Follow along as Greg Hartle and Jason Zook, two serial entrepreneurs, transparently discuss which real-time actions move the needle in their respective small businesses and which fall short.
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Thank you for being a listener! We're taking a break to enjoy the holidays and gear up for a strong 2020. Need to reach us while we're away... Contact Jason Zook at: Twitter: @JasonDoesStuff Email: Hello[at]JasonDoesStuff.com Contact Greg Hartle at: Twitter: @greghartle Email: Online[at]GregHartle.com…
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Topics discussed in this episode: How to manage early-stage business stress Discussion around enough versus more Why stress is a natural by product of any significant accomplishment Discussion around lowering your stress versus improving your stress tolerance Are we experiencing a shift into a more stressful world and if so can we protect ourselves…
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Why Momentum Matters, How To Sustain It, and How To Get It Back If You Lose It
1:35:10
1:35:10
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Topics discussed in this episode: Working in sprints and taking breaks to recover Ways to bounce back after downtime The importance of working on ideas you love to help you sustain momentum Why problem-solving is a great way to "get into business" Why doing what you say you are going to do is the best business strategy How to get enough momentum to…
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Pacing Yourself and Finding Balance (Especially in The Early Days)
1:01:35
1:01:35
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1:01:35
Topics discussed in this episode: Feelings around taking time off and vacations when you own a business Concepts around building a life and schedule you enjoy Discussion about whether entrepreneurs are born or made What is work/life balance and how to find it The idea of pacing yourself and your business rather than chasing growth Why doing things …
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The Dangers of Mimicking Other Businesses
1:20:30
1:20:30
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1:20:30
Topics discussed in this episode: Greg discussed finalizing a new business partnership, acquiring new investment capital to grow his coffee business, Youngblood Coffee Roasters. Greg talks about why he's delayed launching any online course. A discussion around why Greg has avoided launching into a business just because he can, and instead is focuse…
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Topics discussed in this episode: Jason shares results from his Bump Sale of his Squarespace template. Discussion around Pinterest and Facebook ads. Jason's one big takeaway on his side-income projects. Discussion around the value of running experiments and side projects and whether they are helpful or not. Jason and Greg each share their outlook o…
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Small Business Customer Service, Self-Promotion, and Sales Tips
1:37:12
1:37:12
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Topics discussed in this episode: How to handle customer support issues when you partner or integrate with third-party companies who experience challenges. Taking responsibility for poor customer experiences and how to rectify them. Why customer help documentation is critical to customer success. The importance of choosing strong third-party partne…
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Short-Term Cash Flow Strategies to Fund Your New Business Ventures
1:36:06
1:36:06
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Topics discussed in this episode: Greg shares how he's funding his new online business ventures with his one-on-one consulting income. How Greg landed a new consulting contract by reaching out directly to a potential client. Greg and Jason discuss their feelings on labels and why each chooses not to label themselves and instead focus on personal gr…
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The Keys to Great Business Marketing
1:30:58
1:30:58
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Topics discussed in this episode: Podcasting and podcast marketing. Podcasting as an ephemeral marketing tactic simply to build rapport and deepen relationships with potential and established customers. Executing marketing strategies when you don't have much marketing experience and a small marketing budget. Marketing this podcast in a unique enoug…
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How to Avoid Comparison Traps and Feel Empowered About Your Work
1:20:19
1:20:19
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Topics discussed in this episode: Greg discusses plans to open a second cafe location for Youngblood Coffee in downtown Minnesota. Greg discusses the multiple ways the team is considering financing the second cafe location without using cash. Greg talks about why accredited investors are important when raising capital even for small investment deal…
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The Importance of a Financial Philosophy to Your Business and Personal Life
2:03:37
2:03:37
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Topics discussed in this episode: Greg gives an update on his next steps for deciding whether to create digital courses for an industry or a position across multiple industries. Greg explains the steps he's taking to research and decide which digital courses he may want to create. In particular, gaining clarity on what he doesn't want to do just as…
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When Is Enough Enough and When Should We Go For Bigger, Better, Best
1:54:18
1:54:18
