Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
…
continue reading
Market researchers have the coolest backstories. Hear them here!
…
continue reading
Your one-stop source for dial testing research solutions -
…
continue reading
Christopher Cumby along with his co-host Allan Wich will help you discover the unique world of success from real stories of the super successful!
…
continue reading
1
Digital Marketing Strategies are Nothing without Great Project Management
22:16
22:16
Play later
Play later
Lists
Like
Liked
22:16
Is project management the secret sauce to organizational triumph? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and TrueSense Marketing VP, Ann Campea, about the often-overlooked role of project management in business success. Campea, a fellow podcaster and experie…
…
continue reading
1
Market Insights: Driving Global ROI Through DEIU with Dawn Bryan
25:45
25:45
Play later
Play later
Lists
Like
Liked
25:45
Can unity be a meaningful and quantifiable statistic in business? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, talks with guest and Senior VP of Global Practice at The Kaleidoscope Group, Dawn Bryan, about the practice of Diversity, Equity, Inclusion, and Unity (DEIU) in the corpo…
…
continue reading
1
Episode #119: Eddie Accomando - Researcher, Anthropologist, Musician, Radio Show Host
28:05
28:05
Play later
Play later
Lists
Like
Liked
28:05
“Let’s not burn through technology again. Let’s not just rip a path through AI.” Eddie Accomando is one of my favorite researchers to talk shop with. With his academic background in anthropology, moderator certification from RIVA and deep knowledge of quantitative methodologies, Eddie can cover it all from theory to practice to the political dynami…
…
continue reading
1
Little Bird Marketing Conference Flyover: Quirks NY
1:04:51
1:04:51
Play later
Play later
Lists
Like
Liked
1:04:51
Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. This episode of Ponderings from the Perch will be what I call a “Conference Flyover” of my time at the Quirks New York conference, which took place in… well, guess where! But first, check out my latest boutique hotel find from my last night in The Big Apple! The confer…
…
continue reading
1
Market Research as a Capability and Not a Function for Data-Driven Decision Making with Christopher Frank
27:48
27:48
Play later
Play later
Lists
Like
Liked
27:48
Data informs… but human judgment decides. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, and guest and CCO of PSB Insights, Christopher Frank, talk strategy in business and market research. Frank, who brings 25 years of frontline experience from American Express and Microsoft, disc…
…
continue reading
Hey y’all, Priscilla McKinney here! This episode of Ponderings from the Perch, the Little Bird Marketing Podcast, will be a replay of a part of my appearance on Joseph Jaffe’s podcast, Joseph Jaffe is Not Famous. Amongst the hijinks, I talk with Jaffe about my book, Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollin…
…
continue reading
1
Episode #118: Ian Pierpoint - Founder of Further&Further, Cultural Strategist, Acid House Veteran
31:47
31:47
Play later
Play later
Lists
Like
Liked
31:47
Fail we may, sail we must. Ian Pierpoint is Founder and CEO of the intrepid human insights agency, Further&Further Strategies. Ian’s unique perspective on understanding people and culture is an outgrowth of his journey, from the UK acid house scene, to corporate youth researcher, to documentary filmmaking, to CMO. We discuss Ian’s improbable route …
…
continue reading
1
Inspiration from Greenbook's IIEX Amsterdam
19:58
19:58
Play later
Play later
Lists
Like
Liked
19:58
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, discusses her experiences at Greenbook’s IIEX Amsterdam with guest and CRO, Stephanie Douglass, exploring key market research trends and insights. A major topic of discussion is synthetic data in market research, with data quality rema…
…
continue reading
1
Two Marketing Strategy Consultants Walk into a Bar with Ryan Barry
23:27
23:27
Play later
Play later
Lists
Like
Liked
23:27
This episode ain’t a swim in the kiddy pool. On today’s episode of Ponderings from the Perch, the Little Bird Marketing Podcast, host and Momma Bird Priscilla McKinney, and guest and marketing strategy consultant Ryan Barry, discuss the future of market research and the importance of community when fostering b2b relationships. As the co-founder and…
