Best Priscilla Mckinney Podcasts (2024)

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Episode #111 Open Mic: Priscilla McKinney Discusses Her Book, "Collaboration is the New Competition" 40:14

14d ago40:14

40:14

On Episode #34, Priscilla McKinney from Little Bird Marketing shared her story of growing up in a family singing troupe. In this episode, we invite her back to the Rock n’ Roll Research Podcast to discuss her book, “Collaboration is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind.” Pris…

1
Episode #113: Wes Michael - Founder & CEO of Rare Patient Voice, Amateur Jingle Writer/Singer 24:23

5h ago24:23

24:23

Wes Michael is the founder and CEO of Rare Patient Voice, a 10-year old firm who empowers patients and caregivers to share their voices with the companies working to better their lives with new products, devices, and treatments. [To date, RPV has paid out over $13M in incentives to patients and caregivers – wow!!] Wes started RPV after a successful…

1
Episode #112: Sue Collin - SVP at RTi Research, Quant to Qual Switcher, Mixed Media Artist 33:41

10d ago33:41

33:41

Sue Collin is one of those rare people who has spent her entire career with one organization. Her first job was with a research company called Directions for Decisions which was later acquired by RTi Research where she has been ever since. But while the company has remained the same, Sue’s career has done anything but. After years of applying her q…

1
Episode #110: Mark Earls - Insights Iconoclast, Best-Selling Author, Ska Band Frontman 1:06:32

1M ago1:06:32

1:06:32

Mark Earls, The HERDmeister, shares his story of how he went from European tour guide to being labeled the market research industry’s “public enemy #1.” We have a wide-ranging conversation on how people really make decisions, the freedom to experiment in the insights world, predicting multiple futures, how brands grow, being clear in your terminolo…

1
Episode #109: Jeffrey Porter - UTA MSMR Student, Lockheed Martin Intern, Shredding Guitarist 36:14

1M ago36:14

36:14

Jeffrey Porter will graduate from the UT Arlington MSMR program in December of this year. In addition to his studies, he is keeping extremely busy with an internship in financial data analysis with Lockheed Martin. But there’s more to Jeffrey than insights. He has maintained a nice side hustle of buying and selling vintage video games, timing the m…

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Episode #108: Kevin Lang - Sr. Sales Rep at Greenbook, Drummer, MR Jam veteran 26:02

2M ago26:02

26:02

Kevin Lang is a recently minted Senior Sales Representative at the mighty research media company Greenbook, home of the GRIT Report, the IIEX conference series and “The Exchange” podcast with Lenny Murphy and Karen Lynch. While he got his start in the insights industry with Civicom, many people know Kevin from his involvement in the “MR Jam,” provi…

1
Episode #107: Dave McCaughan - Asia-Based Brand Strategist, Former Librarian, Bibliosexual 50:54

2M ago50:54

50:54

Dave McCaughan has long been a leading light on all things brand strategy, research and insights in Asia, having spent nearly 30 years in strategic planning and executive roles at McCann Worldwide all over the region. He has also long given his time back to the research industry through associations like ESOMAR and Greenbook among others. Dave shar…

1
Build Radical Relationships with Shawn Nason 25:27

2M ago25:27

25:27

He’ll admit, Shawn Nason is a lot. He’s looking for leaders who are mavericks. He’s the founder and CEO of MOFI, a maverick-minded, human-obsessed boutique consulting firm that uses ethnographic research, journey mapping, human-centered design, experienced-based training, and design sprints to transform organizations. Shawn believes the only way to…

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Episode #106: Aryn O'Donnell - VP of Corporate Services at Fieldwork, Former Musical Theater Performer 20:43

2M ago20:43

20:43

Aryn O’Donnell is VP of Corporate Services at Fieldwork, known by many to be one of the most trustworthy and engaged qualitative research partners in the industry. But what many people don’t know about Aryn is that the first paycheck she ever drew was for a role she played in musical theater. Aryn and I discuss her theater days, the value of backro…

