Best Hunter Mckinney Podcasts (2024)

1
Digital Marketing Strategies are Nothing without Great Project Management 22:16

13d ago22:16

22:16

Is project management the secret sauce to organizational triumph? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and TrueSense Marketing VP, Ann Campea, about the often-overlooked role of project management in business success. Campea, a fellow podcaster and experie…

1
Market Insights: Driving Global ROI Through DEIU with Dawn Bryan 25:45

11d ago25:45

25:45

Can unity be a meaningful and quantifiable statistic in business? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, talks with guest and Senior VP of Global Practice at The Kaleidoscope Group, Dawn Bryan, about the practice of Diversity, Equity, Inclusion, and Unity (DEIU) in the corpo…

1
Little Bird Marketing Conference Flyover: Quirks NY 1:04:51

18d ago1:04:51

1:04:51

Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. This episode of Ponderings from the Perch will be what I call a “Conference Flyover” of my time at the Quirks New York conference, which took place in… well, guess where! But first, check out my latest boutique hotel find from my last night in The Big Apple! The confer…

1
Market Research as a Capability and Not a Function for Data-Driven Decision Making with Christopher Frank 27:48

25d ago27:48

27:48

Data informs… but human judgment decides. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, and guest and CCO of PSB Insights, Christopher Frank, talk strategy in business and market research. Frank, who brings 25 years of frontline experience from American Express and Microsoft, disc…

1
Replay of me on Joseph Jaffe's podcast 47:40

1M ago47:40

47:40

Hey y’all, Priscilla McKinney here! This episode of Ponderings from the Perch, the Little Bird Marketing Podcast, will be a replay of a part of my appearance on Joseph Jaffe’s podcast, Joseph Jaffe is Not Famous. Amongst the hijinks, I talk with Jaffe about my book, Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollin…

1
Inspiration from Greenbook's IIEX Amsterdam 19:58

2M ago19:58

19:58

On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, discusses her experiences at Greenbook’s IIEX Amsterdam with guest and CRO, Stephanie Douglass, exploring key market research trends and insights. A major topic of discussion is synthetic data in market research, with data quality rema…

1
Two Marketing Strategy Consultants Walk into a Bar with Ryan Barry 23:27

2M ago23:27

23:27

This episode ain’t a swim in the kiddy pool. On today’s episode of Ponderings from the Perch, the Little Bird Marketing Podcast, host and Momma Bird Priscilla McKinney, and guest and marketing strategy consultant Ryan Barry, discuss the future of market research and the importance of community when fostering b2b relationships. As the co-founder and…

1
Data Storytelling in Market Research and Great Buyer Persona Examples with Marry Hunter 24:32

2M ago24:32

24:32

Like the bird she named her company after, Data Larks founder, Mary Hunter, is looking to lead the dawn of a new era. On today’s episode Ponderings from the Perch, the Little Bird Marketing™ podcast, Hunter and host, Priscilla McKinney, delve into the world of market research and its potential to increase both awareness and market potential for und…

1
Join Us as We Celebrate Global Focus Group Day, with Corie Suzuki 15:09

2M ago15:09

15:09

Uncover the hidden heroes behind billion-dollar business decisions. On this episode Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, and guest Corie Suzuki, director at Fieldwork Chicago, chat about the world of market research as they celebrate the upcoming Global Focus Group Day on July 9th! "This day…

1
Personal Brand Building Through Better Storytelling with Rob Biesenbach 22:47

2M ago22:47

22:47

Who here loves PowerPoint? Anyone… yeah, us too. On today’s episode of Ponderings from the Perch, a Little Bird Marketing Podcast, host Priscilla McKinney and guest Rob Biesenbach discuss how to captivate an audience beyond tech. With backgrounds in both business and acting, the latter of which he trained for at Second City in Chicago, Biesenbach u…