…
continue reading
1
Data Storytelling in Market Research and Great Buyer Persona Examples with Marry Hunter
24:32
24:32
Play later
Play later
Lists
Like
Liked
24:32
Like the bird she named her company after, Data Larks founder, Mary Hunter, is looking to lead the dawn of a new era. On today’s episode Ponderings from the Perch, the Little Bird Marketing™ podcast, Hunter and host, Priscilla McKinney, delve into the world of market research and its potential to increase both awareness and market potential for und…
…
continue reading
1
Episode #117: Jeff Reesing - SVP at Dynata, Former Jamming Partner with Members of Jane's Addiction
29:44
29:44
Play later
Play later
Lists
Like
Liked
29:44
Jeff Reesing, is SVP of Corporate Sales and Customer Experience at Dynata, the world’s largest first party data platform and a company that powers so much of what we do in research and insights. He has built himself an impressive professional career, but music was his first love and it is easy to understand why. Back in high school, Jeff found hims…
…
continue reading
1
Join Us as We Celebrate Global Focus Group Day, with Corie Suzuki
15:09
15:09
Play later
Play later
Lists
Like
Liked
15:09
Uncover the hidden heroes behind billion-dollar business decisions. On this episode Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, and guest Corie Suzuki, director at Fieldwork Chicago, chat about the world of market research as they celebrate the upcoming Global Focus Group Day on July 9th! "This day…
…
continue reading
1
Personal Brand Building Through Better Storytelling with Rob Biesenbach
22:47
22:47
Play later
Play later
Lists
Like
Liked
22:47
Who here loves PowerPoint? Anyone… yeah, us too. On today’s episode of Ponderings from the Perch, a Little Bird Marketing Podcast, host Priscilla McKinney and guest Rob Biesenbach discuss how to captivate an audience beyond tech. With backgrounds in both business and acting, the latter of which he trained for at Second City in Chicago, Biesenbach u…
…
continue reading
1
Episode #116: Kai Fuentes - Multicultural Expert, 2nd Gen Researcher, Amateur Comic
21:24
21:24
Play later
Play later
Lists
Like
Liked
21:24
Do surveys make good bedtime stories for kids? It worked for Kai Fuentes! Kai is a second-generation market researcher. While many of us were running around causing trouble as kids, Kai was helping her mom’s family business by stapling surveys and even intercepting respondents at the mall. Kai followed in her mother’s footsteps by founding Ebony Ma…
…
continue reading
1
Episode #115: London Brinkman - Qualitative Researcher, Vocalist, Award-Winning Body Builder
32:26
32:26
Play later
Play later
Lists
Like
Liked
32:26
London Brinkman is one year out of school as a Qualitative Market Research Analyst and my colleague at MarketVision Research. While working a project together, I learned she is also the lead singer for a notable cover band in Cincinnati. But not only that, she is an award-winning body builder! London discusses her decision to shift her career focus…
…
continue reading
1
Episode #114: Nicholas Jayanty - Award-Winning Film Producer, UX Researcher for IBM Red Hat
32:30
32:30
Play later
Play later
Lists
Like
Liked
32:30
Recorded live on the Purple Stage at the IIEX conference in Austin, TX on April 18! Nicholas Jayanty, Principal User Experience Researcher at IBM’s Red Hat, traces his path from making sketch comedy pilots on MTV to producing award-winning films to researching and designing digital user experiences. Nicholas contrasts the supply chains of the indep…
…
continue reading
1
Episode #113: Wes Michael - Founder & CEO of Rare Patient Voice, Amateur Jingle Writer/Singer
24:23
24:23
Play later
Play later
Lists
Like
Liked
24:23
Wes Michael is the founder and CEO of Rare Patient Voice, a 10-year old firm who empowers patients and caregivers to share their voices with the companies working to better their lives with new products, devices, and treatments. [To date, RPV has paid out over $13M in incentives to patients and caregivers – wow!!] Wes started RPV after a successful…
…
continue reading
1