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How to Pass the Baton from Marketing to Sales for Predictable Revenue Generation 20:20

3M ago20:20

20:20

ROI & KPIs, MQLs& SQLs… The acronyms in marketing never stop. But the only KPI that really matters is that feeling you get when you’re exceeding revenue goals! At Little Bird Marketing, we’re overtly helpful, providing amazing resources and expertise like this lead generation funnel blog to provide important benchmarks for your work. What is also i…

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Entrepreneurship in Market Research with Alisa Hamilton 22:35

3M ago22:35

22:35

It’s time to quit thinking inside the box you’re creating for yourself. Our CEO and Momma Bird, Priscilla McKinney, loves advocating for women in business. Today, she pulls the curtain back to show the woman (and friend of hers) behind Harvest Insights, Alisa Hamilton. Her out of box business venture is a story every aspiring leader should hear. Al…

1
4 Things your Marketing Agency must know to Serve the Market Research Industry 15:11

3M ago15:11

15:11

Join Priscilla McKinney, CEO, and Momma Bird here at Little Bird Marketing as she gets down to the nitty-gritty of why our expertise in market research matters for better content, lead generation, and ultimately, revenue growth. So many market research firms hire a marketing agency only to spend the next 18 months explaining the difference between …

1
Episode #105: Steve Portigal - User Research Expert, Author, Rolling Stones Enthusiast 37:35

3M ago37:35

37:35

Steve Portigal of Portigal Consulting has been doing User Research since the days our software all came in a box. He has written a seminal book on the topic, “Interviewing Users: How to Uncover Compelling Insights,” recently released in a 2nd edition available through Rosenfeld Media. Steve shares his journey from the nascent years of user research…

1
Identifying the Anomaly, Trend, or Bot for Better Brand Tracking with Andrew Moffatt 23:49

3M ago23:49

23:49

In a world where survey respondents are basically sick and tired of doing all the work to TELL as screener about their behaviors, qualifications, demographics, and more just for the chance at participating in a survey, along comes Qrious Insight with their “always on” approach to passive data collection. In this episode, Priscilla McKinney, CEO and…

1
Episode #104: Travis Miller - VP at PureSpectrum, Metal/Punk Drummer 25:33

4M ago25:33

25:33

It was in college where Travis Miller first made an impact with research by helping the city of Thousand Oaks, CA design a new mall expansion. With an introduction like that, it is no wonder Travis pursued a career in market research. Travis started his career with JD Power and today is VP, North America sales for PureSpectrum, a GRIT Top 50 insigh…

1
DEI 201: Diversity, Equity, and Accessibility with Kim "Kimfer" Flanery-Rye 33:43

4M ago33:43

33:43

We’ve had DEI 101, can we advance? It’s time for 201. Our CEO and Momma Bird, Priscilla McKinney loves advocating for women in business, and brought Kim “Kimfer” Flanery-Rye Founder & DEI and Culture Practitioner for Inclusion Equals to open the conversation for change. Inclusion Equals is a social enterprise focused on the IDEA: Inclusion = Divers…

1
How Great Book Ideas Become Published Books 21:12

4M ago21:12

21:12

So, you want to write a book? Is the idea becoming a burden because you can just see a way forward to getting it done? In the true spirit of “always be helping” (ABH), our Momma Bird and CEO of Little Bird Marketing, Priscilla McKinney pulls the curtain back and talks about her experience hiring a scribe to complete her book. The most important fir…

1
Episode #103: Brian Zimmerman - Expert Insights Business Developer, Shreddin' Guitar Player 27:15

4M ago27:15

27:15

Brian Zimmerman is an expert at one of the toughest roles in the research industry: prospecting and business development for research suppliers. Companies in insights really struggle with this and Brian steps in and fills that gap. The music bug bit Brian early when his grandfather introduced him to guitar at age 3. Music has been a constant passio…

