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Building an Export Business Through Organic Growth - Show #105
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Ognadon Eddy Djagou (“Eddy”) is Founder and CEO of Muscatine, IA-based Djaagou-a Export LLC. He is also the Small Business Administration’s Exporter of the Year for 2022!
Born and raised in French-speaking Togo in West Africa, Eddy holds a BA in Marketing from a West African university and immigrated to the US in 2011 on a Diversity visa. The Immigration Act of 1990 inspired the Diversity Visa program, a lottery by which 15,000 people come to the US each year.
In Togo, explains Eddy, between one and 2 million people apply for the lottery; only 100 to 200 are selected and submitted for consideration by the West African government. “My dream changed” upon arrival, he says.
Following a two-year “integration” period in Illinois – learning English, working, obtaining proper identification – Eddy relocated to Muscatine, IA, where he quickly realized that its residents typically traveled at least an hour to neighboring cities to get any international or ethnic goods – like fufu!
Established in 2017, Djaagou-a Export LLC grew out of an organic process of simply sending samples of US food products to friends in Ghana, Nigeria, Cote d’Ivoire, and other regions of West Africa. What started with small packages of goods by 2020 turned into container shipments of rice, sugar, meat and fish, snacks.
Eddy set up a storefront, found a supplier in Chicago, and simultaneously launched an importing business, addressing individual requests from customers both domestic and abroad. A visit to his homeland found larger orders from West African-based importers and turned Djaagou-a Export LLC into a B2B, B2C, and B2G (government) operation.
Today, Djaagou-a Export LLC has the added mission of supporting the local community with their own exporting endeavors, so Eddy continues to work closely with the State of Iowa, the US Commercial Service, EXIM Bank, and the Small Business Administration (including a STEP Grant used for website translation). The opportunities that were made available to him are available to anyone: trade shows in foreign countries, 50% reimbursement grants to get started in exporting (for sending samples overseas, for example), funding for expansion.
His best advice? Small US businesses that imagine exporting as “risky” should be assured that there is a lot of opportunity and government resources that will help you succeed. “Do not look afraid, try something good!”
Links:
Connect with Wendy - https://www.linkedin.com/in/wendypease/
Connect with Eddy -
LinkedIn - https://www.linkedin.com/in/eddy-djagou-4321611a0/
Twitter: @EddyDjagou
Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com
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