Welcome back to the Good Business Podcast. Today, we're talking about visibility. It's a big theme for me at the moment, as this week marks the start of "Go for the Know," my very new, very exciting, totally free program for learning and taking action to gain visibility and finally do all the pitching and outreach that you've had on your list forev…

This episode of the Good Business Podcast debunks the myth that everyone should own a business. It explains how entrepreneurship requires a high tolerance for risk and can deeply affect personal relationships. The host, Illana Burk, emphasizes that success in business isn't just about skills, but about being comfortable with constant uncertainty. T…

In this episode, Illana Burk explains why it is the right thing to do to give out your work, your very best work, generously, and everywhere you can, why special and generous content wins, the pitfalls of marketing funnels, and how generosity contributes to sustainable business success and collective growth. Good Business is hosted by Illana Burk, …

I'm guessing you're here because you want to give feedback without being a jerk, right? Welcome back, listeners! In this episode, we address the delicate art of giving feedback. Building on our previous discussion on asking for and receiving feedback, we explore how to give feedback in a way that is empathetic, constructive, and respectful. We star…

Navigating feedback can be daunting. In this episode, we dive into the skills of asking for and receiving feedback with intention and grace. Learn the art of crafting your asks to elicit constructive insights and how to gracefully accept the advice given, filter through biases, and grow from the experience. Whether it's refining your creative proce…

Dive into the realities of managing business amidst personal upheavals in this episode. Drawing from the Good Business Incubator community's experiences, we face balancing entrepreneurial demands and life's unpredictable events. Discover strategies for handling both planned and unplanned breaks, from creating financial buffers to building supportiv…

Ever plan an amazing business move but hit a roadblock? This episode tackles the "pothole" of poor planning for solopreneurs. Learn how to "right-size" your strategy based on your resources and set yourself up for sustainable success. Listen now! Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepre…

In this 60th episode, we're diving into a crucial topic for entrepreneurs: knowing when to quit. This episode goes beyond the "stay positive" rhetoric. Host Illana is a pro-quitter and believes quitting strategically is essential for success. Learn a valuable framework to help you decide when to walk away or double down on your endeavors. We'll exp…

In this episode, we discuss the crucial first steps in hiring and why starting in the wrong place can lead to problems. We explore the difference between what you want and what you actually need, and how to avoid wasting time and energy in the hiring process. Tune in to learn how to make smarter hiring decisions for your business. Good Business is …

In this episode of The Good Business Podcast, Illana Burk discusses the significance of the first 15 minutes of a client meeting or call in setting the tone, establishing boundaries, and building trust. Learn how to effectively utilize those initial minutes to set expectations and create a clear partnership with the client. Good Business is hosted …

Today’s topic is all about mistakes. Why? Because we all make them and good business means managing the bad AND the good. People tell everyone they know when someone handles a mistake with elegance and class. But if you finish a project limping over a mistake, they ALSO tell everyone you know. Today's episode teaches you how to make mistakes well, …

In this episode, Illana talks about what you can change and what you can't, what things are within your power and what are not, and how to deal with that. So that's our topic and we’re starting by talking about what is a SWOT analysis. Then we'll talk a little bit about what you can do about it, what it means, and then we will wrap up with a little…

How do you get through the toughest time in your business without quitting or going crazy? In this episode of The Good Business Podcast, host Illana Burk is back. She introduces the topic of the "Gauntlet," describing it as a stage in business where everything seems to go wrong... over and over again. This phase often occurs during periods of growt…

Asynchronous income. What IS that?! In this episode, I talk about why passive income is a total misnomer, the difference between passive and asynchronous income, and what you can find in the middle between (the myth of) passive income and exchanging dollars for hours. Find out how we define asynchronous income and whether or not it's right for your…

How to know what you should commodify and what you shouldn't. In this episode, I address the idea that we don't actually have to become commodities in order to be successful business owners. First, I discuss what I mean by commodity, and what's the difference between being a commodity and not being one. Then I talk a bit about what it means to make…

What is ethical marketing? What does it mean? What doesn't it mean? And are you afraid of the wrong thing? Lately, there's been a new flavor to the ethical marketing and selling conversation happening amongst small business owners and marketers around what is ethical, what you're allowed to do and not allowed to do. Today I am talking about being a…

Does your work make the world a better place? When you think about creating an offer, do you think about the impact of what you're doing? And how do you think about it? In this episode, I talk about how to consider impact when it's not always straightforward. Let's dive into how to think about sustainability even as a solopreneur or small business …

This is our 50th episode! I'm marking the occasion and sharing more about my own professional journey. In this episode, I talk about how I got where I am today, the big why, the triple bottom line, the kind of clients I work with, teaching leadership, and more. Join me. And thanks for listening. I am truly grateful that you're here. Good Business i…

This episode is part four of the Offer Design series. And today's topic is: What does done look like? What does the end of a client relationship look and feel like? And how do you know when you get there? And are you even designing one with an ending? First, we will look at how you think about this right from the jump. How do you think about finish…

In part 3 of the Offer Design Series, we talk about delivery. How you deliver is as important as what you deliver. Helping your clients or customers doesn't always mean doing it their way. Be the leader and make the choices that best serve. I use as an example how I have clients communicate with me between sessions. I used to let them choose the me…

Today’s episode is the second in our series on offer design. And it’s all about leading through scheduling. Leading well in any offer design starts with designing the schedule of your offer and making sure it is aligned with your own schedule. Not surprisingly, this ties in with keeping your promises from Offer Design Part 1. Good Business is hoste…

Today's episode is all about knowing the promises that you're making and knowing if you can keep them. It's the foundation point of any good offer, whether you are making jewelry or you are designing a new coaching program or you are creating a web design project. It doesn't really matter. Offer design begins with a promise. What is the promise tha…