1
8th Annual Holiday Spectacular! Spectacular! 24:11

4M ago24:11

24:11

It’s here! Get ready for tidings and good cheer…it’s the 8th Annual Holiday Spectacular! Spectacular! The Peeps won’t be baking any treats this year, but we do have quite a few treats (and tricks) up our sleeve for you. Which holiday are we celebrating again? Little Bird Marketing is – as you may know – a marketing company. This year we’re covering…

1
Market Research for the Tech Industry with Joanna Jones 22:05

4M ago22:05

22:05

Q: How did Microsoft Office get so famous? A: Word of mouth. Now, how did Microsoft Office improve its products using user experience research to satisfy customers and improve retention? No more dad jokes here. That’s a serious question for Joanna Jones with InterQ Research. CEO of Little Bird Marketing, Priscilla McKinney, welcomes Joanna to this …

1
The Art of Content Collaboration with Andy Crestodina 33:21

5M ago33:21

33:21

Roll out the red carpet and act as paparazzi for those you admire in the business world; It’s time to start collaborating! CEO of Little Bird Marketing, Priscilla McKinney, is joined by content strategy expert, and good friend, Andy Crestodina to discuss the power behind collaboration. If you know Andy, you know he is helpfulness incarnate! In this…

1
Episode #102: Joe Emery - Comms Research Expert, Lead Vocals/Guitar for The Ugly Beats 32:39

5M ago32:39

32:39

Joe Emery started on the bottom rung of a political consulting firm when he was hired as a runner right out of school. He learned from some of the greats like Mark McKinnon, host of Showtime’s ‘The Circus,’ and famed political commentator, Paul Begala, before founding his own firm in 2020, Emery Research, where he focuses on insights supporting com…

1
Marketing Plan Template Advice 13:35

5M ago13:35

13:35

A few questions from the CEO of Little Bird Marketing, Priscilla McKinney about your current marketing plan template: - When you think about your marketing efforts, is it strategic? - Have you defined and written down your goals and objectives? - How are you holding your marketing efforts accountable? - Are your marketing efforts repeatable? When w…

1
Reaching Gen Z for Market Research Insights with Jennifer Reid 22:58

5M ago22:58

22:58

Don’t get caught sending an email to Gen Z expecting them to take your survey. They won’t see it in their inbox of 5,735 unread messages. CEO of Little Bird Marketing, Priscilla McKinney, welcomes Jennifer Reid, Co-CEO and Chief Methodologist at Rival Group, to discuss how to best engage with Generation Z for market research. Jennifer is an expert …

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Episode #101: Eric Hall - Insights/Cat Man Expert, Instagram Influencer, Off-Road Motorcycling Enthusiast 25:28

5M ago25:28

25:28

You probably know Eric Hall from his career as an insights and category management expert, currently with Boehringer Ingelheim, the world’s largest privately held pharmaceutical firm, and previously with companies like Allergan, Coors, Kellogg’s and Nestle. But do you know that Eric is an Instagram influencer with corporate sponsorships and a die-h…

1
Episode #100: Music Battle - Survey Respondents Adjudicate! (with Leigh Kessler from Mercury Analytics) 58:10

5M ago58:10

58:10

For this special 100th Episode of the Rock n’ Roll Research Podcast, I go mano-a-mano with Leigh Kessler, VP of Mercury Analytics, former professional comedian and current country singer. Leigh and I each perform the classic, “Angel from Montgomery” by John Prine – who did it better? A quantitative gen pop audience of dial-testers renders their ver…

1
Exactly What are Successful Marketers Doing These Days? with Nancie McDonnell Ruder 25:00

5M ago25:00

25:00

Feel like you’re becoming irrelevant and lost in the industry? In this episode of Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, is joined by Nancie McDonnell Ruder, an experienced marketing strategist, branding consultant and consumer researcher. As Founder and CEO of Noetic, a Marketing and Leadership …

