love thingz for vibrant miles
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Welcome to Small Business QUICK WINS - the how-to podcast on exactly how to grow your business. Join us as we dive deep into every aspect of growing a small business, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your business game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchori ...
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psy ...
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Weekly Fantasy Premier League podcast by Adam Hopcroft and Fergi from Fantasy Football Hub discussing the best FPL strategy, stats, transfers and captain ahead of every gameweek.You can join in or watch this stream/podcast LIVE here on YouTube: https://www.youtube.com/c/FantasyFootballHub/?sub_confirmation=1🆓 Free Hub membership trial ⤵️https://fantasyfootballhub.co.uk/
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[Podcast in Bahasa Malaysia]Join us on "STEM Teachers of Malaysia," where we dive into STEM educators' inspiring stories and insights nationwide. Each episode features in-depth interviews with passionate teachers who share their unique experiences and knowledge, offering a glimpse into the challenges and triumphs of teaching science, technology, engineering, and mathematics in Malaysia. Tune in to discover innovative teaching strategies, hear about classroom success stories, and gain a deepe ...
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Exploring Data's Impact on Life and Business: Insight, Innovation, and Inspiration for the Curious Mind. Join host Emma Crabtree on 'Let's Talk Data,' where data meets life. Dive into the world reshaped by AI and data, exploring it's impact from business, health, wealth to relationships with experts across fields. Discover data's untapped potential in our everyday and professional lives. For anyone from data enthusiasts to the simply curious, this is your hub for light-hearted yet insightful ...
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The Appalachian Gurus podcast is an empowering educational platform and a diverse worldwide network hub. Our objective is to connect with creative souls and wellness practitioners who thrive on promoting creative arts, sustainable designs, pure energy, wellness awareness, and who encourage living a mindful lifestyle! The podcast episodes will include/host: 1. Educational topics 2. Wellness practices 3. Talented speakers, influencers and gifted human beings Our manifesto, is living zen, as a ...
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Calvino talks with industry experts, technologists, CIO's and other smart people over a cold beer (often local) beer. We discuss trends, news, how technology is impacting industries and our daily lives etc.
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06 - Pn Wan Nurulhuda | Dari Guru ke JPN Kedah memperkasakan TVET
57:19
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Send us a Text Message. Pn Wan Nurulhuda banyak membantu guru dalam memperkasakan program TVET di Kedah. Beliau juga membantu 20 sekolah luar bandar membawa program STEM bersama Yayasan UEM di Kedah sejak 2023. Bersama kita ikuti pengalaman dan perkongsian beliau di episode podcast Sembang STEM kali ini. Buku Perkongsian Episod Ini: The Startup Way…
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Ep. 173 - HOW? “We Switched Email Sending Platforms and Our Metrics GOT WORSE!” CAN I Unclog 🚽 ? Make 🍝? Ask Us ANYTHING
9:51
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In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a work-related question about changes in email marketing metrics after switching platforms, as well as a "ridiculous question" testing Jay's basic life skills! ================================================================= Best Moments: (01:04) Understanding em…
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Ep. 172 - What’s Up THIS WEEK ==> Changes to LINKEDIN! iOS 18 Email News! 📺 EMILY in Paris NOT #1 😳...
