A geekly-weekly, social commentary podcast for the gay community. Featuring celebrity interviews and topical commentaries on LGBT culture. Topics range from music to fashion, politics to metaphysics, and from tech to sex.
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Time For A Reset Marketing Podcast: Insights from Global Brand Leaders
CvE - Marketing Consultancy
Welcome to Time for a Reset Marketing Podcast, where we sit down with top marketing leaders representing the biggest and most beloved brands. Our mission? To uncover the secrets behind driving change in today’s rapidly evolving world. From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing. Each episode is a treasure trove o ...
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"Healing is a matter of time, but it is sometimes also a matter of opportunity." -Hippocrates Star Trek: Henglaar, M.D. follows the irascible doctor and his team of young recruits aboard the hospital ship USS Cole as they tackle medical mysteries in the Beta Quadrant and beyond.
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Episode 71 - Why Brands Need to Take a Stand on Social Issues: A Conversation with Michael Smith, CMO of NPR
32:55
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“As marketers, we have to be able to adapt and be flexible. We have to be willing to experiment and try new things because the tools and technologies are changing so rapidly.” Michael Smith In this episode of Time For a Reset: The Marketing Podcast with Globa Brand Leaders, host Paul Frampton connects with Michael Smith, CMO of NPR, the National Pu…
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Episode 70 - The Changing State of Marketing: A Conversation with Experts from Unilever, Nokia, and Beyond at Cannes Lions Festival 2024
38:54
38:54
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“Anyone can actually produce really high-quality content right now and marketing campaigns. And I think that is putting smaller companies or more agile companies in a good position.” Lars Silberbauer In this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders, host Paul Frampton connects with a range of industry experts at …
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Episode 69 - Why Marketing Needs a Reset: Marketing Leaders from Global Brands Speak Their Mind
20:51
20:51
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Welcome to Time for a Reset: The Marketing Podcast with Global Leaders, where we sit down with top marketing leaders representing the biggest and most beloved brands. From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insight…
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Episode 68 - Data-Driven Marketing and Why CMOs Must be Three-Dimensional with Ben Carter of Carwow
26:16
26:16
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Ben Carter, Global Chief Customer and Marketing Officer at Carwow, unpacks the value of cross-channel measurement, data-driven decision-making, TV advertising, content marketing, the role of social media and organic reach. Ben also shares his experience at Carwow and the opportunities presented by the digital transformation of the car market. We al…
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Episode 67 - Moving away from Marketing Jargon and Closer to Transforming Marketing into a Growth Engine with Caroline Harrison from HSBC UK
30:05
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Our guest Caroline Harrison, Director and Head of Digital Marketing at HSBC UK. shares her views on: Caroline’s marketing reset: Simplify marketing jargon for more effective communication Pivoting marketing from a cost centre to a revenue engine Prioritising tasks for greater efficiency and effectiveness The relationship between performance and bra…
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Episode 66 - The Role of a CMO as a Growth Evangelist, with Aparna Sundaresh of Unilever
42:52
42:52
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In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy, connects with Aparna Sundaresh, Global VP of Transformation at Unilever and Member of the Supervisory Board at Enviu. You can also get an excellent overview of the main highlights and discussion points by reading our b…
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Episode 65 - The Holistic Marketer: Building a Strong Brand and Navigating the Challenges of Measurement in a Digital World with Nic Travis of Lloyds Bank
36:09
36:09
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In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with Nic Travis, Head of Digital Marketing at Lloyds Banking Group. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode. Join them as …
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Episode 64 - Mastering the Balance between Profit and Purpose at Albertsons Companies: With Francisco Bram, VP of Marketing and Customer Insights
34:44
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In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, interviews Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode. J…
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Episode 63 - Why CMOs Should Lead on Sustainability and Product Design: Insights from Lars Silberbauer, CMO of HMD Global
27:21
27:21
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In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with Lars Silberbauer, CMO of HMD Global, the holding company for Nokia Phones. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode. J…
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Episode 62 - Balancing Data-Driven Decisions and Creative Intuition with Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios
