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Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

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Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
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The 21st Century Entrepreneurship Podcast is a 4 x Gold-Award weekly show that features interviews with cutting-edge leaders and successful entrepreneurs. We talk about the fundamentals of starting and growing a business, achieving and maintaining success, as well as the difficulties of entrepreneurship and its future. Subscribe to the 21st Century Entrepreneurship Podcast and never miss an episode, so you can stay on top of the curve and gain the knowledge you need to succeed in today's com ...
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Priscilla McKinney is an entrepreneur with a keen interest in the dynamics of collaboration. In our discussion, we explored the misconceptions and the transformative potential of true collaboration in the workplace. McKinney, the author of Collaboration is the New Competition, shares insights from her journey and the lessons learned about fostering…
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Hey y’all, Priscilla McKinney here! This episode of Ponderings from the Perch, the Little Bird Marketing Podcast, will be a replay of a part of my appearance on Joseph Jaffe’s podcast, Joseph Jaffe is Not Famous. Amongst the hijinks, I talk with Jaffe about my book, Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollin…
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Fail we may, sail we must. Ian Pierpoint is Founder and CEO of the intrepid human insights agency, Further&Further Strategies. Ian’s unique perspective on understanding people and culture is an outgrowth of his journey, from the UK acid house scene, to corporate youth researcher, to documentary filmmaking, to CMO. We discuss Ian’s improbable route …
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Alex Duta is a dynamic entrepreneur hailing from the Chicagoland area, who has woven resilience and strategic vision into his career trajectory. In our conversation, we explored his unique backstory starting from his parent's migration from communist Romania to establishing their new lives in America. Alex shares, "The coolest part of what I think …
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Anne Brown is the CEO of Gazelle Global, and we spoke about the potential and challenges of venturing into entrepreneurship. During our discussion, Anne reflects on her experiences as a founder and leader, emphasizing the empowerment and responsibility that come with being your own boss. She notes, "Once you are in control of your own destiny, I th…
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Robin Hills is an emotional intelligence coach who joined us to explore the intricate dance between artificial intelligence (AI) and emotional intelligence (EI). During our conversation, Robin delved into how these two fields intersect and impact 21st-century entrepreneurship, emphasizing the unique qualities that define human intelligence. Robin e…
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On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, discusses her experiences at Greenbook’s IIEX Amsterdam with guest and CRO, Stephanie Douglass, exploring key market research trends and insights. A major topic of discussion is synthetic data in market research, with data quality rema…
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Phyllis Quinlan is a seasoned professional coach who brings her extensive experience in healthcare to the fore in addressing some of the most pressing challenges faced by caregivers today. Our conversation dives into the intricate dynamics of caregiver burnout, the conflation of healthcare's business aspects with caregiving, and the crucial role of…
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Justin Hanover, a veteran entrepreneur in the fitness industry, shares his journey from opening a gym at 19 to leading a top coaching agency, Fitness Revolution. Our conversation unveils his approach to transforming fitness businesses through strategic guidance and innovative solutions. Justin's experience spans across pivotal areas such as gym man…
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Nader Sabry is a strategist, innovator, and entrepreneur with over 25 years of experience in exponential organizational growth. In our conversation, we explored the nuanced world of growth sciences—a field that moves beyond traditional growth hacking to embrace a more structured approach that Fortune 500s, unicorns, and startups at various levels a…
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This episode ain’t a swim in the kiddy pool. On today’s episode of Ponderings from the Perch, the Little Bird Marketing Podcast, host and Momma Bird Priscilla McKinney, and guest and marketing strategy consultant Ryan Barry, discuss the future of market research and the importance of community when fostering b2b relationships. As the co-founder and…
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Britt Gottschalk is the CEO and a dynamic creator of change, thriving in the challenging world of health data management. We explored her extensive career, which spans from waste management to management consulting, highlighting her 'figure-it-out' mentality and her role as a jack of all trades. Britt's current focus is on empowering individuals to…
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Blake Reichenbach is a Product Manager at HubSpot, focusing on the Content AI Platform, and the founder of Howdy, Curiosity, an innovative online nonfiction bookstore and learning community. With a rich background in higher education, marketing, and the SaaS industry, Blake brings a wealth of expertise and a unique perspective to his roles. His pro…
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Elizabeth Eiss is a seasoned entrepreneur and an advocate for small businesses and solopreneurs. In our conversation, we explored the crucial role small enterprises play in the economy and the unique challenges they face. Elizabeth shared her insights on how small businesses can leverage the gig economy to scale effectively, optimize operations, an…
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Joe Blackburn is a seasoned entrepreneur with a history of successful businesses built through word of mouth, and we spoke about the profound impact this traditional yet underutilized technique has on sales and business growth. Joe shares, "I teach people how to become deadly at sales by mastering word of mouth," emphasizing the necessity of trust …
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Like the bird she named her company after, Data Larks founder, Mary Hunter, is looking to lead the dawn of a new era. On today’s episode Ponderings from the Perch, the Little Bird Marketing™ podcast, Hunter and host, Priscilla McKinney, delve into the world of market research and its potential to increase both awareness and market potential for und…
