Christy Brown is CEO of Dr. Noze Best, an innovative pediatric healthcare company committed to bringing hospital-grade respiratory devices into the home. After only two years with the company, Christy already has a plan to launch their direct-to-consumer medical device in 10 countries. She’s a mover and shaker! The company’s mission is to make sure…

Steve Becker is committed to improving human health by unlocking the power of molecular diagnostics. In the world of medical devices and diagnostics, you might think the latter falls under the purview of the former, says Steve, yet: “from a regulatory standpoint, diagnostics is covered by a lot of the medical device rules.” Unlike medical devices l…

Rapport International President and Owner Wendy Pease was a recent guest on Michael Becker’s Identity Praxis podcast. Michael is a strategic advisor to Fortune 500s, startups, and non-profits worldwide, with a focus on global marketing and product, new market, and business development. In this episode they discuss the importance of translation and …

Waseem Kawaf has built over 400 websites and is an expert in global user experience (UX). He’s currently the co-founder of Seicho Syndicate, where he and his partners design and develop great user experiences for their clients. Prior to Seicho, Waseem served as Global VP of Digital Experience for Stanley Black & Decker and worked in marketing agenc…

Ivo Verhaegh, founder of Powerhouse AI, came to entrepreneurship through an interesting path. He knew he wanted to start a company, work with a co-founder, and live abroad from his home country, the Netherlands. Since he didn’t have an idea for a business and couldn’t find a co-founder on the same timeline for starting a business, he applied to a p…

Liz Fendt is Global Chief Marketing Director of TÜV SÜD, which specializes in testing, certification, auditing, and advisory services for different industries. There exist only 10 major players in the compliance industry, which ensures safe practices around both goods and services. As an example, think about airport safety. Proper testing, inspecti…

Faruk Heplevent is founder and CEO of The Scope, a company specializing in computer-generated imaging (CGI) for the automotive industry. He is a pioneer in the industry, leading the charge for a more sustainable process for new car reveals; his client list of brand-name manufacturers throughout the world is proof of how The Scope’s approach and tec…

Josh Medow is CEO of Mercury, a healthcare and life sciences shipping company. After years as a leader in the Army Infantry and living abroad, he knew that he had an interest in running a global company. In this episode, he tells the compelling story of how he searched for and found the right company to buy and build. At first glance, Mercury met J…

Have you ever heard the saying: “Not my circus, not my monkeys”? I use it all the time, yet never realized that it is translated from Polish. Dr. Lynne Bowker, professor of translation technologies and information systems at the University of Ottawa, recently returned from Poland, where she was collaboratively researching ways to make academia more…

Laurent Kahl is an International Export/Import Consultant at the University of Georgia (UGA) Small Business Development Center (SBDC). He brings years of experience as an export manager, export consultant, and international sales expert to this episode, delving into the abundant US state and federal resources available to anyone looking to conduct …

Artug Acar, COO of Mercury, knows what it’s like to move to a new country and start fresh. He also knows how to open a new international market for a company. Mercury supports innovation by simplifying the shipping of time- and temperature-sensitive product for healthcare and life sciences companies. Currently, the management team is conducting due…

Stefan Repin is the founder of LuckBoosters, a company helping B2B companies with complex and long sales cycles grow demand and close more customers through full-cycle marketing and sales practices. He’s worked all over the world, growing companies by adapting sales techniques to meet specific industry needs while respecting local culture. Stefan h…

Jasmine Martirossian is Chief Marketing Officer (CMO) and Chief People Officer (CPO) of Mercury, a company simplifying time- and temperature-sensitive shipping for healthcare and life sciences companies. She speaks seven languages and has lived in as many countries, helping a host of well-known companies expand globally along the way. Jasmine share…

Adam Bittlingmayer is CEO and co-founder of ModelFront, a language services technology company striving to “make high-quality human translation radically more efficient” for large enterprises. The ModelFront API helps translators and language services agencies quickly determine the quality of machine-translated content, analyzing content segments f…

Inge Carr is the owner of Altair Strategic Marketing, through which she provides Fractional and Chief Marketing Officer (CMO) services. Her vast experience consulting throughout the US, Canada, and Europe and fluency in five languages, gives Inge tremendous insight into how companies can successfully align corporate strategy with branding and marke…

Perry Nalevka, CEO of Penguin Strategies, specializes in launching technology companies internationally. In this episode of The Global Marketing Show podcast, he talks about the global launch of GuardKnox, a technology and engineering company specializing in electric/electronics (E/E) products and solutions for the automotive industry. GuardKnox of…

Dave Roccio of Lando and Anastasi, a Boston-based law firm specializing in intellectual property (IP), takes a holistic view on patent filing – it’s not just about filing the patent application, it’s about his client’s stage in business, what they want to achieve, and their long-term goals. One telling example, he shares, is that of a tech company …

