Presenting an insight-drivendigital marketing to up your skills. Join us as we delve into the success stories of marketing leaders who made it big in the field of Digital Growth, SEO, Content Marketing, Business Development, Analytics, Research, Paid Ads, Social media marketing, lead generation and many more. Join host, Kaushal Thakkar (Founder - Infidigit) as he interviews marketing leaders and uncovers the tried and tested strategies that have played a pivotal role in the growth of a busin ...
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E-Commerce Evolution in B2B | TGG S3 | Infidigit
43:09
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Are you ready for the groundbreaking evolution of e-commerce in the B2B sector? Join Ruby Gupta, CMO of Industrybuying, and Mehul Ashar, Sr. VP of Revenue at Infidigit, as they navigate through the digital revolution reshaping the B2B landscape. In this episode of The Growth Genius Season 3, brought to you by Infidigit, we delve deep into the trend…
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How AI Transforms Healthcare Marketing: Insights & Innovation
29:11
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🚀 Dive into the transformative world of AI in healthcare marketing with our latest episode on "How AI Transforms Healthcare Marketing"! 🌐 Join Jasrita Dhir from Karkinos Healthcare and Mehul Ashar, Sr. VP of Revenue at Infidigit, to explore how artificial intelligence is revolutionizing the approach to reaching and engaging healthcare audiences eff…
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AI Marketing: Transforming Customer Engagement
59:28
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Dive into the world of Hyper-Personalization and explore AI's transformative role in Customer Experience in this enlightening episode of "The Growth Genius," brought to you by Infidigit, your SEO specialists. We're honored to have Madhumita Phukan, the Global Marketing Head of AI businesses at Tech Mahindra, share her invaluable insights and experi…
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Digital Mastery in EdTech Marketing: Building Brands in the Digital Era
25:35
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Join Tara Kapoor, Head of Marketing at Duolingo India, as she shares insights on achieving digital mastery in Edtech marketing. Discover strategies for building strong brands in today's digital era, leveraging innovative approaches to engage and grow your audience. Learn how to navigate the competitive landscape and establish a prominent presence i…
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Unveiling Marketing Insights: Ethics, AI, and Influence | Guest Talk with Manimala Hazarika
52:37
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Embark on a journey through modern marketing in our latest episode, where we delve into the importance of ethical practices. Join the conversation with our esteemed guest, Manimala Hazarika, Fractional CMO & Growth Marketing Consultant, as she shares her rich industry experience alongside Mehul Ashar, Sr. VP at Infidigit. Together, they explore the…
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Anuja Mishra on Mastering Brand Building with Mehul Ashar | The Growth Genius | Ep. #16
27:56
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Embark on a transformative journey into the intricate world of brand building with Anuja Mishra, the dynamic EVP & Chief Marketing Officer at Honasa Consumer. In this episode of The Growth Genius, join Anuja and Infidigit's Sr. VP - Revenue, Mehul Ashar, as they unravel the art and science behind crafting and nurturing a brand that resonates.🌐 Anuj…
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Revolutionizing Tech: Glance's Impact on the Industry ft. Sakshi Chaddha | The Growth Genius Ep. 15
56:34
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In this compelling episode of The Growth Genius (Ep. 10), we sit down with Sakshi Chaddha, the Head of Brand Strategy & Marketing at Glance, to unravel the fascinating story of Glance's transformative influence on the tech industry. Sakshi, alongside special guest Mehul Ashar, Sr. VP - Revenue at Infidigit, explores the origins, evolution, and futu…
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E-Commerce Insights: Trends, Challenges, Strategies ft. Ashima Aggarwal | The Growth Genius
1:12:18
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Dive into the dynamic world of E-Commerce with our latest episode of "The Growth Genius"! 🌐 In this episode, we have the incredible Ashima Aggarwal, Head of E-Commerce at Bajaj Consumer Care, sharing invaluable insights into the Trends, Challenges, and Strategies shaping the E-Commerce landscape. Hosted by Mehul Ashar, Sr. VP - Revenue at Infidigit…
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Advertising Genius to Associate Dean at NMIMS: Dr. Anirrban Ghosh | The Growth Genius | S3E3
41:36
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🎉 Get ready for an electrifying new episode of "The Growth Genius," featuring the eminent Dr. Anirrban Ghosh, Associate Dean at NMIMS School of Branding & Advertising, as he joins us for an inspiring conversation! 🎉🎙️ In this riveting episode, we delve into the multifaceted role of Dr. Anirrban Ghosh at NMIMS, where he nurtures and guides the aspir…
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Unveiling Pharma Marketing Strategies with Reethika Nair | The Growth Genius
38:32
