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Episode #110: Mark Earls - Insights Iconoclast, Best-Selling Author, Ska Band Frontman

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Manage episode 408309976 series 2992593
Content provided by Matt Valle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Valle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mark Earls, The HERDmeister, shares his story of how he went from European tour guide to being labeled the market research industry’s “public enemy #1.”

We have a wide-ranging conversation on how people really make decisions, the freedom to experiment in the insights world, predicting multiple futures, how brands grow, being clear in your terminology, making presentations into performances, how to do your own early research and the illusion of tradition.

Mark also shares the story of his ska/punk band – over 30 years and still going strong – and the three records he’d want to keep him company on a desert island.

  continue reading

113 episodes

Artwork
iconShare
 
Manage episode 408309976 series 2992593
Content provided by Matt Valle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Valle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mark Earls, The HERDmeister, shares his story of how he went from European tour guide to being labeled the market research industry’s “public enemy #1.”

We have a wide-ranging conversation on how people really make decisions, the freedom to experiment in the insights world, predicting multiple futures, how brands grow, being clear in your terminology, making presentations into performances, how to do your own early research and the illusion of tradition.

Mark also shares the story of his ska/punk band – over 30 years and still going strong – and the three records he’d want to keep him company on a desert island.

  continue reading

113 episodes

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