Episode #112: Sue Collin - SVP at RTi Research, Quant to Qual Switcher, Mixed Media Artist
33:41
33:41
Play later
Play later
Lists
Like
Liked
33:41
Sue Collin is one of those rare people who has spent her entire career with one organization. Her first job was with a research company called Directions for Decisions which was later acquired by RTi Research where she has been ever since. But while the company has remained the same, Sue’s career has done anything but. After years of applying her q…
…
continue reading
1
Episode #111 Open Mic: Priscilla McKinney Discusses Her Book, "Collaboration is the New Competition"
40:14
40:14
Play later
Play later
Lists
Like
Liked
40:14
On Episode #34, Priscilla McKinney from Little Bird Marketing shared her story of growing up in a family singing troupe. In this episode, we invite her back to the Rock n’ Roll Research Podcast to discuss her book, “Collaboration is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind.” Pris…
…
continue reading
1
Episode #110: Mark Earls - Insights Iconoclast, Best-Selling Author, Ska Band Frontman
1:06:32
1:06:32
Play later
Play later
Lists
Like
Liked
1:06:32
Mark Earls, The HERDmeister, shares his story of how he went from European tour guide to being labeled the market research industry’s “public enemy #1.” We have a wide-ranging conversation on how people really make decisions, the freedom to experiment in the insights world, predicting multiple futures, how brands grow, being clear in your terminolo…
…
continue reading
1
Episode #109: Jeffrey Porter - UTA MSMR Student, Lockheed Martin Intern, Shredding Guitarist
36:14
36:14
Play later
Play later
Lists
Like
Liked
36:14
Jeffrey Porter will graduate from the UT Arlington MSMR program in December of this year. In addition to his studies, he is keeping extremely busy with an internship in financial data analysis with Lockheed Martin. But there’s more to Jeffrey than insights. He has maintained a nice side hustle of buying and selling vintage video games, timing the m…
…
continue reading
1
Episode #108: Kevin Lang - Sr. Sales Rep at Greenbook, Drummer, MR Jam veteran
26:02
26:02
Play later
Play later
Lists
Like
Liked
26:02
Kevin Lang is a recently minted Senior Sales Representative at the mighty research media company Greenbook, home of the GRIT Report, the IIEX conference series and “The Exchange” podcast with Lenny Murphy and Karen Lynch. While he got his start in the insights industry with Civicom, many people know Kevin from his involvement in the “MR Jam,” provi…
…
continue reading
1
Episode #107: Dave McCaughan - Asia-Based Brand Strategist, Former Librarian, Bibliosexual
50:54
50:54
Play later
Play later
Lists
Like
Liked
50:54
Dave McCaughan has long been a leading light on all things brand strategy, research and insights in Asia, having spent nearly 30 years in strategic planning and executive roles at McCann Worldwide all over the region. He has also long given his time back to the research industry through associations like ESOMAR and Greenbook among others. Dave shar…
…
continue reading
1
Build Radical Relationships with Shawn Nason
25:27
25:27
Play later
Play later
Lists
Like
Liked
25:27
He’ll admit, Shawn Nason is a lot. He’s looking for leaders who are mavericks. He’s the founder and CEO of MOFI, a maverick-minded, human-obsessed boutique consulting firm that uses ethnographic research, journey mapping, human-centered design, experienced-based training, and design sprints to transform organizations. Shawn believes the only way to…
…
continue reading
1
Episode #106: Aryn O'Donnell - VP of Corporate Services at Fieldwork, Former Musical Theater Performer
20:43
20:43
Play later
Play later
Lists
Like
Liked
20:43
Aryn O’Donnell is VP of Corporate Services at Fieldwork, known by many to be one of the most trustworthy and engaged qualitative research partners in the industry. But what many people don’t know about Aryn is that the first paycheck she ever drew was for a role she played in musical theater. Aryn and I discuss her theater days, the value of backro…
…
continue reading
1
How to Pass the Baton from Marketing to Sales for Predictable Revenue Generation
20:20
20:20
Play later
Play later
Lists
Like
Liked
20:20
