Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
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Welcome to Thrive, the go-to podcast for ambitious floral designers and floristry entrepreneurs. Join Kathleen, corporate drop-out turned florist, as she shares expert insights, actionable strategies, and inspiring stories to help you excel in floral design and making a profit. Whether you're passionate about making money, seeking to refine your craft, or eager to be recognised as a successful florist, this podcast is for you. Tune in to learn how to navigate the ups and downs of being a cre ...
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Two freelance writers chart the highs, lows and no-nos of successful self-employment
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This is a must-hear podcast for pet owners wanting access to the latest in pet quality of life and longevity. Whether your pet has fur, feathers, scales or shells, Cathy and Chris believe in treating your pet as a whole, both mind and body. Continuing a collaboration that began in 2003, Cathy and Chris share the gift of gab as well as their network in the pet rehab community. Using their vast expertise as Certified Canine Rehabilitation Practitioners (CCRPs), Cathy Symons CVT, CCRP, and Chri ...
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Basic Folk features honest conversations with folk musicians hosted by Cindy Howes and Lizzie No. We approach interviews with warmth, humor and insightful questions. Since 2018, this podcast has dignified under the radar roots musicians by providing a platform that they might not otherwise have. You’ll hear interviews from Three-time Grammy-winning guitar gods like Molly Tuttle, Haitian American folk legends like Leyla McCalla and deep feelers like songwriter John Hiatt. Basic Folk is dedica ...
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WORK IT LADY PODCAST- PODCAST FOR ALL WOMEN! SPECIAL TOPICS FOR MOMS!Hey Girl! Join the tribe! We've got something for everyone! The goal at WORK IT LADY PODCAST is to bring young ladies, single women, married women and mom's information that will help them have happier and healthier lives. The goal is to help you to think outside the box regarding everyday aspects of life that all women must navigate.Topics on women's health, women's mental health, society & culture, entrepreneurship, small ...
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The Marketing Myth That’s Holding You Back (and what to do instead) 😀
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25:39Think you need to be famous in order to be successful in your florist business? Think again. In this episode, I’m busting the biggest marketing myth that keeps florists stuck in the content-creation hamster wheel—chasing visibility instead of focusing on what actually drives sales. I’ll walk you through a simple, high-profit marketing strategy that…
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WHAT IN THE HEALTH IS GOING ON WITH OZEMPIC AND BLINDNES?
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6:37Is Ozempic Linked to Blindness? Here's What You Need to Know! In this EPISODE, we dive into the growing concerns about Ozempic and its potential link to blindness. While Ozempic is a game-changer for weight loss and diabetes management, there are warnings you can't ignore. What does the science say? Could this popular medication have unintended sid…
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How Market Insights Drives Competitive Advantage
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29:13Want to know how winning companies use their nuanced understanding of human behavior and market insights as a basis for competitive advantage? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with Social Lens Research Managing Partner Natasha Stevens and Founding Partner Julie Di…
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Covered in Moss: Anna B Savage's World of Folk, Birds and Ireland, ep. 295
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57:45
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57:45Anna B Savage is down to earth and witchy as hell at the same time. Over her three albums, she's cultivated a memorizing sound and epic image – like David Bowie, Bjork, Kate Bush, etc. – that's gained her a god-like reputation. A reputation which preceded the actual human being behind the art, leaving some to wonder what it would be like to speak t…
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BIRD FLU WHAT'S IMPORTANT AND WHAT ISNT TIPS TO HELP
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8:36🚨 Everything You Need to Know About the Bird Flu Outbreak in 2025 🚨 🦠 The Bird Flu is BACK — and it’s affecting more than just birds! In this video, we dive into the current bird flu outbreak, how it’s spreading, and what it means for YOU. From egg prices skyrocketing to the impact on poultry farms, we break down everything you need to understand a…
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Tails & Toddlers - Introducing Dogs to Your Children with Tracey Costa
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1:00:32Thinking about adding a dog to your family? Bringing a dog into a home with young children can be a rewarding experience, but it also comes with important considerations. In this episode, we explore how to choose the right breed or temperament, prepare your home and kids for a new pet, and ensure a smooth introduction. Learn how to involve children…
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How to Sell Wedding Flowers Without Competing on Price 🤫
37:51
37:51
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37:51Tired of feeling like you have to lower your prices just to book wedding clients? In this episode, I’m breaking down exactly how to sell wedding flowers profitably —without discounting or competing on price. 🥳 You’ll learn the key shifts that help you attract high-quality clients, position yourself as the go-to florist, and confidently charge what …
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5 ESSENTIAL NUTRIENTS EVERY WOMAN NEEDS AT EVERY LIFE STAGE | WOMEN'S HEALTH TIPS!
