Strap in and get ready for a wild ride with none other than the incredible, talented and hilarious Elizabeth Hudy, aka The Peach Fuzz. Elizabeth is a loudmouth illustrator and crafty little bitch trying to make socialist business practices and resource sharing the new norm. In this episode, you'll learn the easiest way and the BEST way to get start…

Let me guess… you’ve suddenly got the urge to rebrand *ha-hmmm* again? Look, you and I both know that there’s nothing better than having a fresh new brand to showcase to the world, but in this episode, we’re talking about why you may not actually need a rebrand at all. Today, I'll be breaking down the 3 steps you need to take to audit your existing…

In this week’s episode on the podcast, I’m speaking to the incredible Jessica Hische. Jessica is a lettering artist working in branding, film and television, book design, and advertising. She's also a New York Times best-selling children's book author and illustrator and has recently opened two physical stores in Oakland, Jessica Hische and Friends…

In this episode of Brand Your Passion, I’m speaking with the outrageously funny and incredibly talented, Meg Lewis. Meg is a designer, comedian and performer working to make the world a happier place with her design, comedy, performance, education, novelty fonts, and more. With over 200 happy brands served, Meg specialises in transforming serious c…

This week on Brand Your Passion, I’m chatting with the super-talented, Daisy Braid aka DIY Daisy. Daisy is a content creator, textile artist and author who is a self-taught sewist known for her colourful, creative style that combines handmade clothing with fairly made and second-hand fashion. In today’s episode, you’ll learn how to know when you’re…

When you think of your favourite artists, creatives, or brands that you follow online, it’s not their brand colours, their logo, or the aesthetic of their Instagram feed that draws you in and keeps you coming back for more, it’s their personality. It’s what makes them unique and it’s what people love about you, too! But how do you create a consiste…

This month we’re revisiting some of our best episodes to set you up for branding success this year! In this episode, we’re talking all about how to reach your audience other than social media. Social media is a big part of marketing. It’s the go-to strategy for a lot of people to build their business and reach their audience, creatives included. Bu…

This month we’re revisiting some of our best episodes to set you up for branding success this year! In this episode, we’re talking all about why you are your brand’s best asset. As a solo creative selling your own work, you are your brand. You are often the sole person behind everything that you do - your marketing, your products, your services. Yo…

This month we’re revisiting some of our best episodes to set you up for branding success this year! We’re kicking things off with some branding 101 to set the stage for the rest of the series! Branding is a term that gets thrown around a lot in relation to marketing and business, and there are a lot of interchangeable terms that are added into the …

As we reach the end of another year, it is easy to quickly move on and start thinking about the next one. But before you do that, make sure you stop, take a look back, and appreciate how far you have come. Let's talk about why and how to celebrate your wins this year. ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @mak…

Every year, the approaches and strategies that are top of mind for creatives evolve. In 2024, there are yet again a new set of trends on the rise that artists and makers can focus on in order to stay on top of the latest and greatest approaches to business. Let’s take a look at the top 10 trends creatives need to be aware of in 2024. ––––––––––––––…

Do you ever look at successful creatives on your Instagram feed and wonder how the heck they're doing it? Or thinking "I wish I knew what strategies they're using to get all those followers and sales so I could just do that too!"? To celebrate the 100th episode of Brand Your Passion, I brought together four previous guests to hear how they’re succe…

As we come up to the end of the year and start thinking about next year, it can be overwhelming trying to think about what to focus on, what to do when, and how you’ll get it all done. But I’ve been using a simple system over the past six years of running my business that I wanted to share with you today to help you plan your entire year in about 3…

This week on the Brand Your Passion Podcast, I talk to Ruby Jones. Ruby is an illustrator based in Wellington! She likes to make art that shines a little light on everyday moments and reminds us what it means to be human. In this episode, I talk to Ruby all about what happens when your art goes viral, publishing books as an illustrator, simplifying…

When it comes to brand identity design, the holy trifecta and the things people mainly think of, are logos, colours, and fonts. These things are important, yes, and make up a huge part of your visual identity. But there are a whole lot of other elements that go into creating a complete brand identity that elevate your brand, bring it all together, …

Look, as a creative running a business, you already have 1001 things to do. What you don’t need to be spending your time doing is re-writing the same thing 100 times when it’s not necessary. But we often do. We have to apply for something and find ourselves trying to come up with a bio that makes us sound amazing for the millionth time. Or we go aw…

