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Smart Strategy for CPAs: work less and make more. You know how to be an accountant – it’s running your business you need help with. With guests interviews and solo episodes, you will get smart strategy every week to help you simplify your practice, get out of the compliance trap, get your time back, and command higher fees. Stop missing out on life: start working less while adding the next six figures of income. Smart Strategy for CPA's is the show for you!
What’s your financial pulse? Join FIT Advisors for a semi-monthly checkup appointment as we discuss the many facets of financial well-being - from foundational money management to the unique personal finance scenarios of physicians and business owners. CERTIFIED FINANCIAL PLANNER(TM) and CPA Anjali brings you in-depth conversations with field experts that reflect FIT Advisors’ commitment to inclusiveness and fresh voices in the world of finance. Together, Anjali and her guests cover all the ...
Grab a coffee and a croissant* and tune in to our podcast, AMintheAM - where familiar faces from across the industry sit down with AccountancyManager for a mid-morning chat. We're shining a light on the issues facing accountants and bookkeepers right now. *Pastries optional and totally acceptable at any time of day.
A podcast about Seattle. The people. Their stories. Seattle's future. In this podcast you'll hear interviews with Seattle leaders about the pros and cons of the city's growth and what they are doing amidst the rise.
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Smart Strategy for CPA's
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122 The Pioneer of Value-Based Fees in the Consulting Profession, Alan Weiss, Ph.D.
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Today I speak with Alan Weiss, owner of Summit Consulting and author of more than 60 business books, including Value-Based Fees, Million Dollar Consulting, Fearless leadership, and more. What we cover: Value-pricing requires a wholesale shift in thinking. You have to do a 180 - from starting with your costs and building to some form of cost+, to st…
Less than 2% of global assets under management, across mutual funds, hedge funds and other asset classes, is managed by women and people of color, according to a 2019 Knight Foundation report. After a decades-long career in investing, University of Rochester Senior Investment Officer Rob Rahbari knew statistics like these. So in 2020, when the univ…
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121 Switching to Advisory Services using Profit First, with Rob Foncannon, CPA
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Today I speak with Rob Foncannon, owner of Foncannon Tax & Financial Services about how Profit First has impacted his business and his clients’ businesses. Rob talks about What Profit First is and what it’s not How it helps business owners become better stewards of their cash The effect it has on the business owner’s profitability Misconceptions an…
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120 Cloud Accounting Technology and Software, with Blake Oliver
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Today I speak with Blake Oliver, co-host of the Cloud Accounting Podcast and Marketing Director at Jirav. What we cover: Where is accounting technology going? And what are the implications that you think accountants and CPAs are not seeing? How should CPAs and accountants differentiate themselves? What advice do you have for CPAs in e-commerce, giv…
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Money Checkup with Anjali Jariwala
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Communicating Uncertainty with ‘Sketch Guy’ Carl Richards
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Financial planners are like pilots, Carl Richards says. We can create flight plans for our clients, showing them a map of the next few decades. But life and the markets both change in ways we don’t expect. Financial planners need to learn to communicate that uncertainty, and to establish themselves as guides who can adjust plans as clients’ lives a…
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119 The Traveling CPA: Around the world in 14 minutes
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CPAs and accountants worked crazy hours in 2020. The start of 2021 may be no different. Many CPAs, out of concern for their clients, logged extra hours for those clients, to understand PPP, EIDL, and other loan programs to help keep their clients’ businesses afloat. Many CPAs are exhausted. Some are excited. Most are in need of a break, and need to…
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118 Pent-Up, Flat-line, or Decrease: Anticipating 2021 Demand for Your Advisory Clients
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Today I share with you a way of looking at 2021 on your clients’ behalf. While exactly predicting the future is difficult, the year can be broken down into 3 main phases: hunkered-down, re-opening, and post-Covid. We are likely to be hunkered down through April, then May - September we will see continued business growth as things reopen, then Septe…
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Money Checkup with Anjali Jariwala
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Navigating Market Uncertainty In A Crisis [RERUN]
