Best Little Bird Marketing Podcasts (2024)

1
Embracing Digital Transformation with Priscilla McKinney of Little Bird Marketing 24:07

18d ago24:07

24:07

On this episode, host Sima Vasa is joined by Priscilla McKinney, CEO and Founder of Little Bird Marketing, to discuss the evolving landscape of market research, the importance of digital transformation and the value of strong client relationships. Key Takeaways: (03:10) Pivoting to new verticals drives success. (03:28) Deepening relationships with …

1
9 Essential Money-Making Secrets for Florists ✨ 30:58

3d ago30:58

30:58

In this episode, I’m sharing the 9 powerful secrets every ambitious florist needs to know to build a thriving, profitable business. 🥳 These are the money-making strategies I wish someone had told me sooner, and they’ve been game-changers for my success. So whether you're just starting out or looking to scale, these insights will help you work smart…

1
How to Use AI to Improve Your SEO Content Strategy 33:14

7d ago33:14

33:14

AI's potential in SEO lies not in replacing human expertise but in enhancing it strategically as part of a comprehensive content marketing strategy. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and Orbit Media CEO Andy Crestodina, about the role of AI in modern SE…

1
Strategic Leadership in Action with Vittorio Raimondi of Foresight Strategy 11:25

10d ago11:25

11:25

On this episode, host Sima Vasa talks with Vittorio Raimondi, CEO and Founder/Managing Partner of Foresight Strategy, about the intricacies of leadership, data analytics and the power of creativity and curiosity in driving business success. Key Takeaways: (04:30) Using system dynamics to effectively model complex business environments. (06:45) Mapp…

1
It's Not "Just" Arthritis, it's a Disease! 51:17

10d ago51:17

51:17

What is something that 80% of dogs get after the age of 8, that cats are crafty at hiding, and that prevents birds from perching? It's arthritis: arth (= joint) + itis (= inflammation) and it's no joke! Just ask anybody who has undergone a total joint replacement due to this debilitating disease, a disease that can become so painful that it severel…

1
The Secrets to Booking Premium Weddings as a Florist 💍 31:16

10d ago31:16

31:16

In this episode, we're diving into the exact steps to attract high-budget wedding clients and grow your floral business. I'll be sharing my proven 3-steps that will help you secure those premium weddings and elevate your brand. Whether you're struggling to connect with high-end clients or simply want to increase your bookings, this episode is packe…

1
Former NBA Player Opens Up About His House Getting Shot At, Bobby Knight, Larry Bird, & Business 1:15:27

11d ago1:15:27

1:15:27

Former NBA Player goes into detail about his house being shot at, sharing the intense and life-changing experience that surrounded that terrifying moment. He discusses how it affected him personally and professionally, and the impact it had on his life moving forward. Additionally, he reflects on how it was to play for the legendary coach Bobby Kni…

1
How Quality Marketing Research in Healthcare is Done 25:19

14d ago25:19

25:19

Marketing research in healthcare is the key to unlocking better patient outcomes On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guests Brendan Egan and Lisa Kaiser, CEO and COO of Brightside Research Solutions respectively, about the latest market research industry trends …

1
Turn Sales Struggles into Success: 3 Simple Fixes for Florists 💕 30:10

17d ago30:10

30:10

In this episode, we dive deep into the top 3 sales mistakes that hold florists back and reveal simple, powerful solutions to turn things around. 🤩 If you’ve been feeling stuck, struggling to close deals, or missing out on high-value clients, this episode is for you! Learn how to make strategic changes to your approach, fix what’s holding you back, …

1
Dev Demetries: "Prison, Coach K, & New Album"- MUST WATCH Interview (2024) 1:28:44

23d ago1:28:44

1:28:44

In the exclusive MUST-WATCH interview, Dev Demetries opens up about his transformative experiences during FED TIME, his insights on the legendary Coach K, and sneak peak into his highly anticipated new album set for release in 2024. Join us as we dive deep into Dev's journey, exploring how his post has influenced his music and what fans can expect …

1
Love, Luxury, & Launching A Media Empire 1:12:09

23d ago1:12:09

1:12:09

In this episode, we dive deep into the intersection of romance, real estate, and filmmaking with our incredible guests who are making waves in their respective fields. 🌊✨ Meet Our Guests: Bricks & Blondie 🏡 This dynamic couple is here to share their inspiring journey of love and business. Discover how they balance their relationship while navigatin…