1
LIVE from the Insights Association Corporate Researcher's Conference 53:50

6M ago53:50

53:50

What do the greatest research minds share when brought together? If you’re experiencing a serious case of FOMO because you didn’t make it or are just wondering what everyone else was talking about while you were there, we bring you the Insights Association Corporate Researcher's Conference in a nutshell. When it comes to market research, consumer i…

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Episode #99: Kory Grushka - Founder Stories Bureau, From Corporate Lawyer to Master Storyteller 27:46

6M ago27:46

27:46

Kory Grushka is the Founder of Stories Bureau, a really cool B2B creative agency that, among other things, helps insights teams make their data come to life and influence decision-making through effective storytelling. You may be surprised to learn the profession that Kory came from and how it made him uniquely qualified to help researchers tell be…

1
The Industry Conference Pep Talk: 3 Ways to Maximize Marketing Budget for In-Person Events 21:25

6M ago21:25

21:25

Spending too much money on in-person events? Experiencing FOMO when you don’t go to an industry conference? Struggling to get a return on investment from your trade show booth? You are not alone. Today, on Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, delivers the tried and true maxim for in-person even…

1
Episode #98: Pepper Miller - Researcher, Cultural Strategist, Author of "Let Me Explain Black Again" 45:00

6M ago45:00

45:00

I’m BACK! Your humble host’s brief pause provided plenty of time to dig into Pepper Miller’s brilliant book on Black insights, “Let Me Explain Black Again,” from Paramount Market Publishing. I gained so much from this book that I had to reach out and learn more. Pepper is a true pioneer when it comes to helping brands understand and connect with Bl…

1
What it Takes for Brands to Make Genuine Breakthroughs in Japan with Dominic Carter 33:04

6M ago33:04

33:04

Q: Who do you call if your insights are taking you to Japan? A: Myth-busting Japanese culture expert Dominic Carter and his team. Today, our CEO and Momma Bird, Priscilla McKinney, welcomes a good friend and experienced researcher, Dominic Carter, Representative Director and CEO of The Carter Group. Originally from Australia, where he was educated …

1
Facing the Future of Market Research with Eileen Campbell 23:53

7M ago23:53

23:53

You have been questioned. The marketing and market research industries have been challenged. But what if we had the courage to face them boldly? Join Priscilla McKinney, CEO and Momma Bird, here at Little Bird Marketing as she welcomes inspirational and aspirational colleague Eileen Campbell. With an amazing amount of experience in the industry and…

1
Energizing Insights with Cultural Context with Alex Charlton 25:55

7M ago25:55

25:55

What level of energy is needed to produce h@!y sh!t level of insights? Let’s just ask the? Verve team! Today, Priscilla McKinney chats with Alex Charlton, the SVP at Verve North America, a global insights consultancy. The conversation delved into how Verve approaches marketing, consumer insights, and market research in a rapidly changing post-pande…

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Lessons from Enterprise Marketing that Works for Any Size Business with Tony D'Amato 23:16

7M ago23:16

23:16

John C. Maxwell famously said, “If you're proactive, you focus on preparing. If you're reactive, you end up focusing on repairing.” True dat. In this episode of Ponderings from the Perch, our CEO, Priscilla McKinney and Tony D’Amato, a dedicated leader with over 20 years of marketing experience, discuss challenges and opportunities in the marketing…

1
What Happens When You're Not OK at Work with James Pickles 30:52

8M ago30:52

30:52

What happens when mental health suffers in the workplace? What are we supposed to do? It seems like the obvious answer would be to simply ask for help. But some workplaces don’t allow for it. Also, some of our own minds don’t allow for it. As James Pickles says, “You’ve got to know you have a problem to ask for help.” In this episode, Priscilla McK…

1
5 Reasons to Use Video in Content Marketing 13:41

8M ago13:41

13:41

If only Auguste and Louis Lumière could see where their motion picture invention is today. Audiences were spellbound by the film of the workers pouring out of the Lumière factory. Cat videos would blow their minds. Let’s just start with this fact: simply including the word 'video' in the subject line of an email can increase click-through rates by …