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25:29In this Episode, we dive into the 5 essential nutrients every woman needs at different life stages to maintain optimal health. Whether you're in your teens, pregnancy, or post-menopause, the right nutrients are crucial for your body’s unique needs at every stage. Learn about the importance of iron, calcium, folic acid, vitamin D, and omega-3 fatty …
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Carolyn Kendrick's Devilish Detour: Satan's Folk Music, Moral Panic and the Color Red, ep. 294
1:07:30
1:07:30
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1:07:30Carolyn Kendrick's latest project explores complex themes of moral panic, tradition, and the figure of the devil (AKA Satan, AKA Lucifer). The LA-based songwriter opens up about the inspiration behind her album, 'Each Machine,' which is accompanied by a thought-provoking zine. In our Basic Folk conversation, she discusses the significance of the co…
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Price It Right: 3 Strategies for a High-Profit Valentine's Day 🎉
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33:53Want to know the secret to making Valentine's Day feel less overwhelming AND more profitable? (Hint: It's not about working harder) 😅 In this episode, I'm sharing three powerful strategies that will help you: Work smarter (not harder) this Valentine's Day Increase your average order value without working more hours Create space for those dream clie…
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Data-driven Marketing Strategy with Marketing Mix Modeling
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39:01Can data reveal which 50% of your marketing budget is actually working? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and CEO of Mix Analytics Hillary Borndahl about transforming content marketing strategy through data-driven analysis. Through their company's market…
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WOMEN'S TIPS FOR CLEAR SKIN, FRUITS TO EAT FOR CLEAR SKIN
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11:06WOMEN'S TIPS FOR CLEAR SKIN, FRUITS TO EAT FOR CLEAR SKIN HOPE YOU ENJOY!! #ClearSkin #HealthySkinFromWithin #SkinGlowUp #NaturalSkincare #FruitForSkin #GlowingSkin #SkincareTips #BeautyFromWithin #HealthyEatingForSkin #FruitForClearSkin #RadiantSkin #FlawlessComplexion #GlowingFromWithin #HealthyGlow #SkinCareRoutine #BeautyTips #SkincareJourney #…
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Josh Kaufman: Imperfect Folk Music & Backstage Snacks, ep. 293
1:02:56
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1:02:56Multi-talented musician and producer Josh Kaufman is known for his work with Josh Ritter, The National, and his band Bonny Light Horseman. I've known Josh for many years, after meeting him in Pittsburgh while he was on tour with Dawn Landes. I felt instant friendship with him (and honestly with the entire Dawn Landes band that day). We haven't seen…
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NUTRITION TIPS FOR WOMEN WITH LUPUS, Foods to Help Manage Lupus Nutrition Tips
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11:08Title: The Best Foods for Women with Lupus: How Nutrition Can Help Manage Symptoms Living with lupus, an autoimmune disease that affects millions of people worldwide, requires careful management to control flare-ups and reduce inflammation. Women are particularly vulnerable, as approximately 9 out of 10 individuals diagnosed with lupus are women, a…
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Regenerative Medicine for Osteoarthritis with Dr. David Dycus
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58:44
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58:44This episode offers a compassionate exploration of how regenerative medicine, particularly biologics, can bring relief to our beloved pets suffering from osteoarthritis (OA). With warmth and expertise, David Dycus, DVM, MS, CCRP, DACVS, discusses treatment options like platelet-rich plasma, stem cell therapy, and joint injectables such as steroids,…
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Valentine’s Day 2025: Let’s Make It Your Most Profitable Year Yet 🥰
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43:30Imagine a Valentine's Day where you feel completely in control. You know exactly what you need to do to attract high-value clients, your wholesale order is locked in and you’re excited to wake up on the day and delight your customers. If you're a florist ready to experience a stress-free Valentine's Day, while maximising your profitability, this ep…
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3 REASONS EVERY WOMAN SHOULD FOCUS ON GUT HEALTH
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39:503 REASONS EVERY WOMAN SHOULD FOCUS ON GUT HEALTH WE COVER 3 MAIN REASONS IN DETAIL AND HERE ARE A FEW MORE. SUBSCRIBE AND LIKE THANK YOU! Focusing on gut health is crucial for women due to its profound impact on overall well-being. Here are three key reasons why: Hormonal Balance: The gut plays a critical role in regulating hormones, which can affe…