Natalya Berdikyan is Founder and CEO of Life by Design, an executive coaching company “help[ing] individuals and organizations grow beyond borders and boundaries.” A truly global citizen, Natalya hails from the former Soviet Union and has lived in 6 countries; she speaks 4½ languages. A former executive for a multimillion dollar chocolate producer …

John Coveyou is the founder of Genius Games and king of dad jokes around the campfire: “Have you heard the one about the sidewalk? It’s all over town!” So, it makes sense that he’s always had a passion for game design, too. Throughout his military service – during which he discovered his love for science – and while earning a master’s degree in eng…

Christian Klepp, Co-Founder of EINBLICK Consulting, explains that as a “third culture kid” he grew up in Austria, the Philippines, Singapore, and Germany, landing in China as a young adult. This experience of living across countries gives him and other second- or third culture kids the appreciation and ability to navigate cultures since they’ve had…

I had the pleasure of first meeting Aytul Ercil at the 2022 International Women’s Entrepreneurial Challenge (IWEC) Awards Conference in Madrid, where we celebrated the cooperation of women-owned businesses throughout the world. In addition to being a delightful conversationalist, Aytul is a mathematician, professor, scholar, applied research expert…

Amy Kenigsberg, Cofounder and COO of K2 Global, joined me on The Global Marketing Show to discuss WIIFM (“what’s in it for me?”) communications, cultural messaging, and ChatGPT. K2 focuses on precise, nuanced messaging to impact everyone involved in the purchasing process, a strategy especially critical within account-based marketing (ABM). To that…

Marcus Mogéus, Chief Marketing Officer of AutoStore, explains that when you maximize efficient use of your space, you help the environment and the planet by minimizing your land usage – for industrial buildings, for instance. AutoStore helps warehouses, manufacturers, ecommerce companies and grocery stores optimize logistics and simplify fulfillmen…

Tracy Gray is Founder and Managing Partner of The 22 Fund, a venture capital fund that is facing investment and equity injustice head-on – in the finance sector, women and people of color are historically and consistently underrepresented. In her varied career, Tracy has worked as Senior Advisor for International Business to the Mayor of Los Angele…

Ognadon Eddy Djagou (“Eddy”) is Founder and CEO of Muscatine, IA-based Djaagou-a Export LLC. He is also the Small Business Administration’s Exporter of the Year for 2022! Born and raised in French-speaking Togo in West Africa, Eddy holds a BA in Marketing from a West African university and immigrated to the US in 2011 on a Diversity visa. The Immig…

Melissa Muhammad is the Founder and CEO of the Black and Global Business Network (BGBN). An international tax attorney, Melissa founded BGBN after 20 years with the US government, connecting businesses with exporting resources, creating opportunities, lowering trade barriers, and working with other countries to avoid any “double tax” that might sti…

Devon Mitchell is CEO of DSN Energy Corporation. A competitive duathlete, aeronautical engineer, MBA, entrepreneur, and leadership expert, Mitchell founded DSN to facilitate strategic partnerships with US-based businesses, academic institutions, and nonprofit organizations to provide training, mentoring, and leadership programs to the oil and gas s…

Jorge Sanchez is President and CEO of San Antonio-based Thor Energy, which develops and finances energy-efficient projects throughout Mexico and South America. Sanchez tells the fascinating story of how a start in his family’s business turned into Thor Energy, and how simply listening – to your customers, yourself, your children – holds the key to …

Carla Sydney Stone is President of the World Trade Center Delaware, which champions international opportunity through cultural programs, training in logistics and financing, and helps with market research. Its services include finding and evaluating trade leads, direction in hiring oversees, finding partner organizations and agencies, trade mission…

Fatima Almeida, CEO and Founder of Angola-based BayQi, has a vision. Historically, online purchasing and payment systems have been problematic throughout Africa. Myriad issues are to blame, general access being the main obstacle; for example, in Angola there is a prohibitively high Visa interest rate. To promote financial inclusion, BayQi combined …

Michael Thornton, Founder and CEO of World TradeX, is turning his using his experience and passion to create a revolutionary new buy and sell platform focused on agriculture. When launched World TradeX will be a global buy and sell platform to support the world food chain. There’s currently nothing like it available to help farmers sell their goods…

Marko Issever is CEO of America EB5, a company that works with immigrants on getting a visa through an investment program. I’ve known Marko for a few years and enjoyed having the time to learn more about the specific work he does. It’s fascinating. Before diving deep into the EB5 visas, he explains the different types of visas a person can request …

Kael Campbell, President of Red Seal Recruiting Solutions, is all about family, kids, business, enjoying life and water! In this episode the theme of water permeates our discussion of language, travel, his recruiting company, and translation. As the sponsor of the podcast, Rapport International, provided an appropriate tidbit to launch the episode.…