23:55
23:55
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In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE, sits down with Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios, a commercial subsidiary of the BBC that creates, produces, broadcasts, finances, and sells content around the world. They discuss…
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Episode 61 - The Future of Retail Marketing: Brand Building, Data-Driven Strategy, Customer Personalisation, and Sustainability with Tom Langley of John Lewis Partnership
25:50
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In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE, sits down with Tom Langley, Head of Personalisation and Retail Media at John Lewis Partnership. The John Lewis Partnership is the UK’s largest employee-owned business and the parent company of two legacy brands - John Lewis and W…
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Episode 60 - From C-Suite Alignment to Becoming Data-Driven: Insights from 10 Marketing Leaders
29:52
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In this special episode of Time For a Reset: The Marketing Podcast, we celebrate our third anniversary by revisiting a selection of the best conversations with ten of our global leader guests. This episode is packed with insights from the fast-evolving marketing world, including aligning marketing strategies with the C-Suite and the benefits of mak…
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Episode 59 - Reckitt's Remarkable Journey to Take Marketing to the Top of the Board Room Agenda with Jason Carter
28:30
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On the latest episode of Time For a Reset: The Marketing Podcast with Global Leaders, host Paul Frampton - Global President at CvE Consultancy, is joined by Jason Carter, Global Transformation Director at Reckitt, a renowned global and legacy CPG brand. in the consumer packaged goods industry (CPG). The discussion pivots around the evolution of mar…
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Episode 58 - Reinventing the Shopper Experience at the Intersection of Offline and Online with Seb Bardin of Coca-Cola
29:51
29:51
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In this episode of the Time for a Reset: The Marketing Podcast, Paul sits down with Seb Bardin, the In-Store Experience Marketing Lead at Coca-Cola. Also known as The Coco-Cola Company. They discuss the direct-to-consumer (DTC) space, the importance of first-party data, the traditional world of shopper marketing, and the integration of the physical…
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Episode 57 - How Data and Creativity Collide in B2B Marketing with Olya Dyachuk of Heineken
31:39
31:39
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In this episode of the Time for a Reset: The Marketing Podcast, Nick King sits down with Olya Dyachuk, Data-Driven Media Director at Heineken. We discuss the importance of sustainability and diversity in marketing, the role of data and technology in media planning, and the need for marketers to prioritise people and consumers. Olya shares how Heine…
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Episode 56 - Mastering the Data & MarTech Realm. Stuart Colman. Part 2
32:05
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In this episode of the Time for a Reset podcast, Rob sits down with Stuart Colman, Founder of Colman Media, Data, and Technology, to discuss the current state of the TCF (Transparency and Consent Framework) and potential areas for improvement, such as clarifying responsibilities and simplifying the process for consumers. He further discusses clean …
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Episode 55 - Mastering the Data & MarTech Realm. Stuart Colman. Part 1
16:29
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In this episode of the Time for a Reset podcast, Robert Webster Data & Martech global expert and VP of Strategy & Innovation at CvE, sits down with Stuart Colman, Founder of Colman Media, Data, and Technology, to discuss the need for a reset in marketing data. The demise of the third-party cookie has changed the fundamentals of advertising, and bus…
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Episode 54 - Diversity and Inclusion: Key Elements for Marketing’s Future Operating Model. A Discussion. Jesh Sukhwani, Lenovo
16:56
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In this episode of the Time for a Reset podcast, Nick King sits down with Jesh Sukhwani, Global in-housing Media & COE Director at Lenovo, a world-class IT service and consulting firm. Jesh elaborates on the importance of diversity and inclusion in marketing. He further delves into Lenovo's marketing transformation and the collaborative approach ne…
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Episode 53 - How The New York Times Successfully Pivoted to Subscription-based Business at Scale. Amy Weisenbach, NYT
29:13
29:13
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In this episode of the Time for a Reset podcast, Paul Frampton is joined by Amy Weisenbach, SVP and Head of Marketing at The New York Times. The conversation cuts across multiple marketing touchpoints, including NYT pivoting to a paid subscription model, the role of marketing in driving business growth and building brand value, and marketing strate…
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Episode 52 - Are Marketers Growth Drivers? Jordan Liebman, Blue Jeans by Verizon
28:38
28:38