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Dive into the dynamic world of pharma marketing with The Growth Genius Quick! 🚀 Join Reethika Nair, Head of Ecommerce at Dr. Reddy's Laboratories, and Mehul Ashar, Sr. VP - Revenue at Infidigit, as they explore intriguing facets of the pharmaceutical industry. Here are some highlights from the conversation:🔍 Key Takeaways:Navigating the D2C Landsca…
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Marketing in Pharma/Healthcare: Strategies for Success with Siji Nair Kaul | The Growth Genius
31:17
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31:17
🌟 Welcome to the latest episode of "The Growth Genius"! 🌟In this episode, we explore Women's Health marketing with Siji Nair Kaul, Head of Marketing - Women's Health at Bayer Healthcare. 🚺 She's joined by our host, Mehul Ashar, Senior Vice President of Revenue at Infidigit, for an enlightening conversation.🌸 **Key Discussion Points:** 🌸- Burning Is…
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The Blueprint for Business Success: Growth and Leadership Tips | Rajiv Talreja | The Growth Genius
45:20
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Welcome to the latest episode of "The Growth Genius"! In this exciting installment, we have a special guest, Rajiv Talreja, Business Coach and Founder of Quantum Leap Learning Solutions, joining our host and Infidigit's Founder and MD, Kaushal Thakkar.In this episode, we dive deep into the world of business success and personal growth. Rajiv shares…
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Cracking Indian OTT Marketing Evolution with Divya Dixit | The Growth Genius
37:20
37:20
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Certainly, here's the updated description for a live episode with a link to watch it:🎥 **LIVE NOW: The Growth Genius Episode - Cracking Indian OTT Marketing Evolution with Divya Dixit** 🚀Watch the episode here: [Link to the episode]Join us in this enlightening conversation where Divya Dixit, Business Growth & Strategy Advisor, shares her wealth of …
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Mastering Marketing in the Digital Age with Vipul Oberoi | The Growth Genius
47:38
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Join us as we sit down with Mr. Vipul Oberoi, the dynamic Director of Marketing, CSR & Learning Solutions at Dun & Bradstreet India. In this engaging conversation, our host, Mehul Ashar, Senior Vice President of Revenue at Infidigit, will explore various facets of Mr. Oberoi's role and his remarkable journey at Dun & Bradstreet. Here's a sneak peek…
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Mastering Content Marketing and CRO Strategies ft. Duane Sprague | The Growth Genius
38:11
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Today's the day for a game-changing episode of The Growth Genius! 🎉 Join us as we explore "Mastering Content Marketing and CRO Strategies," featuring Duane "DJ" Sprague, Chief Marketing Officer at Shopper Approved, and Kaushal Thakkar, Founder & MD of Infidigit.In this episode, we'll dive deep into key questions, including:🔍 How to generate compell…
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Marketing Insights in FMCG ft. Deepti Naithani | The Growth Genius | S3E7
1:11:15
1:11:15
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Welcome to "The Growth Genius"! In this insightful episode, your host Mehul Ashar, Sr. Vice President - Revenue, sits down for a captivating conversation with a true industry expert. Get ready to dive into the world of marketing insights in the FMCG sector! Join us as we bring you an exclusive interview with none other than Deepti Naithani, the Dir…
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Unveiling Consumer Evolution & Insights from BFSI ft. Abhishek Gupta | The Growth Genius | S3E6
46:27
46:27
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46:27
Welcome to The Growth Genius Show, hosted by Kaushal Thakkar, MD of Infidigit! In this exciting episode, we have a special guest, Abhishek Gupta, Chief Marketing Officer at Edelweiss Tokio Life Insurance, who will take us on a captivating journey through his professional experiences and insights. 🚀 **Experiene about Abhishek's Professional Journey*…
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Evolution of Healthcare & Entrepreneurship in India ft. Vikas Chauhan | The Growth Genius | S3E5
56:52
56:52
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56:52
Step into a world of transformative insights as we unravel the evolution of healthcare, entrepreneurship, and growth strategies in India! Join us for an illuminating episode of The Growth Genius, where industry visionaries Vikas Chauhan, Co-founder of HexaHealth, and Mehul Ashar, Sr. VP of Revenue at Infidigit, converge for a riveting conversation.…
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Unlocking Healthcare Marketing Secrets with Shrishail Deshnur | The Growth Genius | S3E4
23:27
23:27
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In this captivating episode, we are thrilled to host Shrishail Deshnur, the esteemed Chief Marketing Officer of Indira IVF, as he engages in a dynamic conversation with Mehul Ashar, the brilliant Sr. Vice President - Revenue at Infidigit.🏥 Join us as Shrishail unravels the transformation of healthcare over the years, shedding light on the ever-evol…
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From Tech to Travel: Abraham Alapatt's Inspiring Marketing Journey | The Growth Genius | S3E2
39:58
