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25:46
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Guy Bauer. Guy is the founder and creative director at Umault - a B2B video marketing agency. His agency specializes in helping B2B brands simplify their complex sales message with video. Guy and his team concept, script, an…
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Episode 89 - (Interview) With Ryan Condie, Small Business Owner & Podcast Host of Let’s Buy a Business
21:31
21:31
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21:31
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ryan Condie. Ryan has started 8 businesses, bought 4, and sold 2. He owns a lead generation software company, an FBA business, and is the host of the “Let’s Buy a Business” podcast. In 2014, he started a candy factory from s…
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UX writing in the fintech industry, and how to get out of the customer's way - Yael Ben-David, UX writer at Fundbox
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Yael Ben-David is one the most thoughtful UX writers in the industry. She’s written numerous blogs and has spoken at several conferences on how to make sure UX writers and content designers prove the value of their work. Today, we take a look at some of the regulations surrounding the fintech industry which make writing for it so difficult. Plus, w…
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How can we make the content design industry...better? - UX Writer, consultant, and archeologist Jane Ruffino
50:34
50:34
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Jane Ruffino is one of the most experienced UX writers in the industry, with an extensive work history. She also teaches a UX writing course and consults to companies on their UX copy. But what makes Jane even more interesting is her studies - she’s currently pursuing a PhD in digital acheology. In this episode we talk about how she bridges that wo…
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Connecting the internal and external product experience - Andrea Drugay, Slack
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59:55
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Andrea Drugay has one of the most experienced resumes in the content design industry. Now she works at Slack, one of the most coveted roles in all of design. In this episode, we talk about Andrea’s background, what makes Slack’s copy so special - but most importantly, how to make sure UX writers and content designers bridge the experience that’s ou…
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Episode 88 - (Interview) With Aaron McLean - Chief Marketing Officer at Stuzo
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** My apologies for the sound quality on this episode. For some reason instead of my studio mics audio being picked up, the audio was recorded by the internal mic on my computer. 😞 Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Aaron McLean. Aaron is the Chief Marketing …
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Episode 87 - (Interview) With Animesh Ghosh - Founder and CEO of KornChain
28:13
28:13
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Animesh Ghosh. Animesh is the founder and CEO of KornChain - a global reward points distribution and exchange network on blockchain for the loyalty marketing industry. Welcome to the show Animesh, thanks for joining me... --…
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Episode 86 - Interview with Ryan Cotes - Director of Digital Services and Partner at Ballantine
25:12
25:12
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25:12
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ryan Cote. Ryan is the Director of Digital Services and Partner at Ballantine, a third-generation, family-owned direct mail and digital marketing company. He's an expert on everything from lead generation to marketing strate…
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How software will help UX writers democratize the design process - Jasper Platz, CEO of Strings
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Last month, I spoke wth Chris Baty from Figma - and we talked about how Figma is helping UX writers enter the design process. This month we continue that conversation with the creator of a copy management system. Jasper Platz is NOT a UX writer or content designer. He says that straight up. However, he quickly discovered a love for content design w…
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How Figma's Principal UX Writer (Chris Baty) is helping build design software that UX writers love
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38:24
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One of the biggest challenges for UX writers is figuring out how to embed themselves within the design process. Tools like Figma are making that easier. After all, being able to edit a design without any specific software makes it harder not to give writers access. Which means it’s easier for us to do our job. Chris Baty is the Principal UX Writer …
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Episode 85 (Interview) With Phil Rubin - SVP Strategic Partnerships at Bond Brand Loyalty
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38:48
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Phil Rubin. Phil Founded rDialogue in 2006 and merged with Bond Brand Loyalty in February of this year, now EVP Strategic Partnerships. Welcome to the show Phil, thanks for joining me. For those loyal listeners out there who…
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Episode 73 - (Interview) With Jamie Russo VP of Loyalty Programs and Customer Engagement For Choice Hotels
32:00
32:00
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Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Jamie Russo VP of Loyalty Programs and Customer Engagement For Choice Hotels. Welcome to the show Jamie, thanks for joining me. For those loyal listeners out there who don’t know who you are or what you do, perhaps you can s…
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What we learned at the Button Conference, with Yael Ben-David, Vicki Siolos, and Duaa Osman
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40:59
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Originally, the UX writing and content strategy community was meant to descend on Seattle for the Button conference. That didn’t happen (obviously). What happened instead was even better. It’s crazy that digital conferences haven’t been a thing until now, but COVID really thrust this one upon us. Today, I’m speaking with some fantastic UX writers a…
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