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In this episode of the Time for a Reset podcast, Fiona Davis sits down with Jordan Liebman, VP of Global Demand Generation & Brand Marketing at Blue Jeans by Verizon, for a deep dive into the marketing challenges in the B2B space and how marketers can become growth drivers within an organisation. Jordan articulates the importance of brand marketing…
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Episode 51 - Sustainability: Are Brands Really Getting It? Gavin Sheppard, Pinwheel
29:04
29:04
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29:04
In this episode of the Time for a Reset podcast, Paul Frampton sits down with Gavin Sheppard, CEO at Pinwheel, a consultancy in the sustainability space that delivers corporate environmental and conservation actions for a positive impact on both the planet and brands. Gavin explains the meaning of sustainability and why companies must need to bette…
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Episode 50 - Why a Marketing Team Must Balance High Performance and Empathy. Marc Caulfield
36:45
36:45
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In this episode of the Time for a Reset podcast, Paul Frampton sits down with Marc Caulfield, Founder of Marc Caulfield Ltd., for a free-flowing discussion that pivots around looking at life through a mental health lens. Marc also shares how showing vulnerability and authenticity are signs of good leadership. He shares his insight on avenues to exp…
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Episode 49 - Balancing Profit vs Purpose at a Mission Centric Company. Aidaly Sosa, Tony’s Chocolonely
26:54
26:54
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In this episode of the Time for a Reset podcast, Paul Frampton sits down with Aidaly Sosa, Head of Marketing U.S. at Tony’s Chocolonely, for an in-depth discussion on how mission-led companies use marketing to spread a consistent message that aligns with company values and resonates with the customer. Aidaly also explains how profit and purpose are…
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Episode 48 - Achieving Organisational Transformation with Adam Wright, Beiersdorf
26:20
26:20
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In this episode of the Time for a Reset podcast - Inside Marketing Transformation, Athar sits down with Adam Wright, Head of Digital at Beiersdorf, to discuss how a reset and transformation at global enterprises is a calibrated and step-by-step process rather than a big-bang change. Adam also shares insights on how to drive buy-in to change and bui…
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Episode 47 - Empowering E-commerce: The Game-Changing Strategy for the Beauty Industry with Lou Bennett at Benefit Cosmetics
33:08
33:08
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In this episode of our podcast, Paul sits down with Lou Bennett, the Marketing Director at Benefit Cosmetics. Lou has a wealth of experience in the retail sector and is passionate about breaking down silos in the industry. Together, they delve into the importance of perspective in marketing and how Lou and her team at Benefit Cosmetics spend time i…
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Episode 46 - Diversity, Inclusion, and Personalisation: A Winning Strategy for Brands. Munnawar Chishty, No 7
34:42
34:42
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In this episode of Time for a Reset, host Paul Frampton is joined by Munnawar Chisty, Marketing Director and Global Category Director for Beauty at No 7. She comes from a background of several senior management roles, leading many marketing teams at Johnson&Johnson, GSK and delivered growth for international and UK brands. Munnawar shares her thoug…
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Episode 45 - Why Marketing Is All About Fulfilling Customers Needs Profitably. Lysa Hardy, Hotel Chocolat
32:33
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In this episode of the podcast, we are thrilled to welcome Lysa Hardy, Group CMO and Managing Director of Direct to Consumer UK at Hotel Chocolat, to share her wealth of experience and insights on the ever-evolving landscape of marketing technology. With a distinguished career spanning multiple C-level roles across a range of renowned brands includ…
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Episode 44 - 5 Steps to Empathy to Become a Better Marketer With Rob Volpe
33:48
33:48
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In this episode, Paul sits down with Rob Volpe, CEO of Ignite 360 and author of "Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time”. Paul and Rob discuss the impact of empathy in marketing. Rob demystifies empathy and reminds us of the enormous influence it can have in all aspects of marketing. It is something that we f…
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Episode 43 - From Irrelevant to Iconic: Inside KFC's Record-Breaking Brand Transformation. Jack Hinchliffe
31:52
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In this episode, Paul sits down with Jack Hinchliffe, CMO of KFC UK&I, to discuss the latest trends and strategies in customer data and loyalty. Jack is a seasoned commercial leader with extensive experience working across some of the world’s most beloved food brands. He has been instrumental in driving change that has made KFC more relevant, disti…
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Episode 42 - The Intersection of Marketing and Culture: Challenges and Triumphs. Helene Henderson, General Mills
42:20
42:20
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In this episode, Athar sits down with Helene Henderson, Senior Brand Experience Manager at General Mills, to delve into marketing transformation. Helene has been in the food industry for over a decade and has spent the last 7 years at General Mills, where she has been instrumental in driving organisational design changes within the marketing depart…