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In the first few weeks of the COVID-19 pandemic, the markets were incredibly volatile. But they stabilized fairly quickly, and now, it looks as if the stock market will end 2020 at or near record highs. In March, Trace Tisler reminded us that prudent investors don’t chase returns — that makes investing a game rather than a strategy. Diversification…
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117 Create Your 2021 Goals & Strategic Plan for Your CPA Firm
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Create a different 2021. It was a hard year. I suspect you don't want 2021 to be a recreation of 2020. But it's easy to get sucked under, and run on autopilot. It's easy to let your business run you, and dictate your day-to-day. It's ok (sort of), it happens to most of us. But if you want 2021 to be really different from 2020, now is the time to th…
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116 From Hourly Billing to Flat Rate for Cares Act Documentation
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My guest today is Erica Goode. Erica is a freelance finance professional, working with a small handful of clients, focusing on financial forecasts while staying out of tax as much as possible. Many CPAs choose hourly billing when they don’t know how long it will take. This pricing methodology - if it can be called that - leaves your client without …
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Money Checkup with Anjali Jariwala
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Coping With Stress Through Mindfulness [RERUN]
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Events during 2020 — the COVID-19 pandemic, social unrest, economic uncertainty — upended our lives in many ways, straining our mental and emotional health. In May, psychologist Amee Dassani joined me on the show to provide insight on managing stress and practicing mindfulness. If you missed this episode in the spring, or if you could benefit from …
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AMintheAM
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Geraldine Carter from She Thinks Big Coaching
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In this week's episode of the AMintheAM podcast Jonathan Stobart sits down with Geraldine Carter of She Thinks Big Coaching. As a business coach for accountants Geraldine draws on her experiences as a business owner to advise her clients. During this session, Geraldine discusses the drawbacks of hourly billing, how niching can enable you to be a sp…
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115 Create Space for Amazing Clients By Removing Ones You've Outgrown
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If you have ever had to fire a client, you know how hard it can be. In the end, you know it will be better for you both (or at least, for you), but when it comes time to have the conversation or hit the Send button, it’s easy to talk yourself out of doing it today. Letting go of, or getting your clients in the right service at the right price, can …
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114 CPAs Need to Stop Accepting Trap Money
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Trap money is money that looks like good money, but in reality, it’s a trap. Trap Money is important to be able to recognize because it’s one of the factors keeping CPAs under the glass income ceiling and working long hours. If you can learn to recognize Trap Money for what it is, you’ll be better equipped to say No Thank You at the gates, and then…
As 2020 draws to a close, it may be difficult to remember every event that affected your finances. In this episode, we'll cover Paycheck Protection Program loans, student loans, and mortgage refinancing. I'll also discuss a few things to keep in mind for your 2020 tax planning, including charitable contributions and retirement plan contributions.…
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113 Out of Compliance and into Tax-savvy Stock Option Consulting, with Minnie Lau, CPA
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My guest today is Minnie Lau. Minnie provides tech professionals working in late-stage start-up companies that are about to IPO, guidance on stock option vesting and selling strategies. These tech professionals who work at top levels inside start-ups about to IPO are going to receive stock options worth hundreds of thousands of dollars, sometimes m…
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AMintheAM
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Vipul Sheth from AdvanceTrack Outsourcing
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AM's Jonathan Stobart sits down with Vipul Sheth to talk about his career and business, AdvanceTrack Outsourcing. Having seen first hand the positive impact the right advice and client service can have on business owners, Vipul was inspired to create more time for accountants, enabling them to deliver a better client service. Vipul's team offer out…
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112 Does Your CPA Firm Sell Outcomes or Deliverables?
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Today I'm going to dig into what deliverables are and what they sound like in the CPA world, so that you can get better at recognizing them and understand why it's such a problem to sell deliverables. We'll talk about what outcomes you might consider selling so that you know what it sounds like. And finally, when you're stuck in deliverables, how t…
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Money Checkup with Anjali Jariwala
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Physician Leadership with Brent Lacey, M.D.