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HEALTH AWARENESS HOPE THIS HELPS LADIES! #WomensHealth #HealthyWomen #WomenWellness #WomenInHealth #HealthForHer #EmpoweredHealth #MindBodySoul #WomensWellbeing #SelfCareForHer #HealthIsWealth #PeriodTalk #HealthyLivingForWomen #StrongWomenStrongHealth #WomenSupportingWomen #HolisticHealthForWomen #WomenInMedicine #FeminineHealth #EmpoweredLiving #…
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Want to know what corn on the cob and mascara wands have in common? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and QRCA President Jeff Hecker about building community in qualitative research. As co-founder and principal of Athena Brand Wisdom, Hecker brings 15 ye…
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Lutalo: Hip Hop Roots and Folk Future(s), ep. 292
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50:22
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50:22In 2024, Vermont's Lutalo released their debut album, The Academy. In this episode of Basic Folk, they share the profound influence of their father, whose deep love for artistry and creativity laid the foundation for Lutalo's musical path. We delve into the broad variety of their influences, from underground hip-hop to African drumming classes, eac…
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STOP LISTENING TO THESE PEOPLE HOW TO FIND A GOOD HEALTH COACH, WOMEN'S HEALTH, HEALTHY LIFESTYLE YOUTUBE CHANNEL, NUTRITIONIST
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7:45HOW TO FIND A GOOD HEALTH COACH @workitladypodcast 1. Practice What You Preach: For many people, one of the key factors in choosing a health coach is the perception that the coach has successfully implemented the strategies they recommend. If a coach is advising others on how to lose weight, maintain a healthy lifestyle, or manage fitness, it can f…
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Say Goodbye to Price Shoppers — How to Attract Clients Who Value Your Work 🛒
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38:03If you're getting too many price shoppers knocking at your door, this is the episode for you. I'll share some of my best tips for decreasing the number of PRICE driven customers and increasing the number of VALUE driven customers. 🥳 The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn abou…
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Putting the Human back in Human Resources
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19:11Can intentional leadership transform workplace culture and employee trust? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and RADICL Work co-founder Dan Riley about the critical role of trust in organizational success and creating transformative workplace environment…
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Jerry Douglas: From Steel Mills to Dobro Thrills, ep. 291
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57:50
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57:50Jerry Douglas is widely regarded as the best Dobro player in the world. Alison Krauss, Emmylou Harris, and James Taylor are counted among his many collaborators and his four-decade career has earned him 16 GRAMMY Awards and numerous other accolades. In our Basic Folk conversation, he shares stories about his upbringing in Warren, Ohio, where his fa…
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Keeping Dogs from Going Crazy after Surgery! with Lori Chamberland
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56:57
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56:57Imagine undergoing surgery without understanding why, and then returning home only to be confined to bed with no explanation. You're deprived of all activities and stimulation—no television, books, phone, computer, or any form of entertainment—for weeks or even months. It would drive you CRAZY! This is exactly how your dog feels after surgery. Lori…
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Optimise Your Online Catalogue for More Sales: The 6x6 Strategy 🎯
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25:21This is a simple and effective strategy for setting up your online catalogue to deliver more sales 🤗 The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it hereBy Little Bird Bloom
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HOW TO START GROWING YOUR OWN FOOD GROWING THE GOOD LIFE WOMEN'S HEALTH PODCAST HEALTHY EATING
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28:19https://growingthegoodlife.net/ Tips for Growing Veggies in Your Own Backyard: A Stay-at-Home Homestead Mom’s Guide Introduction: As a stay-at-home mom, finding ways to provide fresh, healthy food for your family while also teaching your kids about sustainability can be incredibly rewarding. One of the most fulfilling ways to do this is by growing …
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NUTRITION TIPS FOR HYPERTHROIDISUM SUPPORT YOUR THYROID AND BALANCE YOUR BODY!