1
Fascinating Fascia with Dr. Laurie McCauley 57:22

24d ago57:22

57:22

Fascia: connective tissue that literally surrounds every cell of all bodies that has a huge impact on comfort, movement, and well-being, but very few talk about it. Dr. McCauley is changing that in the vet world. Listen as Laurie McCauley, DVM, DACVSMR, CCRT, CVA, CVC, also known as the Mother of Canine Physical Rehabilitation, tells us about the r…

1
The 3 Secrets to Consistent High-Quality Orders in Your Florist Business 🤫 25:01

24d ago25:01

25:01

Are you ready to transform your florist business into a consistent sales machine? In this episode, I’m sharing the three essential secrets to securing high-quality orders that keep your business thriving. Whether you're tired of the ups and downs or just looking for ways to level up, these strategies will help you attract the right clients, increas…

1
The 4 Strategic Shifts You Need to Accelerate Your Growth 🏎️ 28:33

1M ago28:33

28:33

Speed up the rate of success in your floral business.🚀 🎉 In this episode, we’re diving into the 4 strategic shifts you absolutely need to accelerate your growth and achieve the success you’ve been striving for. Whether you’re feeling stuck, overwhelmed, or simply ready for more, these shifts will help you break through the barriers holding you back…

1
Digital Marketing Strategies are Nothing without Great Project Management 22:16

1M ago22:16

22:16

Is project management the secret sauce to organizational triumph? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and TrueSense Marketing VP, Ann Campea, about the often-overlooked role of project management in business success. Campea, a fellow podcaster and experie…

1
The Future of Data Analytics and Fraud Detection with Andrew Moffatt of Qrious Insight 20:04

1M ago20:04

20:04

On this episode, host Sima Vasa welcomes Andrew Moffatt, CEO and Co-Founder of Qrious Insight, to explore the evolution of data analytics, the impact of AI and the future of market research. Andrew discusses how the integration of behavioral data with advanced analytics is transforming the way businesses understand and engage with their audiences. …

1
Rehab Rewind-The Power of Passive Range of Motion for the Front Limb 1:05:40

1M ago1:05:40

1:05:40

Just because we call it passive range of motion (PROM), we not be passive about it! This episode describes why PROM is so vital to your pet's health and function. We detail how do a simple technique specifically with your pet's front limb joints. Listen to learn how to not only keep your pet well by maintaining its PROM for maximum comfort and func…

1
Florist Success Story: Waking Up to a $2,372 Online Order 😎 32:22

1M ago32:22

32:22

In this episode, Kathleen shares an inspiring success story of waking up to a $2,372 online wedding package order...from a complete stranger. 🥳 Discover the strategies and marketing tactics she used that can help you achieve similar results in your floral business. Learn how to attract high-value clients, optimise your online sales approach, and tu…

1
Market Insights: Driving Global ROI Through DEIU with Dawn Bryan 25:45

1M ago25:45

25:45

Can unity be a meaningful and quantifiable statistic in business? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, talks with guest and Senior VP of Global Practice at The Kaleidoscope Group, Dawn Bryan, about the practice of Diversity, Equity, Inclusion, and Unity (DEIU) in the corpo…

1
Profit Goals for Florists: The Key to Financial Growth 🔑 14:49

2M ago14:49

14:49

Are you ready to unlock the secrets to profitability in your floral business? In this empowering episode, Kathleen reveals the right profit targets every florist should aim for, including her simple math you can use to set achievable financial goals. Tune in to learn how to set the right targets, understand your profit margins, and adopt a mindset …

1
Little Bird Marketing Conference Flyover: Quirks NY 1:04:51

2M ago1:04:51

1:04:51

Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. This episode of Ponderings from the Perch will be what I call a “Conference Flyover” of my time at the Quirks New York conference, which took place in… well, guess where! But first, check out my latest boutique hotel find from my last night in The Big Apple! The confer…

1
Leveraging Data for Competitive Advantage in Advertising with Comscore’s Steve Bagdasarian 21:26

2M ago21:26

21:26

On this episode, host Sima Vasa talks to Steve Bagdasarian, Chief Commercial Officer of Comscore, Inc., to explore the evolution of ad measurement and the convergence of traditional and digital media. Key Takeaways: (02:00) Measurement data offers competitive advantages. (02:05) Media strategy is now driven by actionable data. (04:00) The importanc…

1
The Miracle of Marley's Mutts with Torie Beck 54:25

2M ago54:25

54:25

"You can't change the past, but you can rescue the future" as quoted by the founder of Marley's Mutts, Zach Skow seems to say it all. Listen as Torie Beck, the coordinator of Miracle Mutts, takes us on a deep dive into Marley's Mutts Dog Rescue and her own experiences with her therapy dogs, Sully, her blind dog, and Roo, her bipedal puppy. This res…