This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast in the lead up to our 100th episode, all about the brand identity process. I love a good deep-dive into branding, but sometimes it can be good to get an overview of a process in a nutshell so you can see the whole picture. Today, I’m giving…

Have you been working on your brand strategy? Writing your mission? Uncovering your ideal audience? Visualising your visual direction? It’s powerful stuff that can truly transform your business and your life. But while you can get a lot out of the brand strategy process itself, the long-lasting impact that will help you build a next level brand, is…

As creatives we all have dreams. But sometimes, it’s hard to move forward and turn them from dreams into reality. We sit there thinking about what we want, envisioning the future, looking at what other people are doing and wishing it could be us, but there are things stopping us from moving forward. So we keep dreaming. But at some point, it’s time…

Okay so you’ve had a new idea. Now you’re wondering, do I need to start a whole new social media page for this? Let’s walk through the series of questions you can ask yourself to figure out if that’s the best strategy for you and your business or not. ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and le…

The best way to grow your brand and your business is the way that’s best for you. So one of the best things you can do for your business is get to know yourself. What lights you up? How do you best work? When do you work best? What makes things easier for you? When you understand these things, you can build a brand and business that works for you, …

This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast ever, all about how you can use your brand strategy. A brand strategy document is your go-to guide and reliable roadmap for your brand. I’m a massive advocate for how it can help you build an aligned brand that can grow, scale and achieve y…

Goals. You either love em or you hate em. Maybe you’ve set them before but it’s never really stuck. Or you’ve been so busy with your head down that you’ve never really come up for air to step back and set any. Well wherever you’re at, its actually super useful to set goals of some kind for your creative business. There are loads of ways you can do …

Whether good or bad, we all have habits. Usually they’re to do with our self-care: things like going to the gym, journalling, or doing your skincare. But habits can apply elsewhere in your life too, including in your brand. Just like getting in the habit of moving your body will help you in so many ways, getting in the habit of working on your bran…

Building a brand can be a challenge, but it can be a little bit easier when you can learn from the people who have been there before you. The people who have tried things, made mistakes, had successes, and learnt lessons that they can pass on to others. Over the past three years I’ve interviewed so many amazing professional creatives about their jo…

Creating content can be difficult enough on its own, but creating content that actually speaks to your ideal audience is a step further. But that’s what makes the biggest difference when it comes to building an engaged community and growing your audience! There’s no point in posting for the sake of posting - we want to make sure we’re posting stuff…

We’ve all experienced that horrifying moment when someone asks the dreaded question…”so what do you do” Panic sets in, thoughts fly like mad around your brain, and before you know it, a jumble of words are pouring out of your mouth. But it doesn’t have to be like that. In this episode, I’ll tell you how to perfect the elevator pitch for your creati…

This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast ever! In this one, I talk to Ariel Bissett, a writer and filmmaker based in British Columbia who hosts multiple podcasts, runs an annual readathon called The Reading Rush, and has a YouTube channel with almost 200,000 subscribers, among man…

Do you ever feel like you’re not getting anywhere in your business, or you’re not sure what to do next? It’s probably because you don’t know where you are at right now and what you need to do to get to where you want to go. In this episode we’re going to talk about the essential metrics that creatives need to be tracking to keep things on track! ––…

Do you want to grow your audience and increase your sales? Well you need more people to know who you are. That, is visibility. And to get more visibility for your creative business, you need a strategy for making it happen. Let’s talk about how. ––––––––––––––––––––––– Get the Brand Strategy Kit for Creators Join ConvertKit’s Creator Network (*Affi…

So you've been working on your flash new brand. You've got a new logo, snazzy photos, updated packaging, and brand assets that are set to wow. But how do you share that with the world to make sure that everybody gets as hyped as you are? Well, I'm going to tell you all about it in today's episode where I walk you through 10 steps to successfully la…

This week on the Brand Your Passion Podcast, I talk to QueerlyBee. Bee is a queer, autistic & disabled gaming & lifestyle creator that focuses on soft content designed to be good for co-existing and parallel play! They focus on co-working, the sims 4 and indie games and use these things to facilitate conversation about things they’re passionate abo…

There are a few things that make you stand out from the crowd when it comes to your brand. Obviously, there’s your design, but there’s also your brand voice. But what is your brand voice? What the hell does that even mean? Can I tell you about what brand voice is and how the heck you can find yours and use it in your business? The answer is yes. Le…

In this episode, come behind the scenes and get all the goss about my new program! I share everything from how I chose the name, how it works with my other services, and everything included in the program. Whether you want to learn about launching something new from someone who’s just done it, or are curious about whether this could be the perfect …