ROI & KPIs, MQLs& SQLs… The acronyms in marketing never stop. But the only KPI that really matters is that feeling you get when you’re exceeding revenue goals! At Little Bird Marketing, we’re overtly helpful, providing amazing resources and expertise like this lead generation funnel blog to provide important benchmarks for your work. What is also i…
…
continue reading
1
Entrepreneurship in Market Research with Alisa Hamilton
22:35
22:35
Play later
Play later
Lists
Like
Liked
22:35
It’s time to quit thinking inside the box you’re creating for yourself. Our CEO and Momma Bird, Priscilla McKinney, loves advocating for women in business. Today, she pulls the curtain back to show the woman (and friend of hers) behind Harvest Insights, Alisa Hamilton. Her out of box business venture is a story every aspiring leader should hear. Al…
…
continue reading
1
4 Things your Marketing Agency must know to Serve the Market Research Industry
15:11
15:11
Play later
Play later
Lists
Like
Liked
15:11
Join Priscilla McKinney, CEO, and Momma Bird here at Little Bird Marketing as she gets down to the nitty-gritty of why our expertise in market research matters for better content, lead generation, and ultimately, revenue growth. So many market research firms hire a marketing agency only to spend the next 18 months explaining the difference between …
…
continue reading
1
Episode #105: Steve Portigal - User Research Expert, Author, Rolling Stones Enthusiast
37:35
37:35
Play later
Play later
Lists
Like
Liked
37:35
Steve Portigal of Portigal Consulting has been doing User Research since the days our software all came in a box. He has written a seminal book on the topic, “Interviewing Users: How to Uncover Compelling Insights,” recently released in a 2nd edition available through Rosenfeld Media. Steve shares his journey from the nascent years of user research…
…
continue reading
1
Identifying the Anomaly, Trend, or Bot for Better Brand Tracking with Andrew Moffatt
23:49
23:49
Play later
Play later
Lists
Like
Liked
23:49
In a world where survey respondents are basically sick and tired of doing all the work to TELL as screener about their behaviors, qualifications, demographics, and more just for the chance at participating in a survey, along comes Qrious Insight with their “always on” approach to passive data collection. In this episode, Priscilla McKinney, CEO and…
…
continue reading
1
Episode #104: Travis Miller - VP at PureSpectrum, Metal/Punk Drummer
25:33
25:33
Play later
Play later
Lists
Like
Liked
25:33
It was in college where Travis Miller first made an impact with research by helping the city of Thousand Oaks, CA design a new mall expansion. With an introduction like that, it is no wonder Travis pursued a career in market research. Travis started his career with JD Power and today is VP, North America sales for PureSpectrum, a GRIT Top 50 insigh…
…
continue reading
1
DEI 201: Diversity, Equity, and Accessibility with Kim "Kimfer" Flanery-Rye
33:43
33:43
Play later
Play later
Lists
Like
Liked
33:43
We’ve had DEI 101, can we advance? It’s time for 201. Our CEO and Momma Bird, Priscilla McKinney loves advocating for women in business, and brought Kim “Kimfer” Flanery-Rye Founder & DEI and Culture Practitioner for Inclusion Equals to open the conversation for change. Inclusion Equals is a social enterprise focused on the IDEA: Inclusion = Divers…
…
continue reading
1
How Great Book Ideas Become Published Books
21:12
21:12
Play later
Play later
Lists
Like
Liked
21:12
So, you want to write a book? Is the idea becoming a burden because you can just see a way forward to getting it done? In the true spirit of “always be helping” (ABH), our Momma Bird and CEO of Little Bird Marketing, Priscilla McKinney pulls the curtain back and talks about her experience hiring a scribe to complete her book. The most important fir…
…
continue reading
1
Episode #103: Brian Zimmerman - Expert Insights Business Developer, Shreddin' Guitar Player
27:15
27:15
Play later
Play later
Lists
Like
Liked
27:15
Brian Zimmerman is an expert at one of the toughest roles in the research industry: prospecting and business development for research suppliers. Companies in insights really struggle with this and Brian steps in and fills that gap. The music bug bit Brian early when his grandfather introduced him to guitar at age 3. Music has been a constant passio…
…
continue reading
1
8th Annual Holiday Spectacular! Spectacular!
