Greg Hartle And Jason Zook public
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Move The Needle

Greg Hartle and Jason Zook

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Follow along as Greg Hartle and Jason Zook, two serial entrepreneurs, transparently discuss which real-time actions move the needle in their respective small businesses and which fall short.
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Topics discussed in this episode: How to manage early-stage business stress Discussion around enough versus more Why stress is a natural by product of any significant accomplishment Discussion around lowering your stress versus improving your stress tolerance Are we experiencing a shift into a more stressful world and if so can we protect ourselves…
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Topics discussed in this episode: Working in sprints and taking breaks to recover Ways to bounce back after downtime The importance of working on ideas you love to help you sustain momentum Why problem-solving is a great way to "get into business" Why doing what you say you are going to do is the best business strategy How to get enough momentum to…
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Topics discussed in this episode: Feelings around taking time off and vacations when you own a business Concepts around building a life and schedule you enjoy Discussion about whether entrepreneurs are born or made What is work/life balance and how to find it The idea of pacing yourself and your business rather than chasing growth Why doing things …
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Topics discussed in this episode: Greg discussed finalizing a new business partnership, acquiring new investment capital to grow his coffee business, Youngblood Coffee Roasters. Greg talks about why he's delayed launching any online course. A discussion around why Greg has avoided launching into a business just because he can, and instead is focuse…
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Topics discussed in this episode: Jason shares results from his Bump Sale of his Squarespace template. Discussion around Pinterest and Facebook ads. Jason's one big takeaway on his side-income projects. Discussion around the value of running experiments and side projects and whether they are helpful or not. Jason and Greg each share their outlook o…
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Topics discussed in this episode: How to handle customer support issues when you partner or integrate with third-party companies who experience challenges. Taking responsibility for poor customer experiences and how to rectify them. Why customer help documentation is critical to customer success. The importance of choosing strong third-party partne…
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Topics discussed in this episode: Greg shares how he's funding his new online business ventures with his one-on-one consulting income. How Greg landed a new consulting contract by reaching out directly to a potential client. Greg and Jason discuss their feelings on labels and why each chooses not to label themselves and instead focus on personal gr…
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Topics discussed in this episode: Podcasting and podcast marketing. Podcasting as an ephemeral marketing tactic simply to build rapport and deepen relationships with potential and established customers. Executing marketing strategies when you don't have much marketing experience and a small marketing budget. Marketing this podcast in a unique enoug…
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Topics discussed in this episode: Greg discusses plans to open a second cafe location for Youngblood Coffee in downtown Minnesota. Greg discusses the multiple ways the team is considering financing the second cafe location without using cash. Greg talks about why accredited investors are important when raising capital even for small investment deal…
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Topics discussed in this episode: Greg gives an update on his next steps for deciding whether to create digital courses for an industry or a position across multiple industries. Greg explains the steps he's taking to research and decide which digital courses he may want to create. In particular, gaining clarity on what he doesn't want to do just as…
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Topics discussed in this episode: Greg talks about his challenges with choosing a niche industry for his digital product ideas when he doesn't want to be the brand. Jason talks about why a niche is so important with digital products sold online. Jason does his Liam Neeson impression. Greg and Jason get to the heart of why having a passion for the i…
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Topics Discussed In This Episode: Why Greg makes every attempt to see the world through his own lens instead of blindly taking advice, even from experts. Jason talks about how to find great service providers for your business and why it's so important. Jason gives an update on his "Make $500" digital program beta test, and the results are surprisin…
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Topics discussed in this episode: Jason makes a stunning revelation that he never watched Michael Jordan play on the Chicago Bulls. Jason and Greg discuss their love of books despite not reading much when they were young. Greg discusses the buying psychology of paying more for a service and how charging a fee upfront increases the buyer's commitmen…
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In this episode we discussed: How Greg found a technical co-founder and launched a personal development online learning academy. Greg and Jason discuss the difference between setting goals and developing positive habits. Why Greg stopped documenting his life online and instead focused on helping small business owners in person. The health scare tha…
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In this episode we discuss: How Greg landed his first paid sponsorship. How Greg got started with his first blog and website. What led Greg to catch a ride from Portland, OR to Chicago, IL for an important event. The proactive steps Jason took to book enough sponsors for I Wear Your Shirt for it to become a viable idea. How Jason was able to land h…
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Topics discussed in this episode: Greg shares the story behind his 3-year, 50-state project "$10 and a Laptop." Greg explains how he made money traveling around the United States starting with just a $10 bill. Why Greg chose to share real-time transparent daily updates on how he rebuilt his life through entrepreneurship during the Great Recession r…
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Topics discussed in this episode: Greg discusses how he got started in residental and commercial real estate. How Greg moved from exchanging time and effort for money toward building assets that make money for him. Greg's Monopoly strategy for building real estate assets. Why Greg believes commercial real estate investing is easier than residental …
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Topics Discussed In This Episode: Greg discusses how he got involved in a brick and mortar retail business in Fargo, North Dakota. Jason discusses his Facebook Advertising strategy for an online course. Jason and Greg discuss how their upbringing shaped their investment philosophy. Why Greg assesses a return on investment using time, not just money…
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Topics discussed in this episode include: Jason discusses how he got started building online courses. Why Jason decided to build is own online course hosting software. How much money Jason invested into his first software-as-a-service application, Teachery. The offer Jason made to get the initial users on the platform. The ways Jason marketed Teach…
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Topics discussed on this episode: The philosophical differences between how Greg and Jason view the purpose of business in their own lives. How Greg helped a surgeon move from self-employed to running a business that doesn't solely require him as the sole revenue generator. How to think about time as a service professional. What led Jason and his w…
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In this episode, you learn about the unconventional paths that have led each host to their most recent business endeavors. This includes how Jason quit his good-paying, mundane job and made $1 million wearing branded t-shirts and Greg going from barely graduating high school to starting his first business at age 22 before being diagnosed with a lif…
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