1
Success as a Florist: 4 Mindset Shifts to Make It Happen ✨ 18:38

2M ago18:38

18:38

Are you ready to turn your floral passion into a profitable business? In this episode, Kathleen shares the four essential mindset shifts that transformed her floral business and led to lasting success. Discover how these key changes in thinking can help you overcome common challenges, embrace new opportunities, and achieve the profitability you’ve …

1
Market Research as a Capability and Not a Function for Data-Driven Decision Making with Christopher Frank 27:48

2M ago27:48

27:48

Data informs… but human judgment decides. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, and guest and CCO of PSB Insights, Christopher Frank, talk strategy in business and market research. Frank, who brings 25 years of frontline experience from American Express and Microsoft, disc…

1
Transform Obstacles Into Opportunities for Faster Growth as a Florist 🌿 23:23

2M ago23:23

23:23

Ever wonder why some florists thrive in the face of challenges while others struggle? In this episode, I explore the art of turning obstacles into opportunities, a clear roadmap for applying it to your business and share my personal experience of how this skillset has radically transformed my business in a shorter timeframe. When the goal is growth…

1
Replay of me on Joseph Jaffe's podcast 47:40

2M ago47:40

47:40

Hey y’all, Priscilla McKinney here! This episode of Ponderings from the Perch, the Little Bird Marketing Podcast, will be a replay of a part of my appearance on Joseph Jaffe’s podcast, Joseph Jaffe is Not Famous. Amongst the hijinks, I talk with Jaffe about my book, Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollin…

1
Rehab Rewind-A Really "Hip" Show with Dr. Kechia Davis 56:39

2M ago56:39

56:39

This is the hippest show we've launched to date! Why? Because it covers a very common type of hip surgery called an FHO (Femoral Head and neck Ostectomy) used to treat a variety of hip issues from traumatic injuries to severe arthritis caused by such conditions as hip dysplasia. Listen to Kechia Davis, DVM, DACVS, describe the anatomy of the hip, t…

1
The 15-Minute Daily Routine to Boost Your Floral Business ⏰ 23:25

2M ago23:25

23:25

You'll be amazed at the progress you can make in your business with just a small daily commitment — like 15 minutes small 🤩 In this practical and inspiring episode, Kathleen shares a powerful 15-minute daily routine designed to drive your business forward. Whether you're juggling multiple responsibilities or looking to streamline your workflow, thi…

1
Inspiration from Greenbook's IIEX Amsterdam 19:58

2M ago19:58

19:58

On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, discusses her experiences at Greenbook’s IIEX Amsterdam with guest and CRO, Stephanie Douglass, exploring key market research trends and insights. A major topic of discussion is synthetic data in market research, with data quality rema…

1
How to Consistently Attract Ideal Clients to Your Floral Business 🥳 23:11

3M ago23:11

23:11

You know those dreamy customers...the ones who love what you do and are happy to pay? Let's find more of THEM! In this episode, Kathleen shares the secrets to being a magnet, naturally drawing in the clients you want to work with. Learn how to define and identify your dream clients, craft the right marketing plan, and implement content strategies t…

1
Two Marketing Strategy Consultants Walk into a Bar with Ryan Barry 23:27

3M ago23:27

23:27

This episode ain’t a swim in the kiddy pool. On today’s episode of Ponderings from the Perch, the Little Bird Marketing Podcast, host and Momma Bird Priscilla McKinney, and guest and marketing strategy consultant Ryan Barry, discuss the future of market research and the importance of community when fostering b2b relationships. As the co-founder and…

1
Brachycephalic Obstructive Airway Syndrome - Who, What, and Why! 50:47

3M ago50:47

50:47

PetAbility Podcast hosts, Cathy and Chris, once again lend their experiences and expertise to the show - this time discussing Brachycephalic Obstructive Airway Syndrome. Who gets it? What is it? Why should we care? With the popularity of Frenchies and other smoosh-faced dogs exponentially increasing world-wide, caretakers of these endearing breeds …

1
Unlocking Profits — The Secret Metrics Every Florist Must Know 😉 31:14

3M ago31:14

31:14

Do you ever look at your financial reports and wonder which numbers really matter? In this episode, Kathleen reveals the secret metrics that every successful florist must know to unlock their profits and thrive. Join us as we dive deep into the four most important profitability metrics for florist business owners: labor, rent, vehicle expenses, and…