24:11
24:11
Play later
Play later
Lists
Like
Liked
24:11
It’s here! Get ready for tidings and good cheer…it’s the 8th Annual Holiday Spectacular! Spectacular! The Peeps won’t be baking any treats this year, but we do have quite a few treats (and tricks) up our sleeve for you. Which holiday are we celebrating again? Little Bird Marketing is – as you may know – a marketing company. This year we’re covering…
…
continue reading
1
Market Research for the Tech Industry with Joanna Jones
22:05
22:05
Play later
Play later
Lists
Like
Liked
22:05
Q: How did Microsoft Office get so famous? A: Word of mouth. Now, how did Microsoft Office improve its products using user experience research to satisfy customers and improve retention? No more dad jokes here. That’s a serious question for Joanna Jones with InterQ Research. CEO of Little Bird Marketing, Priscilla McKinney, welcomes Joanna to this …
…
continue reading
1
The Art of Content Collaboration with Andy Crestodina
33:21
33:21
Play later
Play later
Lists
Like
Liked
33:21
Roll out the red carpet and act as paparazzi for those you admire in the business world; It’s time to start collaborating! CEO of Little Bird Marketing, Priscilla McKinney, is joined by content strategy expert, and good friend, Andy Crestodina to discuss the power behind collaboration. If you know Andy, you know he is helpfulness incarnate! In this…
…
continue reading
1
Episode #102: Joe Emery - Comms Research Expert, Lead Vocals/Guitar for The Ugly Beats
32:39
32:39
Play later
Play later
Lists
Like
Liked
32:39
Joe Emery started on the bottom rung of a political consulting firm when he was hired as a runner right out of school. He learned from some of the greats like Mark McKinnon, host of Showtime’s ‘The Circus,’ and famed political commentator, Paul Begala, before founding his own firm in 2020, Emery Research, where he focuses on insights supporting com…
…
continue reading
A few questions from the CEO of Little Bird Marketing, Priscilla McKinney about your current marketing plan template: - When you think about your marketing efforts, is it strategic? - Have you defined and written down your goals and objectives? - How are you holding your marketing efforts accountable? - Are your marketing efforts repeatable? When w…
…
continue reading
1
Reaching Gen Z for Market Research Insights with Jennifer Reid
22:58
22:58
Play later
Play later
Lists
Like
Liked
22:58
Don’t get caught sending an email to Gen Z expecting them to take your survey. They won’t see it in their inbox of 5,735 unread messages. CEO of Little Bird Marketing, Priscilla McKinney, welcomes Jennifer Reid, Co-CEO and Chief Methodologist at Rival Group, to discuss how to best engage with Generation Z for market research. Jennifer is an expert …
…
continue reading
1
Episode #101: Eric Hall - Insights/Cat Man Expert, Instagram Influencer, Off-Road Motorcycling Enthusiast
25:28
25:28
Play later
Play later
Lists
Like
Liked
25:28
You probably know Eric Hall from his career as an insights and category management expert, currently with Boehringer Ingelheim, the world’s largest privately held pharmaceutical firm, and previously with companies like Allergan, Coors, Kellogg’s and Nestle. But do you know that Eric is an Instagram influencer with corporate sponsorships and a die-h…
…
continue reading
1
Episode #100: Music Battle - Survey Respondents Adjudicate! (with Leigh Kessler from Mercury Analytics)
58:10
58:10
Play later
Play later
Lists
Like
Liked
58:10
For this special 100th Episode of the Rock n’ Roll Research Podcast, I go mano-a-mano with Leigh Kessler, VP of Mercury Analytics, former professional comedian and current country singer. Leigh and I each perform the classic, “Angel from Montgomery” by John Prine – who did it better? A quantitative gen pop audience of dial-testers renders their ver…
…
continue reading
1
Exactly What are Successful Marketers Doing These Days? with Nancie McDonnell Ruder