Steve Lowy, CEO of Umi Digital in London has lived around the world and owns multiple businesses in the hospitality industry – in real estate and Academic offerings including Academic Program creation, Internship Sourcing & Management, Educational Tours and Academic Programming. After successfully growing these services through digital marketing, h…

Dr. Eva Pell wrote a series of books that bring science, language, culture, endangered species, social issues, and complex concerns to light. The books are BRILLIANT and are a hidden secret for teachers and parents! The books are geared towards children ages 9-12 and will keep them engaged while they learn through adventure and fun. The series incl…

Ben Welbourn, a partner at Verto Education, tells a great story about how they’ve developed a study abroad program that could become the largest university in the world. He and his two partners worked in the student exchange industry and saw the opportunity for developing a program that offered an affordable, safe place with experiential learning f…

Tamer Flores of BD Global Consulting wished the CEO of HairClub a happy birthday on LinkedIn and ended up becoming the lead visionary on global expansion for HairClub! With 25 years of experience focusing on growth, revenue, business development, and strategy for companies that want to expand internationally, Tamer was the perfect person to lead th…

Helen Southgate, Chief Global Officer for Acceleration Partners clearly knows how to build a global team and increase sales for expanding companies. Acceleration Partners builds affinity links and partnerships in over 30 countries as of today, and they continue to expand into new markets. Clients benefit from their expertise on the ground and on th…

Kim Daniels, CEO of Mercantile Logistics & International Trade, has years of experience translating the complex regulations, classification requirements, and intricacies of the best way to move your products around the world. If you took marketing in college, you learned about the 4 P’s of marketing – product, price, promotion, and place. This epis…

Ryan Blaney of Bolimini International Law Group has no doubt that cryptocurrency will become an international currency. When I asked on a scale of 1-10, with 1 being full of doubt, to 10 being non doubt, he said he’s a 10 on the future. He equates it to a conversation with an intelligent little old lady who recalled that when credit cards first cam…

Tiffanie Archie worked for UPS in global logistics and now she’s the Strategic Partner Manager for Zonos. If you want to know about shipping or international payments, she’s the person to talk to. This is a very informative episode of the Global Marketing Show podcast with several key take-aways. First off, if you are an ecommerce company of any si…

Ken Wasylik, founder and owner of E.M. Wasylik Associates, has over 25 years of experience in helping companies expand across borders. The biggest challenge they have is deciding what market to enter. He says that after entering 2-3 markets it becomes a “process rather than an adventure”. Which market to enter first takes a little research and insi…

Martha Cristina Garza has helped luxury brands like Cartier, Moleskine, Dr. Smood, and Maison Kayser launch in multiple countries. As a marketing expert for high end brands, she especially knows the importance of understanding your brand differentiators and the cultures of your target markets. It’s interesting to hear from her about the perspective…

Jon Kirkegaarde, Owner of DCRA Inc. has over 40 years in global supply chain management, consulting, and servicing. Through his experience, he breaks down the issues in supply chain – starting with how the term is used and ending with how it can be fixed. He explains that the real problem is sales/operations planning and when companies implement pl…

Host Wendy Pease announces changes coming to The Global Marketing Show podcast – a shorter format with more take-aways about global marketing and LIVE episodes coming later this year. Additional announcements and ways to stay engaged are included in this special episode, listen to learn more. Connect with Wendy - https://www.linkedin.com/in/wendype…

Richard Blank, CEO of the Costa Rica’s Call Center regales stories about pinball machines, jukeboxes, and how empathy all contribute to building a successful culture for his business. Yet, as the conversation continues, he explains how learning to read micro expressions and body language can help you understand what’s going on even if you don’t spe…

Paul Bresenden, CMO of Bromic Heaters and President of 454 Creative, started his career with zero experience in global marketing. He’s led a brilliant build of a “headless CMS” and “PIM” to optimize SEO for Bromic Heaters with a single domain and unique websites for their in-country marketing and distribution around the world. Paul is brilliant and…

Stephen Shortt, Managing Director at ETC Consult, was prior owner of Alpha College of English a school in Ireland where professionals could go to learn English. Currently he’s an investor, leadership and career coach, keynote speaker, succession planner, and self-proclaimed Geek. He explains his rational for using Global English and where translati…

Walter Brooks, President and CEO of Brooksmade Gourmet Foods, found it easier to expand internationally with his specialty BBQ Sauces than to sell more in the competitive domestic US market. With grants and supports from the US government available for all small and mid-sized businesses, he was able to secure $10 million in business with an investm…

Vladimir Gendelman, Founder and CEO of Company Folders, Inc. hired employees in Ukraine to access highly talented tech skills to program and design his custom print and promotional products company. Back in 2014, he helped his Ukrainian employees move to avoid a Russian invasion and now again, he’s doing the same. Luckily, as of this recording, all…