9:04
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9:04
In this episode, host Jay Schwedelson dives into this week’s hottest topics, from the recent updates from LinkedIn, changes coming in Apple's iOS 18 update, and pop culture updates! ================================================================= Best Moments: (00:57) LinkedIn Updates: "For You" section, editing scheduled posts, boosting newslette…
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1
SPECIAL LIMITED SERIES: ===> SECRET Tips for CONTENT IDEAS! How to never run out! 🚽 <=== | BATHROOM Break #17 (COLLAB: The Marketing Millennials + Do This, Not That)
10:24
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10:24
In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That and Subjectline.com share their top strategies for overcoming writer's block and generating fresh content ideas. ================================================================= Best Moments: (01:20) Piggybacking Off …
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Interview with John Anderson, King Quartzz
1:06:30
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Meet our new guest John Anderson on the Appalachian Gurus Podcast! The Famous King Quartzz!!! "I, John (Davidé) am a lover of life who seeks to surround himself with people that are exploring and celebrating our creation. Let’s sing, dance and drum our way down this path of life. All good things come from within … Shambho!" _ John Anderson Connect …
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Ep. 171 - I WAS WRONG! Perfect Content for EMAIL vs. SOCIAL? ☀️🧴My WIFE The DERMATOLOGIST!! (I'm a Wimp) | Jay’s Scoop
12:42
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In this episode, host Jay Schwedelson dives into the critical importance of tailoring your content to specific platforms, backed by new research findings from Worldata Research. Learn why beginner-level content thrives on social media while advanced content excels in email marketing and discover the stats that prove it! ============================…
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Ep. 170 - BEST BACK TO SCHOOL CAMPAIGN EVER? 💈💈 ===> GUEST: Lisa Hake, VP Mktg GREAT CLIPS (4400 locations!!) - How They Turned ‘Glow-Up’, ‘Fire’, ‘Lit’ Into Epic Database Growth!
21:40
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In this episode, host Jay Schwedelson interviews Lisa Hake, Vice President of Marketing and Communications at Great Clips, about their innovative back-to-school marketing campaign. This campaign creatively helped parents decode the latest Gen Z and Gen Alpha slang to ensure their kids walked away with the perfect haircut. ==========================…
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1
FPL Gameweek 1 Team Reveals w/ Jonas Labakk | The Green Arrow | Fantasy Premier League 2024/25
1:24:43
1:24:43
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📲 Get YOUR FPL team rated for free ⤵️ https://www.fantasyfootballhub.co.uk/ai-team-rating?via=greenarrow 🔥 Join the Hub - Win Your Mini-League or Your Money Back! 50% off now🔥 https://www.fantasyfootballhub.co.uk/join?via=greenarrow 🥟 Muka Gs Asian Pies ➡️ https://www.mukags.co.uk/ and use code ff10%off for 10% off! ━━━━━━━━━━━━ Fantasy Premier Lea…
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1
How to Guide Prospects Through The Buying Process, Why You Need More Transparency In Your Sales Process, and How to Negotiate Effectively
19:17
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19:17
In this episode, host Jay Schwedelson interviews Todd Caponi, the founder of Sales Melon, best-selling author, and sales expert. They discuss the importance of transparency in sales, how to guide customers through the buying process, and how to negotiate effectively. =================================== Best Moments: (01:39) Todd Caponi's background…
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1
How You Can Research Your Biggest Competitors and CRUSH THEM! 🥊
9:00
9:00
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In this episode, host Jay Schwedelson discusses the importance of analyzing your competitors and shares tips on how to effectively do so with Stephanie Love from Thryv. =================================== Best Moments: (01:00) The importance of analyzing competitors and how to do it (01:43) Three places to research competitors: website, social medi…
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Ep. 169 - THIS Makes No SENSE! Big Discounts = Bad Performance? 4.3 Stars BETTER 5 Stars? 🤮 WEIRD Food Combos! People are GROSS 🤮 | Ask Us ANYTHING
10:20
10:20
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In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a perplexing marketing question and a hilarious food-related inquiry! ================================================================= Best Moments: (01:07) Why did a 50% discount campaign underperform compared to a 30% discount? (02:05) The surprising psychology…
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Ep. 168 - What’s Up THIS WEEK ==> DOWN‼️ Why Performance Will DROP Next Week! 📺 Emily in Paris??📺
6:10
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In this episode, host Jay Schwedelson dives into this week’s hottest topics, from the potential impact of the Democratic National Convention on email engagement to Instagram’s latest changes in metrics. Plus, get a sneak peek into upcoming pop culture releases, including Emily in Paris Season 4 and Vince Vaughn’s new series Bad Monkey. Jay also sha…
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The altar is a place for silence, meditation and prayer. It is a kind of haven of spiritual journeying. By the altar, the soul rests, feels good and connects with the Divine Power. Altars signify a place of interaction and communion between humanity and the Divine. Cultures around the world have several views on the elements used for an altar, some…