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11:09
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11:09In this episode, we dive into nutrition tips to help manage hyperthyroidism and support thyroid health. Learn about the best foods to include in your diet, essential vitamins and minerals, and which foods to avoid to help balance your body and manage symptoms. Whether you're dealing with weight loss, fatigue, or anxiety, these practical tips will h…
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10 Mental Models for Better Marketing Strategy - Part 1
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30:18** Be on the lookout for Part 2 to hear mental models Six through Ten ** Stop letting outdated thinking frameworks hold back your marketing strategies. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, introduces powerful mental models that revolutionize marketing strategy and profess…
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Basic Folk: An Official Bluegrass Situation Production
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5:06
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5:06Basic Folk features honest conversations with folk musicians hosted by Cindy Howes and Lizzie No. We approach interviews with warmth, humor and insightful questions. Since 2018, this podcast has dignified under the radar roots musicians by providing a platform that they might not otherwise have. You’ll hear interviews from Three-time Grammy-winning…
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From Reflection to Action — Crafting Your Best Year 👩🎨
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31:31How I'm "planning" for next year and why 2025 is going to be amazing 🎉 The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it hereBy Little Bird Bloom
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A Heartfelt Conversation with Naja Muller, Champion for Handi-Capable Pets!
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54:58Meet Naja Muller, the devoted "Mom" to a pack of incredible handi-capable rescued bullies and the heart behind the inspiring social media presence, Tonka's Journey. As a kindred spirit to PetAbility Podcast's mission, Naja shares our commitment to normalizing differently-abled pets by highlighting the journeys of her three current dogs' unparallele…
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Marketing for Florists in 2025 — Trends to Know 💡
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34:05The new year is coming 🥳 And it's a great time to realign your marketing so that it attracts good customers and brings in more revenue. 🥰 The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it hereBy Little Bird Bloom
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ANEMIA AND CANCER RISK, HOW TO PREVENT ANEMIA NATURALLY, IRON DEFICIENCY, HEAVY PERIODS, ROOT CAUSE
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23:41HAVE YOU EVER BEEN TOLD Y YOUR DOCTOR THAT YOUR ANEMIC? IF SO YOU NEED TO ADDRESS THE ISSUE PROMTLY. IN THIS EPISODE I EXPLAN WHY AND SHARE SOME TIPS ON THINGS YOU CAN EAT AND DO TO STOP THE PROBLEM.By Clari
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Email Marketing Best Practices Straight from Santa's Workshop
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21:28Effective email list management demands a systematic approach. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney breaks down essential email marketing best practices through a creative North Pole analogy. She explains how businesses often chase new prospects while overlooking opportunit…
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Navigating Rejection as a Florist (Flower Boss Secrets) 😉
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23:50Being told "no" is something every florist is going to hear...a lot. So why does it trip us up so much? Listen in to today's episode where I share some powerful, yet simple, strategies for navigating rejection. 🥰 Jack Canfield's book The Success Principles The Elevate Marketing Program for Florists The simpler, more effective way to market your flo…
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How Anthropology and Technology Can Perfect Buyer Personas
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31:36Understanding consumers beyond traditional market research metrics is important. Perfecting buyer personas requires a deeper dive, and technology can help. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Glimpse Chief Strategy Officer + Chief Client Officer, Adam …
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Year-End Reflections with Cindy & Lizzie: A Wild 2024 Ride, ep. 290
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1:11:13It's 2024 recap time on Basic Folk! Cindy & Lizzie dive into a most special year-end reflection, featuring highlights from our honest conversations with folk musicians. We revisit THE top episode of the year, Anna Tivel & Jeffrey Martin's insightful discussion on navigating artistic challenges and living a simple life. Cindy shares her favorite epi…
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Story of a Pioneer in Canine Rehab with Dr. Caroline Adrian
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55:42