Today, we're going to talk about how to bring it all home. This is a pretty straightforward closing. The kicker here, and this is really important, is to tell them no. Listen in to find out why and how to close your consults. Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leade…

This episode is the second in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to anything from doing a job interview to interviewing a new assistant to starting any…

This episode is the first in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to anything from doing a job interview to interviewing a new assistant to starting any …

In this episode, we are talking about language and leadership. This is one of my favorite topics because we are going to talk about the words that need to f-ing go. Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more details,…

In this episode, we talk about what productive antithetical marketing can look like, what it isn't, and what any of this has to do with toilet paper. Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coach to entrepreneurs, creative leaders, and industry disruptors the world over. For more details, visit YourLife…

In this episode, we're talking about impact. When you're trying to make a positive impact, it can be very frustrating to feel like nothing you're doing matters. It's the thing that generally stops people from doing impact-driven, social justice type work because it feels like a drop in the ocean. And you know what, here's the really uncomfortable t…

This episode is all about what it feels like to lead with power. This might seem like a bit of a misnomer. Obviously, if you're going to lead, then you have to have power, right? Well, it's not actually true. This week, I talk about powerless leadership and what it looks like, the kind of power you want for effective leadership, and what it feels l…

Today we're talking about a topic that is core to leadership. It's about making peace with power. And with wanting power. It sounds like a simple thing, right? But... are you actually comfortable with the acquisition of power and what to do when you have it? In order to make a real impact, accepting the need for power is a huge deal. This episode w…

This episode is all about identifying your leadership values. It might not sound sexy, but it's essential. This is not going to be the standard "what are your values?" And you say, "honesty," and then we move on. It's not what we're doing right now. First off, we're going to articulate the need. Why do you need to know what your leadership values a…

Let's talk about the future of leadership. It's not a light conversation, so grab a coffee and settle in. Leadership is broken, like real broken. We don't actually know how to do this. And I want to talk about what to do about that and what the future might look like. So today I'm going to do a little rant about what's not working. I'm going to tal…

Good Business episodes are usually to teach something, whatever's top of mind that day. But this episode marks something new. Today's episode is the starting line for 12 months of content where we're going to talk about leadership. What it is, what it isn't, what it means, and why it's important. Good Business is hosted by Illana Burk, CEO of Your …

This episode is about constraint and the power of constraint. And today we're going to dig into the difference between constraint and scarcity and false scarcity and how those three things affect users, buyers, and consumers differently, no matter what you do. Good Business is hosted by Illana Burk, CEO of Your Life's Workshop llc and strategic coa…

Today, we are going to talk about something that comes up again and again. And that is the willingness to pivot, to make big changes when you see them as necessary. Now a lot of this ties into the basic concept of objectivity. And we're going to touch on that a little bit too. But today is really about making peace with something that we are told o…

I'm so excited to be back in the saddle and podcasting again, and coming to all of you with all kinds of fun, new stuff today. I want to jump right in and talk about something that's really, really important to me. And that is how we value our worth. I've been really amazed at how people talk about worth in the online space and in the business spac…

Today's episode is all about how to look a little closer at the ever-growing trend of membership sites all over the place and how to know if you should jump on the bandwagon or not.By Illana Burk

Today’s episode is about the simple idea that your business exists not just to support you and your stakeholders, but to support your community.By Illana Burk

Today's episode is all about how to not be a jerk in the middle of a crisis.By Illana Burk

Today, we talk all about that craptastic feeling of being buried. Underwater. Crushed by the weight of big ideas, neverending task lists, and elephant-sized goals.By Illana Burk

Today’s episode is all about how to not shoot yourself in the foot right out the gate. I’m gonna break down one very common mistake that newbies (and non-newbies) make and how to fix it. Today, we learn how to ask for help and guidance in a way that doesn't totally tank your chances of actually getting it.…

Things like adding extra value to something you do is fine. What I’m talking about is when you completely blow the scope of what was asked of you out of the water.By Illana Burk

Today’s episode of The Good Business Podcast is all about my very favorite quote in the whole world. “Start where you are. Use what you have. Do what you can.” by Arthur AsheBy Illana Burk

Today’s episode is less of a lesson than recent episodes. Instead, today we’re making a case for a topic we’ll be talking a LOT more about in the future: IMPACT. What it is. Why it matters. And how to pay attention to it.By Illana Burk

Today is a branch off of our stakeholder conversation. If you listened to that episode, you should have a clear picture of exactly who matters to you and your work and why, as well as how much time you have for your work without sacrificing what those VIPs need and expect from you. Next up, we talk about exposure, protection, and the responsibility…

In this episode, I’m going to walk you through how to think about establishing your stakeholders, the steps you need to take to do so, and how to make decisions based on who they are without compromising those big fat dreams we’ve been talking about.By Illana Burk: Business and Leadership Coach

Today’s episode dovetails on our last one, where we talked all about how your value isn’t determined by your price tag. Today, we’re talking about discounts. First, we’ll talk about why businesses offer them, what their purpose is and when they ARE a good idea. Then we’ll talk about why they are probably a bad idea for you and what to do instead.…

This episode breaks down the popular trope that if you don't charge a lot, people won't value your work. First, we talk about the conditions that make this a common piece of advice. Then I lay out why this is complete crap for certain kinds of businesses.By Illana Burk

Today we're talking about why trust building beats list building every day of the week. We talk about why having a primary focus on list building in client acquisition is the very best way to feel like you are banging your head against a wall.By Illana Burk

Today’s episode is on one area of what people call the ‘CEO Mindset’. First, we’ll dig in a little to what people THINK this means. Then, we’ll talk through what it ACTUALLY means. And finally, we’ll wrap up with some simple truths about how to do this better and why doing so is necessary to actually grow.…