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Welcome to another exciting episode of The Growth Genius, where we delve deep into the fascinating world of marketing and business strategies! In this special edition, we are honored to have a distinguished guest, Mr. Abraham Alapatt, the President & Group Head of Marketing of Thomas Cook India, share his remarkable journey from technology-driven a…
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Jake Cain's Business Growth Strategies | The Growth Genius | S3E1
28:08
28:08
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28:08
Welcome to the official first episode of The Growth Genius Season 3! We are thrilled to kick off this season with an incredible guest, Jake Cain, the mastermind behind Cain Brands. In this episode, Jake dives deep into the growth journey of Cain Brands, sharing valuable insights on how he has successfully monetized the website and turned it into th…
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The Secret to Content Marketing Strategies ft. Sarah Noel Block | The Growth Genius
13:51
13:51
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Welcome to the highly anticipated final episode of The Growth Genius In this thrilling installment, we have a captivating interview with Sarah Noel Block, Founder of Tiny Marketing, as she shares her expertise and unravels the secrets behind successful content marketing strategies.Join us as Kaushal Thakkar, the esteemed host of the show and Founde…
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Role of Privacy & Data Protection in Marketing ft. Mary Teahan | The Growth Genius
32:27
32:27
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32:27
In this episode of The Growth Genius, we have a special guest, Shelly Singh, Country Director - Americas at Infidigit, who will be discussing the role of privacy and data protection in marketing. Joining her is Mary Teahan, Head of APDA, who will share insights on what consumers want with respect to privacy and data protection in marketing, the cha…
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Growth Strategies for BFSI Success ft. Luisa Mazinter | The Growth Genius
38:09
38:09
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In this episode of The Growth Genius, we dive into the world of innovative marketing strategies for growing BFSI (Banking, Financial Services, and Insurance) companies. Join us as Luisa Mazinter, the Chief Growth Officer of Mesh.trade, sits down with Shelly Singh, Infidigit's Country Director - Americas, to discuss the key drivers and effective app…
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Maximizing Your Growth with Customer Data Platforms ft. Gretchen Littlefield | The Growth Genius
24:21
24:21
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In this exciting episode of The Growth Genius, we're delighted to have Gretchen Littlefield, CEO of Moore, and Shelly Singh, Country Director - Americas at Infidigit, join us for an insightful discussion on customer data platforms (CDPs) and their potential to skyrocket your growth. 🚀Dive into the world of CDPs with our expert guests and learn how …
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Email Marketing Tips and Strategies for Business Growth ft. Jay Schwedelson | The Growth Genius
29:16
29:16
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In this power-packed episode, Shelly and Jay will cover a wide range of topics related to email marketing. They will share tips and strategies for crafting effective subject lines that increase open rates, as well as techniques for implementing personalized content in your emails to drive engagement and conversions.They will also discuss how to cra…
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Global Marketing Hacks You Didn't Know You Needed! 🌍💰 FT. Wendy Pease | The Growth Genius
30:25
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30:25
In this power-packed episode of The Growth Genius, Wendy Pease from Rapport International and Shelly Singh, Infidigit's Country Director - Americas, come together to discuss the significance of global marketing as a growth driver for businesses. They'll share insights on the challenges and opportunities that come with expanding your business global…
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Guide to Data-driven Marketing ft. Drew May | The Growth Genius
31:57
31:57
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31:57
Welcome to another exciting episode of The Growth Genius! In today's episode, we bring together two industry leaders - Shelly Singh, Infidigit's Country Director - Americas, and Drew May, Wiland's Chief Client Officer. They'll be discussing the ins and outs of adopting a data-driven marketing strategy for achieving business success.🔥 Key Takeaways:…
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How Nonprofits Harness the Power of Direct Marketing ft. Shannon McCracken | The Growth Genius
23:26
23:26
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23:26
Join us for an engaging and informative conversation with Shelly Singh, Country Director - Americas at Infidigit, as she hosts Shannon McCraken, CEO of The Nonprofit Alliance. In this exclusive discussion, they will delve deep into the world of direct marketing and its immense potential in driving growth for nonprofit organizations.One of the key t…
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Secrets to Successful Brand Building ft. Edward Leaman | The Growth Genius
25:26
25:26
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25:26
Welcome to a brand new episode of The Growth Genius! In this episode, we have a special guest, Edward Leaman, Executive Vice President of California Closets, who will be sharing his expert tips and strategies for successful brand building with our host, Shelly Singh.Edward is a seasoned professional in the field of brand building and has extensive …
