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Using Pricing Strategies and Case Studies to Demonstrate Value and Get More Business
Manage episode 312916863 series 3252294
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Topics discussed in this episode:
- Jason makes a stunning revelation that he never watched Michael Jordan play on the Chicago Bulls.
- Jason and Greg discuss their love of books despite not reading much when they were young.
- Greg discusses the buying psychology of paying more for a service and how charging a fee upfront increases the buyer's commitment and the seller prestige.
- Jason discusses the importance of manually testing marketing and sales ideas before automating them.
- Jason shares his process for ensuring a company website creates the feelings your customers want and delivers the message you are hoping to convey.
- Greg and Jason discuss the importance of practicing the skills necessary to deliver an exceptional customer experience.
- Jason shares an experiment he is working on in which he hopes to use the results as a case study for the value they deliver in Wandering Aimfully.
- Greg discusses the effort he is making to reduce expenses for Only Ornaments and why it's an important step toward increasing his return on initial investment.
- Jason discusses the future of personalized experienes on websites and what he's doing to test this out on his own websites.
- Jason gives an interesting update on his Facebook advertising strategy for Caroline's online Better Branding course.
Reach Jason at Hello[at]JasonDoesStuff.com
Reach Greg at Online[at]GregHartle.com
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