1
Data Storytelling in Market Research and Great Buyer Persona Examples with Marry Hunter 24:32

3M ago24:32

24:32

Like the bird she named her company after, Data Larks founder, Mary Hunter, is looking to lead the dawn of a new era. On today’s episode Ponderings from the Perch, the Little Bird Marketing™ podcast, Hunter and host, Priscilla McKinney, delve into the world of market research and its potential to increase both awareness and market potential for und…

1
The Secret to Selling with Confidence 🎉 29:32

3M ago29:32

29:32

What if we could make "selling" both easier on your soul and more effective? Join Kathleen, mentor for ambitious floral designers, in this empowering episode where we unlock the secrets to selling with confidence. She'll share practical strategies and mindset shifts that will help you become a masterful seller while conserving your creative energy …

1
Join Us as We Celebrate Global Focus Group Day, with Corie Suzuki 15:09

3M ago15:09

15:09

Uncover the hidden heroes behind billion-dollar business decisions. On this episode Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, and guest Corie Suzuki, director at Fieldwork Chicago, chat about the world of market research as they celebrate the upcoming Global Focus Group Day on July 9th! "This day…

1
Rehab Rewind- Believing in Grieving with Laurie Levine LMHC 58:14

3M ago58:14

58:14

If you’ve ever had the profound pleasure of loving a pet, you’ve undoubtedly experienced grief when they pass. But the loss of a pet is distinctive because our relationship with our pets is unique: non-verbal, ever-present, physical in nature, and full of unconditional love. We often have long-term and intense relationships with our pets that we ha…

1
Marketing Success: The Secret to Attracting Dream Customers 🎯 20:10

3M ago20:10

20:10

In this episode, you'll learn the marketing secrets to attracting your dream customers. Join Kathleen as she shares proven strategies and actionable tips to help you connect with your ideal clients and grow your business. Whether you're struggling to attract the right customers or looking to refine your marketing approach, this episode provides the…

1
Revolutionizing Market Research Using Creativity and Human-Centric Insights with Holland Martini of GOODQUES

3M ago

—

On this episode, host Sima Vasa welcomes Holland Martini, Chief Insights Officer of GOODQUES, who shares her journey and insights on revolutionizing market research through creativity and human-centric methods. Key Takeaways: (00:00) Holland emphasizes the importance of being comfortable with discomfort. (03:31) The role of data at GOODQUES is not …

1
Personal Brand Building Through Better Storytelling with Rob Biesenbach 22:47

3M ago22:47

22:47

Who here loves PowerPoint? Anyone… yeah, us too. On today’s episode of Ponderings from the Perch, a Little Bird Marketing Podcast, host Priscilla McKinney and guest Rob Biesenbach discuss how to captivate an audience beyond tech. With backgrounds in both business and acting, the latter of which he trained for at Second City in Chicago, Biesenbach u…

1
Floral Business Success — Maximising Sales During Formal Season 🎩 20:03

3M ago20:03

20:03

School formals are great opportunities to book in orders and move volume through your business. But take a closer look at the sales process behind your Boutonnières and Corsages and you'll see room to increase profitability. Join me for today's podcast and I'll share my learning on how to sell these items more easily and make more money in the proc…

1
Healing Through Horses with Kelly Dukarski 57:57

4M ago57:57

57:57

Horses are majestic beings that are uniquely equipped as highly intuitive, non-judgmental prey animals, to help humans be in the moment, less anxious, and even break through obstacles that may be holding us back in life. Kelly Dukarski, Certified Equine Gestaltist, explains Equine-Assisted Gestalt Therapy, which incorporates horses as a modality fo…

1
What I learned about floristry from grandma's cookie recipe 🍪 22:51

4M ago22:51

22:51

I recently used my grandma's tried-and-true recipe for making the BEST chocolate chip cookies and it hit me...there's a lesson here on the value of a recipe that anyone can pick up at any time and bake those same amazing cookies 😋 Well the same is true for floristry. Join me as I share how I use flower recipes and how they are the key to unlocking …

1
Dame Dash GOES OFF !! Talks Truth Behind Jay Z Record I Selling Roc-A-Fella To Mase & Cam’ron | Culture Vultures & Being Your Own Boss 1:18:35

4M ago1:18:35

1:18:35

We had one of the biggest to ever do it in Hip Hop, Dame Dash to come and have a conversation with us. We talked about how aspiring entrepreneurs can make that change and become their own boss. We talked about what Culture Vultures really are, Dame Dash is also supposedly sharing part of RockAFella to Mase & Cam’ron , he breaks that down, We also t…

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