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Marketing After COVID-19: How the Pandemic Changed Marketing ft. Adrian Heng | The Growth Genius
30:38
30:38
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30:38
Join us for this episode of The Growth Genius where we explore how the pandemic has changed the marketing industry and what significant growth drivers are available for brands. Our guest, Adrian Heng, Senior Counsel at Merlot Consulting and Infidigit's Country Director - Americas, shares his expertise on how post-COVID-19 marketing can be an opport…
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Growing Your Business with Talents: Secrets Revealed ft. Cedric Dias | The Growth Genius
25:55
25:55
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Join us on April 5th for a new episode of The Growth Genius featuring Cedric Dias, Group Head of Digital and New Growth at OONA Insurance, as he shares insights on the significance of talent for driving business success. In this discussion, Cedric will elaborate on the following key points:The importance of a well thought out brand experience as a …
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Data-driven Marketing: The Ultimate Guide To Success ft. Renata Dadic | The Growth Genius
19:17
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Welcome to the latest episode of The Growth Genius! In this episode, we are excited to bring you a special guest who is an expert in data-driven marketing - Renata Dadić, Head of Media & Website Management, from Deutsche Bank. Renata is a seasoned marketer who has spent years mastering the art of data-driven marketing, and in this episode, she will…
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Marketing Automation: The Key to a Successful Marketing ft. Charles Manuel | The Growth Genius
44:37
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44:37
Are you tired of spending countless hours on marketing campaigns that don’t seem to be working? Do you want to take your business to the next level and achieve your marketing goals? We have Charles Manuel of FreshIdeas, and Infidigit’s Host, Shelly Singh, discussing how marketing automation can help you streamline your marketing efforts, achieve be…
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The Role of Data & Analytics in Business Success ft. Prakash Chandrasekar | The Growth Genius
36:04
36:04
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36:04
In this episode of The Growth Genius, powered by Infidigit, we explore the crucial role of data and analytics in achieving business success. Our guest, Prakash Chandrasekar, Director, Customer Experience ASEAN at Oracle, shares his experience and insights on the subject, joined by host Shelly Singh, CEO of Infidigit.The conversation covers a range …
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Reinventing Marketing Strategy ft. Rishad Tobaccowala | Shelly Singh | The Growth Genius
48:11
48:11
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48:11
Welcome to The Growth Genius show! In this episode, we have a special guest, Rishad Tobaccowala, an expert in reinventing marketing strategies for business growth. Rishad has over four decades of experience in the advertising and marketing industry and has worked with some of the world's biggest brands. In this interview, Infidigit’s Country Direct…
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Marketing: A Challenging Field for Future Talent? ft. Terri Bartlett | The Growth Genius
33:00
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Marketing is a complex and dynamic field that is constantly evolving. With the rise of new technologies and changing consumer behaviour, marketers face various challenges that make it difficult to navigate. In this video, we'll explore the key factors that make marketing challenging to ensure future generations of talent. We have Terri Bartlett fro…
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Importance of Marketing Accountability in Business Success ft. Karen Ebben | The Growth Genius
33:08
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On this episode of The Growth Genius, we have Global Marketing Impact’s Karen Ebben talk about the importance of marketing accountability. Marketing accountability is a critical aspect of any successful marketing strategy that involves evaluating the performance of marketing campaigns and assessing their impact on business outcomes. Shelly Singh, I…
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What the Future Hold for Advertising, Marketing and Data? ft. Bruce Biegel | The Growth Genius
37:36
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In this episode of The Growth Genius, we have Winterberry Group’s Senior Managing Partner, Bruce Biegel, to share insights from the agency’s recently published “The Outlook report for Advertising, Marketing, and Data 2023.” It is a comprehensive report forecasting the future of advertising, marketing, and data in 2023. In a conversation with Shelly…
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Unlocking the Power of Humanity Marketing ft. Brent Niemuth | The Growth Genius
20:02
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In today's digital world, the importance of humanity marketing cannot be overstated. With so much competition for attention online, businesses must stand out by showing their human side. Today we have J. Schmid’s President & Chief Creative Officer, Brent Niemuth sharing valuable insights on implementing the humanity marketing strategy for business …