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Dr. Brent Lacey coaches physicians in all phases of their careers — whether it's to find the right institution for their goals, to assume leadership roles and advocate for change within those institutions, to launch their own practices, or to master their personal finances. Though physicians typically work in silos, Brent says, COVID-19 has demonst…
Lucy Cohen is the Co-Founder of Mazuma Accountants, the UK's leading online accountants for small and micro businesses. Lucy joined AM's Jonathan Stobart and discussed how her drive for efficiency has shaped her firm and client service. The conversation also covered how Covid-related advice is delivered to clients on a monthly retainer, and whether…
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111 Better Pricing Methodologies For CPA Firms, with Jonathan Stark
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We're back today with Jonathan Stark. In case you missed it we did a recording with Jonathan a couple of weeks ago. It’s episode 106 - Better Pricing Strategies for Accountants. There was so much more to talk about that I invited him to come back on to continue the conversation about pricing. One of the problems that CPAs run into in their practice…
Aynsley Damery, CEO of Clarity, joined AccountancyManager's Jonathan Stobart to dive into Aynsley's background as a practicing accountant, and journey to software company CEO. Aynsley ran an accountancy firm that promoted advisory services, before co-founding Clarity. Aynsley and Jonathan talked about the pressures of running a firm and a business,…
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110 15 Phrases to Scrub from your CPA Firm’s Website
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Today we’re talking about the copy on your website. Because you might be either alienating prospects who visit your website, or not attracting them to begin with. And because of that, you could be missing out on really good revenue. What am I talking about? All kinds of words and phrases that are meaningless at best - and are potentially harmful - …
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Money Checkup with Anjali Jariwala
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Growing Your Real Estate Investing Business with Semi-Retired MD
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Kenji Asakura and Letizia Alto are experienced and passionate real estate investors. They share their knowledge with other physicians and high income earners through their business, Semi-Retired MD, which offers courses, coaching and more. “Whenever you’re in a challenge, say, ‘how can I?’ Then figure out every possible solution and try them, and n…
Are you stuck thinking about Advisory Services in the commonly accepted tiers of transactional, controller, vCFO? These 3 tiers are great way to begin to think about Advisory Services for CPAs. But why these 3, and only these 3? Here are some other questions I ask, when it comes to CPAs transitioning to advisory: Why stop at vCFO? Why do the tiers …
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108 The Dangers of Listening to CPAs for Wisdom
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Guidance and wisdom in the accounting industry tend to be provided by accountants and CPAs. There's a notable absence of expertise and wisdom from thought leaders outside the accounting industry. In order for any profession to advance, it needs to have conventional thinking be challenged. And the best people to challenge conventional thinking are t…
In this episode of the AMintheAM podcast, Reza Hooda joins us to talk about his career to date, the lessons learnt along the way and how this has developed into a mentoring program for accountants. Reza runs his own practice, Walji and Co, as well as providing coaching to accountants. He gives accountants the support, direction and accountability t…
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Money Checkup with Anjali Jariwala
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Money, Entrepreneurship and Marriage with Farnoosh Torabi
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You may already know Farnoosh Torabi. She’s a financial journalist and TV and podcast host who appears regularly on The Today Show, NextAdvisor, Bloomberg Opinion, CNBC and more. She is the author of several books, the most recent of which is When She Makes More: 10 Rules for Breadwinning Women. In addition to running her own business, Farnoosh is …
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107 Are You Building the CPA Firm You Want to Own?
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Have you ever heard of a tool called the wheel of life? It's a really simple but powerful tool to help you take stock of the most important areas of your life and visualize which ones are going best and which areas you want to devote more of your attention to, to improve. The wheel of life gives you a bird's eye view of the different aspects of you…
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106 Better Pricing Strategies for Accountants: Stop Billing by the Hour, with Jonathan Stark
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My guest today is Jonathan Stark. Jonathan is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of TWO podcasts: Ditching Hourly and The Business of Authority, and writes a daily newsletter on pricing for independent professionals. We’re talking today about bette…
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Money Checkup with Anjali Jariwala
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Finding the Right CPA for Your Business with Geraldine Carter
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Geraldine Carter believes CPAs should do more than compliance. A great CPA, she believes, can act as a fractional CFO, offering cash flow forecasting and strategic support to business owners. She founded She Thinks Big Coaching and launched her podcast, Smart Strategy for CPAs, to do just that: Help CPAs establish themselves as key members of busin…
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105 Mathematical Proof Specializing Will Make You a More Profitable CPA
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I am here to offer you mathematical proof that different is more profitable. The best possible strategy to becoming more profitable without having to work so hard includes specializing. A few weeks back, a well-known software developer turned consultant named Jonathan Stark invited me to be on his podcast, Ditching Hourly, so we could discuss other…
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104 How Much Would a CPA Pay for a Kid's Bike?