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Ayat Shukairy is a seasoned expert in conversion rate optimization (CRO) and the co-founder of a renowned CRO company and tool. In our conversation, we delved into the intricate world of CRO, exploring its fundamental importance in transforming site visitors into loyal customers. Ayat illuminates the often-overlooked aspects of customer engagement …
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Justin Cooke is a founder with an extensive background in creating and scaling online businesses, and we spoke about his journey from starting a small outsourcing company in the Philippines to running Empire Flippers, a prominent online business brokerage. His entrepreneurial path is marked by bold decisions and strategic shifts, reflecting a dynam…
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Danny Nathan, founder and CEO of Apollo 21, is a seasoned innovator with deep roots in the venture building and technology space, and our conversation explored the complex landscape of corporate innovation. We discussed why fostering true innovation within established companies is notoriously challenging and what can be done to overcome these hurdl…
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Jeff Reesing, is SVP of Corporate Sales and Customer Experience at Dynata, the world’s largest first party data platform and a company that powers so much of what we do in research and insights. He has built himself an impressive professional career, but music was his first love and it is easy to understand why. Back in high school, Jeff found hims…
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Uncover the hidden heroes behind billion-dollar business decisions. On this episode Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, and guest Corie Suzuki, director at Fieldwork Chicago, chat about the world of market research as they celebrate the upcoming Global Focus Group Day on July 9th! "This day…
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David Jones is the founder and CEO of MRSA Talent Enterprise, and we spoke about the dynamic interplay of technology and career development. As someone at the helm of innovation in talent assessment, David discusses the seismic shifts in how careers are built and talents are assessed in today's fast-paced, technology-driven work environment. "We're…
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Greg Mohr is a seasoned entrepreneur and franchise consultant, and we spoke about the fascinating world of franchising versus starting a privately owned business. Throughout the interview, Greg shared insights from his personal journey transitioning from a corporate engineer to a franchise consultant, revealing the complexities and rewards of each …
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Alex Neist is a former athlete turned serial entrepreneur, and we spoke about the dramatic shifts in his personal and professional life that led to profound self-reflection and eventually, groundbreaking innovation. Through a candid recount of his experiences, Alex shares how hitting rock bottom was not the end but a pivotal beginning. "Six years a…
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Who here loves PowerPoint? Anyone… yeah, us too. On today’s episode of Ponderings from the Perch, a Little Bird Marketing Podcast, host Priscilla McKinney and guest Rob Biesenbach discuss how to captivate an audience beyond tech. With backgrounds in both business and acting, the latter of which he trained for at Second City in Chicago, Biesenbach u…
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Jeff D. Standridge, Managing Director of Innovation Junkie, brings a wealth of experience as an accomplished entrepreneur and venture capitalist. Our conversation explored the valuable insights he has derived from his extensive and varied career. From his early academic challenges to becoming a corporate executive and influential mentor, Jeff illus…
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Dana Samuelson brings a wealth of knowledge from his 44 years in the gold markets, and in this episode, we discussed the dynamics influencing the price of gold and the role it plays in investment strategies. Dana delved into the primary factors driving gold's price increase, such as global debt levels, inflation, and geopolitical fears, particularl…
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Mark McNamee is a seasoned political and economic analyst specializing in Eastern Europe, and our conversation revolved around his firsthand experiences and strategic insights amidst the ongoing crisis in Ukraine. Mark shared an impactful story from a recent meeting disrupted by an unexpected air raid in Kyiv, illustrating the daily realities of li…
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Luke Van Der Veer is a digital entrepreneur who transformed his career trajectory from a traditional nine-to-five to building a substantial passive income through innovative online strategies. We spoke about his journey from disillusionment in a conventional job to finding and mastering the art of website rentals, ultimately teaching others to emul…
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Do surveys make good bedtime stories for kids? It worked for Kai Fuentes! Kai is a second-generation market researcher. While many of us were running around causing trouble as kids, Kai was helping her mom’s family business by stapling surveys and even intercepting respondents at the mall. Kai followed in her mother’s footsteps by founding Ebony Ma…
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Richard Parker is a seasoned expert in mergers and acquisitions, with nearly 35 years of experience in buying and selling businesses. We spoke about the current market dynamics, the unique opportunities available for prospective business buyers, and the strategies that can help individuals navigate this complex landscape successfully. In this episo…
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Scott Cohen is a trailblazing entrepreneur and the CEO of Jukebox (JKBX). We spoke about his unconventional approach to business, the intersection of music and finance, and the importance of compassion in the workplace. Scott shares his journey of founding Jukebox, the first platform allowing fans and investors to participate in the music industry'…
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Lyle Myers is the Chief Development Officer at iFlex Stretch Studios, and we explored the intricacies of franchising in the health and wellness sector. Central to our discussion was the unique iFlex franchise model, which emphasizes professional assistance in stretching and a robust support system for franchisees. Myers highlighted the importance o…