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Episode 41 - Breaking Silos, Building Success. Helen Owen, Tribe
34:49
34:49
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Are you ready to learn the secrets of successful marketing transformation? In this episode of the podcast, Athar sits down with Helen Owen, VP Marketing of Tribe, to discuss the evolution of marketing in the Fintech industry. With 15 years of experience in the field, Helen is an established Fintech marketer and independent consultant, working with …
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Episode 40 - Leading the Way in DTC Wine Retail. Nathan Wadlow, Virgin Wines
38:36
38:36
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In this exciting new podcast series, Athar Naser sits down with industry-leading marketing professionals who are shaping the future of their companies and driving change. Get an inside look at how these trailblazers approach change, their own personal resets, and the innovative ways of thinking and building processes that create measurable impact. …
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Episode 39 - The Inside Track on Why Canton Joined CvE
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Are you curious about the behind-the-scenes story of how Canton Marketing Solutions joined the CvE and Goodway Group family? In this week's episode of Time for a Reset, we sit down with founders Rob Webster and Nick King, who share their journey and the reasons behind their decision. With decades of experience in digital marketing and leadership ro…
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Episode 38 - The Muscles and Skills That a CMO Must Master: Lessons from a C-Suite Pro with Ellie Norman, former CMO of Formula 1
46:16
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In this episode of Time for a Reset, Paul sits down with industry veteran Ellie Norman, a C-Suite executive and former CMO of Formula 1. This episode of Time for a Reset is a must-listen for any professional looking to gain a competitive edge in the industry and stay ahead of the curve! Ellie brings a wealth of experience and knowledge to the table…
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Episode 37 - Empowerment in the Workplace: Female Leadership and Breaking Through Patriarchal Culture
40:35
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Join Paul as he sits down with Christine Fellows, Managing Director of NBC in the APAC region, for a conversation that will challenge your thinking and leave you feeling empowered to make a difference. In this thought-provoking conversation, Christine and Paul delve into the topic of equal opportunity and female leadership in the workplace. With re…
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Episode 36 - Why Radical Candor Is a Secret Weapon for CMO's: Unlocking the Secrets of Success, Mark Evans, Direct Line Group
40:33
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Get ready to take your marketing game to the next level with this episode of Time for a Reset! Join Paul as he sits down with Mark Evans, Managing Director of Marketing & Digital at Direct Line Group, to learn from one of the industry's top leaders. Mark shares his wealth of experience, from his early days at Mars to his leadership roles at HSBC an…
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Episode 35 - A Rally Cry for Radical Truth and Transparency in Marketing: Insights from a Crypto CMO, Brandon Keenen
37:05
37:05
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Are you ready to learn the secrets of successful marketing from a true industry insider? In this episode of Time for a Reset, Paul sits down with Brandon Keenen, CMO of Ziglu, a new challenger crypto bank recently acquired by Robinhood, to discuss the complexities of marketing and the importance of Radical Truth and Transparency. With a diversified…
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Episode 34 - Empowering Underprivileged Students in Marketing and How It Benefits Your Business: Ritchie Mehta’s Vision
40:33
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In this episode, Paul sits down with Ritchie Mehta, CEO of the School of Marketing, an organization dedicated to revolutionizing marketing education and empowering individuals worldwide. Ritchie is a true trailblazer in the industry, leading the charge to revolutionize marketing education and empower individuals worldwide. As a passionate advocate …
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Episode 33 - Putting Excellence and Innovation at the Heart of Marketing. Lex Bradshaw-Zanger, L'Oreal
35:24
35:24
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Are you ready to take your marketing game to the next level? In this episode, Paul sits down with Lex Bradshaw-Zanger, CDMO of L'Oreal, one of the world's leading beauty companies. Lex shares valuable insights on how L'Oreal has transformed and adapted to stay competitive in today's digital landscape. He delves into how matrix structures have enabl…
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Episode 32 - Creating a Proven ROI: Strategy for Building a Growth Engine Linked to the Bottom Line. Tushar Kaul, Bella & Duke
32:31
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In this episode, Paul sits down with Tushar Kaul, CMO of Bella & Duke, a leading UK pet food subscription company. Tushar brings a wealth of experience, having begun his career in the Scottish government and running the e-commerce team at Campbells Prime Meat before joining Bella & Duke as CMO. One of Tushar's key strengths is his ability to contro…
