This is one of the most popular topics I get asked about - how to achieve consistent premium sales on a weekly basis. I share some real eye-opening insights for how to audit your current business and shift your focus to clients who will spend big on real results. It’s time to design everything from your social media strategy to your custom menu of …

Let’s dish the secret sauce for skyrocketing your skincare sales this summer! If you’re tired of inconsistent sales and want to transform your skincare recommendations from “maybe” to “take my money”, this is a must-listen! I’ll share how to create a holistic skincare selling system that positions your products as essential solutions rather than op…

Gary Vaynerchuck said something that surprised me (coming from him) about what sets apart businesses that win long-term. Honestly, I agree with him, and in this episode, I’m going to share how to develop the common trait top leaders and businesses have that lead to success. In this episode, I share powerful strategies for overcoming hesitation and …

Ready to attract more clients through your doors to help with your weight loss programs? I’m breaking down key points to convert generic weight loss and wellness services into premium branded programs. I also share my own personal experience as a consumer and why I decided to invest in Jenny Blake’s 4-month program. Get ready to embrace the power o…

Ready for strategies to protect your business from dips in revenue during slower seasons? Whether you have a seasonal dip in clientele like we do in the summer here in Scottsdale, or you just want to take charge of your business flow, this episode is full of tips to make sure you’re not at the mercy of seasonality. You'll learn how to ramp up your …

Want to protect yourself from issues that come with employee turnover and stand out amongst your competitors? In this episode, we’re going beyond having a typical brand or business focusing only on having great services. Great services should be the bare minimum! Let’s dive into how to create an intentional brand architecture for your medical pract…

Want a social media gameplan that will have premium patients streaming through your doors? Social media experts Taleesa Crawford and Andrea Smith are here to share exactly how to use social media strategically and consistently to attract your dream clients. They shared their proven three step method of planning, prepping and promoting that will ens…

Want to skyrocket your revenue? Let me tell you what we can learn from a sushi restaurant about standing out in a competitive market, delivering a premium luxury experience, and having the profit to match! This sushi restaurant actually does some of the things I teach in my masterclass to create a million dollar menu. It’s time to position your med…

Have you been hesitating going all-in on your business vision? In this episode, I chat with Med Spa Advantage member, Kris Pritchard about going after big goals, building a team, expanding locations and going all-in on your vision. Kris is a board-certified Family Nurse Practitioner and the owner of Deja You Medical Aesthetics based in Navarre, Flo…

"My team struggles to sell." "I can't seem to get my staff on the same page." "I'm struggling to keep my staff accountable...or to know even where to start with accountability." "I don't know who to hire next?" If you struggle with any of these questions, you are going to want to grab a notepad and a pen to take notes for my interview with Med Spa …

To get bigger results you sometimes have to start placing bigger bets. In this episode of the podcast, I talk with my client Andrea Ramirez. Andrea owns AME Med Spa just outside of Austin, Texas. She shares how she's been able to make bold investments in her business that have really paid off. She's 4x'd her revenue since the summer time. You're go…

Growth comes down to the systems you install in your business. Before our clients work with us, many of them rely heavily on the owner's ability to delivery, sell and market. Unfortunately, this is unsunstainable. In this episode, we chat about which 3 systems you need to focus on first for rapid growth. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’…

What is the #1 thing our most successful clients have that helps them create exponential growth in their businesses. We're talking the type of growth that has them: ✔️ Go from $30K months to $200K months in just over a year. ✔️ Hit $300-400K months without overwhelm and craziness. ✔️ Hit $150K months in their first year of business. ✔️ Quickly star…

Today we're talking about the psychology behind selling comprehensive packages rather than customized treatment plans. If you've been on the fence as to WHY comprehensive signature packages is the right strategy for you med spa's menu, then this episode was recorded with you in mind. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that off…

I almost quadrupled my revenue from 2022 to 2023. With that being said in today's episode, I was reflecting on if I was trying to diagnose the one area that I could have improved upon that could be impacted in multiple areas for 2024. For me, that word is “speed.” Not hustling harder. Not lacking intentionality. Speed to me is when I look at our gr…

I might be a CEO, but I’m human, too. So how do I look at optimizing my busy personal life to also optimize myself as the CEO of my business? In today’s episode, I get personal and review 12 items on how to allow you to grow your business and intentionally show up in my business while balancing your personal life. Ready to apply some of these impac…