1
Build Radical Relationships with Shawn Nason 25:27

6M ago25:27

25:27

He’ll admit, Shawn Nason is a lot. He’s looking for leaders who are mavericks. He’s the founder and CEO of MOFI, a maverick-minded, human-obsessed boutique consulting firm that uses ethnographic research, journey mapping, human-centered design, experienced-based training, and design sprints to transform organizations. Shawn believes the only way to…

1
How to Pass the Baton from Marketing to Sales for Predictable Revenue Generation 20:20

7M ago20:20

20:20

ROI & KPIs, MQLs& SQLs… The acronyms in marketing never stop. But the only KPI that really matters is that feeling you get when you’re exceeding revenue goals! At Little Bird Marketing, we’re overtly helpful, providing amazing resources and expertise like this lead generation funnel blog to provide important benchmarks for your work. What is also i…

1
Entrepreneurship in Market Research with Alisa Hamilton 22:35

7M ago22:35

22:35

It’s time to quit thinking inside the box you’re creating for yourself. Our CEO and Momma Bird, Priscilla McKinney, loves advocating for women in business. Today, she pulls the curtain back to show the woman (and friend of hers) behind Harvest Insights, Alisa Hamilton. Her out of box business venture is a story every aspiring leader should hear. Al…

1
4 Things your Marketing Agency must know to Serve the Market Research Industry 15:11

7M ago15:11

15:11

Join Priscilla McKinney, CEO, and Momma Bird here at Little Bird Marketing as she gets down to the nitty-gritty of why our expertise in market research matters for better content, lead generation, and ultimately, revenue growth. So many market research firms hire a marketing agency only to spend the next 18 months explaining the difference between …

1
Identifying the Anomaly, Trend, or Bot for Better Brand Tracking with Andrew Moffatt 23:49

7M ago23:49

23:49

In a world where survey respondents are basically sick and tired of doing all the work to TELL as screener about their behaviors, qualifications, demographics, and more just for the chance at participating in a survey, along comes Qrious Insight with their “always on” approach to passive data collection. In this episode, Priscilla McKinney, CEO and…

1
DEI 201: Diversity, Equity, and Accessibility with Kim "Kimfer" Flanery-Rye 33:43

8M ago33:43

33:43

We’ve had DEI 101, can we advance? It’s time for 201. Our CEO and Momma Bird, Priscilla McKinney loves advocating for women in business, and brought Kim “Kimfer” Flanery-Rye Founder & DEI and Culture Practitioner for Inclusion Equals to open the conversation for change. Inclusion Equals is a social enterprise focused on the IDEA: Inclusion = Divers…

1
How Great Book Ideas Become Published Books 21:12

8M ago21:12

21:12

So, you want to write a book? Is the idea becoming a burden because you can just see a way forward to getting it done? In the true spirit of “always be helping” (ABH), our Momma Bird and CEO of Little Bird Marketing, Priscilla McKinney pulls the curtain back and talks about her experience hiring a scribe to complete her book. The most important fir…

1
8th Annual Holiday Spectacular! Spectacular! 24:11

8M ago24:11

24:11

It’s here! Get ready for tidings and good cheer…it’s the 8th Annual Holiday Spectacular! Spectacular! The Peeps won’t be baking any treats this year, but we do have quite a few treats (and tricks) up our sleeve for you. Which holiday are we celebrating again? Little Bird Marketing is – as you may know – a marketing company. This year we’re covering…

1
Market Research for the Tech Industry with Joanna Jones 22:05

8M ago22:05

22:05

Q: How did Microsoft Office get so famous? A: Word of mouth. Now, how did Microsoft Office improve its products using user experience research to satisfy customers and improve retention? No more dad jokes here. That’s a serious question for Joanna Jones with InterQ Research. CEO of Little Bird Marketing, Priscilla McKinney, welcomes Joanna to this …

1
The Art of Content Collaboration with Andy Crestodina 33:21

9M ago33:21

33:21

Roll out the red carpet and act as paparazzi for those you admire in the business world; It’s time to start collaborating! CEO of Little Bird Marketing, Priscilla McKinney, is joined by content strategy expert, and good friend, Andy Crestodina to discuss the power behind collaboration. If you know Andy, you know he is helpfulness incarnate! In this…

