As the industry evolves at a blistering pace, has the focus on the simple but crucial act of measurement lagged? Join host Steve Filler as he talks to Tara Kilcoyne, Operations Director at dentsu international where they will be diving into such things as: Preparing (still) for the death of the cookie. The importance of educating clients about the …

In this episode Steve Filler interviews Connor Tuttle from Mediacom. They discuss contextul topics such as: How GDPR has changed the way we think about contextual advertising and how it’s evolving. 2:17 How important is contextual targeting for a brand like Coca-Cola? 4:30 How easy is it for you as an agency to evolve your approach based on partner…

In this episode of Just For Context host Steve Filler catches up with Strategy Partner David Graham from London-based Ad Services company Wavemaker. They talk about how things are going to change when the cookie finally gets dropped, and how they are going about preparing for it, maintaining consistency across partners, how to apply contextual targ…

By Johanna