Today's episode we're diving into some of the most common questions I get asked about customer acquisition. What marketing channels are the "best?" What's currently working in 2024? Where would I invest my dollars (plus, the inside scoop on where I currently pay to play) if I were you. And so much more! Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’r…

Today’s episode we’re chatting about how we’re going to help our clients get BIG results in 2024. These are the KEY areas that will really move the needle faster than some other areas you could be focusing on. If you're looking to create BIG results in 2024 you won't want to miss the episode. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa…

Looking for a BIG up level in your business in 2024? If so, you're going to need support in order to attain it. If you didn't, you would already have created those results in 2023. In this episode, I bring on our Strategy Consultant, Ashleigh Ramshaw, to talk about how to decide on what type of support is needed for big growth personally and profes…

Today you're in for a treat. In this week's episode, we're letting you tune in to a replay of our The Blueprint to Selling Premium Aesthetic Packages training. Discover the strategies to packaging and selling premium aesthetic services like hot cakes this Q4. Get ready to meet (and exceed!) your end-of-year sales goals! Master the art and science o…

Looking for more customers in the door of your med spa? Today we're talking about why focusing on getting more customers/patients in the door isn’t the best growth strategy. Now if you’re a med spa in your first year, then yes, focusing on getting your first patients in the door is a must for you. But if you’re even a moderately busy med spa here’s…

"We care about being a cost-effective option for your aesthetic treatments," she said. In this episode, we deep dive into why focusing on being "affordable" is costing you more than you think. How to recognize if this is showing up for you, your team and staff. Which ultimately limits your ability to grow profits and results for your patients or cl…

Leveling up for big growth in your business takes courage. And courage doesn't always feel like rainbows and daises. In fact, courage means feeling the fear and doubt and taking massive action anyway. We're in the middle of a BIG level up year at The Med Spa Advantage. In this episode, we talk honestly about what it takes to level up and how you ca…

Do you struggle to believe that your market and current patient base will actually pay for premium aesthetic packages? You're not alone. In this episode of the podcast, Heather interviews Med Spa Advantage member, Dr. Tanya Williams. Dr. Williams is the owner of Innovate Med, a direct primary care, weight loss and aesthetic practice located in Dodg…

Your brand is not your logo or colors or fonts. While these assets can help communicate your brand. They are not what ultimately define your brand. Becoming a powerhouse med spa brand in your market will require you to think beyond just a pretty logo and branded photo shoots. In this episode of the podcast, we discuss 6 counterintuitive ways to bui…

Considering bringing in a new device or product? In this episode, we unpack 5 key things to consider to ensure you launch it profitably. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then con…

When I ask med spa owners what their biggest costs are they usually respond with something overhead related... "Team" "Products" "Technology cost/leases" "Rent" "Marketing" In this episode, we chat about the most expensive, sneaky, hidden costs preventing you from growth. Overhead costs are nothing compared to these expenses. Enjoy! MENTIONED IN TH…

In this episode, we are unpacking how to crush your Q4 goals! I'm also hosting a special Live Workshop that you won’t want to miss: Close Q4 with a Bang! The Blueprint to Selling Premium Aesthetic Packages: Discover the strategies to packaging and selling premium aesthetic services like hot cakes this Q4. Get ready to meet (and exceed!) your end-of…

Some exciting announcements! Plus, I take you behind the curtains of what's going on inside The Med Spa Advantage. Why I decided to go into a business partnership for Aesthetically CRM. And so much more! Emjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages …

In this episode, we unpack the 8 essential mindset shifts for becoming a successful business leader. If you're confused at what to do next in your business. If your revenue has plateaued. If you feel like you're in a constant state of overwhelm. Then this episode was recorded with you in mind. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med sp…

Learn the strategy I used to sell $1000's of dollars in retail skincare sales every month. This is a replay of the Predictable Retail Revenue Formula episode from over two years ago. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typicall…

Habits are the building blocks for success. You've likely heard this before. Habits are also the building blocks for failure. In this episode, I’m going to unpack some habit hacks to create a business that thrives while also having the health and lifestyle you want. Enjoy! MENTIONED IN THIS EPISODE: ✔️ James Clear's book Atomic Habits:Tiny Changes,…