1
Marketing Plan Template Advice 13:35

9M ago13:35

13:35

A few questions from the CEO of Little Bird Marketing, Priscilla McKinney about your current marketing plan template: - When you think about your marketing efforts, is it strategic? - Have you defined and written down your goals and objectives? - How are you holding your marketing efforts accountable? - Are your marketing efforts repeatable? When w…

1
Reaching Gen Z for Market Research Insights with Jennifer Reid 22:58

9M ago22:58

22:58

Don’t get caught sending an email to Gen Z expecting them to take your survey. They won’t see it in their inbox of 5,735 unread messages. CEO of Little Bird Marketing, Priscilla McKinney, welcomes Jennifer Reid, Co-CEO and Chief Methodologist at Rival Group, to discuss how to best engage with Generation Z for market research. Jennifer is an expert …

1
Exactly What are Successful Marketers Doing These Days? with Nancie McDonnell Ruder 25:00

9M ago25:00

25:00

Feel like you’re becoming irrelevant and lost in the industry? In this episode of Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, is joined by Nancie McDonnell Ruder, an experienced marketing strategist, branding consultant and consumer researcher. As Founder and CEO of Noetic, a Marketing and Leadership …

1
LIVE from the Insights Association Corporate Researcher's Conference 53:50

10M ago53:50

53:50

What do the greatest research minds share when brought together? If you’re experiencing a serious case of FOMO because you didn’t make it or are just wondering what everyone else was talking about while you were there, we bring you the Insights Association Corporate Researcher's Conference in a nutshell. When it comes to market research, consumer i…

1
The Industry Conference Pep Talk: 3 Ways to Maximize Marketing Budget for In-Person Events 21:25

10M ago21:25

21:25

Spending too much money on in-person events? Experiencing FOMO when you don’t go to an industry conference? Struggling to get a return on investment from your trade show booth? You are not alone. Today, on Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, delivers the tried and true maxim for in-person even…

1
What it Takes for Brands to Make Genuine Breakthroughs in Japan with Dominic Carter 33:04

10M ago33:04

33:04

Q: Who do you call if your insights are taking you to Japan? A: Myth-busting Japanese culture expert Dominic Carter and his team. Today, our CEO and Momma Bird, Priscilla McKinney, welcomes a good friend and experienced researcher, Dominic Carter, Representative Director and CEO of The Carter Group. Originally from Australia, where he was educated …

1
Facing the Future of Market Research with Eileen Campbell 23:53

11M ago23:53

23:53

You have been questioned. The marketing and market research industries have been challenged. But what if we had the courage to face them boldly? Join Priscilla McKinney, CEO and Momma Bird, here at Little Bird Marketing as she welcomes inspirational and aspirational colleague Eileen Campbell. With an amazing amount of experience in the industry and…

1
Energizing Insights with Cultural Context with Alex Charlton 25:55

11M ago25:55

25:55

What level of energy is needed to produce h@!y sh!t level of insights? Let’s just ask the? Verve team! Today, Priscilla McKinney chats with Alex Charlton, the SVP at Verve North America, a global insights consultancy. The conversation delved into how Verve approaches marketing, consumer insights, and market research in a rapidly changing post-pande…

1
Lessons from Enterprise Marketing that Works for Any Size Business with Tony D'Amato 23:16

11M ago23:16

23:16

John C. Maxwell famously said, “If you're proactive, you focus on preparing. If you're reactive, you end up focusing on repairing.” True dat. In this episode of Ponderings from the Perch, our CEO, Priscilla McKinney and Tony D’Amato, a dedicated leader with over 20 years of marketing experience, discuss challenges and opportunities in the marketing…