1
The Win-Win of Hearing Rare Patient Voices in Market Research 23:58

8M ago23:58

23:58

Healthcare is a sensitive subject for many struggling with rare diseases or disabilities. Researchers in the healthcare sphere are challenged with finding delicate ways to approach patients. How do researchers advance technology and create positive outcomes for patients? In today’s episode, our CEO, Priscilla McKenney, welcomes Wes Michael, Preside…

1
An Enterprise Approach to Insights with Kerry Sette of Voya Financial 37:32

8M ago37:32

37:32

With a demand for accuracy but an appetite for innovating with new methodologies, finding the right balance between specialization and generalization is often seen as the key to success in delivering quality consumer insights. But what if we told you that there's more to the story? We’re pulling back the curtain to hear from one of the wizards orch…

1
MRX Mavericks: Protecting and Serving the Industry with Melanie Courtright 25:51

8M ago25:51

25:51

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Today, our CEO and Momma Bird, Priscilla McKinney, is joined by Melanie Courtright…

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MRX Mavericks: Featuring the Market Research Education Foundation Team 20:51

9M ago20:51

20:51

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Steve Schlesinger, Executive Chairman of SAGO and Kim Harrison, Founder and CEO of…

1
MRX Mavericks: Covering the Insights Industry with Dan Quirk of Quirks Media 26:23

9M ago26:23

26:23

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, introduces us to esteemed guest and MRX …

1
MRX Mavericks: Supporting Women in Research with Kristin Luck 36:45

9M ago36:45

36:45

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, is joined by Kristin Luck, Founder of Sc…

1
MRX Mavericks: Quallies of the World, Unite! With Lauren Isaacson 20:11

9M ago20:11

20:11

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, and Lauren Isaacson took flight in their…

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MRX Mavericks: Curating Content to Move the Industry Forward with Karen Lynch 25:07

10M ago25:07

25:07

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, welcomes Karen Lynch, Head of Content at…

1
What's up with Analysis Paralysis, Corporate America? 28:18

10M ago28:18

28:18

“Slam the brakes, lay off employees.” Corporate America is out of the frying pan and into… the dumpster fire! Wait, what’s going on?! Today on Ponderings from the Perch, host Priscilla McKenny and Sasha McCune, Director at Conifer Research, are untangling the knots of post-pandemic paralysis and indecision in Corporate America. Sasha is a strategic…

1
3 Tips for Planning an Unforgettable Event 14:02

10M ago14:02

14:02

The success of any event depends on careful planning, at Little Bird Marketing, we always say, “There ain’t no party like a Little Bird party!” Listen in for great tips about creating an unforgettable event that will further your B2B marketing strategies. This episode provides great conversation starters for your team about how you can get strategi…

1
Episode #97: Angelo Pierro - Founder/Strategist at Strategy by Insight, Canada-based Screenwriter 31:37

10M ago31:37

31:37

Angelo Pierro founded his consultancy, Strategy by Insight, in 2021 after 20 years at Research Dynamics acquired by GfK acquired by Ipsos. He is now using his deep experience in big company leadership, marketing and business development to advise his clients in sales effectiveness and strategy. Angelo and I occasionally worked closely together whil…

1
The Art and Science of Language Translation for Market Research 22:09

10M ago22:09

22:09

LAYERS! Onions have layers. Languages have layers. You get it, they both have layers. We’re not afraid of communicating through Shrek quotes, but we know with communication it's not just what you say, it's how you say it that unlocks the door to connection and understanding! In this episode, Little Bird Marketing CEO Priscilla McKinney is joined by…

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Episode #96: Annie McDannald - Global VP at Civicom, Carnie Childhood, Model, Singer 26:52

11M ago26:52

26:52

Over the past 16 years, Annie McDannald has risen through the ranks at Civicom to her current role as Global VP of Marketing Research Services. Chances are you’ve used Civicom at some point for their myriad of useful technologies and services supporting the market research process. What you might not know is Annie has been a performer since a young…

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Priscilla Mckinney Podcasts

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