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Episode 31 - Preventing Marketing From Being Relegated to Marcomms: Insights from Industry Legend Rory Sutherland
51:25
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Time For a Reset is back! In this episode, Paul sits down with Rory Sutherland, a true industry legend with 35 years of experience at Ogilvy, and one of the early pioneers of behavioral science in marketing. Rory is also the author of "Alchemy: The Magic of Original Thinking" and a regular speaker at Ted Global and marketing conferences. In this ja…
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Episode 30 - Mastering Marketing In A Digital Business: Why It’s About Brand Not Transformation. Matt Bushby, JustEat
34:29
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In this episode, Paul sits down with Matt Bushby, Marketing Director at JustEat, a company that has mastered the art of digital marketing. Matt brings a wealth of experience and a unique perspective on digital transformation and how it applies to businesses like JustEat. One of Matt's key strengths is his understanding of how digital businesses can…
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Episode 29 - A Year on From the ISBA Programmatic Report
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A year on from TFAR Episode 5 about the ISBA Programmatic Report we decided to regroup and discuss what has changed in the programmatic landscape, since this ground breaking report. Paul chairs a panel of industry experts including Steve Chester Director of Media at ISBA , Oliver Whitten Chief Operating Officer at AdForm, Allison Thorburn Digital A…
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Episode 28 - Breaking Marketing, Building Success: Insights from EveSleep's CMO and CEO Cheryl Calverley
45:34
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In this episode, Paul sits down with Cheryl Calverley, the CEO and CMO of EveSleep, a company that has mastered the art of business transformation. With over 15 years of experience in marketing roles at companies like Unilever and AA, Cheryl brings a wealth of knowledge and a unique perspective on business transformation and leadership. Cheryl unde…
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Episode 27 - Marketing Beyond the Busy Work: Insights from Jada Balster, Head of International Marketing at Workfront
31:28
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Are you tired of being bogged down by "busy work" and feeling unappreciated as a marketer? In this episode, Paul chats with Jada Balster, Head of International Marketing for Workfront, an Adobe company. Jada shares her insights on how to break free from the daily grind and focus on what truly matters in marketing. With the shocking statistic that m…
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Episode 26 – Pension Bee's CMO Jasper Martins' Recipe for Success: Adopting a Performance Mindset for All Marketing
40:25
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Are you tired of hearing about the obsession with quick, short-term results in marketing? In this episode, Paul sits down with Jasper Martins, CMO of Pension Bee, a company that recently announced its IPO with an estimated valuation of £350m. Jasper brings a refreshing perspective on how to gain buy-in for investing in brand as well as performance …
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Episode 25 - The CMO's Dilemma: Leading Not Just Doing Marketing with Thomas Barta
37:21
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In this episode, Paul Frampton sits down with marketing leadership expert, Thomas Barta. With a background as a Marketing Director at Kimberley Clark and global leadership program at McKinsey, Thomas has seen firsthand the lack of leadership focus in the marketing industry and is dedicated to elevating the role of marketing. In this candid conversa…
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Episode 24 - Why the CMO Must Be Best Mates With the CFO: Achieving Success with Alison Sagar
40:11
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In this episode, Paul talks with Alison Sagar, a seasoned marketing leader with a wealth of experience at companies such as PayPal, American Express, and Snappy Gifts. Alison shares her expertise on how to build a strong relationship with the C-suite, specifically the CFO, and how transparency, NPS, and smart use of working capital can help gain tr…
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Episode 23 - Can Marketing Save the Planet? with Marketing Society's CEO Sophie Devonshire
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40:11
In this episode, Paul sits down with Sophie Devonshire, CEO of the Marketing Society. Sophie has a wealth of experience in the marketing industry and shares her insights on the importance of reestablishing marketing as a "noble profession" and how it is critical to business success. She delves into the need for marketers to not only focus on "doing…
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Episode 22 - The Role of Brand and CX: Insights from Steph Douglas, Founder of Don't Buy Her Flowers
40:09
40:09
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40:09
In this episode, Paul sits down with Steph Douglas, the founder of Don't Buy Her Flowers, a thoughtful gifting company that challenges traditional gift-giving norms. Steph shares her journey of starting the company, from being puzzled by the traditional 8 flower bouquet on the birth of her first child to curating a brand and customer experience tha…
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