This week on the Brand Your Passion Podcast, I talk to Penelope Wickman, the creator behind Clammy Heart. Clammy Heart has 2 multi-needle and 2 single needle machines, and a team of 4 that works very hard to create apparel and package it with love and care. The work they create focuses on the simple joys that make life a little happier. Animals, fr…

Twenty NOIIIIINE. Yep, guess who’s 29?! This gal. I turned 29 a couple of days before this episode comes out, so i’m doing the classic thing of sharing 29 things I’ve learnt about running a creative business in my 29 years of existence. Let’s dive in! ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and le…

Okay, so you’re ready to design your brand identity, or do a rebrand or refresh of what you’ve already got. What’s your first step? Drawing a logo? Choosing colours? Scrolling font options. While these things can super fun and exciting, you’re missing a vital step. Moodboards. Today I’m going to walk you through exactly how to curate a kickass mood…

All of us want to grow our brands and connect with our audience on a deeper level. And I’m guessing we all would love more sales, right? Well if that’s you, email marketing might be just what you need. But if you don’t do any email marketing in your business, or you’ve set up an email list but haven’t done much with it, I’m guessing you’re not supe…

Are you ready to get someone else in to help you with your brand? If you are, how do you communicate it with them so that they understand what you're about and they can confidently implement things in a cohesive, consistent way? In this episode, we’re talking about exactly how you can communicate your brand to your contractors or employees or colla…

Are you in the process of designing your brand identity? Are you maybe about to start doing that or maybe you're hiring someone to help you? Well, either way, I wanna make sure that you do it right so that you have an amazing, effective, efficient, kickass brand identity that does what it needs to do. So in this episode let's talk about the 12 mist…

This week on the Brand Your Passion Podcast, I talk to illustrator and game developer, Lucy Mutimer. Lucy is from Melbourne Australia. Her life, as she says, has a killer soundtrack and too much caffeine. She has made art for many places including Lumi Interactive, Vectorstorm, and Normal Wholesome. In this amazing episode, we talk about how to get…

We all get stuck sometimes knowing what to post on social media. You really want people to know who you are, what you do, what you're all about, as well as obviously keeping them up to date with the products that you're releasing, the art that you're working on, and all the information that they need to know about where to find you and how to buy f…

Lemon8, read CV, BeReal, Hive, Mastodon, Clubhouse. There are endless new platforms and features popping up every week - some stick around, others don’t - so how do you know which ones to jump on and invest time in, and which not to? In this episode, I’ll help you figure out which ones to focus on, which ones you can ditch, and how to go through th…

Over the years, I've interviewed 20+ creatives on Brand Your Passion, worked with hundreds of other creatives, been a creative myself, a spent a lot of my time observing creatives that I love. What is it that makes their brand successful? What is it that ties them together? In this episode, I share the 10 things that successful artists have on lock…

There are lots of things that go into building a brand, from your brand strategy to your visuals to the way you share and grow your brand. But what’s the number one thing every brand needs? Where should you start? Let’s dive in and talk about it. ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and let me …

This week on the Brand Your Passion Podcast, I talk to Melbourne-based indie artist, Renata Paton. Renata, also known as GremRen, is all about fun creatures and punchy color palettes. You can see her messing around with paint pens, yarn, wood carving, and the list goes on. AKA, if it's vibrant and fun, she is in. In this episode, I talk to Renata a…

Okay, so you’ve got an opportunity. You’re going to be a guest on a podcast, or a speaker at an event, or your work is going to be featured in a magazine, for example. How do you make sure you’re making the most of that opportunity? In this week’s episode, we’re talking about 6 super practical things you can do to maximise your reach and grow your …

You already know that branding is important. You’ve got a tagline, your website looks great, and you’re creating kickass content that shares your work with the world. But how do you take your brand to the next level? One of the ways you can do it is with a consistent customer experience that wows your audience every damn time. In this episode we’re…

Have you ever heard some things about branding and thought, “wait a minute, that can’t be right.” Or heard one person say one thing and one person say another, leaving you in the middle, just confused. Or maybe you’ve had some things in your mind about branding that have stopped you from taking action or making changes. Well that ends today. There …

This week on the Brand Your Passion Podcast, I talk to author and indie cartoonist-turned-creative business strategist, Jessica Abel. Jessica is the founder of Autonomous Creative and an accomplished author who’s published a number of comics and prose books, including Growing Gills: How to Find Creative Focus When You're Drowning in Your Daily Life…