1
What Happens When You're Not OK at Work with James Pickles 30:52

12M ago30:52

30:52

What happens when mental health suffers in the workplace? What are we supposed to do? It seems like the obvious answer would be to simply ask for help. But some workplaces don’t allow for it. Also, some of our own minds don’t allow for it. As James Pickles says, “You’ve got to know you have a problem to ask for help.” In this episode, Priscilla McK…

1
5 Reasons to Use Video in Content Marketing 13:41

12M ago13:41

13:41

If only Auguste and Louis Lumière could see where their motion picture invention is today. Audiences were spellbound by the film of the workers pouring out of the Lumière factory. Cat videos would blow their minds. Let’s just start with this fact: simply including the word 'video' in the subject line of an email can increase click-through rates by …

1
The Win-Win of Hearing Rare Patient Voices in Market Research 23:58

12M ago23:58

23:58

Healthcare is a sensitive subject for many struggling with rare diseases or disabilities. Researchers in the healthcare sphere are challenged with finding delicate ways to approach patients. How do researchers advance technology and create positive outcomes for patients? In today’s episode, our CEO, Priscilla McKenney, welcomes Wes Michael, Preside…

1
An Enterprise Approach to Insights with Kerry Sette of Voya Financial 37:32

1y ago37:32

37:32

With a demand for accuracy but an appetite for innovating with new methodologies, finding the right balance between specialization and generalization is often seen as the key to success in delivering quality consumer insights. But what if we told you that there's more to the story? We’re pulling back the curtain to hear from one of the wizards orch…

1
MRX Mavericks: Protecting and Serving the Industry with Melanie Courtright 25:51

1y ago25:51

25:51

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Today, our CEO and Momma Bird, Priscilla McKinney, is joined by Melanie Courtright…

1
MRX Mavericks: Featuring the Market Research Education Foundation Team 20:51

1y ago20:51

20:51

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Steve Schlesinger, Executive Chairman of SAGO and Kim Harrison, Founder and CEO of…

1
MRX Mavericks: Covering the Insights Industry with Dan Quirk of Quirks Media 26:23

1y ago26:23

26:23

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, introduces us to esteemed guest and MRX …

1
MRX Mavericks: Supporting Women in Research with Kristin Luck 36:45

1y ago36:45

36:45

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, is joined by Kristin Luck, Founder of Sc…

1
MRX Mavericks: Quallies of the World, Unite! With Lauren Isaacson 20:11

1y ago20:11

20:11

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, and Lauren Isaacson took flight in their…

1
MRX Mavericks: Curating Content to Move the Industry Forward with Karen Lynch 25:07

1y ago25:07

25:07

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, welcomes Karen Lynch, Head of Content at…

1
TCH Vol. III Ep. 30: Director Kathryn Andrea and Actresses Ally Hunter and Samirrah Jewel Wright of the upcoming film BLOODY POOLSIDE! 1:59:28

1y ago1:59:28

1:59:28

Director Kathryn Andrea and Actresses Ally Hunter and Samirrah Wright of the upcoming film BLOODY POOLSIDE will be joining us as guests this evening! We will discuss (spoiler free) how the concept for the film came about, what genre tropes will be flipped on their head during this film, the inclusion of a Safety Co-Ordinator on set and what purpose…

1
What's up with Analysis Paralysis, Corporate America? 28:18

1y ago28:18

28:18

“Slam the brakes, lay off employees.” Corporate America is out of the frying pan and into… the dumpster fire! Wait, what’s going on?! Today on Ponderings from the Perch, host Priscilla McKenny and Sasha McCune, Director at Conifer Research, are untangling the knots of post-pandemic paralysis and indecision in Corporate America. Sasha is a strategic…

1
3 Tips for Planning an Unforgettable Event 14:02

1y ago14:02

14:02

The success of any event depends on careful planning, at Little Bird Marketing, we always say, “There ain’t no party like a Little Bird party!” Listen in for great tips about creating an unforgettable event that will further your B2B marketing strategies. This episode provides great conversation starters for your team about how you can get strategi…