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1
SPECIAL LIMITED SERIES: ===> Content CREATION vs. Content CURATION 🚽 <=== | BATHROOM Break #16 (COLLAB: The Marketing Millennials + Do This, Not That)
11:32
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In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials podcast and Jay Schwedelson from the Do This Not That Podcast and Subjectline.com discuss the concept of content curation versus content creation and how Daniel built a following of over 1 million people using this tactic. =====================================…
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Ep. 167 - FAIL! Your Re-Engagement Campaigns STINK! 🤠 GUY'S TRIP RECAP! 🔥 | Jay’s Scoop
12:23
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In this episode, host Jay Schwedelson discusses the pitfalls of re-engagement campaigns and provides actionable tips on how to focus marketing efforts more effectively. ================================================================= Best Moments: (00:40) Jay discusses re-engagement campaigns and their drawbacks (01:59) Findings from tests conduct…
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1
FPL Gameweek 1 Preview w/ BigManBakar | The Green Arrow | Fantasy Premier League 2024/25
1:17:49
1:17:49
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📲 Get YOUR FPL team rated for free ⤵️ https://www.fantasyfootballhub.co.uk/ai-team-rating?via=greenarrow 🔥 Join the Hub - Win Your Mini-League or Your Money Back! 50% off now🔥 https://www.fantasyfootballhub.co.uk/join?via=greenarrow 🥟 Muka Gs Asian Pies ➡️ https://www.mukags.co.uk/ and use code ff10%off for 10% off! ━━━━━━━━━━━━ Fantasy Premier Lea…
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Ep. 166 - PODCAST About PODCASTING? 📻 ===> GUEST: Mike Montague, Head of Franchise Strategy at SANDLER (His Podcast Has Over 3.5 Million DOWNLOADS!) + LEGOs!! Yup LEGOs!!
21:59
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In this episode, host Jay Schwedelson interviews Mike Montague, the Head of Franchise Strategy at Sandler and host of the popular podcast, "How To Succeed." ================================================================= Best Moments: (02:03) Mike shares his background story, including his passion for sales training, website design, and radio hos…
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The Very BEST Inexpensive Marketing Tactics You Should Use TODAY! 👊
9:52
9:52
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In this episode, host Jay Schwedelson discusses inexpensive marketing tactics for small businesses with Stephanie Love from Thryv. =================================== Best Moments: (01:51) The importance of having a complete and updated Google Business Profile (03:14) Providing value on social media by sharing tips and advice related to your busine…
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Ep. 165 - Attribution is GARBAGE 🗑️ ? What is a HOLDOUT Group? 🎥 GREAT MOVIES: Mannequin and Notting Hill? | Ask Us ANYTHING
10:01
10:01
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10:01
In this episode, host Jay Schwedelson covers an "Ask Us Anything" segment, tackling a work-related question and a fun, ridiculous question from YOU, the listeners. ================================================================= Best Moments: (01:41) Work question: Is last-touch attribution the best or right way of measuring ROI? (06:33) Ridiculou…
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Ep. 164 - What’s Up THIS WEEK ==> Pommel Horse Guy Getting DEALS? 🎬 R U GOING? It Ends With Us... 🎬
7:40
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In this episode, host Jay Schwedelson discusses the latest news and trends happening this week in business, marketing, and pop culture. Hear about Pommel Horse Guy, Google's controversial ad, and Europe's latest regulations on AI. ================================================================= Best Moments: (00:55) The viral "pommel horse guy" St…
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SPECIAL LIMITED SERIES: ===> WORST Episode Ever!⭐ out of ⭐⭐⭐⭐⭐ (the secrets of Social Proof!) 🚽 <=== | BATHROOM Break #15 (COLLAB: The Marketing Millennials + Do This, Not That)
10:09
10:09
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10:09
In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials and Jay Schwedelson from the Do This, Not That Podcast discuss the importance of user-generated content (UGC) and testimonials in marketing. ================================================================= Best Moments: (01:00) The importance of social proof,…
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Interview with Michael Burke, A Vibrational Sound Therapist and Poet
1:05:36
1:05:36
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Michael Burke is a Spiritual BEing ... He believes we may draw closer to Divine Alignment with Each Breath we are Blessed with through the Power of Sound. We are made of Music. We are made of Vibration. We Are, actually, Vibrational Divinity!!! He believes at that we are human BEings not human DOings. Just Be !!! Allow!!! Surrender!!! Align your Wi…
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Ep. 163 - 2024 is OVER! 2025 Trends... Pre-Black Friday?! 🎤 Livin’ on a Prayer? | Jay’s Scoop
9:04
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In this episode, host Jay Schwedelson dives into the importance of getting ahead in YOUR marketing efforts as you approach September 1st (leading up to big holiday promo). He also provides actionable tips and insights on how you can adapt your email sending strategies for better engagement and results! ==============================================…
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Ep. 162 - Blank Spaces In Your Content Calendar are GOOD? 🤯 ===> GUEST: Jess Cook, Head of Content at Island (Former Barbie Collector?!?)
