Marketing Plan Template Advice

Ponderings from the Perch

A few questions from the CEO of Little Bird Marketing, Priscilla McKinney about your current marketing plan template:

- When you think about your marketing efforts, is it strategic?

- Have you defined and written down your goals and objectives?

- How are you holding your marketing efforts accountable?

- Are your marketing efforts repeatable?

When we sit down to do something, it's easy to have the mindset of just getting it done. We get hung up on the daily hustle and bustle of marketing efforts. But marketing goals are not achieved with random busy work. Getting the RIGHT work done is the key to success.

Leaders should ask themselves if they have been clear about the goals and objectives of their work. Tasks need to have alignment with the overall campaign and inbound marketing strategy. If a junior staff member can’t explain the goals of the work in alignment with the strategy, there needs to be a shift in connecting tasks with desired outcomes.

Also, you can’t get where you’re going if you aren’t clear about your starting point. To help you, we’ve created a custom Marketing Assessment to determine the status of your current marketing efforts: https://littlebirdmarketing.com/marketing-assessment/

Crib our SOAR system with tips from Priscilla in this episode. If you’re overwhelmed, overworked, or just would prefer professional help, let us help you with a comprehensive inbound marketing strategy. Our digital marketing services are strategic, organized, accountable, and repeatable. Learn more about our lead-generation services for predictable revenue growth: https://littlebirdmarketing.com/work/

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Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.