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55:42Buckle up as Caroline (Carrie) Adrian, PT, PhD, tCPT™, Fellow, IAVRPT, shares her story as a true pioneer in the discipline of small animal physical rehabilitation. In turn, get glimpses of how far this field has come in the past 25 years. Thanks to her grit, determination, and admittedly, even a little bit of luck, Carrie continues to pave the way…
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How I Learned to Sell with Confidence as an Introverted Floral Designer 🫣
27:58
27:58
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27:58The word "selling" alone strikes fear into most introvert's heart. I know it did mine! But selling is simply a skill to be learned, just like so many others every floral designer has mastered along the way. 🥳 The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it here…
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SKINNY SHAMING IS REAL PLUS SHAMING BODY SHAMING BODY POSITIVITY
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24:10MY EXPERIENCE AND MORE ON BODY SHAMING-SKINNY SHAMING IS REAL PLUS SHAMING BODY SHAMING BODY POSITIVITYBy Clari
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Is your LinkedIn profile working against you? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, discusses how LinkedIn serves as more than just a job-hunting platform, positioning it as a powerful tool for networking and social selling at scale. The platform's evolution from a simple …
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Nature Calls for Trampled by Turtles' Dave Simonett: Music, Hunting and Home, ep. 289
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1:00:14Dave Simonett, lead singer and songwriter of the bluegrass-adjacent Trampled by Turtles, is a talented musician AND a great outdoorsman. From the small town of Mankato, Minnesota, to the vibrant music scenes of Duluth and Minneapolis, Simonett shares his upbringing in a musically-inclined, nature-loving family, shaped by the sounds of church hymns …
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3 Instagram Posts that Increase Flower Sales 😚
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28:33When in comes to Instagram, we florists get to play a different game rather than chasing Likes and Followers. Join me as I share the three foundational posts that every florist needs in their feed. The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it here…
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Rat Life - Tales of Tiny Companions with Kylie Wilson
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47:22Let's dispel some misconceptions about rats! Rats are VERY smart, super snuggly, clean, social creatures. Historically, due in large part to media and negative idioms, rats have gotten a bad rap. 11 year-old Kylie Wilson is here to tell us about what it's like to live with four domestic pet rats, why she loves them and how she cares for them. This …
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What's Working in Floral Instagram: The 24/7 Sales Strategy You Need 🤩
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25:38You've probably been using Instagram forever but is your strategy right? Join me as I talk through my time-tested approach for making Insta work for your floral business. 🥳 The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it hereBy Little Bird Bloom
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3 MUST HAVS FOR ROAD TRIPS-YOU WILL THANK ME-ESPECCIALLY IF YOU HAVE KIDS
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5:233 MUST HAVS FOR ROAD TRIPS-ESPECCIALLY IF YOU HAVE KIDS 3 MUST HAVS FOR ROAD TRIPS-ESPECCIALLY IF YOU HAVE KIDSBy Clari
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How Sales and Marketing Effectiveness Turns into Revenue Generation
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27:44Why are traditional market research firms getting left behind in the industry's rapid evolution? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with Tony Brown, founder of SKAIL, about transforming revenue generation strategies beyond traditional relationship-based selling. The…
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Becca Stevens on Grief, Spiritual Co-Writing and Connection, ep. 288
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58:17I (lizzie) first came across Becca Stevens via her collaboration with string group The Attica Quartet. Her new album, Maple to Paper, is really different from her previous releases. If you think you know everything that there is to know about Becca Stevens as a singer, songwriter, arranger, and producer, you are wrong. And you are going to be so am…
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3 Changes You Can Make This Weekend For More Online Sales 🥉
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21:26I’m sharing three simple yet powerful changes you can make this weekend to attract more clients, increase revenue, and build a more profitable business. 🥳 The Elevate Marketing Program for Florists The simpler, more effective way to market your flower business. Learn about it hereBy Little Bird Bloom
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