25:00
25:00
Play later
Play later
Lists
Like
Liked
25:00
Feel like you’re becoming irrelevant and lost in the industry? In this episode of Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, is joined by Nancie McDonnell Ruder, an experienced marketing strategist, branding consultant and consumer researcher. As Founder and CEO of Noetic, a Marketing and Leadership …
…
continue reading
1
LIVE from the Insights Association Corporate Researcher's Conference
53:50
53:50
Play later
Play later
Lists
Like
Liked
53:50
What do the greatest research minds share when brought together? If you’re experiencing a serious case of FOMO because you didn’t make it or are just wondering what everyone else was talking about while you were there, we bring you the Insights Association Corporate Researcher's Conference in a nutshell. When it comes to market research, consumer i…
…
continue reading
1
Episode #99: Kory Grushka - Founder Stories Bureau, From Corporate Lawyer to Master Storyteller
27:46
27:46
Play later
Play later
Lists
Like
Liked
27:46
Kory Grushka is the Founder of Stories Bureau, a really cool B2B creative agency that, among other things, helps insights teams make their data come to life and influence decision-making through effective storytelling. You may be surprised to learn the profession that Kory came from and how it made him uniquely qualified to help researchers tell be…
…
continue reading
1
The Industry Conference Pep Talk: 3 Ways to Maximize Marketing Budget for In-Person Events
21:25
21:25
Play later
Play later
Lists
Like
Liked
21:25
Spending too much money on in-person events? Experiencing FOMO when you don’t go to an industry conference? Struggling to get a return on investment from your trade show booth? You are not alone. Today, on Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, delivers the tried and true maxim for in-person even…
…
continue reading
1
Episode #98: Pepper Miller - Researcher, Cultural Strategist, Author of "Let Me Explain Black Again"
45:00
45:00
Play later
Play later
Lists
Like
Liked
45:00
I’m BACK! Your humble host’s brief pause provided plenty of time to dig into Pepper Miller’s brilliant book on Black insights, “Let Me Explain Black Again,” from Paramount Market Publishing. I gained so much from this book that I had to reach out and learn more. Pepper is a true pioneer when it comes to helping brands understand and connect with Bl…
…
continue reading
1
What it Takes for Brands to Make Genuine Breakthroughs in Japan with Dominic Carter
33:04
33:04
Play later
Play later
Lists
Like
Liked
33:04
Q: Who do you call if your insights are taking you to Japan? A: Myth-busting Japanese culture expert Dominic Carter and his team. Today, our CEO and Momma Bird, Priscilla McKinney, welcomes a good friend and experienced researcher, Dominic Carter, Representative Director and CEO of The Carter Group. Originally from Australia, where he was educated …
…
continue reading
1
Facing the Future of Market Research with Eileen Campbell
23:53
23:53
Play later
Play later
Lists
Like
Liked
23:53
You have been questioned. The marketing and market research industries have been challenged. But what if we had the courage to face them boldly? Join Priscilla McKinney, CEO and Momma Bird, here at Little Bird Marketing as she welcomes inspirational and aspirational colleague Eileen Campbell. With an amazing amount of experience in the industry and…
…
continue reading
1
Energizing Insights with Cultural Context with Alex Charlton
25:55
25:55
Play later
Play later
Lists
Like
Liked
25:55
What level of energy is needed to produce h@!y sh!t level of insights? Let’s just ask the? Verve team! Today, Priscilla McKinney chats with Alex Charlton, the SVP at Verve North America, a global insights consultancy. The conversation delved into how Verve approaches marketing, consumer insights, and market research in a rapidly changing post-pande…
…
continue reading