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Harnessing Creative & Lateral Thinking for Big Marketing Wins ft. Tom Shapiro | The Growth Genius
40:47
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In this episode of The Growth Genius, we have Stratabeat’s Founder & CEO, Tom Shapiro to talk about the role of creative and lateral thinking in the marketing and how businesses can use it to their advantage. Tom will be hosted by Infidigit’s Country Director - Americas, Shelly Singh. About Tom: Tom is the CEO of Stratabeat, a B2B marketing agency …
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Unlock the Secrets of D2C Ecommerce Marketing ft. Mugdha Hedaoo | The Growth Genius
54:18
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Learn about the importance of Direct-to-Consumer (D2C) eCommerce marketing in today’s episode of The Growth Genius series. Join Infidigit’s Country Director - Americas, Shelly Singh, as she delves deeper into the topic with today’s Genius Mugdha Hedaoo, the Founder & CEO of GoPlay Cosmetics. Mugdha’s career spans B2B SaaS and D2C eCommerce business…
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Mastering the Art of B2B Marketing for High ROI ft. Ruth Stevens | The Growth Genius
45:13
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In this episode of The Growth Genius, Infidigit's Country Director - Americas, Shelly Singh discusses the importance of B2B (business-to-business) marketing with eMarketing Strategy’s President Ruth Stevens. She will share some major insights into adapting top B2B marketing for business success. About the Guest: Ruth practices consulting to assess …
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Emergence of E-Commerce in Offline Retail Brands ft. Srinivas Rao | The Growth Genius
26:58
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In this episode of The Growth Genius, we have Lifestyle Stores’ Sr VP & Head E-Commerce, Srinivas Rao, with whom we will talk about the emergence of e-commerce in offline retail brands. About The Genius: Srinivas has over 20 years of experience in Sales and Marketing across FMCG, Consumer Durables and Retail industries, including 16+ years at Lifes…
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Parle's Successful Marketing Story: Tips for New Brands ft. Krishnarao Buddha | The Growth Genius
36:37
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In today’s The Growth Genius episode, we have Parle Products’ Sr. Category Head - Marketing, Krishnarao Buddha, who will share the successful marketing story behind the popularity of Parle products in the Indian market and some of his marketing tips for new and upcoming brands. With over 27 years of marketing experience, Krishnarao has a wealth of …
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Tips For Creating A Successful FMCG Brand ft. Praveen Jaipuriar | The Growth Genius | Infidigit
36:18
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Continental Coffee has disrupted the Indian coffee industry since its establishment in the early 1990s. Meet Praveen Jaipuriar, the man responsible for making the brand one of the world's best coffee brands. During an insightful conversation with Kaushal Thakkar, Director & Founding Partner of Infidigit, he discusses his contributions to the FMCG i…
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Why Behavioral Science is Essential for Marketing ft. Nancy Harhurt | The Growth Genius
36:15
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In this episode of The Growth Genius, we talk about how behavioral science has changed the marketing game for businesses around the globe. HBT Marketing’s Co-Founder Nancy Harhurt and Infidigit’s Country Director of Americas, Shelly Singh, discussed the many things that make behavioral marketing a go-to strategy for business success. As a marketing…
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Senior Living Properties: Marketing Like A Pro ft. Piali Dasgupta | The Growth Genius
35:32
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What is the most effective way to create a marketing strategy that will grow senior living communities like a pro? Piali Dasgupta, the Senior Vice President of Marketing at Columbia Pacific Communities, shares her insights into developing a marketing strategy for senior living properties. With experience across media, e-commerce, retail, and real e…
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First Party Data: How It Benefits & Drives Business Sucess | The Growth Genius | S2E5
29:30
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29:30
First-party data is now becoming a go-to strategy for many businesses worldwide. In today’s episode, Infidigit’s Country Director - Americas, Shelly Singh, and Marketdata’s Managing Director, David Charles Whittaker, talk about the crucial role first-party plays in business success and the challenges marketers face with implementing it for their ma…
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The Future Of Marketing Post-COVID | The Growth Genius | S2E4
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Is the approach to marketing different post-COVID? This week on The Growth Genius, Vodafone Idea's Saurabh Bajaj joins us to discuss the impact of the Covid-19 pandemic on marketing. The conversation features Infidigit's Founder and Managing Director, Kaushal Thakkar and Saurabh discussing the future of marketing and how marketing can impact busine…
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