1
TCH Vol. III Ep. 29: Carolina Fear Fest Coverage and CRACKOON Director Brad Twigg and Gary Lee Vincent - Actor, Author, Producer, Songwriter 1:58:47

1y ago1:58:47

1:58:47

On this episode I will have on Director Brad Twigg (MILFS VS. Zombies, KILLER CAMPOUT, WRESTLEMASSACRE, DEATHBOARD) and Writer/Producer Gary Lee Vincent (MY UNCLE JOHN IS A ZOMBIE!, DESK CLERK, MIDNIGHT, STRANGE FRIENDS) from the upcoming film CRACKOON! We will discuss the making of the film and the amazing FX work on the title creature, if there w…

1
The Art and Science of Language Translation for Market Research 22:09

1y ago22:09

22:09

LAYERS! Onions have layers. Languages have layers. You get it, they both have layers. We’re not afraid of communicating through Shrek quotes, but we know with communication it's not just what you say, it's how you say it that unlocks the door to connection and understanding! In this episode, Little Bird Marketing CEO Priscilla McKinney is joined by…

1
TCH Vol. III Ep. 28: Carolina Fear Fest 2023 Coverage: Junior High Horrors Writer and Artist Rob "Potsy" Potchak 2:09:08

1y ago2:09:08

2:09:08

Comic book Writer/Artist/Editor Rob "Potsy" Potchak will be my guest this evening. We will be talking about his work on such comic titles as JUNIOR HIGH HORRORS, IMMORTAL, DEAD SONJA, X-LIEFELDS, THE MANGO LORIAN, SCORN, THE D WARD and more. In addition to that, we will also discuss how Rob got his start in comics, how he connected with Keenspot, t…

1
4 Tips for Building an Effective Social Media Strategy 17:03

1y ago17:03

17:03

Social Media Pillar Page Promo) - FIELDWORK (PR) - Social Influence (MR) Ready to dive into the importance of social media in building a successful digital presence for your business? With over 4.62 billion people across the world using social media, it’s clear that a strong social media strategy is crucial for any business looking to succeed in th…

1
TCH Vol. III Ep. 27: Carolina Fear Fest 2023 Coverage: Writer/Producer/Director Dave Kerr 2:06:03

1y ago2:06:03

2:06:03

Writer/Producer/Director Dave Kerr will be my guest this evening. We will be discussing his work on films such as CURSE OF THE SLASHER NURSE (2017), RETURN OF THE SLASHER NURSE (2019), BEDROG (2020), BLOODY SUMMER CAMP (2021) and his two upcoming films GO AWAY and THE SLASHER NURSE! Some of the highlights will include how he got his start by making…

1
Brand Building in a Narrative Economy 29:03

1y ago29:03

29:03

Coffee and writers go together like plot twists and cliffhangers – they fuel the creative chaos and keep the words flowing! But here's a twist: When you grab your Starbucks, you're not just getting a caffeine fix, you're purchasing a story! And even if you prefer to shop locally, guess what? You're still buying into a narrative. In this episode, Li…

1
TCH Vol. III Ep. 26: Carolina Fear Fest 2023 Coverage (Retro Episode) Writer/Producer/Actor and Convention Coordinator Matt Burns 1:56:11

1y ago1:56:11

1:56:11

As website and magazine articles are being written for my coverage of Carolina Fear Fest 2023 are being written and submitted, we are going back to my interview with Matt Burns from February of this year talking about Fright Fest!Writer/Producer/Actor and Convention Coordinator Matt Burns will be my guest this evening. We will be discussing his fil…

1
TCH Vol. III Ep. 25: Carolina Fear Fest 2023 Coverage and Actress Angel Bradford 1:56:48

1y ago1:56:48

1:56:48

On this episode I will be discussing Carolina Fear Fest 2023 with my guest Actress Angel Bradford. Angel was part of the convention by helping with the celebrities and more. HOWEVER, it should be also noted that Angel is quite the actress and had been flying all over the place working on films such as BACKWOODS BUBBA (2021), MOTHMAN (2022), DEBBIE …

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