22:16
22:16
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In this episode, host Jay Schwedelson is joined by Jess Cook, Head of Content and Communications at Island, to discuss content calendars, repurposing content, and growing a company's social media presence. ================================================================= Best Moments: (04:51) How to better create your next content calendar (08:01) …
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51
FPL 24/25 Let's Go! First Drafts w/ Luke Williams | The Green Arrow | Fantasy Premier League 2024/25
1:36:54
1:36:54
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📲 Get YOUR FPL team rated for free ⤵️ https://www.fantasyfootballhub.co.uk/ai-team-rating?via=greenarrow 🔥 Join the Hub - Win Your Mini-League or Your Money Back! 50% off now🔥 https://www.fantasyfootballhub.co.uk/join?via=greenarrow ━━━━━━━━━━━━ ⌨️ Join our free Discord Server and chat FPL! - https://discord.gg/mk3ythgGsr ━━━━━━━━━━━━ Fantasy Premi…
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1
How to Close More Deals and Train Your Team to Win BIG!
20:18
20:18
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20:18
In this episode, host Jay Schwedelson talks to Oscar Subirats, sales expert and author of "Closing Intelligence," about how to improve sales and get more people to say "yes." =================================== Best Moments: (03:07) The importance of having a sales structure and scripting in place (06:45) Using an "intent statement" to set the tone…
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05 - Cikgu Suhaily | Pengasas Persatuan Guru STEM Malaysia
55:00
55:00
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55:00
Send us a Text Message. Sebelum adanya Pusat STEM Negara dan Program Duta Guru, cikgu Suhaily antara guru yang mempelopori STEM sejak awal lagi. Guru Fizik MRSM ini berkongsi cerita dan pengalaman beliau dalam menubuhkan Persatuan Guru STEM Malaysia. Kali ini kita di pejabat Creative Minds Kajang. Buku Perkongsian Episod Ini: Antara Dua Darjat: Agi…
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Ep. 161 - SECRETS to Getting Speaking Gigs at Events and how to NETWORK at events you DON’T ATTEND! + HULU = Meh ?!? | Ask Us ANYTHING
11:42
11:42
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11:42
In this episode, host Jay Schwedelson tackles some pressing questions from listeners like YOU and shares practical tips for marketers. Jay dives into strategies for networking and learning from industry events without being physically present and offers actionable advice on landing speaking slots at conferences. ====================================…
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Ep. 160 - What’s Up THIS WEEK ==> Would You Rather Have - 1 Million Dollars or 1 Million Followers? SHOCKING New Survey Data... 😲
7:31
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In this episode, host Jay Schwedelson discusses some interesting recent marketing trends and survey results, including TikTok's recent "Deal For You" sales event. Also, what's up with long gaps between seasons of great shows?!? ================================================================= Best Moments: (00:54) A survey found that 79% of people …
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Chakras refer to various energy centers in your body that correspond to specific nerve bundles and internal organs. The seven major chakras run from the base of your spine to the top of your head. Chakras have only recently become more well-known, with the growth in popularity of yoga and New Age philosophies in general. They are a complex and anci…
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SPECIAL LIMITED SERIES: ===> Negative Feedback in the Marketing World and How to Handle It 🚽 <=== | BATHROOM Break #14 (COLLAB: The Marketing Millennials + Do This, Not That)
9:50
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9:50
In this episode, hosts Jay Schwedelson and Daniel Murray from the Marketing Millennials dive into managing haters and negative feedback in the marketing world. Whether you're taking a quick break or just need some marketing wisdom on the go, this episode covers practical tips and personal insights you can use in your job today! ====================…
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Ep. 159 - Shhh...Poor Grammar WORKS! 😐 Vegetables at HOMEGOODS? | Jay’s Scoop
12:15
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In this episode, host Jay Schwedelson delves into unconventional grammar and its SHOCKING effectiveness in modern marketing. He shares valuable insights and actionable tips for improving your email and social media campaigns by embracing imperfections in language. ================================================================= Best Moments: (01:2…
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Ep. 158 - Zero Party Data VS First Party Data + PERSONALIZATION CHANGES YOU NEED TO MAKE ===> Guest: Nate Frick of Marigold (Former AOL, But Can't Fix Your Laptop!)