Does your med spa or practice have a leaky bucket? In today's episode, we discuss two key areas where many aesthetic practices leave an enormous amount of money on the table. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically betwee…

There is one type of cost that most of you are not aware of when it comes to your business. MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently then consider joining us in The Med Spa Advantage. We’d love…

It’s not unusual for some of you to experience a slump in your sales in the summer months. Many of our clients expect the volume of clients or patients to go down in the summer months. In this episode, we chat about strategies for avoiding the Summer sales slump. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and l…

At a loss for why your sales aren't higher? Is your first inclination is to think that you need more clients or patients in the door? If so, then this episode is for you. We've had many of our Med Spa Advantage clients have record-breaking sales days in the last few months. and it isn’t because they doubled their volume of client and patient visits…

Today I want to share with you a simple exercise to help direct your offer, marketing and selling efforts. Your business in its simplest form is designed to deliver an offer. You just need effective marketing, selling and delivery systems around a COMPELLING offer to succeed in your practice or clinic. In this episode, we unpack how to build compel…

Do you feel like no one hears your marketing messages? Then you may have an under-communicating problem In this episode, we unpack how to leverage over-communicating in order to grow your medical aesthetic spa. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic pa…

Today we’re talking about hunter and farmer marketing strategies. Both are valid strategies in any small business owners marketing plan. In this episode, we unpack how to leverage both to get the most out of your marketing efforts. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell…

For years, I believed the notion that quality trumps quantity. Unfortunately, this sentiment keeps far too many of you playing small and stuck in procrastination. In this episode, we unpack how to leverage quantity in order to create and develop quality services, marketing and experiences for our patients and clients. Enjoy! MENTIONED IN THIS EPISO…

Marketing and selling a crappy offer can feel like an uphill battle. Compelling and demand-worthy offers make growing your business so much easier. In this episode, we unpack how to create offers that differentiate and have your customers lining up throwing their money at you. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers inj…

Oftentimes in life and business, the growth opportunities are in the areas where we need to apply constraint and boundaries. Growing will involve NOT doing the things that got us to where we are currently. And not doing those things will feel unnatural and uncomfortable. In this episode, we unpack 10 things you will want to stop doing in order to g…

Today I’m thrilled to introduce you to another one of our Med Spa Advantage clients, Juli Rogerson of Quartz Mind, Body + Skin Clinic which is located in Surrey, British Columbia just outside of Vancouver. We unpack a lot in this episode ✔️ We talk about Juli’s entrepreneurial journey and how Quartz came to have 4 founders. ✔️Juli shares what it wa…

In this episode, I’m really thrilled to introduce you to our Med Spa Advantage client, Megan Hagley, of Pur Aesthetics and Wellness. Megan is a Certified Registered Nurse Anesthetist and has rapidly grown since she started working with us just over 6 months ago. In this episode, Megan shares: * What it was like starting her business from scratch. *…

Struggling to get your team members to sell more? In this episode, we unpack the CPC Framework for creating an atmosphere that has your team dramatically increasing their sales. Learn the strategy that has my clients team members 3X their sales numbers each month. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and …

In this episode of the podcast, I’m thrilled to introduce you to Robyn Sessler founder of Everglow Medical Aesthetics which is a small boutique aesthetic practice located in Kennebunk, Maine. Robyn is a board certified Nurse Practitioner and became the owner of Everglow just over five and half years ago and is one of our Med Spa Advantage Clients. …

What does it mean to be an expert? And what does it mean to build authority in a category? What true authority and expertise can do for your business. MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) consistently t…

If you’ve ever told yourself “I’m just not sales-y” or “I’m not a marketing person,” then this episode is for you. Because today I’m going to help you flip the script on how you think about what it means to market and sell effectively in your business. The reason why selling and marketing feels slimy is because you are trying to convince rather tha…

“Different is better than better.” Sally Hogshead Creating and naming new things is how you can break through the noise -- otherwise known as the sea of other aesthetic practices and Med spas that either already exist around you or getting ready to open their doors. When you take the time to do things differently and innovate it will help you avoid…

No patient left behind. This is the philosophy that I recommend all aesthetic practices and med spas take when it comes to creating cohesive experiences while improving profits. In today's episode, we're talking about strategies for elevating the selling systems inside your aesthetic practice or med spa. Tune in to find out how you can optimize you…