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Jarrod Lopiccolo is the CEO and co-founder of a digital design firm Noble Studios, and we spoke about his journey from aspiring architect to digital innovator. Through his narrative, Jarrod emphasizes the importance of daily improvement, saying, "It's an invitation to wake up the next morning and ask, how can I be better?" This philosophy not only …
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Jothy Rosenberg is a figure of resilience and a serial entrepreneur, and our conversation covered the profound journey from personal challenges to groundbreaking technological ventures. Jothy discussed how overcoming cancer and amputation at a young age instilled in him a unique sense of determination, stating, "So my grit started in a bad way. I w…
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London Brinkman is one year out of school as a Qualitative Market Research Analyst and my colleague at MarketVision Research. While working a project together, I learned she is also the lead singer for a notable cover band in Cincinnati. But not only that, she is an award-winning body builder! London discusses her decision to shift her career focus…
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Recorded live on the Purple Stage at the IIEX conference in Austin, TX on April 18! Nicholas Jayanty, Principal User Experience Researcher at IBM’s Red Hat, traces his path from making sketch comedy pilots on MTV to producing award-winning films to researching and designing digital user experiences. Nicholas contrasts the supply chains of the indep…
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Jeff Tarran is the COO of Gunderson Direct, America's largest independent direct mail marketing agency, and in this episode, he shares his extensive knowledge on the efficacy and strategic use of direct mail in modern marketing. He discusses why direct mail continues to offer unparalleled return on investment, claiming, "Direct mail has the highest…
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Christy Pretzinger is the CEO of WG Content, and our conversation centered around her passion for creating an environment where employees thrive and feel valued. Christy shared her experiences and strategies for fostering a workplace culture that directly contributes to the bottom line by nurturing human connections and valuing kindness. Christy em…
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Wes Michael is the founder and CEO of Rare Patient Voice, a 10-year old firm who empowers patients and caregivers to share their voices with the companies working to better their lives with new products, devices, and treatments. [To date, RPV has paid out over $13M in incentives to patients and caregivers – wow!!] Wes started RPV after a successful…
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Glenn Akramoff is the visionary founder and CEO of Akramoff, a company dedicated to transforming workplace environments. In our discussion, we explored the crucial elements of creating happy, healthy, and productive workplaces. Glenn shared insightful stories and strategies that have successfully realigned employees with their organizational roles,…
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Sue Collin is one of those rare people who has spent her entire career with one organization. Her first job was with a research company called Directions for Decisions which was later acquired by RTi Research where she has been ever since. But while the company has remained the same, Sue’s career has done anything but. After years of applying her q…
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Courtney Meyers is a pioneer in leveraging the gig economy, and we spoke about the transformative impact of this economic model on modern work. Courtney passionately describes the gig economy as "the next phase" of employment freedom, highlighting its capacity to empower individuals: "It gives people the freedom to choose how they want to work, whe…
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Andy Apple, founder and CEO of We Are Giant, discussed the evolving dynamics between artists and their fans facilitated by technological innovation. From his roots as a music blogger to his strategic pivot into venture capitalism, Andy has always been driven by a passion for music and a desire to impact the industry profoundly. His venture, We Are …
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On Episode #34, Priscilla McKinney from Little Bird Marketing shared her story of growing up in a family singing troupe. In this episode, we invite her back to the Rock n’ Roll Research Podcast to discuss her book, “Collaboration is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind.” Pris…
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Bryan Farris is the founder and president of Goldfish Code, a firm dedicated to transforming the software development agency space through strategic, impactful, and technology-driven solutions. In our engaging conversation, we explored the nuances of integrating strategy with software development to solve real-world problems. Farris emphasized the …
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Jack Craven is a master of transformation, bringing his rich background as a trial lawyer, CEO, and executive coach to the fore as we discuss the journey to feeling truly alive and becoming an effective leader. With his unique blend of experience and insight into neuroscience and consciousness, Jack shares how overcoming fear and reactivity is key …
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Daniel Sabbah and Matt Chanoff, along with Merrick Furst and Mark Wegman, co-authors of "The Heart of Innovation: A Field Guide for Navigating to Authentic Demand," joined us to explore the multifaceted world of innovation, invention, and the transformative power of understanding consumer behavior. In their insightful conversation, they discuss the…
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Mark Earls, The HERDmeister, shares his story of how he went from European tour guide to being labeled the market research industry’s “public enemy #1.” We have a wide-ranging conversation on how people really make decisions, the freedom to experiment in the insights world, predicting multiple futures, how brands grow, being clear in your terminolo…
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Andy Lothian is a beacon for entrepreneurs and leaders seeking depth and purpose in their work. In our conversation, Andy shares his insights into the entrepreneurial journey, emphasizing the importance of self-awareness, purpose, and creating value in the world. His perspective challenges the conventional portrayal of entrepreneurship, arguing tha…
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