20:01
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In this episode, host Jay Schwedelson interviews Nate Frick, the Director of Enterprise Strategy and Architecture at Marigold, a leading marketing platform. ================================================================= Best Moments: (03:03) Explanation of zero-party data and its importance for personalization (05:11) The difference between zero…
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How The Marketing Leader at The Escape Game Used Local SEO and Online Reviews to Grow Nationally w/ Teddy Cheek
19:05
19:05
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19:05
In this episode, host Jay Schwedelson interviews Teddy Cheek, the marketing leader at The Escape Game, a national escape room company with over 30 locations across the country. =================================== Best Moments: (01:56) How Teddy ended up in marketing (04:15) The best use of marketing dollars for local businesses: start with SEO and …
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5 Secrets to Unlocking Your Data’s Potential: How Salesforce is Transforming Businesses
42:32
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What if you could harness the power of your data to drive unparalleled customer experiences and business insights? Today I speak to Paul O’Sullivan, VP Solution Engineering and Salesforce UKI CTO. With Salesforce Data Cloud, that vision can become a reality. By seamlessly connecting your data sources, Data Cloud empowers you to harmonise your infor…
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Ep. 157 - NEW AI Tricks? 🧇Cracker Barrel or Waffle House? | Ask Us ANYTHING
9:56
9:56
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In this episode, host Jay Schwedelson discusses using AI for content generation and analysis, and answers a fun food-related question from a listener. ================================================================ Best Moments: (01:57) Using AI for competitive analysis and creating graphical comparison tables (03:17) Use this ChatGPT prompt to de…
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Ep. 156 - What’s Up THIS WEEK ==> NO Politics on LinkedIn? 36% of People have a SIDE HUSTLE(do you)! Does MATTHEW MCCONAUGHEY SMELL? 👃
8:02
8:02
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8:02
In this episode, host Jay Schwedelson discusses the latest news and trends in marketing and business. He also shares some interesting insights into pop culture and everyday life. ================================================================= Best Moments: (01:00) Advice on being cautious of inflated metrics on social media platforms due to curre…
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SPECIAL LIMITED SERIES: ===> HOW OFTEN to Post? (don’t just post to post)🚽 <=== | BATHROOM Break #13 (COLLAB: The Marketing Millennials + Do This, Not That)
10:59
10:59
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10:59
In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of frequency and relevancy in content creation and marketing. ================================================================= Best Moments: (02:05) How often should you post on social media or send emails? (02:23) Quality over quantity — don't …
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Interview with Haji Basim An award winning musician and yogi
42:13
42:13
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Haji Basim, is an award-winning musical artist, master of 11 different instruments, and yogi. His own journey began amid personal difficulty, uncertainty, and unable to express himself authentically. Like many men, he was discouraged from expressing himself, but he knew if he could not find a way, the results could be depression, or far worse. The …
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Ep. 155 - 60 Days Till EMAIL CHANGES FOREVER! #1 Thing you NEED to do NOW! 🌹 Reality TV Update! | Jay’s Scoop
11:53
11:53
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In this episode, host Jay Schwedelson discusses the importance of launching a personal email newsletter to stay relevant as Apple rolls out its iOS 18 update with new email categorization features. ================================================================= Best Moments: (00:40) Jay explains why the world of email marketing is about to change…
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Ep. 154 - STANFORD University Professor: Secrets to LINKEDIN Engagement! GUEST: Casey Hill [Growth @ Active Campaign]
20:54
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In this episode, host Jay Schwedelson interviews Casey Hill, a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University, about how to create effective content on LinkedIn and amplify your reach and engagement. ================================================================= Best Moments: (01:41) Casey shares his career journe…
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What You Need to Know About Workers' Comp and How It Affects YOUR Small Business