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Topics discussed in this episode: Greg talks about his challenges with choosing a niche industry for his digital product ideas when he doesn't want to be the brand. Jason talks about why a niche is so important with digital products sold online. Jason does his Liam Neeson impression. Greg and Jason get to the heart of why having a passion for the i…
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Fun and Unique Marketing Approaches to Help You Create Signal From The Noise
2:00:36
2:00:36
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Topics Discussed In This Episode: Why Greg makes every attempt to see the world through his own lens instead of blindly taking advice, even from experts. Jason talks about how to find great service providers for your business and why it's so important. Jason gives an update on his "Make $500" digital program beta test, and the results are surprisin…
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Using Pricing Strategies and Case Studies to Demonstrate Value and Get More Business
1:34:23
1:34:23
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Topics discussed in this episode: Jason makes a stunning revelation that he never watched Michael Jordan play on the Chicago Bulls. Jason and Greg discuss their love of books despite not reading much when they were young. Greg discusses the buying psychology of paying more for a service and how charging a fee upfront increases the buyer's commitmen…
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How to Bring Your Crazy Ideas to Life: Part III
2:20:05
2:20:05
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In this episode we discussed: How Greg found a technical co-founder and launched a personal development online learning academy. Greg and Jason discuss the difference between setting goals and developing positive habits. Why Greg stopped documenting his life online and instead focused on helping small business owners in person. The health scare tha…
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How to Bring Your Crazy Ideas to Life: Part II
2:17:28
2:17:28
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In this episode we discuss: How Greg landed his first paid sponsorship. How Greg got started with his first blog and website. What led Greg to catch a ride from Portland, OR to Chicago, IL for an important event. The proactive steps Jason took to book enough sponsors for I Wear Your Shirt for it to become a viable idea. How Jason was able to land h…
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How To Bring Your Crazy Ideas To Life: Part I
2:04:12
2:04:12
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Topics discussed in this episode: Greg shares the story behind his 3-year, 50-state project "$10 and a Laptop." Greg explains how he made money traveling around the United States starting with just a $10 bill. Why Greg chose to share real-time transparent daily updates on how he rebuilt his life through entrepreneurship during the Great Recession r…
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Basic Investment Strategies For Building Wealth and Retiring Young
1:22:58
1:22:58
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Topics discussed in this episode: Greg discusses how he got started in residental and commercial real estate. How Greg moved from exchanging time and effort for money toward building assets that make money for him. Greg's Monopoly strategy for building real estate assets. Why Greg believes commercial real estate investing is easier than residental …
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Succeeding In Offline and Online Small Business
1:36:10
1:36:10
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Topics Discussed In This Episode: Greg discusses how he got involved in a brick and mortar retail business in Fargo, North Dakota. Jason discusses his Facebook Advertising strategy for an online course. Jason and Greg discuss how their upbringing shaped their investment philosophy. Why Greg assesses a return on investment using time, not just money…
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Launching An Online Business With Little Investment Capital
1:25:26
1:25:26
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Topics discussed in this episode include: Jason discusses how he got started building online courses. Why Jason decided to build is own online course hosting software. How much money Jason invested into his first software-as-a-service application, Teachery. The offer Jason made to get the initial users on the platform. The ways Jason marketed Teach…
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Why Trading Time For Money Isn't Sustainable and What We're Doing Instead
1:18:39
1:18:39
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Topics discussed on this episode: The philosophical differences between how Greg and Jason view the purpose of business in their own lives. How Greg helped a surgeon move from self-employed to running a business that doesn't solely require him as the sole revenue generator. How to think about time as a service professional. What led Jason and his w…
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The Small Business Background of Jason Zook and Greg Hartle
1:20:19
1:20:19
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1:20:19
In this episode, you learn about the unconventional paths that have led each host to their most recent business endeavors. This includes how Jason quit his good-paying, mundane job and made $1 million wearing branded t-shirts and Greg going from barely graduating high school to starting his first business at age 22 before being diagnosed with a lif…
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