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Today I want to talk to you today about how to price a bicycle. Now you might be wondering, what has this got to do with being a CPA? What does the price of a bike have to do with payroll, cashflow, or tax strategy? I'll tell you what the connection is. And I'm going to tell you through a recent experience I had buying a bike for my five-year-old d…
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Money Checkup with Anjali Jariwala
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Planning for a Career in Tech with Chloé A. Moore, CFP®
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The tech industry can be challenging to navigate. Tech workers tend to change jobs often as startups launch or fail. Many are compensated not only with a traditional salary and benefits package, but with stock options — which, if a company succeeds, can result in “life-changing amounts of money” for employees. Chloé A. Moore, CFP® helps tech worker…
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103 Cashflow Forecasting, Niching, and Raising Your Rates with Emily Sandberg
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Today’s guest is Emily Sandberg. Emily provides cashflow and forecasting services to online coaches and course creators. While many accountants focus primarily on making sense of the past, Emily works with her clients to know the future of money in their business, so they can make strategic decisions with their cash. Her work has helped dozens of c…
Never one to turn down the opportunity to talk about marketing, our marketing manager Jonathan Stobart sits down with Mike Crook from PracticeWeb. During this conversation, Mike and Jonathan discuss marketing, branding, company culture and how to justify a return on investment on your marketing activity.…
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102 A High-Margin CPA Firm: It’s Easier than You Think
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Today we're talking about your business. Is it a lot of work? Do you spend it too many hours or more hours than you want in front of a screen toiling away? At the end of a long work week, do you ever wonder if there was an easier way? Many CPAs work really hard. And when I say hard, I mean, lots of hours, lots of clients, endless fires. And it can …
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Money Checkup with Anjali Jariwala
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Charting Your Unique Financial Path with Lauryn Williams, CFP®
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Lauryn Williams became a professional track and field athlete at age 20. Suddenly, she found herself earning six figures and, despite studying finance in college, she ended up working with two financial planners who took advantage of her inexperience. In this episode, Lauryn speaks candidly about her mistakes — especially buying more house than she…
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101 How a CPA Can Raise Prices with Confidence
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Today I want to talk with you about why checking in a few times a year on your best clients’ results and how you as a CPA contributed to their success can help you feel more confident in your pricing. When CPAs take the time to stop and observe, what some of them find is that their best clients are getting amazing results. And that they had a hand …
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100 The Conversation That Will Propel Your Accounting Practice
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It’s just too easy to assume that your clients want only what they come to you for, and then, simply, serve them up the usual menu of accounting and tax. The problem is that your best clients likely want so much more than accounting and tax. Chances are good they are asking you for more but the questions aren’t getting through to you, because they …
Veena Jetti is a real estate investor specializing in multifamily properties. At her firm, Vive Funds, she seeks to develop investment opportunities, primarily in Texas and Florida, then to bring investors together to take advantage of those opportunities. She continually reminds potential investors that they’re investing in the sponsorship team as…
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099 Lean and Profitable By Design, with Anjali Jariwala, CPA, CFP, & founder of FIT Advisors
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Anjali Jariwala, CPA and CFP®, is the founder of FIT Advisors — a financial planning firm serving physicians and business owners virtually across the US. She utilizes her expertise in tax and finance to empower her clients to discover and reach their life goals while building a stable financial future. Anjali hosts Money Checkup podcast - a semi-mo…
Daniel Richards is the Business Development Director at MyFirmsApp; the first company to develop an mobile app for accountants and bookkeepers. The OneApp mobile communication platform is designed exclusively for accountants in practice to bring them closer to the people that matter, 24/7. Connecting with clients in this new digital age is a challe…
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098 A Framework is Essential to CPAs Working Less and Earning More
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Today we're talking about how creating your own signature framework can be a gamechanger in your accounting practice. A framework is your process or methodology, your approach of how you work with your clients. It's the process you walk your clients through to get the consistent, impressive results you help them get. A framework helps both you and …
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Money Checkup with Anjali Jariwala
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Student Loans During and After the Pandemic
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At the beginning of the COVID-19 pandemic, the CARES Act paused interest on federal student loans. Legislators have been discussing additional student loan relief as they work on additional stimulus legislation. Travis Hornsby, founder of Student Loan Planner, says it’s important for borrowers to keep an eye on these changes so they can plan for th…
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Smart Strategy for CPA's
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097 Get Reading Outside the Accounting Box
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What’s on your summer reading list? Now that the July 15th deadline is behind us, hopefully you have a bit more discretionary time to read the latest releases on finances. Now, I don't need to tell you why to read books, but I will anyways: because you want to work smarter. You want to set yourself apart and you want to find forward-thinking ways o…
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096 Accounting Marketing Doesn’t Suck, with Hugh Duffy, CEO of Build Your Firm
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Today’s guest is Hugh Duffy, CEO and Co-Founder of Build Your Firm (BYF), Inc. Hugh is the leading marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. With more than thirty years of marketing experience, Hugh has been teaching accountants how to improve their marketing so they can make more money …
AccountancyManager's CEO James was joined by cloud accounting and technology specialist Matt Flanagan of Appacus, for a mid-morning dive into remote working, the challenges accountants are facing, and the digitisation of accountancy firms.By AccountancyManager
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Buying Property During the COVID-19 Pandemic
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Amber Romo is a real estate agent in the Los Angeles area. Despite the COVID-19 pandemic, she and her team are busy with home purchases and sales. https://fitadvisors.com/buying-property-during-the-covid-19-pandemicBy Anjali Jariwala, Amber Romo
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095 CPAs Land Better Clients Using This Strategy
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In this episode, you get a different way of thinking about the proposal and it's called a choice of yeses. A yes or no choice pits you and your buyer against each other. But when you give your prospect options, you change the very nature of the conversation: You set your clients up to answer an entirely different question: What's the best way for m…