15:26
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15:26
In this episode, host Jay Schwedelson interviews Kevin Ring, the lead workers' compensation analyst at the Institute of Work Comp Professionals, to dispel myths and provide insights on workers' compensation insurance for YOUR small business. =================================== Best Moments: (03:16) Do you really need workers' compensation insurance…
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Ep. 153 - Can I BUY AN EMAIL LIST? 😬 Museums? | Ask Us ANYTHING
11:07
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11:07
In this episode, host Jay Schwedelson discusses whether businesses should buy email lists, answers some ridiculous questions, and shares his unfiltered thoughts on various cultural experiences. ================================================================= Best Moments: (01:52) Is buying an email list a bad idea? (07:07) Would Jay rather attend …
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Ep. 152 - What’s Up THIS WEEK ==> Performance DOWN! Not a Normal Week - Prime Day...Political Impact...Trending WORDS! Beverly Hills Cop and Real Housewives?
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In this episode, host Jay Schwedelson discusses the impact of a current political event on marketing performance and shares insights about Twitter downvotes, back to school subject lines, and some recent TV shows Jay is watching. ================================================================= Best Moments: (00:40) Addressing the recent assassinat…
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Art is another form of a healing expression. Art as a definition is, a visual object or experience consciously created through an expression of skill or imagination. Many believe that art is anything that stirs emotion in you. These emotions depend entirely on your history, your story, basically everything that comes together to make up who you are…
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SPECIAL LIMITED SERIES: ===> You NEED These New WINBACK Strategies! 🚽 <=== | BATHROOM Break #12 (COLLAB: The Marketing Millennials + Do This, Not That)
12:28
12:28
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In this episode of "The Bathroom Break," hosts Jay Schwedelson and Daniel Murray discuss the best win-back strategies for email marketing. ================================================================= Best Moments: (02:16) Discussing win-back strategies for inactive email subscribers (03:14) Targeting subscribers who haven't engaged in the last…
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Ep. 151 - 3 EASY Email Marketing Tips (you haven't tried)!! 😮 Flying SOUTHWEST!! | Jay’s Scoop
11:40
11:40
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In this episode of "Do This, Not That," host Jay Schwedelson shares actionable tips and tactics for email marketing that can have a significant impact. ================================================================= Best Moments: (01:22) The impact of using title casing versus sentence casing in email subject lines (02:23) The effectiveness of ca…
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Ep. 150 - WOW! ==> Dr. J.J. Peterson! HEAD OF STORYBRAND! How to Make Your Customer The Hero! ===> Best Selling Author! Host of TOP U.S. Podcast 'Marketing Made Simple’
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27:32
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27:32
In this episode of "Do This, Not That," host Jay Schwedelson interviews Dr. JJ Peterson, the co-author of the book "StoryBrand" and co-host of the popular podcast "Marketing Made Simple." They discuss the power of storytelling in marketing and how businesses can use the StoryBrand framework to create clear, compelling messaging that resonates with …
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Your Pricing Is Holding You Back?!? Use These AMAZING Tips To Grow Your Business! Pennies Per Day???
8:57
8:57
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In this episode, host Jay Schwedelson discusses effective pricing strategies for YOUR small business. He shares insights and research-backed tips on how you can better frame discounts, offering multiple pricing tiers, and using the "pennies per day" approach to increase conversions and sales. ========================================================…
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Data for a better tomorrow: A dialogue with Cynozure's CEO
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What if you could harness the power of data to drive positive change in the world? That is the guiding principle behind Cynozure, a purpose-driven data and analytics consultancy led by Jason Foster. In this insightful conversation, Jason shares his journey of building a business that goes beyond mere profit, with a mission to use data for a better …
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