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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and C ...
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Patrick discusses his career journey and how he landed at Coatings Unlimited. He talks about how opening a new office in Minnesota has been highly rewarding for him professionally and for the company. Patrick considers how reading Coatings Unlimited's LinkedIn content helped him better understand the company culture and values before joining the or…
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Adrian shares how he grew up in poverty and construction changed his life, leading him to create the camp to inspire and educate young people about the industry. Matthew and Adrian discuss the importance of reaching young people early to generate interest in construction and the need for innovative marketing to showcase the diversity and potential …
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Matthew and Hugh discuss the challenges of the construction labor shortage. They talk about demographics and how attracting people to construction alone won't solve the problem; technological innovations are needed. Hugh discusses the impact of college costs on trade jobs and highlights the need to adopt technology and rethink construction processe…
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Matthew and Anna explore water scarcity challenges and sustainable communication strategies. They discuss shifting attitudes toward water conservation and the "One Water" approach emphasizing collaboration. Anna dives into adapting communication for diverse audiences and the US Water Alliance’s commitment to equitable water management. Finally, the…
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